
The new blueprint for wide format Fujifilm announces a new strategy for its Acuity range of wide format printers
June 9, 2021
Print
Fujifilm today announces a new development in its wide format inkjet strategy - a new range, built from the ground up, around a new blueprint' for wide format inkjet printers in terms of price/performance and ROI, versatility and value, and ease of use.
Fujifilm has many years of experience in developing UV inkjet technologies, with the Sericol organisation, which it acquired in 2005, commercialising the very first UV inkjet systems back in 1999. The company's immensely popular Acuity range of wide format printers, first launched in 2007, has seen huge success with over 1800 global installations, but the wide format market is a very different place now to what it was when the range was first introduced.
We realised three years ago that the market had reached a tipping point, says David Burton, Business Director, Fujifilm WFIJ HQ and Marketing Director, Fujifilm WFIJ EMEA. A point at which more of the same, with minor improvements, was no longer enough. The market needed something fundamentally new. So out of the Fujifilm R&D and development centre in the UK, where the concept of wide format UV inkjet first became a reality two decades ago, we set out to create just that - something built out of our heritage and long experience, but at the same time, fundamentally new.
We made a strategic decision to rethink our Acuity wide format offering; focusing on new ways to deliver improved value, versatility and ease-of-use and, in particular, on defining a new benchmark for print ROI. We set out to do what we had first done back in 1999: to create a new blueprint for wide format.
Working with an award-winning industrial design company in collaboration with Fujifilm Design Centre, Fujifilm initiated a three-year period of intensive market research and development. Returning to first principles, they started with a blank canvas and a challenge to strip everything back and create a completely new and improved range of machines.
Four design criteria emerged from the research process which helped to inform all design choices, to identify the right manufacturers and suppliers to work with, and the right OEM partners to help to bring it all together. These were: quality, value, performance and ease-of-use. In addition, every component part selected was chosen with these four criteria in mind, from the printheads to the user interface, lamps, static control and vacuum solutions. In all cases, Fujifilm made choices based on answering questions like does it do what it needs to do? or could it be done better? Nothing was left unchanged that could be improved.
For more than 14 years since its initial launch, the Acuity range has built a deserved reputation for high quality, versatility and value, and this new range will enhance the Acuity brand on all of those fronts, whilst retaining the reliability that has always been the hallmark of Fujifilm's inkjet systems.
The first two printers made to this new blueprint are the Acuity Ultra R2 and the Acuity Prime. The Acuity Ultra R2 is a completely redesigned and significantly improved version of the Acuity Ultra, which itself set a new standard for superwide print production when it was launched in 2018. The Acuity Prime is an entirely new, mid-range flatbed which offers ease-of-use and print ROI unmatched by anything else on the market. And, of course, both new printers take advantage of Fujifilm's renowned UV inkjet ink, manufactured in the UK in the company's multi-award winning factory.
The Acuity Ultra R2 and Acuity Prime represent the new blueprint for wide format print production, at a time when printers need more versatility and value, and ultimately a better ROI, more than ever.
About Fujifilm Graphic Systems
Fujifilm Graphic Systems is a stable, long term partner focussed on delivering high quality, technically advanced print solutions that help printers develop competitive advantage and grow their businesses. The company's financial stability and unprecedented investment in R&D enable it to develop proprietary technologies for best-in-class printing. These include pre-press and pressroom solutions for offset, wide-format and digital print, as well as workflow software for print production management. Fujifilm is committed to minimising the environmental impact of its products and operations, proactively working to preserve the environment, and strives to educate printers about environmental best practice.
Tom Platt
AD Communications
E: tplatt@adcomms.co.uk
Inquiries by phone
TEL +44-0-137246058
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/05/2026
Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...
21/05/2026
Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies
In the li...
21/05/2026
Media Links has announced a channel partnership with Clearcast Asia, a broadcast...
21/05/2026
SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...
21/05/2026
Audio-Technica held a demonstration event at its Technica House location in New ...
21/05/2026
Ateme has announced that RTL Deutschland has selected Ateme's software-based...
21/05/2026
LiveU has announced that BCC Live deployed the LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North Americ...
21/05/2026
ATSC has announced that Mark Aitken, President of ONE Media and Senior VP of Advanced Technology at Sinclair Broadcast Group, will receive the 2026 Mark Richer ...
21/05/2026
BBright has published a technical analysis of the Media eXchange Layer (MXL), de...
21/05/2026
The Esports Foundation has announced that the 2026 Esports World Cup (EWC) will be hosted in Paris, France, from July 6 through August 23. The event marks the f...
21/05/2026
Chyron has announced PRIME Scorebug, a scorebug solution built on the PRIME Platform for on-premises sports production, and has expanded Chyron LIVE with purpos...
21/05/2026
Media Links has announced the integration of its Xscend IP transport platform with Skyline Communications' DataMiner xOps platform. The integration will be ...
21/05/2026
As live sports productions continue to demand more flexible, scalable, and cost-...
21/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
21/05/2026
Hey Miami & Atlanta post-production folks!
Shade is hosting a free private suite at a Braves game (6/2) and Marlins game (6/5) and have about a dozen extra tic...
21/05/2026
The Suns and Mercury become the first NBA and WNBA teams to make games available under a single broadcast partner across both over-the-air and streaming....
21/05/2026
iPhones are part of the the regular production rotation for Friday Night Baseba...
21/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
21/05/2026
Heather Matarazzo as Dawn Wiener in Todd Solondz's Welcome to the Dollhouse...
21/05/2026
Spotify has always been about helping you find something you want to listen to. And over the years, we've learned your taste and the moments that matter to ...
21/05/2026
Getting concert tickets today can feel like a race you're set up to lose.
You show up at the right time, refresh endlessly, and still miss out. Too often, ...
21/05/2026
In 2022, Spotify entered a new chapter by introducing audiobooks to our platform. Since then, we've grown our catalog to include more than 700,000 titles, e...
21/05/2026
Opening remarks
ALEX
Good morning everyone, I'm Alex [Norstr m].
GUSTAV
And I'm Gustav [S derstr m].
ALEX
Whether you've been following our j...
21/05/2026
Today, Spotify hosted our third Investor Day in New York City, offering the fina...
21/05/2026
Spotify hat heute seinen dritten Investor Day in New York City veranstaltet und der Finanzwelt tiefere Einblicke in das Gesch ft, die Produktstrategie und die l...
21/05/2026
Aujourd'hui, Spotify a organis son troisi me Investor Day New York. En pl...
21/05/2026
Oggi, a New York City, Spotify ha presentato il suo terzo Investor Day, offrendo...
21/05/2026
Hoy Spotify celebr su tercer Investor Day en Nueva York, donde ofrecimos a la c...
21/05/2026
Hari ini, Spotify menyelenggarakan Investor Day yang ketiga di New York City, me...
21/05/2026
2026 : (Investor Day) , , . ...
21/05/2026
Hoje, o Spotify realizou seu terceiro Investor Day em Nova York, oferecendo co...
21/05/2026
Spotify Investor Day ...
21/05/2026
Spotify bug n, 20'nci y l d n m m z kutlad m z bu y lda, finans camias na, i modelimiz, r n stratejimiz ve uzun vadeli vizyonumuz hakk nda daha detayl ...
21/05/2026
Two new Story Packs join orchestral instrument line-up
Sonuscore have just introduced two new additions to The Score, marking the instrument's first maj...
21/05/2026
30,000 samples, 99 presets & 504 loops
Heavyocity are well known for their hard-hitting cinematic instruments, and their latest release is no exception to t...
21/05/2026
Rohde & Schwarz AI powered voice to data: The future of air traffic control take...
21/05/2026
SKY RAIDER II INTERNATIONAL's modular open systems architecture delivers expanded operational reach and mission flexibility....
21/05/2026
ASO-enabled WESCAM MX-10 systems conduct systematic wide-area maritime search patterns, autonomously managing sensor scan operations to expand coverage, reduce ...
21/05/2026
HBO Max, a new addition to Gracenote Data Hub, is home to the most sports programming among major streamers
NEW YORK May 21, 2026 New analysis by Gracenote...
21/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/05/2026
The UK's leading event for the creative industries united thousands of professionals for two days of networking, debate, industry insight and getting hands-...