
Los Angeles, CA, September 26, 2019 - In advance of ATSC-3.0 IP-enabled broadcast transmission in 2020, the Consumer Technology Association (CTA) today announced NEXTGEN TV as the go-to-market name for this groundbreaking television technology. In coordination with broadcasting companies, device manufacturers and standards engineers at CTA's Technology & Standards Fall Forum, the association also unveiled the NEXTGEN TV logo for devices meeting newly developed ATSC 3.0 interoperability test specifications.
U.S. television affiliates begin widespread commercial deployment of NEXTGEN TV in 2020, delivering improved picture and audio and enhanced content and interactivity for viewers with NEXTGEN TVs.
The NEXTGEN TV name and logo are the products of teamwork and innovation across sectors - from U.S. broadcasters to global tech device manufacturers to ATSC leadership, said Gary Shapiro, president and CEO, CTA. Ten years after the U.S. Digital TV transition was complete, we're about to begin another national, over-the-air television transition. And with this logo, consumers can easily tell which devices deliver the upgrades and interactivity NEXTGEN TV can provide.
This year, the Advanced Television Systems Committee (ATSC) asked CTA to lead the ATSC 3.0 nomenclature and logo development. After multiple rounds of consumer research and extensive industry collaboration, CTA's Video Division Board approved the NEXTGEN TV name and logo for consumer technology products - such as 4K Ultra HD TVs, gateway receivers and portable devices - that are optimized for the new standard.
Broadcasters, equipment manufacturers and consumer technology companies all worked together to create this next-generation TV standard, said Madeleine Noland, president, ATSC. We are delighted to link arms to promote the new NEXTGEN TV logo and grateful to ATSC members, NAB and CTA for collaboratively developing the conformance program that will ensure consumers enjoy the many powerful new features that will enhance their TV viewing.
Stakeholders from across the technology and broadcasting sectors applauded the announcement, reinforcing the cross-industry alignment behind NEXTGEN TV:
Gordon Smith, president and CEO, National Association of Broadcasters: NAB proudly endorses the NEXTGEN TV logo. Broadcasters are committed to NEXTGEN TV technology that enhances the TV viewing experience with better picture quality, immersive audio and improved public safety features. We salute our consumer technology partners and look forward to NEXTGEN TV sets on store shelves next year.
Anne Schelle, managing director, Pearl TV: Pearl's member companies are excited about the 2020 launch of NEXTGEN TV on our stations - and it's clear TV viewers will be excited, too. Our research shows a majority of U.S. consumers like the new NEXTGEN TV logo and what it conveys, and 42% say they're likely to purchase a TV to enable NEXTGEN TV features.
John Taylor, senior vice president, public affairs, LG Electronics USA, Inc.; and chairman, CTA Video Division Board: Simply put, NEXTGEN TV is the future of television. The new CTA logo will support our industrys launch of ATSC 3.0-enabled products, as broadcasters launch NEXTGEN TV services with the ATSC 3.0 standard in 2020 and beyond.
For logo certification and conformance testing specifications, CTA worked with numerous parties including Eurofins Digital Testing to provide a suite of new test materials and management services.
Manufacturers interested in the logo licensing program and associated certification testing should direct inquiries to Catrina Akers, CTA Technology & Standards.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
09/07/2025
WASHINGTON The NAB Leadership Foundation (NABLF) has announced the graduation of the 2025 Broadcast Leadership Training (BLT) class. The classs successful compl...
09/07/2025
Faced with rising costs, the proliferation digital services and the difficulty of managing many different subscriptions, two-thirds (66%) of consumers say they ...
09/07/2025
Daniel S. McCoy, a Production Sound Mixer and Sound Consultant for cinema, commercial and live events, has utilized DPA Microphones for over 25 years. In the ea...
09/07/2025
- A Celebration of Optical Excellence Uniting the Lens World's Leading Optical Minds -
CVP, one of Europe's leading resellers and providers of profe...
08/07/2025
In an era where digital threats to journalists are becoming increasingly aggressive and widespread, MediaSafe Africa launches as a vital online resource to help...
08/07/2025
One of the most exciting things about the Sundance Film Festival is having a fro...
08/07/2025
This summer, as the energy builds for one of the biggest moments in women's ...
08/07/2025
SBS strengthens commitment to inclusion with new commissioning guidelines
8 July, 2025
Media releases
SBS has launched new Commissioning Inclusion Guidelin...
08/07/2025
Secrets, Spies and Sabotage: 40 years on, SBS podcast investigates historic bomb...
08/07/2025
ATLANTA and CINCINNATI Gray Media and The E.W. Scripps Co. have agreed to swap television stations across five midsized and small markets, resulting in the crea...
08/07/2025
ALAMEDA, Calif. Clear-Com has announced new software updates to its Arcadia Central Station that enable connectivity across Clear-Com products as well as third-...
08/07/2025
PRINCETON, N.J. Triveni Digital has launched its NextGen TV Innovation Partnership Program, an initiative to support public broadcasters in their transition to ...
08/07/2025
WASHINGTON In response to a request by LPTV broadcaster HC2 that the Federal Communications Commission allow its stations to become datacasters using 5G broadca...
08/07/2025
As TV broadcasters shift from wary tire-kicking to increasingly enthusiastic adoption of AI technology, new ways of doing things are taking hold at lightning sp...
08/07/2025
Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geare...
08/07/2025
Broadpeak, a leader in streaming and monetization at scale, announces that major French media group RMC BFM has selected Broadpeak's server-side ad insertio...
08/07/2025
MBS, a leading service integrator and managed gateway operator, has announced an agreement with SES to acquire a part of its media services in Germany and the U...
08/07/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr is applauding the passage of President Donald Trump's One Big Beautiful Bill and provision...
08/07/2025
SYDNEY RTS has announced that Channel 7 Sydney has deployed a new comms system from the intercom vendor as part of a larger ST-2110 upgrade....
08/07/2025
ATLANTA & CINCINNATI Gray Media, Inc. and The E.W. Scripps Company have entered into agreements to swap television stations across five mid-sized and small mark...
08/07/2025
UKTV today announces that Richard Watsham, Chief Creative Officer at UKTV and Global Director of Acquisitions for BBC Studios/UKTV, has decided to step down fro...
08/07/2025
Groundbreaking Gamecocks: Inside University of South Carolina's Four-Control...
08/07/2025
Monumental Sports & Entertainment's Samantha Brady on the Power of the RSN...
08/07/2025
Live From 2025 FIFA Club World Cup: FIFA, HBS Focus on Tournament Wrap, With an ...
08/07/2025
SVG Rewind: NESN Goes Behind the Scenes of 1975 Red Sox Retro Broadcast NESN is following up the retrocast with a week-long celebration of the Green Monster By...
08/07/2025
Back to All News
The Monster of Florence: The Four-Episode TV Series Directed b...
08/07/2025
Back to All News
Shooting of 53 Sundays, Cesc Gays New Project, Is Finished
Entertainment
08 July 2025
GlobalSpain
Link copied to clipboard
Download the f...
08/07/2025
SAN JOSE, Calif. - July 8, 2025 - Harmonic (NASDAQ: HLIT) today announced a reco...
08/07/2025
Arvato Systems Optimizes Customer Communication with AOK Niedersachsen
New project in the statutory health insurance sector
Arvato Systems and AOK Niedersach...
08/07/2025
On August 7, Apple Arcade is adding four exclusive games to its diverse catalogue of more than 200 fun games for players to enjoy, all free from ads and in-app ...
08/07/2025
Modern AI applications increasingly rely on models that combine huge parameter c...
07/07/2025
SBS Farewells Chair George Savvides AM
7 July, 2025
Media releases
Born of Greek Cypriot parents, Mr Savvides joined the SBS Board as Deputy Chair in Febru...
07/07/2025
Advanced vision solutions deliver more than reliable night vision for tactical-edge warfighters. Today's technological advances can provide the capability f...
07/07/2025
BALTIMORE Sinclair has named Narinder Sahai its executive vice president and chief financial officer, effective immediately....
07/07/2025
Riedel Communications today announced the launch of RefSuite, a powerful new Managed Technology solution tailored to professional sports workflows. RefSuite com...
07/07/2025
Regional base will foster client engagement, partner collaboration, and executive touchpoints
Skandha Media Services, a leading provider of cloud-native media ...
07/07/2025
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced its Against All Odds - ASG Builds Cutti...
07/07/2025
Agreement secured on the strength of Skandha's proven track record in delivering reliable managed services across the full content life cycle for existing h...
07/07/2025
** MEDIA ALERT **
VIZ Media Ignites AX 2025 with Star-Studded Panels, Exclus...
07/07/2025
Back to All News
The Long-Awaited Trailer is Here: Alice in Borderland' Se...
07/07/2025
Back to All News
Anime for Every Fan: Fueling a New Era of Global Storytelling
Entertainment
07 July 2025
GlobalUnited StatesJapan
Link copied to clipboard...
07/07/2025
1-2 Punch: The Cloud, Generative AI, and the Future of Sports-Content Distributi...
07/07/2025
Tests and decisions: Formula E host broadcaster Aurora on launching new AR graph...
07/07/2025
Building tension: Using new AR graphics for storytelling at the Formula E penult...
07/07/2025
Altitude Sports' Matt Krol on the Success of the RSN's In-Arena Postgame...
07/07/2025
SVG Rewind: Four NFL Clubs Bring Us on Set of Respective Media Day Shoots An in-depth conversation with 49ers Laura Johnson, Ravens Jay O'Brien, Las Vegas R...
07/07/2025
Cosm To Build Fifth Shared Reality Venue in Cleveland as Part of Bedrock's ...