
Live From Super Bowl LIX: Fox Sports' Rod Conti on How Fox Sports Will Turn Bourbon Street into a Super Bowl Pre-Game Studio By Ken Kerschbaumer, Editorial Director
Friday, February 7, 2025 - 6:39 pm
Print This Story | Subscribe
Story Highlights
Over the years Rod Conti, Fox Sports, VP of Remote Studio Operations, and Fox Sports have tackled some pretty challenging locations in an attempt to find the perfect studio location for big events like a World Cup or a Super Bowl. Each required some out-of-the-box thinking but nothing has compared to what Conti and the team have pulled off for Super Bowl LIX: getting a studio show on Bourbon Street. Not only is it only 21-feet wide but Fox had to ensure that the sidewalks would be clear and things like deliveries and street cleaning could proceed as normal.
Rod Conti at one end of Fox Sports' Super Bowl Boulevard on Bourbon Street.
We knew those complications between street cleaning and all the dynamics and deliveries that happen in this small quarter that make this near impossible, he says. And when we found out this hasn't been done before the team got excited and we put our challenge hat on and said, let's figure this out.'
Yes, as crazy as it sounds there has never been a pre-game show done on Bourbon Street. As iconic as it is, it poses a number of challenges that have made it impossible, until now. First, the narrow streets prevent parking a 53-foot production truck for a number of days. And Bourbon Street is, after all, a street that has to be open to both vehicular and pedestrian traffic so shutting it down for a week or two to build a set is a non-starter.
The desk was the easy part as the challenge is Bourbon Street is a moving ecosystem and one needs to be sensitive to pedestrian flow and vehicle traffic has to have a way to deliver to the bars and restaurants, says Conti. There's this ebb and flow and if you cut off one artery here, it affects the whole quarter.
Being on Bourbon Street means that the effort has to be almost stealth in nature, with minimal rehearsal and set-up time. So, for the Fox Sports team that means one day of rehearsal and a super-quick set up in the wee hours of the morning.
Having a Super Bowl show with one day of rehearsals is hard and nerve wracking, says Conti. Our guys really won't see this a 100% built until Sunday morning. So, we really have one day to set that up; to bring the float and carpet in, build the scenics and build the lighting.
What is in store for Super Bowl viewers this Sunday when they tune in for the pre-game show beginning at 12 pm local time? A studio show that will take place on top of a float built by Kern, the legendary float maker for Mardi Gras parades. The float will be home to the studio desk and will be located in the intersection of Bourbon and St. Peter Streets and nestled between two bars that are serving as production and technical support spaces (the show's production control room will be in Game Creek Video Prime One which is parked at the Superdome compound).
Getting to that point begins the day before with a rehearsal on Saturday. Then at 4 am on Sunday morning the float rolls into place, a massive purple carpet will be unrolled down Bourbon Street from Toulouse Street to Orleans Street, a demo field will be installed on Bourbon Street, the FlyCam which runs from Toulouse to Orleans will be ready to go. All video and audio signals will be managed upstairs in the Krazy Korner bar before being sent to a production truck at the Fox compound at the Superdome. Also, no cameras will be located on the float. Instead, all cameras will be located in the intersection of Bourbon and St. Peter with additional coverage coming from the 40-foot Scorpion crane, the FlyCam, a robotic mounted on the second floor of a building on Mason Street. Drones from Beverly Hills Aerial will complete the coverage.
Greg Pfeifer, Fox Sports, director, remote studio engineering (left) and Rob Mikulicka, Fox Sports, director of operations, remote studio, on the balcony of Krazy Korner on Bourbon Street.
When the Pre-Game show starts at 12 pm local time it promises to capture the true unique heart of a city that has been through so much recently and in times past but always knows how to celebrate even in the darkest of times.
While the plans and tone of coverage from Bourbon Street has changed in the wake of the terrorist attack on New Year's Day, Conti says the original goal, to make it very clear to viewers at home that the show was in the middle of Bourbon Street, remained. Symbolizing New Orleans resiliency.
Conti says everyone expects big crowds on Sunday and with Fox having access to not only the street but the balconies it promises to be an exciting production. And, ultimately, a tribute to all of those working on the show but also to the 14 people who lost their lives, and the 57 others injured during the terrorist attack on the early morning of New Year's Day.
After that happened people from the city came to us and said we're going to help you pull this off, says Conti. This is a resilient city and this city bounces back. And this is also a city of hospitality and a city of known for good cheer and celebration. More than ever, it needs to be reminded that terror is not going to erupt the heartbeat of this city and we've all been empowered to bring this to this city and have a celebration right in the heart blocks away from where the tragic event happened. And we're proud to be the lucky steward to do that.
A Week-long Presence
Historically Super Bowl Sunday sets have been in use for most of the week prior to the big game. And while this set will only be active on Super Bowl Sunday that hasn't stopped the Fox Sports family of networks and content creators from producing shows on Bourbon Street.
In order
North America Stories
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning
Quortex today announce...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/09/2026
By Ramona Flume and Lucy Spicer
There's a particular kind of magic that hap...
07/09/2026
Blackmagic Design Announces New Lower Price for Blackmagic PYXIS 6K and Blackmag...
07/09/2026
GB Labs to Unveil Core.ONE at IBC2026, an Intelligent Storage Platform for Media...
06/09/2026
London, UK September 2026 PlayBox Technology is inviting broadcasters, OTT and FAST operators, content owners and media organisations worldwide to become De...
05/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/09/2026
InSync Technology, the leading provider of premium video conversion solutions, will showcase a new generation of products at IBC 2026, designed to help broadcas...
05/09/2026
GlobalM successfully supported quattro media GmbH and World Rowing, the world governing body of the Olympic sport of Rowing, with the international distribution...
05/09/2026
LA JOLLA, CA-In recognition of his exceptional work to understand the chemistry of carbohydrates and the role they play in health and disease, Scripps Family Ch...
04/09/2026
Eluvio will demonstrate updates to its Content Fabric platform at IBC2026 (Hall 8, Stand 8.MS5, and Future Tech Zone, Hall 14, Stand 14.A58, September 11-14). C...
04/09/2026
LiveU has joined the IBC Accelerator's Smart Stories consortium, a multi-vendor initiative developing an open standard for Story Context interoperability in...
04/09/2026
Telos Alliance will demonstrate new audio observability capabilities at IBC2026 (Stand 8.D37, RAI Amsterdam, September 11-14), covering monitoring of audio heal...
04/09/2026
World Team Tennis (WTT) has announced a broadcast partnership with USA Sports, the sports division of Versant. USA Sports will air all six of WTT's live mat...
04/09/2026
Gravity Media has appointed Alex Pannell as Chief Business Officer. Pannell joins from Appear, where he served as Chief Commercial Officer. He will be based in ...
04/09/2026
By Carrie Bowden
Staff Writer
Dalet has announced new agentic workflow capabilities for Dalia, its AI platform for media organizations, ahead of IBC2026. The ...
04/09/2026
L-Acoustics has achieved EN 54 certification across a portfolio of loudspeakers,...
04/09/2026
EVS and Matrox Video have announced a technology partnership integrating Matrox ...
04/09/2026
NEP Group will exhibit at IBC2026 (Hall 7, Stand 7.B55, RAI Amsterdam, September 11-14), demonstrating software-defined production capabilities across NEP Platf...
04/09/2026
The Television Academy has awarded an Engineering Emmy to Dr. Roman Foltyn, Chief Engineer of FoMaSystems, and Curt O. Schaller for the development of the ARRI ...
04/09/2026
InSync Technology will exhibit at IBC2026 (Stand 2.C30, RAI Amsterdam, September 11-14), demonstrating its FrameFormer and InGear conversion platforms for frame...
04/09/2026
The Professional Triathletes Organisation (PTO) has signed a multi-year agreemen...
04/09/2026
Accedo and MediaKind have announced a white-label, end-to-end streaming solution for operators, combining Accedo's native application framework and cloud-ba...
04/09/2026
TAG Video Systems has announced TAG Blue, a cloud platform for shared monitoring visibility across video delivery chains, with AI-powered root-cause analysis. T...
04/09/2026
TwelveLabs has launched a video compliance platform for media organizations, inc...
04/09/2026
The Television Academy and the National Academy of Television Arts & Sciences ha...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
ACEMAGIC First to Introduce Ryzen AI Max PRO 495 AI Mini Workstation at IFA 202...
04/09/2026
Krotos Brings Video to Sound Footsteps Directly into Premiere Pro and DaVinci Re...