China s Urumqi TV Builds State-of-e-Art HD OB Van on Significant Deployment of Snell Equipment

7th February 2013 China's Urumqi TV Builds State-of-the-Art HD OB Van on Significant Deployment of Snell Equipment Snell Production Switcher, Router, Format Converter, and Infrastructure Gear Provide Flexible, Future-Proof Solution for Live Newsgathering and Mobile Production

READING, U.K. Feb. 7, 2013 Snell today announced that Urumqi TV (UTV), a broadcaster in Chinas Xinjiang Uyghur Autonomous Region, has equipped its new 10-channel HD OB van with an extensive deployment of Snell equipment. Beijing-based systems integrator Sanitec supplied UTV with a Kahuna multi-format production switcher, Pyxis router, Kudos Plus TBS800 SD/HD/3Gbps format converter, and IQ Modular infrastructure. These advanced systems, which represent UTVs most significant broadcast equipment investment to date, will support high-quality live broadcasting of news, sports events, and various entertainment shows.

"Working with Sanitec, we evaluated leading international broadcast equipment suppliers and products, and determined that Snell solutions best met our requirements for power, reliability, and performance," said Mr. Wu Erpu, Director of Technical Center and Mr. Li Heng, Duty Director of Technical Center at UTV. "In addition to ensuring high-quality image and audio transmission, they enable easy operation and control. Together, the Snell systems make a cost-effective solution that meets our present needs, and if our needs should change, we know will be able to extend or upgrade this installation with ease."

Designed for fast-paced, live production environments, Snells Kahuna production switcher combines a comprehensive and versatile feature set with innovative signal processing capability. Kahuna offers simultaneous SD and HD operation in the same mainframe with a single control panel. Its advanced FormatFusion pixel-filtering technology enables UTV to integrate any SD material such as hand-held camera feeds, graphics, or archive material into HD productions seamlessly, without upconversion.

The Kudos Plus TBS800 format converter with timebase synchronizer (TBS) capabilities provides the new UTV OB van with multi-rate 3Gbps, HD, and SD inputs and outputs, and is capable of motion adaptive up/down/crossconversion within the same frame rate. A high-density, mid-size router ideal for the mobile production environment, Snells Pyxis router assures both flexibility and reliability in routing signals in all common broadcast formats.

"Deployment of this state-of-the-art technology demonstrates a practical forward-looking approach to live production and broadcasting, as well as a commitment to the quality of the end product," said David Tasker, senior vice president of technical services at Snell. "Urumqi TVs installation of Snell equipment in its OB van puts the broadcaster in the position now and in the future to deliver even more compelling and timely programming via its six broadcast channels."

More information about Kahuna, Pyxis, Kudos Plus TBS800, IQ Modular gear, and other systems within the Snell product family is available online at www.snellgroup.com.

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About Snell:

Snell is a leading innovator in digital media technology, providing broadcasters and global media companies with a comprehensive range of solutions to create, manage, and streamline the distribution of content for todays multi-screen world. Specializing in TV Everywhere, Broadcast Infrastructure, and Live Production applications, Snell provides the necessary tools to transition seamlessly and cost-effectively to HDTV, stereoscopic 3D, and 3Gbps operations, while enabling broadcasters to monetize and deliver their media assets across multiple distribution platforms. Headquartered in the U.K., Snell serves more than 2,000 broadcasters, post facilities, and global media companies in more than 100 countries through its worldwide team of sales and support personnel. More information is available at www.snellgroup.com.

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ENDS

LINK:	http://www.snellgroup.com/news-and-events/press-releases/2140/chinas-u...
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