Sony Pixel Power calrec Sony

GoPro for a Cause Spotlight: Pedaling with Purpose for World Bicycle Relief

27/01/2023

At the end of 2022, cyclists Ryan Torres and Leo Tenenblat embarked on an expedition to bike over 500 miles across the Atacama desert, into the Andes mountains, and up the 22,615-foot Ojos del Salado volcano. Dubbed Project OdS, their goal was twofold: set a new world record for the highest altitude reached on a bicycle; and raise awareness for World Bicycle Relief - a nonprofit organization that empowers people and communities through life-changing bicycles.

Ryan, an adventurer and student at the University of Pennsylvania, and Leo, an avid cyclist, and Silicon Valley executive, took GoPro cameras along for the ride to help capture and share their journey and demonstrate the true power of bicycles.

Pedal Power

Were partnering with Project OdS as both organizations want to push further the definition of what a person on a bike is capable of, explains Alex Gee, Community Marketing Associate at World Bicycle Relief. In addition to biking across deserts and up the worlds highest volcano, a bike can allow a girl born in a rural town in Zambia to reach her closest school and receive an education, or a local farmer to pedal the distance to bring his produce to the town market.

World Bicycle Relief is committed to helping people conquer the challenge of distance, achieve independence, and thrive. According to World Bicycle Relief:

Nearly one billion people in rural regions of the world live in communities far from the nearest paved road, walking for miles each day just to survive. On foot, individuals race against the sun to complete everyday tasks.

Distance is a barrier to attending school, receiving healthcare, delivering goods to market, and other critical services needed to thrive.

To address this issue, World Bicycle Relief partners with communities to deliver specially designed, locally assembled, rugged bicycles for people in need. And theyve provided more than 700k bikes to people in Sub-Saharan Africa, Southeast Asia, and South America. Since 2005, World Bicycle Relief has collaborated with thousands of communities to connect hard-working rural women, men, girls, and boys with the services and opportunities they need to thrive.

Women, in particular, face significant cultural barriers to accessing education, healthcare, and employment. Thats why World Bicycle Reliefs approach prioritizes bicycle donations to women and girls, explains Gee.

The Expedition

Ryan and Leo started biking in Copiap , Chile, on December 14. The expedition was a mostly self-supported combination of desert crossing and high-altitude mountaineering - pushing further the definition of whats possible on a bike.

With so many factors like altitude, terrain, and self-support combined, we knew this would be hard, but the physical and logistical challenges were part of what made this expedition exciting, says Leo Tenenblat. More importantly, though, was being able to share this experience, especially the perspectives of the amazing Chilean people and the incredible scenery of the Atacama. It was a dream come true to partner with World Bicycle Relief, which aims to help people in remote areas like this.

Biking up the mountain alone, with the challenging terrain, high altitude, and freezing winds that threw me off my bike and into volcanic ash, was the most physically and mentally demanding experience of my life. During the toughest moments, my thoughts turned to World Bicycle Relief and the incredible vision they are fulfilling, notes Ryan Torres. The idea that a child might be able to receive an education thanks to this feat gave me the determination to get back on the bike and keep going until reaching a height of 20,623 feet.

On December 21, Ryan and Leo set off toward the summit of the Ojos del Salado volcano, with Ryan ultimately reaching the 20,623-foot elevation mark - approximately 164 feet higher than the previous world record. They hope their mission inspires others to support World Bicycle Reliefs goal to deliver one million bikes and empower five million people by 2025.

Get Involved

You can join the movement to change the world through the power of bicycles and donate to World Bicycle Relief. A donation of:

$165 provides a new bicycle

$50 provides tools + training for a bicycle mechanic

$25 provides a new wheelset

You can also follow World Bicycle Reliefs social media channels: Instagram, YouTube, Facebook, or Twitter.

You can learn more about getting involved with GoPro for a Cause here.
LINK: https://gopro.com/en/gb/news/world-bicycle-relief...
See more stories from gopro

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

19/04/2026

NAB Show 2026 Is Here! Follow All of our Live Coverage!

Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...

19/04/2026

Live From NAB 2026: Grass Valley CEO Jon Wilson on AMPPs Explosive Growth, Hybrid Workflows, and Whats New at the Show

Grass Valley is finding the right balance between its hardware heritage with an ...

19/04/2026

Live From NAB 2026: Oracles Kip Schauer on Why OCI Is Doubling Down on Media, Sports, and Broadcast

Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...

19/04/2026

Live From NAB 2026: Program Productions Jess Kowatch on Whats New with ProCrewz and the Impact of AI on Crewing

Program Productions, the live sports production industry's leading crewer, i...

19/04/2026

Live From NAB 2026: Aggrekos Joe Scionti on Powering the Super Bowl, PGA Championship, and the Road to the FIFA World Cup

At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...

19/04/2026

NAB 2026: Evertz to highlight evertz.io XChange for live event management and market switching

Evertz (Booth N817) is set to present new services within its evertz.io platform...

19/04/2026

NAB 2026: Evertz to showcase IPMX-certified NUCLEUS and MMA platforms for AV and ST 2110 integration

Evertz (Booth N817) will showcase its IPMX-certified NUCLEUS platform alongside ...

19/04/2026

NAB 2026: Evertz to showcase ENX media core for hybrid SDI and IP facilities

Evertz (Booth N817) is set to showcase ENX at NAB 2026, a media core platform designed to support hybrid SDI and IP infrastructures in production facilities and...

19/04/2026

NAB 2026: Evertz introduces Studer VistaVUE Touch for broadcast control

Evertz (Booth N817) will introduce Studer VistaVUE Touch at NAB 2026, a control surface designed to integrate audio, video and control workflows within a custom...

19/04/2026

NAB 2026: Evertz highlights X-CALIBER high-density encoding platform for media transport

Evertz (Booth N817) will highlight X-CALIBER at NAB 2026, an encoding and decodi...

19/04/2026

NAB 2026: Cobalt Digital introduces blueCORE standalone processors for SDI and ST 2110 workflows

Cobalt Digital (Booth N1340) will introduce the blueCORE family of standalone si...

19/04/2026

NAB 2026: Chyron and Asport to demonstrate AI-driven end-to-end sports production and distribution workflows

Chyron and Asport (Booth N2441) will demonstrate an integrated sports video work...

19/04/2026

NAB 2026: MediaKind outlines growth of Multiview deployments as Charter rollout expands in North America

MediaKind (Booth W1743) provided an update on its Multiview deployments at NAB S...

19/04/2026

NAB 2026: Calrec and Grass Valley announce partnership to integrate ImPulseV with AMPP platform

Calrec (Booth C6907) and Grass Valley (Booth C2408) announced a long-term broadc...

19/04/2026

NAB 2026: Oracle and partners to demo MoQ-based streaming ecosystem

Oracle is bringing a multi-partner demonstration of Media over QUIC (MoQ)-based live streaming to NAB Show 2026, showcasing how independent systems from multipl...

19/04/2026

NAB 2026: Encompass Digital Media and Oracle Cloud Infrastructure expand partnership for cloud-native broadcast operations

Encompass Digital Media announced an expanded partnership with Oracle Cloud Infr...

19/04/2026

SportsTechBuzz at NAB 2026, Day 1: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

19/04/2026

NAB 2026: Blackmagic Design Announces ATEM 4 M/E Constellation IP Switchers

Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...

19/04/2026

Waves update Sync Vx

Now available in VST3, AU and AAX formats Waves have recently released an update that extends their vocal-alignment plug-in's capabilities to all DAWs -...

19/04/2026

TV and Radio HQ Moves Closer to the Conversation

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Expanded Creator Lab Seeds Digital Synergies

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Why Streamers Are Seizing the Now

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Make Every Dollar Count on Set

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Tech Transforms the Live Sports Playbook

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Amagi Managed Services Modernizes Broadcasting Operations...

Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced that AccuWeather , the most trusted source of wea...

19/04/2026

Calrec and Grass Valley unlock exceptional choice and fle...

Calrec (Booth:C6907) and Grass Valley (Booth: C2408) are today announcing a long-term broadcast audio technology partnership at NAB Show 2026. The companies are...

19/04/2026

Ikegami Announces VFE-P07D Monocular OLED Viewfinder with...

Ikegami announces a further expansion to its range of on-camera viewfinders. Scheduled for introduction on Ikegamis Central Hall booth C3819 at the April 19th -...

19/04/2026

GatesAir Strengthens Global Services Team with New Hires

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

MASN, Spectrum Ink Multiyear Carriage Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Calrec and Grass Valley Unveil ImPulseV and AMPP Integration

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Clear-Com Unveils FreeSpeak Cell

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Riedel's SimplyLive Solution Powers Centralized VAR for Argentina's Top Football League

Wuppertal April 19, 2026 Riedel's SimplyLive Solution Powers Centralized V...

19/04/2026

Bridge Digital and Riedel Build CampusWide ST 2110 Network for Eastern Kentucky University

Wuppertal April 19, 2026 Bridge Digital and Riedel Build Campus Wide ST 2110 N...

19/04/2026

Riedel Showcases Next Advances in IP-Based Production at NAB 2026

Wuppertal April 19, 2026 Riedel Showcases Next Advances in IP-Based Production at NAB 2026MediorNet HorizoN ST 2110 MultiViewer App, SmartPanel Commentary Con...

19/04/2026

Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

Harmonic's Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform SAN JOSE, Calif. - April 19, 2026 - Harmo...

18/04/2026

NAB 2026: MultiDyne begins shipping C16-AM-12G audio monitor for SDI and IP workflows

MultiDyne Video & Fiber Optic Systems has begun shipping the C16-AM-12G audio mo...

18/04/2026

NAB 2026: FOR-A America announces AI updates for IMPULSE platform and release of MixBoard and HVS-Q12 switchers

FOR-A America is set to detail AI functionality for its software-defined IMPULSE...

18/04/2026

NAB 2026: Cobalt Digital and SineSix Media integrate audio description technology for broadcast workflows

Cobalt Digital and SineSix Media have announced a partnership to integrate the v...

18/04/2026

NAB 2026: ATSC focuses on 3.0 broadcast standard implementation at NAB Show 2026

The ATSC, the broadcast standards association, is highlighting the status of the ATSC 3.0 internet protocol-based broadcast standard at the 2026 NAB Show. The e...

18/04/2026

NAB 2026: Bolin Technology introduces Range PTZR camera, R9-L420N PTZ, and KBD Plus controller

Bolin Technology has introduced a new range of hardware for live production envi...

18/04/2026

NAB 2026: KMH Integration showcases AV Casting workflow approach and new technology at NAB 2026

KMH Integration is participating in the 2026 NAB Show, focusing on its AV Casti...

18/04/2026

NAB 2026: Appear appoints Mike Burk as vice president of business development

Appear has appointed Mike Burk as vice president of business development for North America. Burk brings over two decades of experience in the broadcast and live...

18/04/2026

NAB 2026: Skyline Communications demonstrates DataMiner platform and AI capabilities at NAB Show

Skyline Communications is showcasing its DataMiner platform and the new DataMine...