SBS Audio marketing campaign tells the stories of new Australians, with multilingual content offerings to assist migrants
15 May, 2024
Media releases
SBS Audio has launched a new marketing campaign for its Australia Explained service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion.
SBS's flagship service for new migrants, Australia Explained,has launched a multi-platform marketing campaign that reaches into the heart of the migrant experience and reflects the many faces of contemporary Australia, as net migration soars to its highest ever level of 548,800 people*.
View 3 minute hero film here
View 30 second individual stories here
SBS's Australia Explained campaign features real stories from real people. The creative empowers and celebrates diverse migrant and refugee experiences - from mental health and language barriers to raising bilingual kids and job hunting - which collectively contribute to contemporary Australia today, said Jane Palfreyman, SBS Chief Marketing and Commercial Officer. We want audiences to form a human connection with these stories, and whenever they think of new migrants or multicultural communities to think of SBS and our services.
Australia Explained is SBS's free multilingual service published weekly in over 30 languages with practical information and resources to help new migrants successfully settle and live well in Australia. Available as articles, podcasts and videos, topics include employment, housing, health, education, emergency essentials, and more.
The campaign was filmed in English and other languages with sub-titles for use across owned and paid platforms. It features a 30 hero film for paid social (view), as well as 30 packages showcasing individual stories about the nuances of starting life in Australia (view), including:
Ahmadullah Fazli, a promising young cricketer who fled Afghanistan in 2021 and is currently pursuing his dreams as a player for Charlestown District Cricket Club;
Ariel Xue, an occupational therapist turned entrepreneur from China with a passion for migrant visibility in leadership and innovation;
Hanish Chopra, a young man from India who talks about mental health for new migrants;
Claire Lee, who arrived as a working holidaymaker from South Korea and shares her experiences on language barriers and profound reflections on her journey;
Barry Duremdes, a Filipino father of two with a successful career in Australia who also creates content to help other Filipino migrants.
SBS is committed to helping everyone feel welcome, connected and part of society, no matter where you come from or what language you speak. Australia Explained bridges the cultural gap for recently arrived migrants - or new locals - by providing practical and engaging information in more than 30 languages to help everyone fully participate in society and feel they belong, said Pamela Cook, Acting Director of SBS Audio.
Every month, Australia Explained receives 100,000 audio plays and 66,000 page views, with its multilingual videos in 2024 already receiving 1 million plays on social media. Aimed at educating and enriching, top content includes explainers on the Voice Referendum, Australia's inheritance laws, tipping culture, and preparing for the Australian Citizenship test.
Additionally, Australia Explained runs monthly content giving new migrants the opportunity to understand and engage with First Nations perspectives, cultures and histories, translated into over 60 languages here.
Free companion service SBS Learn English helps adults wanting to improve their English, developed in partnership with teaching experts and comprised of online videos with subtitles in over 18 languages, worksheets and fortnightly podcasts. Its recent Australian Citizenship four-part video series, which explains important vocabulary and simplifies complex concepts to assist those applying for Australian citizenship, has received 62,645 views.
Connect with Australia Explained at sbs.com.au/AustraliaExplained. Visit Learn English at sbs.com.au/LearnEnglish.
All SBS Audio content is delivered via its website and app which can be downloaded via the App Store for iOS and Google Play for Android. Selected SBS Audio content is also available wherever audiences consume podcasts and radio streams, including Apple Podcasts, LiSTNR, Spotify and TuneIn.
* https://www.abs.gov.au/statistics/people/population/national-state-and-territory-population/latest-release
For a pdf copy of this release, click here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
07/05/2026
Strategic three-year partnership marks delivery phase of BFBS' next-generation media vision
Media organisation and military charity BFBS (British Forces Br...
07/05/2026
Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced the availability of its In-Content Ads offering v...
07/05/2026
Lightware Visual Engineering has developed Rack Taurus for rack-based environments such as education and corporate training spaces. It enables clean and simple ...
07/05/2026
Jigsaw24, the UK's leading media equipment supplier and systems integrator, will showcase its expanded end-to-end workflow capabilities at MPTS 2026, signal...
07/05/2026
Ease Live, an Evertz company, today announced that it has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interact...
07/05/2026
Test & measurement innovator Leader Electronics of Europe will present an extensive range of Leader, PHABRIX and LeaderPhabrix test and measurement solutions at...
07/05/2026
At Broadcast Asia 2026 (Stand 5H3 8), LiveU is redefining live production with its most powerful IP-video EcoSystem to date built to help broadcasters and con...
07/05/2026
January 8, 2024
Colorfront (colorfront.com), a leader in high-performance, on-s...
07/05/2026
February 9, 2024
Colorfront (colorfront.com), the multi-award-winning pioneer i...
07/05/2026
March 20, 2024
NAB 2024, Las Vegas - Colorfront (colorfront.com), the multi-awa...
07/05/2026
April 1, 2025
CINEMACON, APRIL 1, 2025 - Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming syste...
07/05/2026
June 15, 2025
Colorfront (colorfront.com), an Academy and Emmy Award-winning de...
07/05/2026
June 15, 2025
Colorfront participated in the ICTA Barcelona Cinema Technology Summit on Sunday, June 15, 2025. Held at The Phenomena Experience, the event feat...
07/05/2026
July 1, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
July 1, 2025
Passion and dedication will take you places. Come with us on a short trip to the heart of India, where Annapurna Studios is living-up to the inspi...
07/05/2026
July 3, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
September 1, 2025
IBC 2025, Amsterdam - Colorfront (colorfront.com) - the Acade...
07/05/2026
April 17, 2026
LOS ANGELES - April 17, 2026 - Colorfront today announced Colorf...
07/05/2026
April 23, 2026
NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Recreating the 1974 Doctor Who Time Tunnel in After Effects
Graham Quince May 6, 2026
0 Comments
The Time Tunnel from Doctor Who titles is one of th...
07/05/2026
Back to All News
Red Chillies Entertainment and Netflix Present the Trailer of ...
07/05/2026
Production sound mixer Dirk Sciarrotta has mixed Family Feud for 28 seasons. Thats up to 200 syndicated episodes per year, plus primetime celebrity specials - a...
07/05/2026
As audience expectations have evolved, Owen has stopped trying to hide microphones or excuse amplification. Instead, he treats sound as a fully immersive part o...
07/05/2026
Well known Irish faces pushed to the edge in new series of
Uncharted with Ray G...
07/05/2026
RT will premiere A Traveller Family, a compelling new documentary exploring the...
07/05/2026
Less typing, more tanking.
Faster logins mean more time in the gaming action - and this week provides GeForce NOW members with a smoother path straight into th...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
SBS Audio marketing campaign tells the stories of new Australians, with multilingual content offerings to assist migrants 
