Sony Pixel Power calrec Sony

GoPro for a Cause Spotlight: Pedaling with Purpose for World Bicycle Relief

27/01/2023

At the end of 2022, cyclists Ryan Torres and Leo Tenenblat embarked on an expedition to bike over 500 miles across the Atacama desert, into the Andes mountains, and up the 22,615-foot Ojos del Salado volcano. Dubbed Project OdS, their goal was twofold: set a new world record for the highest altitude reached on a bicycle; and raise awareness for World Bicycle Relief - a nonprofit organization that empowers people and communities through life-changing bicycles.

Ryan, an adventurer and student at the University of Pennsylvania, and Leo, an avid cyclist, and Silicon Valley executive, took GoPro cameras along for the ride to help capture and share their journey and demonstrate the true power of bicycles.

Pedal Power

Were partnering with Project OdS as both organizations want to push further the definition of what a person on a bike is capable of, explains Alex Gee, Community Marketing Associate at World Bicycle Relief. In addition to biking across deserts and up the worlds highest volcano, a bike can allow a girl born in a rural town in Zambia to reach her closest school and receive an education, or a local farmer to pedal the distance to bring his produce to the town market.

World Bicycle Relief is committed to helping people conquer the challenge of distance, achieve independence, and thrive. According to World Bicycle Relief:

Nearly one billion people in rural regions of the world live in communities far from the nearest paved road, walking for miles each day just to survive. On foot, individuals race against the sun to complete everyday tasks.

Distance is a barrier to attending school, receiving healthcare, delivering goods to market, and other critical services needed to thrive.

To address this issue, World Bicycle Relief partners with communities to deliver specially designed, locally assembled, rugged bicycles for people in need. And theyve provided more than 700k bikes to people in Sub-Saharan Africa, Southeast Asia, and South America. Since 2005, World Bicycle Relief has collaborated with thousands of communities to connect hard-working rural women, men, girls, and boys with the services and opportunities they need to thrive.

Women, in particular, face significant cultural barriers to accessing education, healthcare, and employment. Thats why World Bicycle Reliefs approach prioritizes bicycle donations to women and girls, explains Gee.

The Expedition

Ryan and Leo started biking in Copiap , Chile, on December 14. The expedition was a mostly self-supported combination of desert crossing and high-altitude mountaineering - pushing further the definition of whats possible on a bike.

With so many factors like altitude, terrain, and self-support combined, we knew this would be hard, but the physical and logistical challenges were part of what made this expedition exciting, says Leo Tenenblat. More importantly, though, was being able to share this experience, especially the perspectives of the amazing Chilean people and the incredible scenery of the Atacama. It was a dream come true to partner with World Bicycle Relief, which aims to help people in remote areas like this.

Biking up the mountain alone, with the challenging terrain, high altitude, and freezing winds that threw me off my bike and into volcanic ash, was the most physically and mentally demanding experience of my life. During the toughest moments, my thoughts turned to World Bicycle Relief and the incredible vision they are fulfilling, notes Ryan Torres. The idea that a child might be able to receive an education thanks to this feat gave me the determination to get back on the bike and keep going until reaching a height of 20,623 feet.

On December 21, Ryan and Leo set off toward the summit of the Ojos del Salado volcano, with Ryan ultimately reaching the 20,623-foot elevation mark - approximately 164 feet higher than the previous world record. They hope their mission inspires others to support World Bicycle Reliefs goal to deliver one million bikes and empower five million people by 2025.

Get Involved

You can join the movement to change the world through the power of bicycles and donate to World Bicycle Relief. A donation of:

$165 provides a new bicycle

$50 provides tools + training for a bicycle mechanic

$25 provides a new wheelset

You can also follow World Bicycle Reliefs social media channels: Instagram, YouTube, Facebook, or Twitter.

You can learn more about getting involved with GoPro for a Cause here.
LINK: https://gopro.com/en/gb/news/world-bicycle-relief...
See more stories from gopro

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

10/07/2026

SVG GameDay, Ep. 23: Nashville Predators Teri Johnson - Throwing a Bash on Broadway

In-venue and creative video staffers at the professional and collegiate level ha...

10/07/2026

Fujifilm Announces FUJINON GF19-35mmT3.5 PZ OIS WR Cinema Power Zoom Lens

FUJIFILM North America Corporation has announced the FUJINON GF19-35mmT3.5 PZ OIS WR, a cinema power zoom lens for the GFX System with native G Mount. The lens ...

10/07/2026

Dalet Releases Long-Term Supported Update to Dalet Flex

Dalet has announced a new Long-Term Supported (LTS) release of Dalet Flex, expanding AI capabilities, workflow automation, and integration with Dalia, Dalet'...

10/07/2026

Blackmagic Design Releases Fairlight Live Audio Mixer Software

Blackmagic Design has released Fairlight Live, a free software-based broadcast audio mixer for Mac and Windows, available for download now. Simultaneously, the ...

10/07/2026

FloSports and USA South Athletic Conference Announce Exclusive Media Rights Partnership

FloSports and the USA South Athletic Conference have announced an exclusive medi...

10/07/2026

Daktronics Installs LED Video Board at Field of Dreams Ballpark in Dyersville, Iowa

Daktronics has manufactured and installed an LED video display at Field of Dream...

10/07/2026

Registration Opens for NAB Show New York 2026, October 21-22 at the Javits Center

Registration is now open for NAB Show New York 2026, taking place October 21-22 ...

10/07/2026

Sphere and Formula 1 Heineken Las Vegas Grand Prix Announce Five-Year Partnership Extension

Sphere Entertainment Co. and the Formula 1 Heineken Las Vegas Grand Prix have an...

10/07/2026

CBS Sports and Asian Football Confederation Announce U.S. Media Rights Agreement

CBS Sports and the Asian Football Confederation (AFC) have announced a media rights partnership covering the AFC Asian Cup Saudi Arabia 2027 and the AFC U23 Asi...

10/07/2026

Sony Electronics Announces RX10 V with AI Autofocus and 4K 120p Video

Sony Electronics has announced the RX10 V, the fifth generation of its RX10 all-in-one camera series. The camera will be available in August 2026 at a suggested...

10/07/2026

Chyron Releases PRIME 5.4 with Newsroom Workflow Expansion and New Playout Options

Chyron has announced PRIME 5.4, an update to its unified graphics, playout, and ...

10/07/2026

Sports Broadcasting Hall of Famer Gene Mikell Dies at 87

The nine-time Emmy Award-winning video engineer was a pioneer of NASCAR in-car cameras and a longtime fixture in FOX Sports' video-control operation...

10/07/2026

Fubo Appoints Alisa Bowen as Chief Executive Officer

FuboTV Inc. has announced the appointment of Alisa Bowen as Chief Executive Officer, effective July 10. Bowen succeeds David Gandler, who co-founded the company...

10/07/2026

Ratings Roundup: USMNT-Belgium on FOX Top Soccer Telecast in U.S. History; Mexico-England on Telemundo Sets Spanish-Language Record

Every entry on Nielsen's Top 25 Live Sports Events Telecasts for the week of...

10/07/2026

BravesVision GM Jeff Cravens on Launching MLBs Newest Team-Owned Network in 35 Days

The Braves opted to keep production in-house rather than hand it off to MLB...

10/07/2026

PBR Teams Ready To Roll at CSU for Opening Weekend 2026

Drones, jibs, robos are part of the expanded camera complement for the Professional Bull Riders series PBR Teams' 2026 season, with a 10-team field competi...

10/07/2026

20 Years Later, We're All Still Part of the Little Miss Sunshine Family

(L-R) Michael Arndt, Paul Dano, Toni Collette, Valerie Faris, Abigail Breslin, Jonathan Dayton, and Greg Kinnear attend the Park City Legacy program screening o...

10/07/2026

AES Show Nashville: Early Bird registration opens

Discounted rates available through 27 August 2026 The Audio Engineering Society (AES) have announced that Early Bird registration is now open for the AES Sh...

10/07/2026

Sony introduce the IER-M500

New in-ear monitors to launch in August 2026 Sony have announced the upcoming launch of a new pair of in-ear monitors that promise to deliver a secure, stab...

10/07/2026

Apogee CRAS Symphony Mkii Upgrade Case Study

Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...

10/07/2026

FreeCast Cities To Stream Local TV, Premium Channels

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

Hey Man, Cheech & Chong's Last Movie Rolls With SNS EVO

Hey Man, Cheech & Chong's Last Movie Rolls With SNS EVO Melanie Ciotti July 10, 2026 0 Comments Richard Cheech Marin and Tommy Chong have long b...

10/07/2026

Alex Zarfati's Fail Safe Shot with Blackmagic PYXIS 12K

Alex Zarfati's Fail Safe Shot with Blackmagic PYXIS 12K Brie Clayton July 10, 2026 0 Comments Camera's full frame sensor supports anamorphic s...

10/07/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ing...

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

10/07/2026

N.Y. State Broadcasters Association Selects Hall of Fame Class of 2026

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

Chyron's PRIME 5.4 Brings Template Experience to More Newsrooms

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

Registration Opens for 2026 NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

IAB Releases Redefining Media Types' Standard for Public Comment

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

Wedotv FAST Channels Launch on TiVo Platforms in Europe

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

Sage Offers Guidance on EAS Password Changes

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

Media Organizations Are Data-Rich but Data-Fragmented - Is This You?

Data has always been central to media operations. Every ad that airs, every campaign that delivers, and every audience that's measured- all of it generates ...

10/07/2026

New RT documentary explores Irish-led efforts to build bridges

New RT documentary explores Irish-led efforts to build bridges in divided Cyprus More than a Game: From D1 to Pyla airs Monday 13 July More Than a Game: Fro...

09/07/2026

Omaha Productions Goes All-In as World Series of Poker Main Event Returns to ESPN

With 50+ cameras, three trucks, 60+ EVS channels, RFID hole-card workflows, and ...

09/07/2026

SVG Students To Watch: Dana Shearer, Syracuse University

A recent graduate from Westchester, NY, this experienced technician has already started her first gig in the industry, as a REMI A2 Comms Specialist at ESPN In...

09/07/2026

SVG New Sponsor Spotlight: Lightcasts Andreas Kisslinger on the Role of Automation, Cloud-Based Workflows in Streaming

Live sports production is a fast-paced industry with no signs of slowing down. W...

09/07/2026

TV Skyline, thinXpool, DMC Production Collaborate on Deutsche Telekom's World Cup From NYC

From a rooftop studio in Manhattan, multiple Germany-based companies share respo...

09/07/2026

FOX One and Overtime Announce Creator Series Race to Glory for FIFA World Cup 2026

Overtime has announced a content partnership with FOX One to produce Race to Glo...

09/07/2026

Ross Production Services Standardizes on Clear-Com Intercom Across Mobile Production Fleet

Clear-Com has announced that Ross Production Services (RPS) has standardized on ...

09/07/2026

NetApp Returns as Presenting Partner of 2026 NFL Madrid Game

The NFL has announced that NetApp will return as Presenting Partner of the NFL Madrid Game, featuring the Atlanta Falcons against the Cincinnati Bengals at the ...

09/07/2026

The R&A and Cisco Announce Multi-Year Network Infrastructure Partnership

The R&A and Cisco have announced a multi-year partnership making Cisco the Official Network Supplier of The R&A and its Championships. Cisco will deploy AI-read...

09/07/2026

Fox Television Stations, Extreme Reach, and LTN Complete Live Syndication of 25 Words or Less LIVE

Fox Television Stations, Extreme Reach (XR), and LTN have announced the completi...

09/07/2026

Wynn Records Launches Direct-to-Consumer Streaming Platform Powered by Kiswe

Kiswe has announced a partnership with Wynn Records to launch the Wynn Records Network streaming platform, debuting Saturday, July 11 with a Salita Promotions b...

09/07/2026

NEP Europe Announces Multi-Year Agreement as Wimbledon Broadcast Services Provider

NEP Europe has announced a new multi-year agreement with Wimbledon Broadcast Ser...

09/07/2026

Thropic Games Raises Pre-Seed Round Led by The Famous Group

Thropic Games, a company offering casual mobile games tied to fan fundraising for sports programs, has announced a pre-seed funding round led by The Famous Grou...

09/07/2026

Game Creek Video Purchases 10 Grass Valley K-Frame Switchers for Fleet Expansion

Game Creek Video has reached an agreement with Grass Valley to purchase 10 K-Frame production switchers as part of a two-year fleet expansion. Two systems have ...

09/07/2026

Gravity Media Powers ITVs FIFA World Cup Coverage with Three-Hub Remote Production

Gravity Media is delivering a three-hub remote production workflow for ITV's...

09/07/2026

Report: North American Broadcast Journalists Spend Up to 75% of Time on Technical Workflows

A new report from Quickplay and Caretta Research, The Broadcaster Revolution Wi...