Back to All News
What We Watched the First Half of 2025
Entertainment
17 July 2025
Global
Link copied to clipboard
Today, we're sharing our latest Engagement Report, highlighting what Netflix members watched from January through June 2025. Watchtime - or engagement - is our best indicator of member happiness. When people watch more, they stick around longer and recommend Netflix to others.
This report, which captures 99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages. It's why we continue to invest in a variety of quality titles for various moods and tastes and work hard to make them great.
Here are some highlights from the first half of 2025:
Enduring Appeal of Netflix Originals
Netflix Originals continue to engage audiences years after they premiered. Nearly half of viewing for Netflix Originals in this report came from titles that debuted in 2023 or earlier.
Shows like Orange Is the New Black, Ozark and Money Heist all had over 100M hours viewed in the first half of 2025.
Movies like Red Notice, Leo and We Can Be Heroes each had more than 20M views.
Great Stories Can Come From Anywhere
Popular series continue to come from the UK. Adolescence was the #1 most-watched show with 145M views, with audiences also enjoying other series like Missing You (58M), Black Mirror Season 7 (31M) and Dept. Q Season 1 (25M).
More than one-third of all viewing came from non-English language titles, and 10 of the 25 most-watched series in the first half of the year were non-English.
Squid Game, the South Korean hit series, drew 231M views across all three seasons in the first half of the year. Its final season became our third most-watched program of the half, reaching 72M views in just four days.
Other South Korean series also shined, with When Life Gives You Tangerines (35M), The Trauma Code: Heroes on Call Season 1 (34M) and both Weak Hero: Class 1 (22M) and Weak Hero: Class 2 (20M) attracting large audiences.
Scandinavian titles are growing in popularity, with Secrets We Keep (34M) from Denmark, Number 24 (24M) from Norway and The re Murders Season 1 (33M), The Breakthrough (29M) and The Glass Dome (20M) from Sweden.
Following the release of last year's One Hundred Years of Solitude (5M), Colombia continued to deliver a strong slate with Medusa Season 1 (21M), Fake Profile: Killer Match (20M) and Karol G: Tomorrow was Beautiful (13M).
Netflix films such as Back in Action (165M), Tyler Perry's STRAW (103M), The Life List (96M) starring Sofia Carson, and Nonnas (58M) were widely watched. Non-English language films also found global success, including Exterritorial (88M) from Germany, Counterattack (71M) from Mexico, iHostage (57M) from the Netherlands, Ad Vitam (70M) and K.O. (44M) from France, Bullet Train Explosion (33M) from Japan and Jewel Thief - The Heist Begins (23M) from India.
Variety, Variety, Variety
Audiences on Netflix enjoy a variety of shows, films and live events.
WWE premiered on Netflix in January and is now bringing fans together live every week. In the first half it generated more than 280M view hours across all its events, including WWE RAW.
Netflix is a destination for anime fans, with audiences watching new series like SAKAMOTO DAYS Season 1 (24M), beloved franchises like Naruto (45M across seasons) and classic films like Studio Ghibli's Spirited Away (6M) and Howl's Moving Castle (6M).
Dramas continued to thrill with Zero Day (61M), American Primeval (47M), The Gardener (34M) from Spain, FOREVER Season 1 (19M) and The Royals Season 1 from India (14M).
Comedies of all kinds were also popular. New shows like Running Point Season 1 (41M) and The Four Seasons Season 1 (39M) were widely watched and renewed for second seasons. Returning series like Alpha Males Season 3 from Spain (10M), Envious Season 2 from Argentina (10M), Tires Season 2 (7M) and Survival of the Thickest Season 2 (6M) were also loved. Long-running hits Cobra Kai Season 6 (18M) and Big Mouth Season 8 (6M) closed out their final seasons on a high note.
Kids & family titles continue to entertain children of all ages, from animated films like KPop Demon Hunters (37M) to series like Ms. Rachel Season 1(53M), Asterix & Obelix: The Big Fight (16M) from France and Gabby's Dollhouse, which brought 108M views across seasons.
Here's a look at our top 10 most-watched movies and shows from this report:
Download our full report for the first half of 2025 here.
Download images here.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
Back to All News
