Rich analytics and discovery technology helps personalise content for viewers of CSC Media Group's Tiny Pop, Pop, PopGirl and Kix online channels, across mobile phones, tablets and PCsLONDON and MOUNTAIN VIEW, CALIF. (September 12, 2013) - Ooyala, a global leader in video streaming, analytics and monetisation, today announced it is powering online video services for satellite TV channel provider CSC Media for its online Tinypop, PopGirl, KixTV and Popfun channels. Ooyala is providing CSC Media a full suite of online video management, distribution and monetisation technologies including advanced content recommendations and real-time video analytics. The deployment will help drive audience engagement through personalised viewer experiences, maximising CSC Media's revenue from their on-demand catch-up content.
With the increase in children viewing content on the tablets and computers throughout their homes, CSC Media required a solution that would best monetise its content across a variety of screens, and provide insight into the viewing habits of its users. To accomplish this, CSC Media chose Ooyala for its real-time video analytics, its content recommendation solution Ooyala Discovery, and for Backlot, its asset management technology. Combined, these solutions deliver a high level of viewer personalisation as well as key insights into how children are viewing content on PCs, mobiles and increasingly, tablets. These insights enable smart decisions on device-specific programming and monetisation strategies.
Remy Minute, managing director of CSC Media, said, Partnering with Ooyala has enabled us to build a better audience profile. Our audiences are viewing video on a variety of devices including PCs, mobiles and tablets. It is important for us to understand how they are navigating and consuming this content so we can schedule and provide relevant programmes, and monetise our catch-up content available online. We are regularly investing in our infrastructure to make sure we maximise the potential of our content, which has contributed to our amazing growth over the past few years.
CSC Media Group was ranked 61st in The Sunday Times Buyout Track 100 league table, which ranks Britains 100 mid-market private equity-backed companies with the fastest-growing profits (EBITDA) over their latest two years of available accounts. CSC Media Group experienced continuous growth over the last six years and more recently, over the last two years, has seen profit grow by 35% helping them win this accolade.
Neil Berry, vice president, EMEA for Ooyala, said, No longer can broadcasters and rights holders rely simply on publishing video to the web. Today, understanding viewing habits and usage patterns across all screens is key to maximising digital revenues. With Ooyala, CSC Media is now able to drive audience engagement by personalising the video experience of their users based on much deeper insights, which will help contribute to their ongoing rapid growth.
Ooyala Discovery: Increasing Monetisation through Higher Engagement
Proven to drive significantly higher engagement - as measured by the number of videos played and the time spent within a particular viewing experience - Ooyala Discovery enables video content providers to increase view-related revenue by algorithmically recommending highly relevant content within the Ooyala Player, with nearly limitless integration opportunities via powerful APIs.
Ooyala Discovery leverages in-depth consumer behavioral data from nearly 200 million viewers across the web, combined with content metadata and other inputs, to recommend subsequent videos from large content libraries that viewers are most likely to watch. Ooyala's content discovery engine applies real-time analytics processing to these and dozens of other inputs to provide a continuous stream of content recommendations that are locally, personally and socially relevant. By integrating these recommendations seamlessly with the playback experience, Ooyala helps publishers maximize revenue opportunities from advertising, video-on-demand or paywall transactions.
Real-Time Insights for Monetisation
Optimised for TV programmers and publishers with large globally distributed audiences, Ooyala's detailed video analytics drive greater visibility into consumption patterns that inform revenue- optimising decisions. Ooyala provides broadcasters a real-time dashboard presenting network-wide, up-to-the-second analysis of viewer engagement and content trends. It monitors every video play within seconds of being viewed and returns immediate insights that enable publishers to better monetise their inventory.
Data is presented in a simple, easy-to-use interface, including metrics such as trending and popular content, real-time viewing statistics for each asset and global content consumption patterns. This information allows broadcasters to discover the viral potential of any piece of content and make editorial decisions about video placement within a website or application, unlocking revenue that might otherwise be lost.
About CSC Media Group
CSC Media Group Ltd (CSC) was founded in late 2006 via the purchase of a portfolio of six television channels from the original producers of the Chart Show.
Today the company owns and operates a portfolio of 16 television channels in the UK and internationally across four main genres; music, kids, movies and entertainment.
CSC believes in gaining a competitive edge through using the latest in broadcast technology and, as such, its infrastructure has been transitioned to one of the most advanced, with end to end digital delivery and a move towards a software and IP based platform.
CSC's in-house production facilities have in turn been upgraded with digital storage and Final Cut Suites throughout, with online content approval and compliance checking.
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