Finding Authentic Voices on the Digital Frontlines: How HBS Seeks Out Influencers and Social-Media Talent

Finding Authentic Voices on the Digital Frontlines: How HBS Seeks Out Influencers and Social-Media Talent Host Broadcast Services Executive Producer, Digital Tim Stott shares a look at the strategy By Brandon Costa, Director of Digital

Monday, June 10, 2024 - 12:36 pm

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Host Broadcast Services (HBS) is one of the world's largest host broadcasters, overseeing the global production and distribution of massive events, scaling up to as large as the FIFA World Cup.

In today's world, host broadcasters are called upon to provide far more than just the match to its many rightsholders. That includes a wealth of content for digital and social-media platforms. In this one-on-one conversation with Tim Stott, executive producer, digital, HBS, learn how HBS emphasizes collecting and distributing digital and social-targeted content and how influencer partnerships have played a role in its success.

This session was hosted at the 2024 SVG Digital Engagement Forum on March 20 in New York City and was moderated by SVG Director of Digital Brandon Costa.

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LINK:	https://www.sportsvideo.org/2024/06/10/finding-authentic-voices-on-the...
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