
Company Leads the Way with New Software-Based Production Platform, 12G Switcher, Software-based Switcher, Enhanced LED Displays, Cloud & AI Technology
FOR-A will unveil a series of innovations during the upcoming NAB Show that emphasize its commitment to the company s theme: "Connecting the present, building the future." From a new software-based live video production platform, a software-based video switcher, Dante support, and a new 12G video switcher, FOR-A s intuitive solutions offer a seamless migration path for all flavors of IP and feature full support for SMPTE ST 2110 standards. FOR-A will exhibit in NAB booth (#N707) in April.
"A software-defined architecture is the perfect solution for a cost-effective migration from SDI to media-over-IP," explained Satoshi Kanemura, President, FOR-A Americas. "Adding new functionality through software means the customer can configure the system to their needs, without additional hardware investment. It also means that hybrid production, using a variety of signal formats, can be accomplished easily."
Leading the company introductions is FOR-A IMPULSE - a new software-based production platform that consolidates functions provided by FOR-A products (and other vendors) into one host machine. FOR-A IMPULSE (Integrated Media Platform with UnLimited StructureE) features signal processing, multi-view, switching, graphics, audio mix, and media player as software function nodes. Operators connect nodes within the platform s graph editor to create production pipelines. Because it s a software-based solution, it s easy to reconfigure the pipelines depending on the specific application and also evolve to cloud base solution for hybrid operation.
FOR-A will showcase its new top-tier HANABI switcher, HVS-Q12. Compact 4RU size with up to 60 inputs and 30 outputs at 3G and also software upgradable to 12G with up to 42 inputs and 21 outputs. Enhanced intuitive web GUI support creative workflow and on top of NDI card, now DANTE I/O module as an available option, which is applied on HANABI series switchers, HVS-190S/190I and HVS-490 as well.
FOR-A Mixboard was first introduced at IBC 2024. This fully software-based switcher combines the power of software-defined architecture with the stability and reliability FOR-A is known for. Designed to meet the evolving needs of modern broadcast and live production environment, it combines advanced features with an intuitive interface. Two versions are available one with 16 inputs, another with 8 inputs.
FOR-A America is the exclusive U.S. partner of the Spanish LED screen manufacturer, Alfalite, whose latest display developments will be on hand at in the FOR-A NAB booth. Alfalite s new MATIX AlfaCOB (Chip-on-Board) and AlfaMIP (MicroLED-in-package) designs are integrated into the new Neopix and UHD Finepix LED panels. Available in five pixel pitches - 1.5 mm, 1.9 mm, 2.6 mm, 2.9HB mm, and 3.9HB mm - this premium panel is ideal for rental and film VP XR applications.
Cost reduction but creativity increase is always the theme at customers. FOR-A will propose AI solution, AiDi+*,to reduce cumbersome workload and add more creativity for production, which are developed by intensive learning and analysis of over a half century s worth of archival data.
"We ve been very busy developing solutions that provide the greatest creative flexibility for our customers," added Kanemura. "In response to extensive customer feedback, FOR-A is focused on creating highly customizable SDI- to IP-based solutions with the power and features to produce dynamic content at a very accessible price point."
*Trademark application in preparation.
More from TV-Bay
16/10/2026
Globecast, a leading provider of media integration and managed services for the sports broadcast industry, will showcase the latest developments in Content Exch...
16/10/2026
ON Creative Visual Tech Provider has completed the audiovisual design and integration for Nubank Arte Lab, Brazil's largest permanent immersive art space. T...
16/10/2026
Beam Dynamics has appointed Brian Mauger as Regional Sales Manager, North America, strengthening its commercial team as the company expands across media, broadc...
16/10/2026
The Stand that started it all in a matched pair of the industry-trusted C-Stands The 2-Pack provides both in a choice of chrome or black finish...
16/10/2026
New lineup brings professional rigging, lens support, power, and mounting flexibility to Sony's compact cinema camera
Wooden Camera today announced a new p...
16/10/2026
Cinematographer John Matysiak ( Old Henry, Winning Time, Big George Foreman ) brings a vivid breathlessness to the near-wordless film Motor City. An actio...
15/10/2026
Macroblocking, frozen frames, a missing ad marker that costs a sponsor its spot. A caption that lands two seconds after the line is spoken. These are the moment...
15/10/2026
Riedel Communications today announced that DATALAND, the world's first Museum of AI Arts, has deployed a Riedel Bolero Standalone wireless intercom system t...
15/10/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, unveiled its vision for AI Context-Aware S...
15/10/2026
Desktop and Rackmount Thunderbolt 5 Expansion Systems Support are All Avid Qualified and Support Three Full-Size PCIe
What's New:
Sonnet Technologies tod...
15/10/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, today ann...
15/10/2026
Evergent, a leader in monetization and subscriber lifecycle management for communication service providers, today announced it has achieved Gold status in TM Fo...
15/10/2026
Pliant Technologies is highlighting its new CrewCom Flex at NAB New York 2026 (Booth 645). CrewCom Flex is the world's first frameless matrix intercom syste...
14/10/2026
SMPTE, the home for media professionals, technologists and engineers, is expanding its presence in Africa through a series of industry events in South Africa th...
14/10/2026
HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...
14/10/2026
Eden Project, the UK-based visitor attraction, social enterprise and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proje...
14/10/2026
IPC Announces Plans to Showcase its One Connect Intercom Platform at
NAB New York 2026
Visit IPC as a Featured Vendor in the Dale Pro Audio Booth
IPC, a le...
13/10/2026
LTN announced today an integration between LTN Schedule Playout and Sony's Ci Media Cloud platform. Connecting cloud-based media management directly with re...
13/10/2026
Zixi has integrated the TAG SDK so the Zixi Platform can use TAG'sContent Matching solution and fingerprints to restore SCTE markers lost in processing and ...
13/10/2026
Rise AV, the global not-for-profit organisation dedicated to attracting, supporting and retaining more women in the audiovisual industry, has announced the laun...
12/10/2026
At Asia's Broadcasting & Infotainment Show (A.B.I.S.) 2026, Interra Systems will showcase its latest innovations in automated QC, media monitoring, captioni...
12/10/2026
Update Strengthens Access Controls, Refines EAS-Net , and Adds SSL-Based CAP Canada Support
Digital Alert Systems, a global leader in emergency communications ...
09/10/2026
nxtedition will exhibit for the first time at Asias Broadcasting & Infotainment Show (A.B.I.S) in Mumbai, bringing its integrated production platform and latest...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
07/10/2026
Sacramento Production Services has completed a major wireless audio overhaul at Sutter Health Park, current home of the Athletics (A's) professional basebal...
07/10/2026
UK-based broadcast engineer Andrew Kemp has chosen a dhd.audio SX2 and XS3 as the basis of a transportable media-training resource. With a quarter-century of ex...
07/10/2026
Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to NAB Show New York
Highlights include complete path from SDI to IP, C-band tran...
06/10/2026
Pebble, a leading specialist in automation, content management and integrated channel solutions, is supporting the continued modernisation of playout at Brazili...
06/10/2026
Techex, a specialist in software-defined live video workflows, will demonstrate the how tx darwin platform combines satellite and IP delivery at NAB New York 20...
02/10/2026
Cinematographer Andres Arochi was on his way back from filming in Spain when he got the call that Tim Burton would be directing a music video for Lady Gaga and ...
02/10/2026
Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC
Manufacturer receives honors from both TV Tech and TVB Europe for advancements in...
02/10/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, today ann...
02/10/2026
The strengthened TriCaster portfolio increases accessibility to leading media technology, drives more creative experiences, and scales with every production wit...
01/10/2026
For more than two decades, Disguise has powered some of the most ambitious live events and experiences in the world from Bad Bunny and Coachella to the Burj K...
01/10/2026
The Australian football team can turn match footage into tactical insights to improve performance and maximize fan engagement
Vizrt, the AI platform for visual...
01/10/2026
When Mesh Broadcast Services set out to fit the pro audio capability of a large TV truck into a small audio room for high-profile sports events, Calrecs Argo M ...
01/10/2026
Emergent, the browser-native broadcast graphics platform, today announced the appointment of Tom Shelburne as Head of Business Development, North America, effec...
01/10/2026
Melbourne, Australia 1 October 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will showcase maj...
01/10/2026
Clear-Com is supporting the education and development of future audiovisual industry professionals in Poland through the deployment of its Arcadia Central Sta...
01/10/2026
Telef nica Servicios Audiovisuales (TSA), the audiovisual services arm of global telecommunications group Telef nica, has supplied and commissioned an LED wall ...
01/10/2026
Eleven minutes between headliners. The sponsor loop needs to be on screen now, and the only operator on hand is the one running lights. With the Green Hippo Est...
01/10/2026
DigiBox has announced a new partnership with FOR-A to represent the innovative MixBoard product range in the UK market, further expanding its portfolio of broa...
30/09/2026
The An Evening with Emerson, Lake and Palmer tour brings one of rock's most iconic bands back to the stage. These performances seamlessly blend live foota...
30/09/2026
Schibsted Media, one of Norways largest and most influential digital media publishers and content producers, has invested in mixers and digital signal processor...
30/09/2026
Big Blue Marble announces the addition of live multiview channels to Cloud Video Kit, its broadcast-grade video processing platform. The feature is powered by A...