After years of struggling to penetrate a remote-sports-production industry dominated by other, firmly established tech vendors, Ross Video has opted for a new strategy: cut out the middle man. With the acquisition of Mobile Content Providers (MCP) this week, Ross Video has officially entered the remote-production market for itself with the intention of building out a national fleet of full-service mobile-production trucks aimed at low- to mid-range live sports shows.
Toward that end, the company aims to develop a sizable pool of freelance operators and convince mobile-unit providers that Ross Video switchers, graphics systems, routers, media servers, and other gear is, indeed, a viable option for the truck market.
It's no secret that it has been a challenge over the years for us to break into the sports [remote-production] market, says Ross Video CEO David Ross. We do extremely well in stadiums, faith-based, entertainment, news, corporate events, and so on - but, in trucks, we are not a leader, and I think everyone knows that. But it's not because we don't have technology that can benefit those broadcasters and truck [vendors]. Rather, there is just a strong perception that there is not enough of a freelance pool of switcher and graphics operators to justify putting Ross equipment into a truck.
Recognizing that, he continues, we have realized that the only way for us to [penetrate the truck market] is to just do it [ourselves]. The only way is to put our money where our mouth is with the belief that there are freelancers that are trainable, business that is accessible, and our trucks will work as a viable alternative.
Building Out Ross MCP
The South Florida-based Ross MCP (as it will henceforth be known) specializes in offering budget-friendly, full-service remote-production packages that include facilities, equipment, and production and technical crew.
MCP's small fleet of small-format vehicles already features a full complement of Ross Video gear, including Carbonite Series production switchers and XPression real-time motion-graphics system. The company intends to significantly grow the MCP fleet and will have a uniform equipment complement and setup across all its units. it also plans to offer clients social-media-management tools (likely its Inception platform).
According to Ross, the company is capable of rolling out a new MCP truck every six weeks - or even faster if it is built linearly - but the growth of MCP's fleet will depend on the demand from the target market: high-end high school, low-end college, and other streaming and regional sports shows. Ross also notes that, unlike other ma-and-pa truck operators that play in this low- to mid-level space, financing for new trucks will not be an issue due to Ross Video's strong corporate infrastructure.
These are high-end high school or low-end college sports, so you need to get in and get out quickly and affordably - and the only way to do that is to change the model, says Ross. Everyone is already watching professional sports, and there is big money there, so, because everybody is making money anyway, there hasn't been a whole lot of pressure to find more-cost-effective solutions. But now, with smaller sports and Internet streaming becoming of high interest, there is an emerging market that we believe is looking for solutions like this.
The Ross-Centric Truck
Ross Video produces gear that spans much of the truck-equipment spectrum, including switchers, graphics systems, routers, and more - putting the company in a unique position to offer fully integrated workflows that revolve around its DashBoard control and monitoring system. In addition to outfitting all MCP units with this Carbonite-Xpression-Dashboard setup, it plans to offer these integrated solutions to other truck companies with special package pricing and support arrangements.
For Ross, when you have the routers, servers, switcher, graphics, terminal gear, Dashboard, social media, and the apps, suddenly, we are a substantial portion in the total value of the truck, says Ross. All of the products we make that apply to trucks integrate with our Dashboard control system, which is free, so it makes every bit of sense to be able to put in Ross equipment that works under the Dashboard framework. That is where you will be able to find more operational efficiencies.
Truck Market Remains Tough To Crack
The MCP acquisition is just the first step in the Ross roadmap for the truck market. According to its press release, Ross MCP will serve as a friendly competitor alongside existing mobile operators and packagers. The company clearly has its eyes set on much more than just building up MCP, looking to prove to the major remote-production providers that Ross equipment does, indeed, have a place in their trucks.
With Grass Valley production switchers in more than 80% of trucks and Chyron graphics in more than 90% of trucks (according to SVG's most recent Remote Sports Production Gearbase, published in first quarter 2013), it will not be an easy nut to crack. The key will be cultivating an extensive base of freelancers who are comfortable with - or even prefer using - Ross equipment. In that vein, the company will also fund a freelance training initiative to enable this next generation of Ross tools to become more widely accepted.
There are thousands of operators out there that can use a Ross switcher, but we need to make sure those are the same operators that are working in the sports trucks, says Ross. We need to start training people on the way to use a Ross. This [acquisition] is not just about Ross making a point about trucks; it's about Ross creating the freelance talent pool to use our equipment.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
After years of struggling to penetrate a remote-sports-production industry dominated by other, firmly established tech vendors, Ross Video has opted for a new strategy: cut out the middle man. With the acquisition of Mobile Content Providers (MCP) this week, Ross Video has officially entered the remote-production market for itself with the intention of building out a national fleet of full-service mobile-production trucks aimed at low- to mid-range live sports shows.
