
Company Leads the Way with New Software-Based Production Platform, 12G Switcher, Software-based Switcher, Enhanced LED Displays, Cloud & AI Technology
FOR-A will unveil a series of innovations during the upcoming NAB Show that emphasize its commitment to the company s theme: "Connecting the present, building the future." From a new software-based live video production platform, a software-based video switcher, Dante support, and a new 12G video switcher, FOR-A s intuitive solutions offer a seamless migration path for all flavors of IP and feature full support for SMPTE ST 2110 standards. FOR-A will exhibit in NAB booth (#N707) in April.
"A software-defined architecture is the perfect solution for a cost-effective migration from SDI to media-over-IP," explained Satoshi Kanemura, President, FOR-A Americas. "Adding new functionality through software means the customer can configure the system to their needs, without additional hardware investment. It also means that hybrid production, using a variety of signal formats, can be accomplished easily."
Leading the company introductions is FOR-A IMPULSE - a new software-based production platform that consolidates functions provided by FOR-A products (and other vendors) into one host machine. FOR-A IMPULSE (Integrated Media Platform with UnLimited StructureE) features signal processing, multi-view, switching, graphics, audio mix, and media player as software function nodes. Operators connect nodes within the platform s graph editor to create production pipelines. Because it s a software-based solution, it s easy to reconfigure the pipelines depending on the specific application and also evolve to cloud base solution for hybrid operation.
FOR-A will showcase its new top-tier HANABI switcher, HVS-Q12. Compact 4RU size with up to 60 inputs and 30 outputs at 3G and also software upgradable to 12G with up to 42 inputs and 21 outputs. Enhanced intuitive web GUI support creative workflow and on top of NDI card, now DANTE I/O module as an available option, which is applied on HANABI series switchers, HVS-190S/190I and HVS-490 as well.
FOR-A Mixboard was first introduced at IBC 2024. This fully software-based switcher combines the power of software-defined architecture with the stability and reliability FOR-A is known for. Designed to meet the evolving needs of modern broadcast and live production environment, it combines advanced features with an intuitive interface. Two versions are available one with 16 inputs, another with 8 inputs.
FOR-A America is the exclusive U.S. partner of the Spanish LED screen manufacturer, Alfalite, whose latest display developments will be on hand at in the FOR-A NAB booth. Alfalite s new MATIX AlfaCOB (Chip-on-Board) and AlfaMIP (MicroLED-in-package) designs are integrated into the new Neopix and UHD Finepix LED panels. Available in five pixel pitches - 1.5 mm, 1.9 mm, 2.6 mm, 2.9HB mm, and 3.9HB mm - this premium panel is ideal for rental and film VP XR applications.
Cost reduction but creativity increase is always the theme at customers. FOR-A will propose AI solution, AiDi+*,to reduce cumbersome workload and add more creativity for production, which are developed by intensive learning and analysis of over a half century s worth of archival data.
"We ve been very busy developing solutions that provide the greatest creative flexibility for our customers," added Kanemura. "In response to extensive customer feedback, FOR-A is focused on creating highly customizable SDI- to IP-based solutions with the power and features to produce dynamic content at a very accessible price point."
*Trademark application in preparation.
More from TV-Bay
13/02/2026
Riedel Communications has officially opened a new office in Kuala Lumpur, Malaysia, marking a strategic expansion of its global Customer Success and IT software...
13/02/2026
Two of ES Broadcast Hire's longest-serving employees recently celebrated a decade working for the company.
Annie Breislin, Operations Manager, and Charles ...
13/02/2026
Disguise, the award-winning technology company powering global experiences, today unveils a new 8,000-square-foot office and Experience Center in Atlanta, creat...
13/02/2026
At BSC Expo 2026, Mavis announced full support for the Accsoon SeeMo series of iOS camera adapters across Mavis Camera and Mavis Monitor apps. This new integrat...
13/02/2026
Executing technically ambitious live streams, virtual productions, and immersive media today requires talent, creativity, and the right supporting technology. L...
13/02/2026
Michal Miskin-Amir, Jonathan Stanton and Bobby Bond to lead technical advances amid surge in demand for LTN's IP video transport services as satellite capac...
13/02/2026
Grass Valley, the pioneering media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO'...
13/02/2026
Wireless IP intercom underpins agile, multi-location live production workflows
Digital Azul, the independent production powerhouse specialising in complex liv...
13/02/2026
Actus Digital, a LiveU company, will unveil major new enhancements to its Actus X Intelligent Monitoring Platform at NAB Show (LiveU booth N1740), reinforcing i...
13/02/2026
Globecast, a worldwide leader in broadcast services, and leading video software provider, Synamedia, today announced that Pitch International (Pitch), the leadi...
12/02/2026
The production team of the long-running German investigative series Achtung Abzocke recently upgraded its cameras for the show's 12th season. The objectiv...
12/02/2026
Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...
12/02/2026
Vizrt, a leading viewer engagement platform and a trusted expert in live production technologies, today announces the launch of four Campus Stadium Production B...
12/02/2026
Strategic agreement to deliver S3 cloud storage in Switzerland with full data sovereignty and local control including at the level of individual cantons plu...
12/02/2026
Mad About Video is a leading specialist in video for live events and installations throughout Malta. In operation since 2011, it has evolved from a company focu...
12/02/2026
JAGGAER, a global leader in digital procurement and supplier collaboration solutions, today announced the successful delivery of a procurement digitalization pr...
12/02/2026
At NAB Show, LiveU will showcase its broadest IP-video EcoSystem to date, designed to help broadcasters and content creators embrace digital first operations, d...
11/02/2026
Clear-Com provided an advanced, IP-based communications infrastructure for TEDNext 2025, supporting production, media, and editorial teams with a highly flexib...
11/02/2026
Astera introduces QuikBeam, the newest addition to its acclaimed Quik family of focusing LED Fresnels. This ultra-compact spotlight combines the equivalent powe...
11/02/2026
Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...
11/02/2026
With Convertible Mount for NL Bowens & Aputure A Mounts See it at BSC Expo Stand #133 LCA
DoPchoice continues to refine light shaping tools for professional LE...
11/02/2026
World Premiere at BSC Expo, Booth #319 Oberkochen/Germany, 10 February 2026
ZEISS introduces the new Aatma, set of nine high-end full frame T1.5 cinema primes ...
11/02/2026
As Re-recording Mixer and Head of Sound at The Farm, one of UK's leading post-production facilities, Nick Fry has built his career on making stories sound a...
10/02/2026
Clear dialogue has long been one of the biggest pain points in post-production. From complex mixes to unpredictable playback environments, intelligibility somet...
06/02/2026
MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, today announced the launch of ...
06/02/2026
The annual Junior Eurovision Song Contest arrived at Tbilisi's Gymnastic Hall in Olympic City, presenting an international stage for young talent with rich,...
06/02/2026
NAB Show 2026 | April 19 22 | Booth # N2471
At this year s NAB Show, Sonnet will showcase new Thunderbolt 5 products, including desktop and rackmount PCIe card...
06/02/2026
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...
06/02/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced a major update to Dalet Flex. Building on the workflow packages a...
06/02/2026
Getting closer to the business through highly respected technology partner
Stand 4P880, ISE 2026, Fira de Barcelona, 3 6 February 2026
Bitfocus is acceleratin...
06/02/2026
Bitmovin, a leading provider of video streaming solutions, has announced that 1001, a premier OTT service in Iraq, has chosen the Bitmovin Player to improve its...
05/02/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Derek Pezzotti as Sen...
05/02/2026
Taurus Technologies, a Dallas-area professional AV systems integrator, has upgraded its in-house podcast studio with Brightline Lighting's AV/720 low-voltag...
05/02/2026
NBC Universal to Present XXV Olympic Winter Games Feb. 6-22 and Milan Cortina Paralympics March 6-15
NBC Sports to Utilize Grass Valley's Frame Rate Conver...
05/02/2026
Atomos today announced Shogun AV-19, a rack-mountable, 19-inch 4K HDR monitor-recorder-switcher designed for professional live production, broadcast, and video ...
05/02/2026
Vizrt, the leader in live production technology, revolutionizing viewer experience and engagement, today introduces two brand new solutions in partnership with ...
05/02/2026
Appear, a global leader in live production technology, today announced the appointment of Simon Frost in a newly created role as Chief Marketing Officer (CMO). ...
05/02/2026
New York gaffer Noah Chamis, ICLS ( You Deserve Each Other , The Half of It , Project Runway ) practices a mix of technical precision and creative play in his...
04/02/2026
New control solution applies broadcast robotics workflows to PTZ cameras with third-party integration and upgrade paths
Vinten, a global leader in robotic cam...
03/02/2026
BeckTV, a premier systems integrator for the broadcast media industry, and Ross Video, a global leader in live video production technology, have partnered once ...
03/02/2026
Audiovisual (AV) solutions provider MeyerPro has a long legacy of delivering exceptional live event productions. The Pacific Northwest-based outfit has served c...
03/02/2026
At the Vienna Interdisciplinary Symposium on Aortic Repair (VISAR), Riedel Communications' Managed Technology Division delivered a turnkey technical infrast...
03/02/2026
Limecraft today announced the release of Limecraft 2026.1, the first platform update of the year. Limecraft is an AI-powered production platform that enables co...
02/02/2026
Hewshott, an industry leading global AV, IT, Theatre, and Acoustics consultancy firm has completed a global transition with current UK Managing Director, Daniel...
02/02/2026
Public Media Management (PMM) today announced LTN as the technology partner for PMM Cloud, its new managed, cloud-based master control solution purpose-built fo...
02/02/2026
XR, the leading platform powering advertising operations, today announced the acquisition of Telly Traffic, a UK-based business affairs specialist with nearly t...
02/02/2026
Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, has become a launch partne...
31/01/2026
DigitalGlue, creator of the award-winning creative.space Platform, has announced the release of creative.space OS 3.0.5, the latest software update within the ...
31/01/2026
ES Broadcast Hire, the long-established hire arm of ES Media Group, has spent the last few months busily preparing and sending out high-quality equipment for a ...
30/01/2026
Grass Valley , the leading technology provider for live production solutions, and NETGEAR Inc. (NASDAQ: NTGR), a global leader in network solutions, today anno...