MLB Postseason 2021: Turner Sports Tackles National League With New AR-Heavy Set, In-Game Graphic Animations Set built with Clickspring Designs, Zero Density makes augmented reality a star of game analysis By Brandon Costa, Director of Digital Tuesday, October 5, 2021 - 3:36 pm
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The Boys of Summer grow up into the Men of Autumn. The MLB Postseason begins this week, and Turner Sports is back to deliver the entire National League side of the bracket on TBS.
For the 2021 MLB Postseason, Turner Sports will debut a new set at its Atlanta headquarters. The set design features a large LED screen and two green screens. (Image: Turner Sports)
Given the rights extension with Major League Baseball that was signed in September 2020 and kicks in at the start of the 2022 season, Turner has put heavy work into upgrading the on-screen look of its MLB property with a new studio set and an in-game animation graphics package, both of which debut on-air Wednesday night during the network's coverage of the National League Wild Card Game (St. Louis Cardinals at Los Angeles Dodgers, 8 p.m. ET, TBS).
We re-looked at everything, says Steve Fiorello, VP, coordinating director, Turner Sports. We throw a lot of technology, people, and great new ideas at this property.
Studio Goes Green With Drive Towards Augmented Reality In its Atlanta studios, Turner is set to debut a brand-new MLB set that will anchor its coverage this postseason and carry on into the network's new weekly Tuesday-night game franchise next season.
With two green screens, Turner's new MLB studio allows more immersive use of an augmented-reality graphics package. (Image: Turner Sports)
Working with the popular set-design firm, Clickspring Designs, Turner's team has built out a big space, featuring one large LED screen and two green screens that will make the space reliant on a heavy complement of augmented-reality graphics.
According to Fiorello, Turner's on-air studio talent for MLB like to get up and break down plays rather than spend too much time behind the desk. Two green screens allow the graphics team to create a more immersive environment for their analysis. Fiorello points out that, although Turner has used AR elements in studio coverage before, this is a noted step forward, enabling the team to have AR elements both in front of and behind the talent simultaneously.
We are really going hard on innovating in the utilization of AR, says Turner Sports VP/Creative Director Jordan Shorthouse. We have two massive green screens, which are a challenge. You have to deal with reflections off the green screens, and you need to make sure that you always have content feeding to those areas. We welcome challenges, and we are fortunate to work for a company that welcomes new things. So we're going for it.
One of the cooler examples of the set's capabilities is a special animation in which a full body shot of a player walks from the LED screen on the set into the stage environment with the talent. Turner intends to play with this in a fun way, spotlighting star players while unveiling full batting lineups in pregame. To pull this effect off, Turner worked with Turkey-headquartered design firm Zero Density.
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Fiorello says that, toward the end of the regular season, the Turner crew met with many of the teams in postseason contention to shoot players for this specific green-screen activation, so that all the looks with be new and fresh.
The players were so geeked up about participating in this, says Fiorello. It was a great vibe and a lot of positive energy around it. They were coming up with ideas for movements and poses. We were worried about asking, during a pennant chase, to participate in this green-screen thing, but the teams were super helpful. It was cool to see the players really into it.
The set features six cameras, all of which are capable of tracking and displaying AR graphics, with the help of a solution from Mo-Sys. The set has a large JITACAM on the ceiling, a roving Steadicam on the stage, and four hard, operated pedestal cameras.
One of the things I love about this set is the way that it scales out, says Fiorello. When you walk into this set and the environment, it feels like you are in a baseball stadium. The structure and the architecture are so heavy that it feels like a dense, structural environment.
In-Game Animations Get a Refresh In addition to the strenuous augmented-reality work needed for the studio, the Turner graphics team has also designed a new look for its in-game animations and transitions for this postseason with the goal that they will be carried into next season and the new leg of the MLB rights deal in 2022.
The animations - which include team-based transitions and player-focused due up animations - are designed to provide a fresh look for Turner's product.
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I wanted to do something that leaned into reaching a younger demo - something a lot more contemporary and fresher, says Shorthouse, whose team is also working on new NHL and NBA graphics packages debuting this month. There seems to be a design style right now that's inspired by social. We wanted to have fun with that and creatively skew a little bit younger.
He notes that the process on the new graphics began last February when the team first started taking pitches. The work on what viewers will see on screen this month began in June.
For design on these in-game animations, Turner Sports worked with design agency Big Block. The Turner graphics team comprises Marcus Arnold, Zach Bell, Daniel Chi, Eddie Gomez, Fred Haab, Dan LeRoux, Jerry Ma, Ryan McCauley, Chase Oliv
