PHABRIX was established in 2005 by ex-Oxtel (Miranda) engineer and founder Phillip Adams who had identified a gap in the market for an effective solution to test and monitor the then new 3G-SDI signals that were starting to make an impact in the industry. The first SxA prototype was unveiled at IBC2007, with the product launching in July the following year and instantly winning the prestigious Peter Wayne Award for Innovation.
It was very much the right product at the right time. Interest in 3G-SDI was starting to accelerate, the new company had access to early silicon from FPGA vendor Xilinx (PHABRIX spelling comes from PHillip Adams BRoadcasting In Xilinx), and it was able to leverage the new chipset to produce a model that featured all the functionality of its rivals at a significantly lower price. What's more, via a teardown of a PlayStation Portable gaming device, the new company was able to source a screen that meant it could pack all these features into a genuinely capable handheld unit.
Our product was both a signal analyser and generator whereas most competitor's products were just analysers, said company founder and now CEO, Phillip Adams. Companies had to buy a separate generator and a separate analyser which would have to be shared between staff and typically moved around on trollies. Our product was portable, and a third of the price, so companies could now afford to employ more of them. There was a real need, we knew that as we'd been developing broadcast products for many years, and we rode this new 3G-SDI technology wave. Since then, the market has evolved considerably requiring us to continually innovate .
And now, 13 years later, the company is still making SxAs, and, almost uniquely, is still supplying them with free-of-charge software updates. The range of devices PHABRIX offers has expanded considerably as the industry has evolved, adding models and capabilities to accommodate the shift towards both new broadcast formats, and the migration towards IP.
The use cases for PHABRIX handheld devices have expanded as well, with units in operation in as diverse environments as the Sydney Opera House, the Japanese police force, the Paris Metro, NASA and SpaceX. The company has been equally successful and, despite the pandemic, has just recorded its most successful year to date, and is actively recruiting at the moment as it looks to build upon its successes.
Our customers range from Broadcast Engineers with their own personal unit, all the way up to companies with 80 or 100+ units and they're used everywhere where infrastructure is being tested. There is a passionate involvement with these engineers and their Sx units, probably due to the fact that they are in use during times of critical fault diagnosis, where reliability and the identification and rectification of issues is key says Adams.
For now, though, the 8000th physical PHABRIX unit is about to be made. We celebrated our 1000th machine by making it gold-plated, next was carbon fiber, then Yew, and there's the Summer Games unit. These are all locked in a special cabinet at the company HQ - and we have two main candidates for unit 8000.
I'd like to create a Perspex one so everyone can see the internal workings as there's a lot going on in a very small space, says Adams. Bamboo would be a good choice too, as its recyclable and sustainable, key considerations over the lifetime of the sales of the next 8000 devices.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
PHABRIX was established in 2005 by ex-Oxtel (Miranda) engineer and founder Phillip Adams who had identified a gap in the market for an effective solution to test and monitor the then new 3G-SDI signals that were starting to make an impact in the industry. The first SxA prototype was unveiled at IBC2007, with the product launching in July the following year and instantly winning the prestigious Peter Wayne Award for Innovation. 
