
GENEVA, Switzerland-A new group tasked with using artificial intelligence to improve the efficiency of data compression was announced here on Sept 30. Several forces were behind the establishment of the international non-profit Moving Picture, Audio and Data Coding by Artificial Intelligence (MPAI) organization.
One driving force is the need to have an organization responsive to industry needs with the mission to develop data coding standards for a range of applications with AI as its core enabling technology. In the past, the sheer reduction of the amount of data-i.e. compression-has been the success factor for a variety of businesses that range from broadcasting to telecommunications, broadcasting, IT and related industries.
In response to the demand for more compression, MPAI plans to develop AI-enabled standards that further improve the coding efficiency of data types that have already benefited from compression and bring the benefits of coding to new data types. An example of AI-enabled coding is to bring out aspects of the data semantics relevant to an application.
The second driving force is the need to overcome the limitations of the Fair, Reasonable and Non-Discriminatory (FRAND) licensing declarations, a burning issue for many standard developing organizations and their industries. MPAI plans to address this problem by developing, for each MPAI standard, a framework license, (i.e. the business model), without values, dates and percentages, that standard essential patent (SEP) holders intend to use to monetize their patents, eventually adopted in the standard.
USE CASESImmediately after the announcement of MPAI's creation last summer, a group of industry colleagues collaborated to create a set of use cases. One project that is quickly taking shape is Context-based Audio Enhancement (MPAI-CAE), designed to improve the user experience for a variety of uses such as entertainment, communication, teleconferencing, gaming, post-production, restoration etc., in a variety of contexts such as in the home, in the car, on-the-go, in the studio etc.
Two more projects are in the pipeline. The first is Integrative AI-based Analysis of Genomic/Sensor Experiments (MPAI-GSA) that defines a framework where AI-based or traditional processing components available for free or at a cost can be combined in application-specific processing apps, thus creating a horizontal market. The second project is AI-Enhanced Video Coding (MPAI-EVC), a video compression standard that substantially enhances the performance of a traditional video codec by improving or replacing traditional coding tools with AI-based tools.
Additional projects in development include:
Server-based Predictive Multiplayer Gaming (MPAI-SPG) is designed to minimize the visual discontinuities experienced by multiplayer online gaming players by collecting data from the clients involved in a particular game and feeding them to an AI-based system that predicts each individual participant's moves.
Multi-Modal Conversation (MPAI-MMC), a standard that defines a framework of AI-based processing components, such as fusion of multimodal input, natural language understanding and generation, speech recognition and synthesis, emotion recognition, gesture recognition, intention understanding and knowledge fusion. Appropriate orchestration of these components enables forms of communication with machines that emulates human-to-human communication in completeness and intensity.
Compression and Understanding of Industrial data (MPAI-CUF), a standard to filter and extract key information from the flow of data produced companies from data received from outside the company, e.g. invoices, sales, raw materials etc., or generated from the inside, e.g. payrolls, product models or issued because of regulation compliance.
Work in MPAI is moving fast. Several projects mentioned above (e.g. MPAI-CAE, MPAI-GSA, MPAI-SPG and MPAI-MMC) share a common component, which combines different AI-based processing modules to respond to the need of applications, that has been called AI Framework MPAI-AIF.
ROBUST AI RESEARCH ALREADY UNDERWAYMPAIs reliance on AI-based data coding is not only justified by the promises of higher performance, but also by the expected ability to tap into the results of thriving research in the AI community in such areas as:
Representation learning, the discovery of data coding effective in solving AI tasks;
Transfer learning, the adaptation of an AI model to work with different data;
Edge AI, the deployment of AI models to the edge;
Model integration, the creation of larger AI models by combining simpler models; and
The ability to reproduce performance, giving an AI model the same level of performance in different contexts.
AI is not vaporware, but rather a stream of technologies fed by global research. MPAI believes that, to ensure the success of its standards in the fast-evolving AI field, it must leverage its connection with academia and industrial research. Indeed, approximately 40% of the current MPAI members are academic and research institutions.
Any entity, such as a corporation and individual firm, partnership, university, governmental body or international organization supporting the mission of MPAI may apply for membership, provided that it is able to contribute to the development of standards for the efficient use of data. Individuals representing technical departments of academic institutions may apply for Associate Membership, stating their qualification in their application.
For further information, visit https://mpai.community/ and/or contact secretariat@mpai.community.
Leonardo Chiariglione has been at the forefront of several initiatives that have helped shape media technology and business as we know them today. Among these the Moving Picture Experts Group (MPEG), which he founded and ch
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
NBCU brings together News, Sports, Local, and Telemundo for a 50+ camera live pr...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
02/07/2026
Warner Bros. Discovery UK & Ireland backs Unacceptable for a second series on TL...
02/07/2026
Thursday 2 July 2026
Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen
Sky today confirms Tea with Judi Dench will return this su...
02/07/2026
Summer is heating up - and GeForce NOW is taking players along for the ride.
Start the month with Monopoly: Star Wars Heroes vs. Villains, bringing a galaxy fa...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...