
Acclaimed broadcaster Maya Jama will take the helm as presenter of brand new show Walk The Line when the show debuts on ITV and ITV Hub later this year.
Maya joins Simon Cowell on the new format, which is co-produced and co-developed by Syco Entertainment and Lifted Entertainment, part of ITV Studios.
Maya Jama is one of the hardest working and most exciting presenters in the industry. She set a new record as the youngest ever host of the MOBO Awards, she hosted the EE BAFTA film red carpet, ITV's Brit Awards Backstage show, Stand up to Cancer and Comic Relief. She's recently been on TV screens presenting Save Our Summer and Glow Up. She's a regular on Celebrity Juice, Celebrity Goggle Box and on the panel of ITV's award winning show Don't Hate the Playaz. She then recently made her acting debut as Brenda in Katherine Ryan's Netflix series The Duchess'.
Walk The Line is a high octane series offering music acts a chance to win a life changing prize pot of £500,000. The musical acts - be they soloists, duos, bands, or choirs - will take to the stage to perform for the nation, as well as Simon Cowell and a panel of judges to be confirmed in due course.
But to win the money, talent alone isn't enough - the contestants will need nerves of steel as they determine whether to cash out or physically Walk The Line and risk it all to stay in the competition.
Maya Jama said: If someone said to me, describe your dream job. It would be this! I literally couldn't be more excited to be working with Syco, Lifted Entertainment and the incredible team at ITV on Walk The Line.
Katie Rawcliffe, ITV Head of Entertainment said Maya is an exciting talent who brings a fresh energy, star power and stellar credentials to Walk The Line. We're looking forward to working with her and introducing this brilliant new format to viewers later in 2021.
Global roll-out for the project will be handled by ITV Studios.
About Syco Entertainment :
Simon Cowell's Syco Entertainment, is an independent entertainment company which owns TV formats such as Got Talent' and The X Factor'. Got Talent is officially the world's most successful reality TV format; America's Got Talent has remained the No1 summer series in the US for the past 16 years; The X Factor is the most successful music TV format in history delivering more global chart stars than any other show. These two shows are currently on air in more than 180 countries and are watched by more than a billion people each year.
Artists discovered on Simon's TV formats have sold more than 600 million records and he has launched more superstar careers than any other in history including One Direction, Camila Cabello, Leona Lewis, Fifth Harmony, CNCO, Little Mix, Louis Tomlinson, James Arthur, Paul Potts, Susan Boyle and Grace VanderWaal. During his partnership with Sony Music, he also launched Il Divo and Westlife.
About Lifted Entertainment :
Lifted Entertainment, part of ITV Studios, is home to some of the most-watched shows on television, producing a range of entertaining and returning series for a host of broadcasters including the BBC, ITV, Channel 4 and Channel 5. From live shows such as Ant & Decs Saturday Night Takeaway and I'm A Celebrity Get Me Out of Here!, talent shows like The Voice, quizzes such as University Challenge, documentaries including Miscarriage: Our Story and reality formats such as Love Island, there isnt an unscripted genre it doesnt produce.
For ITV :
Sarah Stevens
Sarah.stevens@itv.com
For Lifted Entertainment :
Lee Taylor
lee.taylor@itv.com
For Simon Cowell/Syco Entertainment :
Ben Todd
Ben.todd@sycoentertainment.com
Ann-Marie-Thomson
Annmarie.thomson@sycoentertainment.com
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
25/04/2026
In the heart of Mexico City, music, culture, and fashion converged last night as Spotify and Vogue Latin America welcomed guests to an intimate gathering at Soh...
25/04/2026
New modular multi-effects plug-in revealed
The latest plug-in from Brainworx delivers a modular set of effects designed to offer a convenient alternative to...
24/04/2026
Earth Day is a chance to reflect on our connection to the natural world. To mark the 57th Earth Day on April 22, Spotify's editors have pulled together a co...
24/04/2026
This past weekend, Spotify was at the heart of the largest literary event in the...
24/04/2026
All data tells a story, and in our case, that story is written by you. To celebrate 20 years of Spotify, we're sharing bite sized moments that capture how t...
24/04/2026
Over the past 20 years, Spotify's look and feel has evolved with the way people use our platform, while ensuring we preserve an intuitive, personal, and fam...
24/04/2026
It's been 20 years since Spotify began, but the real story is what the world chose to play. For the first time, we're unveiling the most streamed artist...
24/04/2026
Whether you're relaxing at home or on the go, Spotify is there across more than 2,000 devices, ready with your favorites or something new to discover. Now, ...
24/04/2026
Nintendo and Spotify are welcoming fans to the Super Mario Bros. 40th anniversary and the release of The Super Mario Galaxy Movie with new playlists and a speci...
24/04/2026
30 October - 1 November 2026
The Audio Engineering Society (AES) have announced that the AES Show 2026 will be held on Halloween weekend - Friday 30 October...
24/04/2026
New closed-back design promises honest' low end
Sennheiser have just announced the launch of a new pair of flagship closed-back headphones which they s...
24/04/2026
Powerful 12-channel hardware sequencer announced
Cre8audio are renowned for their innovative, and often visually striking, designs and although their latest...
24/04/2026
Room correction now supports full 9.1.6 Dolby Atmos setups
The software element of IK Multimedia's room-correction system has just received an update th...
24/04/2026
New content for BBO Tutti & BBO Riffs
VSL have recently introduced some new free content expansions for two of their most popular Big Bang Orchestra Packs: ...
24/04/2026
Rohde & Schwarz to highlight its R&S EVSD1000 UAV-based navigation analyzer at I...
24/04/2026
ITV's Director of Drama Polly Hill has commissioned six part propulsive, lun...
24/04/2026
AgileTV presents in Las Vegas its technological proposition to power safer, more scalable and efficient TV ecosystems for telecom operators, ISPs and entertainm...
24/04/2026
Canada's C gep de Jonqui re and Calrec take five with a substantial TV studio upgrade Underscoring its global reputation as one of Canada's most renowne...
24/04/2026
Redefining Broadcast Workflows at NAB 2026 with our Most Powerful Hardware, Virtual and Hybrid Audio Lineup Yet We're looking forward to meeting up with you...
24/04/2026
24 Apr 2026
VEON Boosts Accessibility for Investors by Waiving Depositary Servi...
24/04/2026
Friday 24 April 2026
All episodes of espionage thriller series Ponies starring ...
24/04/2026
April 24 2026, 00:00 (PDT) Dolby Elevates In-Car Entertainment to New Heights at Auto China 2026
More Automakers, More Models: Dolby-enabled Vehicles Drive...
24/04/2026
April 24 2026, 06:48 (PDT) Dolby Cinema Arrives in Tamil Nadu: Dolby Laboratori...
23/04/2026
23 Apr 2026
VEON 2025 Integrated Annual Report: Record Digital Growth, Sovereig...
23/04/2026
FOX Advertising Launches FOX AdStudio, Unifying Audience Intelligence Across Its...
23/04/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced that Dalia, its agentic AI solution for media & entertainment, ha...
23/04/2026
Six crafts. Six lives.
Six reasons to believe that making things by hand
still...
23/04/2026
The festival programme promises a feast of drama, a bumper packed fringe festiva...
23/04/2026
Dermot Bannon's Celebrity Super Spaces airs Sunday 26 April and 3 May on RT ...
22/04/2026
Spotify and the New York Liberty are teaming up to give music and basketball fan...
22/04/2026
New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005.
In 2025, Focusrite co...
22/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
22/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
22/04/2026
Combines three distinct analogue EQ emulations
The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...
22/04/2026
Final instalment in vintage-inspired instrument series
Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...
22/04/2026
Fuzz pedal joins all-analogue Series A line
Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...
22/04/2026
22 Apr 2026
VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...
22/04/2026
U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...
22/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
22/04/2026
Wednesday 22 April 2026
Sky announces fifth year of WNT Fund with 30,000 bursa...
22/04/2026
The move from Retail Media to Commerce Media is about broadening the scope of th...
22/04/2026
April 22 2026, 07:00 (PDT) Dolby and BMW Bring Dolby Atmos to the BMW 7 Series,...
22/04/2026
RT Documentary On One 7-part series breaks US market for first time
RT Programme Sales has announced its first deal with a US distribution partner for its 7-...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...