
GENEVA, Switzerland-A new group tasked with using artificial intelligence to improve the efficiency of data compression was announced here on Sept 30. Several forces were behind the establishment of the international non-profit Moving Picture, Audio and Data Coding by Artificial Intelligence (MPAI) organization.
One driving force is the need to have an organization responsive to industry needs with the mission to develop data coding standards for a range of applications with AI as its core enabling technology. In the past, the sheer reduction of the amount of data-i.e. compression-has been the success factor for a variety of businesses that range from broadcasting to telecommunications, broadcasting, IT and related industries.
In response to the demand for more compression, MPAI plans to develop AI-enabled standards that further improve the coding efficiency of data types that have already benefited from compression and bring the benefits of coding to new data types. An example of AI-enabled coding is to bring out aspects of the data semantics relevant to an application.
The second driving force is the need to overcome the limitations of the Fair, Reasonable and Non-Discriminatory (FRAND) licensing declarations, a burning issue for many standard developing organizations and their industries. MPAI plans to address this problem by developing, for each MPAI standard, a framework license, (i.e. the business model), without values, dates and percentages, that standard essential patent (SEP) holders intend to use to monetize their patents, eventually adopted in the standard.
USE CASESImmediately after the announcement of MPAI's creation last summer, a group of industry colleagues collaborated to create a set of use cases. One project that is quickly taking shape is Context-based Audio Enhancement (MPAI-CAE), designed to improve the user experience for a variety of uses such as entertainment, communication, teleconferencing, gaming, post-production, restoration etc., in a variety of contexts such as in the home, in the car, on-the-go, in the studio etc.
Two more projects are in the pipeline. The first is Integrative AI-based Analysis of Genomic/Sensor Experiments (MPAI-GSA) that defines a framework where AI-based or traditional processing components available for free or at a cost can be combined in application-specific processing apps, thus creating a horizontal market. The second project is AI-Enhanced Video Coding (MPAI-EVC), a video compression standard that substantially enhances the performance of a traditional video codec by improving or replacing traditional coding tools with AI-based tools.
Additional projects in development include:
Server-based Predictive Multiplayer Gaming (MPAI-SPG) is designed to minimize the visual discontinuities experienced by multiplayer online gaming players by collecting data from the clients involved in a particular game and feeding them to an AI-based system that predicts each individual participant's moves.
Multi-Modal Conversation (MPAI-MMC), a standard that defines a framework of AI-based processing components, such as fusion of multimodal input, natural language understanding and generation, speech recognition and synthesis, emotion recognition, gesture recognition, intention understanding and knowledge fusion. Appropriate orchestration of these components enables forms of communication with machines that emulates human-to-human communication in completeness and intensity.
Compression and Understanding of Industrial data (MPAI-CUF), a standard to filter and extract key information from the flow of data produced companies from data received from outside the company, e.g. invoices, sales, raw materials etc., or generated from the inside, e.g. payrolls, product models or issued because of regulation compliance.
Work in MPAI is moving fast. Several projects mentioned above (e.g. MPAI-CAE, MPAI-GSA, MPAI-SPG and MPAI-MMC) share a common component, which combines different AI-based processing modules to respond to the need of applications, that has been called AI Framework MPAI-AIF.
ROBUST AI RESEARCH ALREADY UNDERWAYMPAIs reliance on AI-based data coding is not only justified by the promises of higher performance, but also by the expected ability to tap into the results of thriving research in the AI community in such areas as:
Representation learning, the discovery of data coding effective in solving AI tasks;
Transfer learning, the adaptation of an AI model to work with different data;
Edge AI, the deployment of AI models to the edge;
Model integration, the creation of larger AI models by combining simpler models; and
The ability to reproduce performance, giving an AI model the same level of performance in different contexts.
AI is not vaporware, but rather a stream of technologies fed by global research. MPAI believes that, to ensure the success of its standards in the fast-evolving AI field, it must leverage its connection with academia and industrial research. Indeed, approximately 40% of the current MPAI members are academic and research institutions.
Any entity, such as a corporation and individual firm, partnership, university, governmental body or international organization supporting the mission of MPAI may apply for membership, provided that it is able to contribute to the development of standards for the efficient use of data. Individuals representing technical departments of academic institutions may apply for Associate Membership, stating their qualification in their application.
For further information, visit https://mpai.community/ and/or contact secretariat@mpai.community.
Leonardo Chiariglione has been at the forefront of several initiatives that have helped shape media technology and business as we know them today. Among these the Moving Picture Experts Group (MPEG), which he founded and ch
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
20/05/2026
True to the Music City theme, the Tennessee Titans plan to make live music a prominent fixture on game days at the new venue
Reflecting the continuing converge...
20/05/2026
The long-term goal is innovation for the next generation of hockey rinks at both the professional and the community level
The National Hockey League (NHL) toda...
20/05/2026
End-users and vendors alike work toward cost-effective yet high-quality solution...
20/05/2026
The National Football League has announced that Nashville will host Super Bowl LXIV in 2030 at the new Nissan Stadium. The announcement was made at the NFL Spri...
20/05/2026
The NFL has announced that the 2028 NFL Draft presented by Bud Light will take place in Minnesota, uniting fans from around the world to celebrate one of the mo...
20/05/2026
As professional AV workflows continue to evolve, expectations around audio, video, networking, and control are rising rapidly. At InfoComm 2026 in Las Vegas, La...
20/05/2026
Haivision will showcase its latest innovations at InfoComm 2026, taking place fr...
20/05/2026
For the seventh year, Spotify is returning to CMA Fest with Spotify House, the festival's premiere destination for fans. We're taking over downtown Nash...
20/05/2026
Amp-simulation software expanded
Acustica Audio's latest release greatly expands on their amp-simulation platform, turning it into a complete amplifica...
20/05/2026
MainStage integration, Analog Lab improvements & more
Arturia have just announced the release of an update that brings an assortment of new features to thei...
20/05/2026
At the Annual General Meeting held on May 20, 2026, the shareholders of SGL Carb...
20/05/2026
From Gulkula to the nation: Yothu Yindi Foundation and NITV deepen national acce...
20/05/2026
SBS appoints David Fernandez as National Manager, Digital & TV Sales
20 May, 2026
Media releases
SBS has appointed David Fernandez as National Manager, Dig...
20/05/2026
Rohde & Schwarz and INFOZAHYST: A strategic alliance set to redefine modern defe...
20/05/2026
A Rotating Detonation Engine being hot fire tested at Purdue University's Zu...
20/05/2026
A U.S. Army VAMPIRE system, assigned to Bravo Battery, 1st Battalion, 51st Air Defense Artillery Regiment, 7th Infantry Division/Multi-Domain Command - Pacific ...
20/05/2026
Cable Captures Only Monthly Increase Among Viewing Categories in March, Earns it...
20/05/2026
April brought a symbolic decrease in the overall time spent in front of television screens. On average, Poles watched video content for 3 hours and 51 minutes a...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
The Royal Television Society Technology Centre today announces the launch of the RTS Technology Awards 2026, celebrating excellence, innovation and achievement ...
20/05/2026
In the heart of London's financial district, the new purpose-built Troubadour Canary Wharf Theatre invites audiences to experience Suzanne Collins' inte...
20/05/2026
LiveU, the leader in live IP-video solutions, today announced that production powerhouse BCC Live successfully deployed the new LU900Q intelligent production un...
20/05/2026
Nella Mente di Narciso Docuseries Uses Blackmagic Design Workflow
Brie Clayton May 19, 2026
0 Comments
PYXIS 6K full frame camera and DaVinci Resolve ...
20/05/2026
Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Productio...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
First Nations Factual Co-production Development Fund launched to elevate Indigen...
20/05/2026
TLC Announces All-Star Comedy Line-Up for Mock the Week: Summer Specials' o...
20/05/2026
Back to All News
One Hundred Years of Solitude Concludes This August, With Part...
20/05/2026
Back to All News
Beloved NHK Dramas to Stream on Netflix Worldwide Starting June 22
Entertainment
20 May 2026
GlobalJapan
Link copied to clipboard
Netflix...
20/05/2026
May 20 2026, 06:00 (PDT) Dolby Recognized as 2025 Supplier of the Year and Over...
20/05/2026
Mayo's Dee Freney and Margaret Leahy from Galway have reached the final of RT Today's TV Home Cook competition.
Both contestants will cook again live...
20/05/2026
RT IN FULL BLOOM AT BORD BIA BLOOM 2026 WITH LIVE BROADCASTS, MUSIC, CHAT AND M...
19/05/2026
The winner of Thomson Foundation's Young Journalist of the Year 2025, Tracy Bonareri Onchoke, and runner up Wangu Kanuri enjoyed a three-day trip to London ...
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...