PHABRIX was established in 2005 by ex-Oxtel (Miranda) engineer and founder Phillip Adams who had identified a gap in the market for an effective solution to test and monitor the then new 3G-SDI signals that were starting to make an impact in the industry. The first SxA prototype was unveiled at IBC2007, with the product launching in July the following year and instantly winning the prestigious Peter Wayne Award for Innovation.
It was very much the right product at the right time. Interest in 3G-SDI was starting to accelerate, the new company had access to early silicon from FPGA vendor Xilinx (PHABRIX spelling comes from PHillip Adams BRoadcasting In Xilinx), and it was able to leverage the new chipset to produce a model that featured all the functionality of its rivals at a significantly lower price. What's more, via a teardown of a PlayStation Portable gaming device, the new company was able to source a screen that meant it could pack all these features into a genuinely capable handheld unit.
Our product was both a signal analyser and generator whereas most competitor's products were just analysers, said company founder and now CEO, Phillip Adams. Companies had to buy a separate generator and a separate analyser which would have to be shared between staff and typically moved around on trollies. Our product was portable, and a third of the price, so companies could now afford to employ more of them. There was a real need, we knew that as we'd been developing broadcast products for many years, and we rode this new 3G-SDI technology wave. Since then, the market has evolved considerably requiring us to continually innovate .
And now, 13 years later, the company is still making SxAs, and, almost uniquely, is still supplying them with free-of-charge software updates. The range of devices PHABRIX offers has expanded considerably as the industry has evolved, adding models and capabilities to accommodate the shift towards both new broadcast formats, and the migration towards IP.
The use cases for PHABRIX handheld devices have expanded as well, with units in operation in as diverse environments as the Sydney Opera House, the Japanese police force, the Paris Metro, NASA and SpaceX. The company has been equally successful and, despite the pandemic, has just recorded its most successful year to date, and is actively recruiting at the moment as it looks to build upon its successes.
Our customers range from Broadcast Engineers with their own personal unit, all the way up to companies with 80 or 100+ units and they're used everywhere where infrastructure is being tested. There is a passionate involvement with these engineers and their Sx units, probably due to the fact that they are in use during times of critical fault diagnosis, where reliability and the identification and rectification of issues is key says Adams.
For now, though, the 8000th physical PHABRIX unit is about to be made. We celebrated our 1000th machine by making it gold-plated, next was carbon fiber, then Yew, and there's the Summer Games unit. These are all locked in a special cabinet at the company HQ - and we have two main candidates for unit 8000.
I'd like to create a Perspex one so everyone can see the internal workings as there's a lot going on in a very small space, says Adams. Bamboo would be a good choice too, as its recyclable and sustainable, key considerations over the lifetime of the sales of the next 8000 devices.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
03/03/2026
Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...
03/03/2026
Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...
03/03/2026
Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...
03/03/2026
As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board
Lawo has announced appointment of Jamie Dunn as chief e...
03/03/2026
A team of legendary announcers and analysts and a classic graphics look will bring the past to life
NBC Sports and Peacock will return to yesteryear for tonigh...
PHABRIX was established in 2005 by ex-Oxtel (Miranda) engineer and founder Phillip Adams who had identified a gap in the market for an effective solution to test and monitor the then new 3G-SDI signals that were starting to make an impact in the industry. The first SxA prototype was unveiled at IBC2007, with the product launching in July the following year and instantly winning the prestigious Peter Wayne Award for Innovation. 
