Grass Valley Delivers the Newsroom System of Choice for LATAM Broadcasters

Grass Valley Delivers the Newsroom System of Choice for LATAM Broadcasters

MONTREAL, June 19, 2019 Grass Valleys all-in-one media production platform, GV STRATUS, has been selected to deliver end-to-end newsroom capability by three major LATAM broadcasters: TV Bahia, TV Integra o and TV Paju ara. These partnerships cement Grass Valleys position as the market leader in live production, making it the clear choice for broadcasters across this region. GV STRATUS enables broadcasters to get stories to air first, leveraging its powerful, flexible and agile toolset to simplify workflows within the news production environments.

Todays consumers demand breaking news stories and compelling, relevant content, delivered simultaneously across multiple devices. As a result, broadcasters need efficient, collaborative workflows that enable them to engage with viewers faster than ever. GV STRATUS is the most complete and versatile application environment for non-linear production and brings enhanced news orchestration capabilities, such as integrated social media publishing, monitoring and tracking.

Having extensively used Grass Valley products and solutions for over ten years, TV Bahia, an affiliate of major television network Rede Globo, chose to upgrade its newsroom environment with GV STRATUS with GV I/O supporting four ingest and eight playout channels, four EDIUS Workgroup 9 high resolution editing stations and ten low resolution EDIUS editing stations. The new workflow allows the production team and engineering director, Romildo Fausto, to manage content assets across multiple media workflows from ingest to playout, improving performance and agility across all departments.

Efficient workflows and flexible infrastructures are crucial for broadcasters to stay on top of the growing amount of content within newsrooms. Long-term Grass Valley customer TV Integra o, an affiliate of Brazilian commercial network TV Globo, has selected GV STRATUS for two of its sites in Brazil along with ten of the versatile EDIUS Workgroup 9 editing platform, to create an end-to-end Grass Valley news workflow. This latest deployment takes TV Integra os productions, which are overseen by Tulio Moreira dos Santos, engineering director, to the next level, allowing the production team to handle multiple formats including user generated wild files. The broadcaster plans on replicating this set-up across other sites.

New customer TV Paju ara, a Brazilian television station based in Macei and affiliated with RecordTV, purchased the GV STRATUS solution to support two ingest and four playout channels. The broadcaster has also deployed five EDIUS low resolution workstations and eight EDIUS Workgroup stations. TV Paju ara, which is headed by Lucio Souto Maior, engineering director, selected STRATUS to enhance its newsroom capabilities; this project has been carried out in partnership with Foccus Digital, a leading reseller in Brazil. The new workflow ensures files are instantly available to all users on the network and provides better agility in routine approvals for local and national schedules.

Traditional news broadcasters are now engaging with audiences across a range of platforms, including social media, to get stories to them first. As a result, the needs of the newsroom are evolving, said Nahuel Villegas, vice president of sales, LATAM region for Grass Valley. We are extremely proud that these three major LATAM broadcasters have turned to GV STRATUS to help support them in creating more flexible, agile and well-rounded local and national news productions. These partnerships are a great example of how Grass Valley has been working closely with customers in the LATAM region to deliver solutions that help them build successful media business.

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For information about Grass Valley solutions and services, please visit grassvalley.com.

About Grass Valley

Grass Valleys end-to-end ecosystem of reliable, open standards-based solutions helps content creators, broadcasters and media organizations to produce brilliant content and build successful media businesses. Our award-winning technology and trusted industry expertise empower our customers to create captivating experiences that connect people anywhere, on any device, through the magic of media.

As the industrys R&D powerhouse, with the most comprehensive suite of solutions for compelling live content, we are the trusted partner to many of the biggest and most creative names in the media and entertainment business.

We help our customers transition to IP and cloud-based infrastructures to enable flexible, scalable and smart workflows. Our advanced solutions enable the production of rich, high quality content that brings the viewer closer to the action; engages them with the story and connects them with each other. Headquartered in Montreal, Grass Valley has been in the broadcast business for 60 years and is part of St. Louis-based Belden Inc. For more information, visit www.belden.com.

Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Belden Inc., GVBB Holdings S.A.R.L. or Grass Valley Canada. Belden Inc., GVBB Holdings S.A.R.L., Grass Valley Canada and other parties may also have trademark rights in other terms used herein.

LINK:	https://www.grassvalley.com/press/20190619-3756-grass-valley-delivers-...
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