
GENEVA, Switzerland-A new group tasked with using artificial intelligence to improve the efficiency of data compression was announced here on Sept 30. Several forces were behind the establishment of the international non-profit Moving Picture, Audio and Data Coding by Artificial Intelligence (MPAI) organization.
One driving force is the need to have an organization responsive to industry needs with the mission to develop data coding standards for a range of applications with AI as its core enabling technology. In the past, the sheer reduction of the amount of data-i.e. compression-has been the success factor for a variety of businesses that range from broadcasting to telecommunications, broadcasting, IT and related industries.
In response to the demand for more compression, MPAI plans to develop AI-enabled standards that further improve the coding efficiency of data types that have already benefited from compression and bring the benefits of coding to new data types. An example of AI-enabled coding is to bring out aspects of the data semantics relevant to an application.
The second driving force is the need to overcome the limitations of the Fair, Reasonable and Non-Discriminatory (FRAND) licensing declarations, a burning issue for many standard developing organizations and their industries. MPAI plans to address this problem by developing, for each MPAI standard, a framework license, (i.e. the business model), without values, dates and percentages, that standard essential patent (SEP) holders intend to use to monetize their patents, eventually adopted in the standard.
USE CASESImmediately after the announcement of MPAI's creation last summer, a group of industry colleagues collaborated to create a set of use cases. One project that is quickly taking shape is Context-based Audio Enhancement (MPAI-CAE), designed to improve the user experience for a variety of uses such as entertainment, communication, teleconferencing, gaming, post-production, restoration etc., in a variety of contexts such as in the home, in the car, on-the-go, in the studio etc.
Two more projects are in the pipeline. The first is Integrative AI-based Analysis of Genomic/Sensor Experiments (MPAI-GSA) that defines a framework where AI-based or traditional processing components available for free or at a cost can be combined in application-specific processing apps, thus creating a horizontal market. The second project is AI-Enhanced Video Coding (MPAI-EVC), a video compression standard that substantially enhances the performance of a traditional video codec by improving or replacing traditional coding tools with AI-based tools.
Additional projects in development include:
Server-based Predictive Multiplayer Gaming (MPAI-SPG) is designed to minimize the visual discontinuities experienced by multiplayer online gaming players by collecting data from the clients involved in a particular game and feeding them to an AI-based system that predicts each individual participant's moves.
Multi-Modal Conversation (MPAI-MMC), a standard that defines a framework of AI-based processing components, such as fusion of multimodal input, natural language understanding and generation, speech recognition and synthesis, emotion recognition, gesture recognition, intention understanding and knowledge fusion. Appropriate orchestration of these components enables forms of communication with machines that emulates human-to-human communication in completeness and intensity.
Compression and Understanding of Industrial data (MPAI-CUF), a standard to filter and extract key information from the flow of data produced companies from data received from outside the company, e.g. invoices, sales, raw materials etc., or generated from the inside, e.g. payrolls, product models or issued because of regulation compliance.
Work in MPAI is moving fast. Several projects mentioned above (e.g. MPAI-CAE, MPAI-GSA, MPAI-SPG and MPAI-MMC) share a common component, which combines different AI-based processing modules to respond to the need of applications, that has been called AI Framework MPAI-AIF.
ROBUST AI RESEARCH ALREADY UNDERWAYMPAIs reliance on AI-based data coding is not only justified by the promises of higher performance, but also by the expected ability to tap into the results of thriving research in the AI community in such areas as:
Representation learning, the discovery of data coding effective in solving AI tasks;
Transfer learning, the adaptation of an AI model to work with different data;
Edge AI, the deployment of AI models to the edge;
Model integration, the creation of larger AI models by combining simpler models; and
The ability to reproduce performance, giving an AI model the same level of performance in different contexts.
AI is not vaporware, but rather a stream of technologies fed by global research. MPAI believes that, to ensure the success of its standards in the fast-evolving AI field, it must leverage its connection with academia and industrial research. Indeed, approximately 40% of the current MPAI members are academic and research institutions.
Any entity, such as a corporation and individual firm, partnership, university, governmental body or international organization supporting the mission of MPAI may apply for membership, provided that it is able to contribute to the development of standards for the efficient use of data. Individuals representing technical departments of academic institutions may apply for Associate Membership, stating their qualification in their application.
For further information, visit https://mpai.community/ and/or contact secretariat@mpai.community.
Leonardo Chiariglione has been at the forefront of several initiatives that have helped shape media technology and business as we know them today. Among these the Moving Picture Experts Group (MPEG), which he founded and ch
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
10/04/2026
NEWPORT BEACH, Calif., April 10, 2026 Bitcentral, a leading provider of professional media solutions for broadcast and digital video, will showcase its latest...
10/04/2026
Ikegami to Introduce Expanded Range of Broadcast Production Solutions at NAB 202...
10/04/2026
AJA Debuts SMPTE ST 2110 and openGear Solutions Ahead of NAB 2026
Brie Clayton April 10, 2026
0 Comments
New gear and updates address evolving hybrid ...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Frequency, the engine behind the worlds leading streaming television channels, today launched its AI platform for Frequency Studio, powering the entire channel ...
09/04/2026
Staines-upon-Thames, UK, 09, April, 2026 - Yospace, the trusted leader in Dynam...
09/04/2026
just:play pro 2026 and just:live pro 2026 Sneak Preview News for NAB 2026
More Details:At NAB 2026, ToolsOnAir will showcase just:play pro 2026 and just:live p...
09/04/2026
just:in mac pro 2026 - The Next Level of Professional Recording on macOS at NAB ...
09/04/2026
Zixi will demonstrate IP-based live video workflow solutions at NAB Show 2026 (Booth W2057).
The industry is moving quickly toward IP-based distribution as br...
09/04/2026
Global women's elite sports revenues are expected to reach at least $3 billi...
09/04/2026
Monitor engineer Gavin Tempany mixed Kylie Minogue s Tension Tour on a Solid Sta...
09/04/2026
KOKUSAI DENKI Electric America will exhibit at NAB Show 2026 (Booth C5507), debu...
09/04/2026
With the 2025-26 NBA regular season concluded and the playoffs beginning next we...
09/04/2026
Telestream and Mimir have announced an integration connecting Telestream's V...
09/04/2026
Bitmovin has expanded its Live Encoding and Observability solutions to provide r...
09/04/2026
The Nashville Predators and Scripps Sports have announced a multi-year media rights agreement covering local preseason, regular season, and first-round playoff ...
09/04/2026
Advanced Systems Group, LLC has announced a partnership with Beam Dynamics to offer the Beam Asset and License Intelligence Platform to its clients. The platfor...
09/04/2026
Lawo has unveiled Edge One, a combined video and audio stagebox for broadcast and Pro AV workflows. The device will be on display at NAB Show (Booth C2108, Apri...
09/04/2026
The Society of Motion Picture and Television Engineers (SMPTE) will host the SMPTE ST 2110 IP Media Roadshow on Tuesday, April 21, 2026, at the Las Vegas Conven...
09/04/2026
The Atlanta Braves have completed upgrades to video displays in and around Truist Park ahead of the 2026 MLB season. The upgrades include the Delta Out-of-Town ...
09/04/2026
The University of Southern California has contracted Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, to manufacture and install 22 LED displays across fou...
09/04/2026
Backlight, the media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 (Booth N2829, April 19-22). ...
09/04/2026
MotoAmerica and V10 Entertainment have announced a partnership to broadcast MotoAmerica Superbike racing on VICE TV for the 2026 season. Coverage begins live on...
09/04/2026
Proton Camera Innovations has announced the appointment of Tod Musgrave as US Sa...
09/04/2026
Designed specifically for live sports broadcasting, new platform features IP-nat...
09/04/2026
Blending 1990s DNA, modern motion theory, and a distinctly colorful brand identi...
09/04/2026
Technical capability is essential, but long-term success often depends on how we...
09/04/2026
15 feature films, including fiction and documentaries, along with six short film...
09/04/2026
Spotify has always been about putting listeners in the driver's seat. Today, people don't just want more ways to spend their time; they want that time t...
09/04/2026
Our Chief Public Affairs Officer Dustee Jenkins shares how we're building a more positive experience for families on Spotify.
As Spotify's Chief Public...
09/04/2026
Festival season is upon us. From sun-soaked weekends out west to iconic stages in Chicago and New York, fans are getting ready to see their favorite artists liv...
09/04/2026
O Spotify sempre teve como foco colocar os ouvintes no controle. Hoje, as pessoas n o querem apenas mais formas de passar o tempo - elas querem que esse tempo s...
09/04/2026
Read the original note in English here.
Nossa Chief Public Affairs Officer, Dustee Jenkins, compartilha como estamos construindo uma experi ncia mais positiva ...
09/04/2026
New synth focuses on sci-fi scoring
Following their formation and debut releases in December 2025, Smokestack Sounds - the brainchild of composer and produc...
09/04/2026
Latest version set for May 2026 launch
Reason Studios have revealed that the latest version of their DAW software will be launching in May 2026. Currently a...
09/04/2026
New EQ aimed at mix-bus & mastering duties
Shy Audio's first two releases focused on the past, delivering recreations of the budget mixers that were com...
09/04/2026
Based on John Galsworthy's novels known collectively as The Forsyte Saga a...
09/04/2026
The Forsytes has been renewed for a third season before the period drama has even premiered on PBS Masterpiece.
The adaptation of John Galsworthy's novel, ...
09/04/2026
IThe BBC has commissioned new drama The Witch Farm, starring Gabrielle Creevy (T...
09/04/2026
The next big thing To help broadcasters fully embrace dynamic hybrid workflows, Calrec will make a major announcement that unlocks even more freedom for broadca...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...