LAS VEGAS-At Sony's annual pre-NAB Show press briefing last month, Alec Shapiro, president of Sony Professional Solutions of America noted that the company was returning with its theme of Beyond Definition. Emphasis will be placed upon 4K workflow technologies, including shooting, editing and storage; new 4K and HD camera systems; bringing 4K and HDR production into the mainstream; IP-networked-based transfer and wireless streaming technologies and finally, protecting customer investments through new camera and technology upgrades.
To this last point, Sony Cine Alta Product Manager Peter Crithary stated that there will be no replacement cameras for the CineAlta product line of F5, F55 and F65 as well as the recent XDCAM lines of the FS5 and FS7. Firmware v8 for the F5/55 will add value to these cameras through a new XAVC Class 480 codec, with higher data rates and better peak S/N ratios. Sony previously announced a new RAW recorder for these cameras, the AXS-R7 with dual slot recording and 120fps 4K RAW acquisition. Pricing has not been announced for the recorder.
Most notably, Shapiro announced an organizational change for PSA with marketing divisions for production, broadcast and sports. This will enable Sony to focus on remaining a boutique operation, in the words of John Studdert, vice president of sales and marketing at Sony Electronics.
CBS and DirecTV partnered to broadcast this year's Masters in 4K based on Sony's HDC-4300 camera paired with the HDCU- 4300 Camera Contro Unit.
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LAS VEGAS-At Sony's annual pre-NAB Show press briefing last month, Alec Shapiro, president of Sony Professional Solutions of America noted that the company was returning with its theme of Beyond Definition. Emphasis will be placed upon 4K workflow technologies, including shooting, editing and storage; new 4K and HD camera systems; bringing 4K and HDR production into the mainstream; IP-networked-based transfer and wireless streaming technologies and finally, protecting customer investments through new camera and technology upgrades.
