Sony Pixel Power calrec Sony

MLB Postseason 2021: Turner Sports Tackles National League With New AR-Heavy Set, In-Game Graphic Animations

05/10/2021

MLB Postseason 2021: Turner Sports Tackles National League With New AR-Heavy Set, In-Game Graphic Animations Set built with Clickspring Designs, Zero Density makes augmented reality a star of game analysis By Brandon Costa, Director of Digital

Tuesday, October 5, 2021 - 3:36 pm

Print This Story | Subscribe

Story Highlights

The Boys of Summer grow up into the Men of Autumn. The MLB Postseason begins this week, and Turner Sports is back to deliver the entire National League side of the bracket on TBS.

For the 2021 MLB Postseason, Turner Sports will debut a new set at its Atlanta headquarters. The set design features a large LED screen and two green screens. (Image: Turner Sports)

Given the rights extension with Major League Baseball that was signed in September 2020 and kicks in at the start of the 2022 season, Turner has put heavy work into upgrading the on-screen look of its MLB property with a new studio set and an in-game animation graphics package, both of which debut on-air Wednesday night during the network's coverage of the National League Wild Card Game (St. Louis Cardinals at Los Angeles Dodgers, 8 p.m. ET, TBS).

We re-looked at everything, says Steve Fiorello, VP, coordinating director, Turner Sports. We throw a lot of technology, people, and great new ideas at this property.

Studio Goes Green With Drive Towards Augmented Reality In its Atlanta studios, Turner is set to debut a brand-new MLB set that will anchor its coverage this postseason and carry on into the network's new weekly Tuesday-night game franchise next season.

With two green screens, Turner's new MLB studio allows more immersive use of an augmented-reality graphics package. (Image: Turner Sports)

Working with the popular set-design firm, Clickspring Designs, Turner's team has built out a big space, featuring one large LED screen and two green screens that will make the space reliant on a heavy complement of augmented-reality graphics.

According to Fiorello, Turner's on-air studio talent for MLB like to get up and break down plays rather than spend too much time behind the desk. Two green screens allow the graphics team to create a more immersive environment for their analysis. Fiorello points out that, although Turner has used AR elements in studio coverage before, this is a noted step forward, enabling the team to have AR elements both in front of and behind the talent simultaneously.

We are really going hard on innovating in the utilization of AR, says Turner Sports VP/Creative Director Jordan Shorthouse. We have two massive green screens, which are a challenge. You have to deal with reflections off the green screens, and you need to make sure that you always have content feeding to those areas. We welcome challenges, and we are fortunate to work for a company that welcomes new things. So we're going for it.

One of the cooler examples of the set's capabilities is a special animation in which a full body shot of a player walks from the LED screen on the set into the stage environment with the talent. Turner intends to play with this in a fun way, spotlighting star players while unveiling full batting lineups in pregame. To pull this effect off, Turner worked with Turkey-headquartered design firm Zero Density.

https://www.sportsvideo.org/new/wp-content/uploads/2021/10/Batter_Walkup_ATL_Freddie_Freeman.mp4

Fiorello says that, toward the end of the regular season, the Turner crew met with many of the teams in postseason contention to shoot players for this specific green-screen activation, so that all the looks with be new and fresh.

The players were so geeked up about participating in this, says Fiorello. It was a great vibe and a lot of positive energy around it. They were coming up with ideas for movements and poses. We were worried about asking, during a pennant chase, to participate in this green-screen thing, but the teams were super helpful. It was cool to see the players really into it.

The set features six cameras, all of which are capable of tracking and displaying AR graphics, with the help of a solution from Mo-Sys. The set has a large JITACAM on the ceiling, a roving Steadicam on the stage, and four hard, operated pedestal cameras.

One of the things I love about this set is the way that it scales out, says Fiorello. When you walk into this set and the environment, it feels like you are in a baseball stadium. The structure and the architecture are so heavy that it feels like a dense, structural environment.

In-Game Animations Get a Refresh In addition to the strenuous augmented-reality work needed for the studio, the Turner graphics team has also designed a new look for its in-game animations and transitions for this postseason with the goal that they will be carried into next season and the new leg of the MLB rights deal in 2022.

The animations - which include team-based transitions and player-focused due up animations - are designed to provide a fresh look for Turner's product.

https://www.sportsvideo.org/new/wp-content/uploads/2021/10/MLB_TBS_Graphics.mp4

I wanted to do something that leaned into reaching a younger demo - something a lot more contemporary and fresher, says Shorthouse, whose team is also working on new NHL and NBA graphics packages debuting this month. There seems to be a design style right now that's inspired by social. We wanted to have fun with that and creatively skew a little bit younger.

He notes that the process on the new graphics began last February when the team first started taking pitches. The work on what viewers will see on screen this month began in June.

For design on these in-game animations, Turner Sports worked with design agency Big Block. The Turner graphics team comprises Marcus Arnold, Zach Bell, Daniel Chi, Eddie Gomez, Fred Haab, Dan LeRoux, Jerry Ma, Ryan McCauley, Chase Oliv
LINK: https://www.sportsvideo.org/2021/10/05/mlb-postseason-2021-turner-spor...
See more stories from svg

More from Sports Video Group

02/12/2021

SVG Voices: WWE Director of Television Production Management Jeremy Shand

SVG Voices: WWE Director of Television Production Management Jeremy Shand By SVG Staff Thursday, December 2, 2021 - 6:30 am Print This Story | Subscribe ...

02/12/2021

SVG Esports Production Summit: NBA 2K League's Matt Arden & TJ Canty on Pivoting to Remote Production, Creating a New Fan Experience

SVG Esports Production Summit: NBA 2K League's Matt Arden & TJ Canty on Pivo...

02/12/2021

Sky Deutschland Pushes Ahead With Pioneering 5G Trials for In-Stadium App and e2e Broadcasting

Sky Deutschland pushes ahead with pioneering 5G trials for in-stadium app and e2...

02/12/2021

SVG, Hazeleden Betty Ford Families in Recovery Series Looks at Dealing with Stigma, Shame, and Guilt

SVG, Hazeleden Betty Ford Families in Recovery Series Looks at Dealing with Stig...

02/12/2021

Sports Broadcasting Hall of Fame 2020-21: Fred Gaudelli, Father of the Modern Pro-Football Broadcast

Sports Broadcasting Hall of Fame 2020-21: Fred Gaudelli, Father of the Modern Pr...

02/12/2021

The SVG Podcast: Inside the League of Legends World Championship Final With Riot Games' Nick Troop and Carrie Dunn

The SVG Podcast: Inside the League of Legends World Championship Final With Riot...

02/12/2021

SVG Summit Preview: Dec. 14 Sessions Dive Deep in Market Segments

SVG Summit Preview: Dec. 14 Sessions Dive Deep in Market Segments By SVG Staff Thursday, December 2, 2021 - 2:09 pm Print This Story | Subscribe Story H...

30/11/2021

SVG Voices: Fox Sports Senior Manager of Technical and Field Ops Lindsay Waine

SVG Voices: Fox Sports Senior Manager of Technical and Field Ops Lindsay Waine By SVG Staff Tuesday, November 30, 2021 - 6:30 am Print This Story | Subscr...

30/11/2021

SVG Esports Production Summit: Do Not Peek Entertainment's Jason Baker on the Important Role of the In-Game Observer

SVG Esports Production Summit: Do Not Peek Entertainment's Jason Baker on th...

30/11/2021

Sports Broadcasting Hall of Fame 2020-21: Charles Barkley, the Voice of the NBA Player

Sports Broadcasting Hall of Fame 2020-21: Charles Barkley, the Voice of the NBA ...

30/11/2021

SVG Summit Preview: Hot Tech Showcase Puts Focus on 5G, HDR, AR, Shallow Depth of Field, and Drones

SVG Summit Preview: Hot Tech Showcase Puts Focus on 5G, HDR, AR, Shallow Depth o...

30/11/2021

SVG Sit-Down: Inside Signiant's Acquisition of Levels Beyond With Mike Flathers, Jon Finegold, Art Raymond

SVG Sit-Down: Inside Signiant's Acquisition of Levels Beyond With Mike Flath...

30/11/2021

All Sessions From SVG Esports Production Now Available to Watch On Demand

All Sessions From SVG Esports Production Now Available to Watch On Demand By SVG Staff Tuesday, November 30, 2021 - 11:14 am Print This Story | Subscribe ...

30/11/2021

It's Giving Tuesday! Donate to the Sports Broadcasting Fund Today

It's Giving Tuesday! Donate to the Sports Broadcasting Fund Today By Ken Kerschbaumer, Editorial Director Tuesday, November 30, 2021 - 2:53 pm Print Th...

29/11/2021

SVG Voices: Fox Sports Replay Operator Paul Zecca

SVG Voices: Fox Sports Replay Operator Paul Zecca By SVG Staff Monday, November 29, 2021 - 6:45 am Print This Story | Subscribe Story Highlights Many f...

29/11/2021

Sky Italia and Cinevideo Power First 4K Production for Lega Serie B

Sky Italia and Cinevideo power first 4K production for Lega Serie B By Roberto Landini, Italian Correspondent Thursday, November 25, 2021 - 10:54 Print Thi...

29/11/2021

Sports Broadcasting Hall of Fame 2020-21: James Brown, All-World Host and Human Being

Sports Broadcasting Hall of Fame 2020-21: James Brown, All-World Host and Human ...

23/11/2021

SVG Voices: Fox Sports A2 Assist Anthony Lomastro

SVG Voices: Fox Sports A2 Assist Anthony Lomastro By SVG Staff Tuesday, November 23, 2021 - 6:30 am Print This Story | Subscribe Story Highlights Many ...

23/11/2021

SVG Esports Production Summit: FACEIT's Andrew Lane on Setting the Blueprint for the Return to LAN Events, What's to Come Next Year

SVG Esports Production Summit: FACEIT's Andrew Lane on Setting the Blueprint...

23/11/2021

NVP Delivers First Champions League Match in 4K HDR HLG for Sky Italia

NVP delivers first Champions League match in 4K HDR HLG for Sky Italia By Roberto Landini, Italian Correspondent Monday, November 22, 2021 - 15:51 Print Th...

23/11/2021

Stadium Hops Aboard the REMI Train for 2021-22 College Hoops Season

Stadium Hops Aboard the REMI Train for 2021-22 College Hoops Season OTT service will split production 50-50 between onsite and REMI production By Jason Dachman...

23/11/2021

Rising COVID Concerns Prompts IBC to Cancel In-Person Event in Amsterdam

Rising COVID concerns prompts IBC to cancel in-person event in Amsterdam IBC will now focus on bringing the content and technology community together via IBC Di...

23/11/2021

Turner Sports Looks To Transport The Match' Viewers Onto the Course With Cart Cam, Drones, and More

Turner Sports Looks To Transport The Match' Viewers Onto the Course With Ca...

22/11/2021

World Rally Championship Moves Into Hybrid Electric Era, Refreshed Production for 2022

World Rally Championship moves into hybrid electric era and refreshed production...

22/11/2021

SVG Voices: WWE Production Designer Jason Robinson

SVG Voices: WWE Production Designer Jason Robinson By SVG Staff Monday, November 22, 2021 - 7:00 am Print This Story | Subscribe Story Highlights Many ...

22/11/2021

SVG Esports Production Summit: Populous' Amber Luther on New Esports Builds, Entertaining In-Arena Fans

SVG Esports Production Summit: Populous' Amber Luther on New Esports Builds,...

22/11/2021

Los Angeles Chargers' Sean Tabler Highlights First Year With Fans, New Activations at SoFi Stadium

Los Angeles Chargers' Sean Tabler Highlights First Year With Fans, New Activ...

22/11/2021

SVG On Demand: Inside NFL Media's New Production Mothership in Hollywood Park

SVG On Demand: Inside NFL Media's New Production Mothership in Hollywood Par...

22/11/2021

Silver Spoon Expands Staff, Operations in Los Angeles

Silver Spoon Expands Staff, Operations in Los Angeles By SVG Staff Monday, November 22, 2021 - 12:11 pm Print This Story | Subscribe Story Highlights S...

22/11/2021

New York Islanders Are Finally Home in $1 Billion UBS Arena at Belmont Park Complex

New York Islanders Are Finally Home in $1 Billion UBS Arena at Belmont Park Comp...

19/11/2021

SVG Voices: Fox Sports Lead Technical Producer Tom Lynch

SVG Voices: Fox Sports Lead Technical Producer Tom Lynch By SVG Staff Friday, November 19, 2021 - 7:00 am Print This Story | Subscribe Story Highlights ...

19/11/2021

SVG Esports Production Summit: Ross Video's Phil Englert on Company Involvement, Current Industry Trends

SVG Esports Production Summit: Ross Video's Phil Englert on Company Involvem...

19/11/2021

NBC Sports Group Retains Premier League Rights in the U.S. With New Six-Year Deal

NBC Sports Group Retains Premier League Rights in the U.S. With New Six-Year Dea...

19/11/2021

SoFi Stadium, One Year Later: Los Angeles Chargers, Rams Shine in NFL's West Coast Palace

SoFi Stadium, One Year Later: Los Angeles Chargers, Rams Shine in NFL's West...

19/11/2021

Sports Broadcasting Hall of Fame 2020-21: Hugo Gaggioni, Technical Visionary

Sports Broadcasting Hall of Fame 2020-21: Hugo Gaggioni, Technical Visionary By Ken Kerschbaumer, Editorial Director Friday, November 19, 2021 - 1:08 pm Pr...

19/11/2021

Fox Sports Makes K-Array PA System Look as Good as It Sounds

Fox Sports Makes K-Array PA System Look as Good as It Sounds Custom towers are created for Big Noon Kickoff live broadcasts By Dan Daley, Audio Editor Friday...

19/11/2021

IBC 2021: Blackmagic Design, Canon, Grass Valley, LiveU, and Telestream Among Companies Pulling Out

IBC 2021: Blackmagic Design, Canon, Grass Valley, LiveU, and Telestream Among Co...

18/11/2021

IBC Confirms 2021 Show Will Take Place Next Month; Amends Opening Hours

IBC confirms that 2021 show will take place next month but with amended opening hours By Will Strauss, Editor Tuesday, November 16, 2021 - 12:11 Print Th...

18/11/2021

Sports Broadcasting Hall of Fame 2020-21: Phyllis George, Trailblazing Sportscaster

Sports Broadcasting Hall of Fame 2020-21: Phyllis George, Trailblazing Sportscas...

18/11/2021

SVG Esports Production Summit: EA's Joe Lynch on Returning to the Facility, Future Live Events in 2022

SVG Esports Production Summit: EA's Joe Lynch on Returning to the Facility, ...

18/11/2021

SVG Returns to In-Person Events With Industry-Unifying Esports Production Forum in L.A.

SVG Returns to In-Person Events With Industry-Unifying Esports Production Forum ...

17/11/2021

Golden State Warriors Celebrate Their Past, Future With 75th-Anniversary-Themed Intro Video

Golden State Warriors Celebrate Their Past, Future With 75th-Anniversary-Themed ...

16/11/2021

SVG Voices: THUMBWAR Engineer Trevor Carlson

SVG Voices: THUMBWAR Engineer Trevor Carlson By SVG Staff Tuesday, November 16, 2021 - 3:45 am Print This Story | Subscribe Story Highlights Many fans ...

16/11/2021

Equal Opportunities: Sky Sports on Taking Its Women's Super League Broadcasts to Premier League Levels

Equal opportunities: Sky Sports on taking its Women's Super League broadcast...

16/11/2021

Sports Broadcasting Hall of Fame 2020-21: Tim Finchem, Transformative Leader

Sports Broadcasting Hall of Fame 2020-21: Tim Finchem, Transformative Leader By Ken Kerschbaumer, Editorial Director Tuesday, November 16, 2021 - 7:00 am P...

16/11/2021

SVG On Demand: The Power of Edge Computing at the Video Source for Sports Betting A Videon Case Study

SVG On Demand: The Power of Edge Computing at the Video Source for Sports Bettin...

16/11/2021

Mediapro Canada Production of Canadian Premier League Embraces New Workflows, Tech

Mediapro Canada Production of Canadian Premier League Embraces New Workflows, Te...

15/11/2021

OB Company Arena Television and Sister Firm Arena Aviation Cease Trading

OB company Arena Television and sister firm Arena Aviation cease trading By Will Strauss, Editor Thursday, November 11, 2021 - 16:47 Print This Story Aren...

15/11/2021

SVG On Demand: As New York Legalizes Mobile Sports Betting, MSG Networks Invests Early in Gaming-Focused Studio Programming

SVG On Demand: As New York Legalizes Mobile Sports Betting, MSG Networks Invests...

15/11/2021

PPI's ProCrewz App Connects Crewers, Freelancers To Make Getting a Gig Easier Than Ever

PPI's ProCrewz App Connects Crewers, Freelancers To Make Getting a Gig Easie...