
GENEVA, Switzerland-A new group tasked with using artificial intelligence to improve the efficiency of data compression was announced here on Sept 30. Several forces were behind the establishment of the international non-profit Moving Picture, Audio and Data Coding by Artificial Intelligence (MPAI) organization.
One driving force is the need to have an organization responsive to industry needs with the mission to develop data coding standards for a range of applications with AI as its core enabling technology. In the past, the sheer reduction of the amount of data-i.e. compression-has been the success factor for a variety of businesses that range from broadcasting to telecommunications, broadcasting, IT and related industries.
In response to the demand for more compression, MPAI plans to develop AI-enabled standards that further improve the coding efficiency of data types that have already benefited from compression and bring the benefits of coding to new data types. An example of AI-enabled coding is to bring out aspects of the data semantics relevant to an application.
The second driving force is the need to overcome the limitations of the Fair, Reasonable and Non-Discriminatory (FRAND) licensing declarations, a burning issue for many standard developing organizations and their industries. MPAI plans to address this problem by developing, for each MPAI standard, a framework license, (i.e. the business model), without values, dates and percentages, that standard essential patent (SEP) holders intend to use to monetize their patents, eventually adopted in the standard.
USE CASESImmediately after the announcement of MPAI's creation last summer, a group of industry colleagues collaborated to create a set of use cases. One project that is quickly taking shape is Context-based Audio Enhancement (MPAI-CAE), designed to improve the user experience for a variety of uses such as entertainment, communication, teleconferencing, gaming, post-production, restoration etc., in a variety of contexts such as in the home, in the car, on-the-go, in the studio etc.
Two more projects are in the pipeline. The first is Integrative AI-based Analysis of Genomic/Sensor Experiments (MPAI-GSA) that defines a framework where AI-based or traditional processing components available for free or at a cost can be combined in application-specific processing apps, thus creating a horizontal market. The second project is AI-Enhanced Video Coding (MPAI-EVC), a video compression standard that substantially enhances the performance of a traditional video codec by improving or replacing traditional coding tools with AI-based tools.
Additional projects in development include:
Server-based Predictive Multiplayer Gaming (MPAI-SPG) is designed to minimize the visual discontinuities experienced by multiplayer online gaming players by collecting data from the clients involved in a particular game and feeding them to an AI-based system that predicts each individual participant's moves.
Multi-Modal Conversation (MPAI-MMC), a standard that defines a framework of AI-based processing components, such as fusion of multimodal input, natural language understanding and generation, speech recognition and synthesis, emotion recognition, gesture recognition, intention understanding and knowledge fusion. Appropriate orchestration of these components enables forms of communication with machines that emulates human-to-human communication in completeness and intensity.
Compression and Understanding of Industrial data (MPAI-CUF), a standard to filter and extract key information from the flow of data produced companies from data received from outside the company, e.g. invoices, sales, raw materials etc., or generated from the inside, e.g. payrolls, product models or issued because of regulation compliance.
Work in MPAI is moving fast. Several projects mentioned above (e.g. MPAI-CAE, MPAI-GSA, MPAI-SPG and MPAI-MMC) share a common component, which combines different AI-based processing modules to respond to the need of applications, that has been called AI Framework MPAI-AIF.
ROBUST AI RESEARCH ALREADY UNDERWAYMPAIs reliance on AI-based data coding is not only justified by the promises of higher performance, but also by the expected ability to tap into the results of thriving research in the AI community in such areas as:
Representation learning, the discovery of data coding effective in solving AI tasks;
Transfer learning, the adaptation of an AI model to work with different data;
Edge AI, the deployment of AI models to the edge;
Model integration, the creation of larger AI models by combining simpler models; and
The ability to reproduce performance, giving an AI model the same level of performance in different contexts.
AI is not vaporware, but rather a stream of technologies fed by global research. MPAI believes that, to ensure the success of its standards in the fast-evolving AI field, it must leverage its connection with academia and industrial research. Indeed, approximately 40% of the current MPAI members are academic and research institutions.
Any entity, such as a corporation and individual firm, partnership, university, governmental body or international organization supporting the mission of MPAI may apply for membership, provided that it is able to contribute to the development of standards for the efficient use of data. Individuals representing technical departments of academic institutions may apply for Associate Membership, stating their qualification in their application.
For further information, visit https://mpai.community/ and/or contact secretariat@mpai.community.
Leonardo Chiariglione has been at the forefront of several initiatives that have helped shape media technology and business as we know them today. Among these the Moving Picture Experts Group (MPEG), which he founded and ch
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
02/02/2026
SBS's High-Flying Drama The Airport Chaplain casts Hugo Weaving alongside Th...
02/02/2026
The National Film and Video Foundation (NFVF), in partnership with the French Institute of South Africa (IFAS), is calling for applications from experienced Sou...
02/02/2026
Photo Credit: NASA. Space Launch System (SLS) rocket and Orion Spacecraft rollou...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
Hewshott, an industry leading global AV, IT, Theatre, and Acoustics consultancy firm has completed a global transition with current UK Managing Director, Daniel...
02/02/2026
Public Media Management (PMM) today announced LTN as the technology partner for PMM Cloud, its new managed, cloud-based master control solution purpose-built fo...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
XR, the leading platform powering advertising operations, today announced the acquisition of Telly Traffic, a UK-based business affairs specialist with nearly t...
02/02/2026
Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, has become a launch partne...
02/02/2026
Teaser available to view HERE
Damien Molony as Jim Bergerac
Ahead of the hotly anticipated return of Bergerac to U and U&DRAMA in the Spring, a teaser has bee...
02/02/2026
Rohde & Schwarz reshapes mid-range market with new 44 GHz FPL spectrum analyzer ...
02/02/2026
Back to All News
Cesc Gays New Film Premieres March 27 on Netflix
Entertainment
02 February 2026
GlobalSpain
Link copied to clipboard
Download the first i...
02/02/2026
In addition to DPA Microphones, the company will also be acquiring Wisycom and Austrian Audio. The acquisition is now being filed for regulatory approval and sh...
02/02/2026
Arvato Systems launches a flexible and standardized billing solution
New SAP S/4HANA Utilities master system combines standardization, economies of scale, and...
31/01/2026
Spotify's annual Best New Artist celebration returned to Los Angeles last ni...
31/01/2026
The Navy's Air Test and Evaluation Squadron (HX) 21 launch a Long Range Attack Missile from an AH-1Z off coast of Virginia in late 2025. This demonstration ...
31/01/2026
DigitalGlue, creator of the award-winning creative.space Platform, has announced the release of creative.space OS 3.0.5, the latest software update within the ...
31/01/2026
ES Broadcast Hire, the long-established hire arm of ES Media Group, has spent the last few months busily preparing and sending out high-quality equipment for a ...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Top L-R: The Friend's House is Here, Josephine, The Lake, Bedford Park, Who Killed Alex Odeh?
Second Row L-R: Take Me Home, American Pachuco: The Legend of...
30/01/2026
Spotify, Haziran ay sonunda kadar stanbul'da yeni bir ofis a aca n ve T rkiye pazar n y netmek zere yeni bir atama ger ekle tirdi ini duyurdu. Bu kaps...
30/01/2026
The Artemis II wet dress rehearsal will simulate the launch countdown, fully loading fuel and verifying systems ahead of the first SLS and Orion crewed flight....
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Grass Valley , the leading technology provider for live production solutions, and NETGEAR Inc. (NASDAQ: NTGR), a global leader in network solutions, today anno...
30/01/2026
tvONE, a leading video processor, signal distribution technology and media server developer, announces the expansion of Amit Singh's role to Regional Sales ...
30/01/2026
With a career that spans four decades across television, film and post-production, Freelance Sound Designer and Post-production Sound Mixer Mike Aiton has built...
30/01/2026
DPA Microphones will feature its new, fully integrated wireless microphone ecosystem, designed to let audio professionals work faster, cleaner and with total co...
30/01/2026
As the Middle East continues to accelerate investment in next-generation media, broadcast, and immersive content technologies, Ventum Tech today announced a str...
30/01/2026
Mark Roberts Motion Control (MRMC), a Nikon company and global leader in robotic camera systems, today announced its participation at Integrated Systems Europe ...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Boston Conservatory at Berklee Hosts the National Opera Association's 2026 C...
30/01/2026
Student Spotlight: Sriram Narayanan The classical pianist shares his experience growing up with a language disability and finding his voice through music.
Ja...
30/01/2026
Heading into 2026, the pace of change across radio, TV, and digital media is reaching an inflection point. Audience behaviors continue to evolve, measurement mo...
30/01/2026
30 Jan 2026
VEON Partners with MindBridge to Enhance Financial Analytics, Audit...
30/01/2026
Introducing the NEW Techtel.tv! | FEB 5% OFF Offer
30 Jan Written By Suzanne Costello
Our Website & Online Store: Now Unified for a Seamless Experience.We...
30/01/2026
Friday 30 January 2026
Easels at the ready! All new judging line up for series ...
30/01/2026
Friday 30 January 2026
Britain can switch off terrestrial TV in the 2030s, with...