GENEVA, Switzerland-A new group tasked with using artificial intelligence to improve the efficiency of data compression was announced here on Sept 30. Several forces were behind the establishment of the international non-profit Moving Picture, Audio and Data Coding by Artificial Intelligence (MPAI) organization.
One driving force is the need to have an organization responsive to industry needs with the mission to develop data coding standards for a range of applications with AI as its core enabling technology. In the past, the sheer reduction of the amount of data-i.e. compression-has been the success factor for a variety of businesses that range from broadcasting to telecommunications, broadcasting, IT and related industries.
In response to the demand for more compression, MPAI plans to develop AI-enabled standards that further improve the coding efficiency of data types that have already benefited from compression and bring the benefits of coding to new data types. An example of AI-enabled coding is to bring out aspects of the data semantics relevant to an application.
The second driving force is the need to overcome the limitations of the Fair, Reasonable and Non-Discriminatory (FRAND) licensing declarations, a burning issue for many standard developing organizations and their industries. MPAI plans to address this problem by developing, for each MPAI standard, a framework license, (i.e. the business model), without values, dates and percentages, that standard essential patent (SEP) holders intend to use to monetize their patents, eventually adopted in the standard.
USE CASESImmediately after the announcement of MPAI's creation last summer, a group of industry colleagues collaborated to create a set of use cases. One project that is quickly taking shape is Context-based Audio Enhancement (MPAI-CAE), designed to improve the user experience for a variety of uses such as entertainment, communication, teleconferencing, gaming, post-production, restoration etc., in a variety of contexts such as in the home, in the car, on-the-go, in the studio etc.
Two more projects are in the pipeline. The first is Integrative AI-based Analysis of Genomic/Sensor Experiments (MPAI-GSA) that defines a framework where AI-based or traditional processing components available for free or at a cost can be combined in application-specific processing apps, thus creating a horizontal market. The second project is AI-Enhanced Video Coding (MPAI-EVC), a video compression standard that substantially enhances the performance of a traditional video codec by improving or replacing traditional coding tools with AI-based tools.
Additional projects in development include:
Server-based Predictive Multiplayer Gaming (MPAI-SPG) is designed to minimize the visual discontinuities experienced by multiplayer online gaming players by collecting data from the clients involved in a particular game and feeding them to an AI-based system that predicts each individual participant's moves.
Multi-Modal Conversation (MPAI-MMC), a standard that defines a framework of AI-based processing components, such as fusion of multimodal input, natural language understanding and generation, speech recognition and synthesis, emotion recognition, gesture recognition, intention understanding and knowledge fusion. Appropriate orchestration of these components enables forms of communication with machines that emulates human-to-human communication in completeness and intensity.
Compression and Understanding of Industrial data (MPAI-CUF), a standard to filter and extract key information from the flow of data produced companies from data received from outside the company, e.g. invoices, sales, raw materials etc., or generated from the inside, e.g. payrolls, product models or issued because of regulation compliance.
Work in MPAI is moving fast. Several projects mentioned above (e.g. MPAI-CAE, MPAI-GSA, MPAI-SPG and MPAI-MMC) share a common component, which combines different AI-based processing modules to respond to the need of applications, that has been called AI Framework MPAI-AIF.
ROBUST AI RESEARCH ALREADY UNDERWAYMPAIs reliance on AI-based data coding is not only justified by the promises of higher performance, but also by the expected ability to tap into the results of thriving research in the AI community in such areas as:
Representation learning, the discovery of data coding effective in solving AI tasks;
Transfer learning, the adaptation of an AI model to work with different data;
Edge AI, the deployment of AI models to the edge;
Model integration, the creation of larger AI models by combining simpler models; and
The ability to reproduce performance, giving an AI model the same level of performance in different contexts.
AI is not vaporware, but rather a stream of technologies fed by global research. MPAI believes that, to ensure the success of its standards in the fast-evolving AI field, it must leverage its connection with academia and industrial research. Indeed, approximately 40% of the current MPAI members are academic and research institutions.
Any entity, such as a corporation and individual firm, partnership, university, governmental body or international organization supporting the mission of MPAI may apply for membership, provided that it is able to contribute to the development of standards for the efficient use of data. Individuals representing technical departments of academic institutions may apply for Associate Membership, stating their qualification in their application.
For further information, visit https://mpai.community/ and/or contact secretariat@mpai.community.
Leonardo Chiariglione has been at the forefront of several initiatives that have helped shape media technology and business as we know them today. Among these the Moving Picture Experts Group (MPEG), which he founded and ch
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff
Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
Back to All News
Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix
Entertainment
11 July 2025
GlobalItaly
Link copied to clipboard
July 11, 20...
11/07/2025
Back to All News
Netflix Will Release Death Inc. Seasons 1, 2 and 3
Entertainment
11 July 2025
GlobalSpain
Link copied to clipboard
Season 1
Season 2
Se...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
11/07/2025
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia.
From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Back to All News
Netflix Presents the Official Trailer for SuperestarPlay Video
Play Video
Entertainment
10 July 2025
GlobalSpain
Link copied to clipboard...
10/07/2025
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...
10/07/2025
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...
10/07/2025
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...
10/07/2025
Thursday 10 July 2025
The Very Small Creatures
Jaime's Treetop Tales
Emerald
BooSnoo! Christmas Mashup
Pip & Posy's Spooktacular Party
The Very Sm...
10/07/2025
Thursday 10 July 2025
Brand new rewards are coming to Sky customers, with free ...
GENEVA, Switzerland-A new group tasked with using artificial intelligence to improve the efficiency of data compression was announced here on Sept 30. Several forces were behind the establishment of the international non-profit Moving Picture, Audio and Data Coding by Artificial Intelligence (MPAI) organization.
