Sky Broadband signs exclusive partnership with Guild Esports -- becoming the official partner of the esports team and organisation, which is co-owned by David Beckham
The first phase of the three-year partnership will see Sky's ultrafast, full fibre broadband powering Guild's London HQ
Guild Esports, a global team organisation, and Sky, one of Europe's leading media, entertainment and connectivity companies, join forces to offer UK gamers a next generation esports experience.
With over 17m passionate gamers playing over seven hours a week across the UK, the gaming revolution is set to continue, which is why Sky, with its fast and reliable full-fibre broadband, and Guild are coming together to help enhance the experience for gamers.
Together, Sky and Guild are committed to supporting and developing the gaming community, with initial focus in three core areas:
Women in gaming - providing greater opportunities for women in the esports industry
Driving esports performance - leading the way in player performance and best practice coaching developments
Engaging audiences - bringing esports to Sky customers with exclusive competitions and experiences across all of Guilds titles
As part of the partnership, Sky will be Guild's official HQ, Wi-Fi and Broadband and Mobile Network partner for the next three years and the Guild Esports performance centre in the heart of London's Shoreditch will be named the Sky Guild Gaming Centre. To transform the gaming experience, Sky Full-Fibre Broadband will power the centre, with its reliable and game-changing speeds, giving Guild's professional players a faster edge as they learn, train, and compete online.
Sky's branding will feature in a striking outdoor mural on the building and be the headline partner on Guild's team jersey for the 22/23 season. The new jersey will be worn for the first time by Guild X, Guild's all female Valorant team, as they play in Riot's Game Changer tournament this week.
And for gamers at home, Sky Broadband offers full fibre to millions of homes across the UK, with gigafast speeds of up to 900 Mb/s, so more people can benefit from an ultra-reliable in-home gaming experience.
Rory Moran, Director of Global Partnerships at Guild Esports, said: We are incredibly proud to welcome Sky to Guild Esports, and be the first major partnership for Sky in esports. Sky is a media, entertainment and connectivity powerhouse that will help drive Guild to the highest levels of performance in competitive esports globally.
This landmark partnership is built on a shared vision for success and a commitment to driving the esports sector forward, through initiatives powering women in gaming. Not only does this partnership represent Guild's successes to date and plans for the future but it's also a testament to the values that sit at our core.
Stephen van Rooyen, EVP & CEO, UK and Europe at Sky, said: Sky transformed the way families watch TV, now we want to transform the gaming experience. In esports every second counts, so Sky's full fibre broadband will be perfect for Guild's gaming HQ. Speed and reliability, hallmarks of Sky's broadband service, will give the Guild team and gamers across the nation the edge over the competition.
David Beckham, Investor in Guild Esports, said: It's great that Guild Esports has a fantastic new partner in Sky and I'm pleased to welcome them to the Guild family.
Women in gaming
Building on the success of Guild's all female Valorant team, Valorant X, signed in September 2021, the partnership will see Guild launch a new all-female Rocket League team. With the ambition to foster greater female participation in gaming, Sky and Guild are committed to creating an inclusive environment through thought leadership, education, promotion and by establishing suitable professional opportunities for women in esports.
Driving esports performance
Establishing the UK as a top-five nation in the global esports landscape, the Sky Guild Gaming Centre will support esports players from grassroots to professionals and act as a hub not only for top tier players, but for the wider gaming community - powered by Sky's ultrafast, full fibre broadband to provide a seamless gaming experience with speed, reliability, and low latency.
Engaging audiences
Bringing Sky customers closer to Guild's teams and players, Sky and Guild will work together to deliver exclusive esports competitions for Sky customers across all of Guild's titles, alongside access to exclusive merchandise and bespoke digital collectables.
Sky Broadband Gigafast is perfect for gamers with full fibre speeds of 900 Mb/s and the ability to connect more than 100 devices at the same time. Offering a high performance, seamless and reliable connection, Gigafast gives you the freedom to simultaneously game, stream and work online, whether it be via live stream on Twitch, Discord or holding a gaming online party, and lets you download games and buffer large game updates all at the same time.
The agreement was identified and brokered by MediaCom PLAY, the Global gaming, metaverse & web3 experts.
ENDS
For more information, please contact Ellen Topley: ellen@guildesports.com.
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the main market
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
08/05/2026
One-button synth generates random four-track ideas
Cyma Forma and French artist Bambounou have announced RND synth, a compact hardware synthesizer built aro...
08/05/2026
Portable four-layer granular and sampling instrument
Tasty Chips have announced the GR-2, a new granular synthesizer and sampling instrument that combines e...
08/05/2026
Video Show Report
Video of SUPERBOOTH 26: Polyend Drums
Polyends big announcement for Superbooth 2026 is the Drums, a new drum machine that features both ...
08/05/2026
Deal agreed as NI enters new chapter
Native Instruments CEO Nick Williams has announced that a definitive agreement has been signed for the company to be ac...
08/05/2026
Video Show Report
Video of SUPERBOOTH 26: Erica Bullfrog Drums
The Bullfrog Drums is the latest collaboration between Erica Synths and Richie Hawtin, and ...
08/05/2026
In our latest blog, Tim Pearson reflects on the recent launch of Play Snooker, the new digital home of snooker by the World Professional Billiards and Snooker A...
08/05/2026
Pete reunites with Dogs Trust for a fourth series and a two-part overseas special
London, Friday 8th May 2026: The award winning factual entertainment series P...
08/05/2026
Wuppertal May 8, 2026
Riedel to Support Glasgow 2026 as Official Connectivity Integration Provider Riedel Communications today announced its return as a spons...
08/05/2026
ICG is excited to share news of our official launch in Northern Ireland, marking a significant milestone in the agency's growth.
Led by Digital Marketing M...
08/05/2026
Over the past ten years, Thames Water, in partnership with Arqiva, has installed more than 1.2 million smart meters, creating one of the most extensive advanced...
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
January 8, 2024
Colorfront (colorfront.com), a leader in high-performance, on-s...
07/05/2026
February 9, 2024
Colorfront (colorfront.com), the multi-award-winning pioneer i...
07/05/2026
March 20, 2024
NAB 2024, Las Vegas - Colorfront (colorfront.com), the multi-awa...
07/05/2026
April 1, 2025
CINEMACON, APRIL 1, 2025 - Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming syste...
07/05/2026
June 15, 2025
Colorfront (colorfront.com), an Academy and Emmy Award-winning de...
07/05/2026
June 15, 2025
Colorfront participated in the ICTA Barcelona Cinema Technology Summit on Sunday, June 15, 2025. Held at The Phenomena Experience, the event feat...
07/05/2026
July 1, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
July 1, 2025
Passion and dedication will take you places. Come with us on a short trip to the heart of India, where Annapurna Studios is living-up to the inspi...
07/05/2026
July 3, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
September 1, 2025
IBC 2025, Amsterdam - Colorfront (colorfront.com) - the Acade...
07/05/2026
April 17, 2026
LOS ANGELES - April 17, 2026 - Colorfront today announced Colorf...
07/05/2026
April 23, 2026
NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...
07/05/2026
Comscore to Announce First Quarter 2026 Financial ResultsRESTON, Va., May 7, 2026 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting a...
07/05/2026
Thursday 7 May 2026
Sky continues Sphere Abacus partnership with The Death of S...
07/05/2026
Thursday 7 May 2026
Sky Confirms Saturday Night Live UK will return this September for Series Two
Saturday Night Live UK will return for a second series, as S...
07/05/2026
Save 20% on the Sky Glass Gen 2 and Sky Glass Air TVsThursday 7 May 2026
How to watch the World Cup on Sky Glass
Tune into the World Cup on the BBC and ITV vi...
07/05/2026
Production sound mixer Dirk Sciarrotta has mixed Family Feud for 28 seasons. Thats up to 200 syndicated episodes per year, plus primetime celebrity specials - a...
07/05/2026
As audience expectations have evolved, Owen has stopped trying to hide microphones or excuse amplification. Instead, he treats sound as a fully immersive part o...
07/05/2026
Well known Irish faces pushed to the edge in new series of
Uncharted with Ray G...
07/05/2026
RT will premiere A Traveller Family, a compelling new documentary exploring the...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
Sky Broadband signs exclusive partnership with Guild Esports -- becoming the official partner of the esports team and organisation, which is co-owned by David Beckham 
