The company, which works across CGI, video production, 2D and 3D scanning, and photogrammetry, is enabling clients to opt into its sustainability scheme
By Jenny Priestley
Published: July 27, 2022 Updated: July 28, 2022
The company, which works across CGI, video production, 2D and 3D scanning, and photogrammetry, is enabling clients to opt into its sustainability scheme
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Manchester-based creative production company Creative Content Works (CCW) has pledged to offer all of its clients the opportunity to offset their entire carbon footprint for every project.
The company, which works across CGI, video production, 2D and 3D scanning, and photogrammetry, is enabling clients to opt into its sustainability scheme to jointly offset their entire carbon footprint of every project, including emissions generated by transport, man and machine power.
CCW has purchased a 7-acre plot of land, where they intend to plant up to 5,000 trees as part of the initiative. The commitment spans both of the company's locations in the UK and Bulgaria.
In a recent infographic, The Hidden Emissions in Your Buying Journey, CCW compared the carbon impact of traditional photography vs. CGI, highlighting that digital production makes 75 per cent less carbon emissions in the buying journey alone. CGI and virtual production is at least 33 per cent less damaging to the environment than conventional production, added the company.
James McVitie, managing director of CCW, said: We're committed to ensuring the content we create and the processes we use are as sustainable and future proof as possible. Looking to the future, we're exploring ways to act now and make a difference by both reducing and offsetting our carbon footprint for a better, greener future.
Our industry can no longer create content, films and advertising in the same manner as we have done before without regard for the future impact on the environment, added McVitie. There is a responsibility for us to support our clients in their efforts by having our own plan for reducing our carbon footprint.
CGI, which accounts for more than 70 per cent of our business, is an immediate environmental benefit compared with traditional production. It can also make a tangible difference to logistics related carbon footprints. We hope to continue to increase our environmental responsibility over the coming years, leading the way with more industry-first initiatives.
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The company, which works across CGI, video production, 2D and 3D scanning, and photogrammetry, is enabling clients to opt into its sustainability scheme
