Social Media Editor

To ensure a coherent social media approach for SABC and the effective dissemination of news and current affairs content on and between all the social media profiles; to actively monitor, moderate and engage with audiences and communities across these platforms; and to drive and measure social media growth.

Take the lead with social media efforts within the Division to extend content reach and grow audiences, ensuring a consistent and strategic content mix across all social media platforms.

Establish social media operational procedures and guidelines to ensure that SABC social media profiles are regularly updated, maintained and managed; and to enhance social media outputs by reporters, desks and programmes.

Guide units and desks to interact with users/audiences on social media by monitoring and contributing to conversations' around content; and elicit usable user generated content.

Manage and direct Digital News social media profiles as key elements of the digital strategy and online presence.

Monitor and moderate comments and submissions from users across social media profiles.

Examine social media trends and develop innovative ways to improve and popularize digital and broadcast services via social media.

Integrate social media elements into multiplatform production initiatives, such as social media slots and tickers on TV.

Journalism or media related degree or similar qualification, with a specialization in digital media/online news/social media.

Three years' experience with managing social media profiles and communities within the media industry, with proven evidence of using social media to achieve traffic/growth objectives and a good understanding of the social media landscape.

Excellent working knowledge of social media publication, monitoring and analysis tools, software and dashboards to manage and measure social media efforts.

Sound news judgment and news/current affairs general knowledge and good English language, editing and copywriting skills.

Evidence of personal online and social media presence.

The ability to work under pressure in a rapidly changing real-time news environment, as a team player and in collaboration with and across various business units.

Flexibility to do shift work on a rotational basis, including early mornings, late nights and on weekends; and to work longer than normal hours when required.

Note: Preference will be given to candidates from designated groups in terms of the Employment Equity Act and the SABC's Employment Equity initiatives.

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