Ross Video Acquires Primestream, Looks To Create Fully Converged Graphics and Production Asset Management Platform'

Ross Video Acquires Primestream, Looks To Create Fully Converged Graphics and Production Asset Management Platform' By Jason Dachman, Chief Editor

Thursday, June 3, 2021 - 9:45 am

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Ross Video has acquired media-asset-management solutions provider Primestream. The acquisition marks Ross Video's 17th since 2009 and its largest to date, taking the Ross headcount over the 1,000-employee threshold. The deal will see the Primestream portfolio and teams led by President/CEO Claudio Lisman and EVP Namdev Lisman, along with the company's R&D and technical support teams, all transition over to Ross. In the announcement, Ross said it will naturally look to blend its Streamline media asset management solution with the Primestream products over time, to create a fully converged graphics and production asset management platform.

Ross is unique in the live production space, not just because of the depth of our product portfolio, but the emphasis we have consistently placed on solving customer problems, regardless of the technology platform in use, says Ross Video CEO David Ross. Acquisitions have played an important role in our success and this acquisition - our largest to date - will be no exception, I'm sure. The combination of Primestream MAM and media tools plus our world leading automation, graphics, and powerful newsroom computer system tools is extremely enticing and will provide customers with a truly world-class, end-to-end integrated Media Asset Management solution.

We are extremely proud of what we have achieved here at Primestream, from both a solutions development and customer engagement perspective, says Claudio Lisman. We have built an exceptional team that's very customer-centric in approach. In joining Ross, we are joining a like-minded group that will help us reach new international markets, scale much more effectively and realize our aspirations.

Founded in 1999 and based in Miami, Primestream offers Media Asset workflow solutions that enable the capture, production, management and distribution of media assets. Their solutions are used by major international corporations, including Cisco, Microsoft Studios, Verizon Media, USC Annenberg School of Journalism, Nordic Entertainment Group, RSI (Radiotelevisione svizzera), the NFL Network, ABP News, and Sun TV.

Primestream's solutions are used by customers within various market verticals, including Enterprise, Digital Media, Sports and Broadcast. Their solutions are designed to solve the unique and increasingly complex creative, business and technology challenges in each market. Primestream supports a comprehensive range of workflows for live-feeds and file-based content - from HD to 4K and VR/360 - enabling users to streamline editing, newsroom metadata logging, control room playout, and seamlessly share, edit, review and approve content prior to either broadcasting live, automate on-demand play-out, or publish to a wide range of OTT platforms.

To learn more about Primestream and the company's solutions, register for Ross Live 2021 Episode Two, where key Primestream and Ross executives will be talking about the rationale behind the acquisition and discussing future direction.

LINK:	https://www.sportsvideo.org/2021/06/03/ross-video-acquires-primestream...
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