
Thailand, April 15, 2014-Dolby Laboratories, Inc. (NYSE: DLB) announced today that Thairath HD will be broadcast in Dolby Digital Plus , bringing surround sound experiences to viewers of the HD service. Thairath, the newspaper with the highest circulation in Thailand, expanded its publishing business to online media and most recently to Thairath TV. Thairath TV is the first terrestrial broadcaster in Thailand to deliver cinema-inspired surround sound to TV viewers with Dolby Digital Plus. The HD service will begin to air on April 24, 2014.
Dolby Digital Plus unlocks the full potential of HD broadcast with high-definition audio and ensures that consumers hear audio as it was intended. Dolby Digital Plus has quickly become one of the leading broadcast audio formats for HDTV services in several parts of the world, including Singapore, Indonesia, China, India, Europe, and the Middle East.
Thailand is also one of the first countries in South East Asia to broadcast on free-to-air DVB -T2 (Digital Video Broadcasting-Second Generation Terrestrial), a major broadcast standard for digital terrestrial television transmission. Currently, TV broadcast over DVB-T2 is on air in the United Kingdom, Italy, Finland, Sweden, Denmark, Indonesia, Singapore, and several other countries.
Broadcast innovations in Thailand are evolving at a fast pace. The incredible combination of high-definition video and Dolby Digital Plus surround sound provides audiences the best quality of content and experience, said Vachara Vacharaphol, CEO, Triple V Broadcast Co., Ltd., which operates Thairath TV.
Great sound is essential for great entertainment. Dolby is thrilled to be working with Thairath TV to help bring TV viewers extraordinary audio experiences, said Leong-Yan Yoong, Regional Director, South East Asia, Dolby Laboratories. As high-definition broadcasts become more widely available for viewers in Asia, Thairath TVs initiative for a higher standard of home entertainment, complemented with Dolby Digital Plus technology, is the way to go.
Dolby Digital Plus has been adopted by the worlds leading TV and set-top box manufacturers, as well as broadcasters and operators, to provide consumers HD quality audio experience with full surround sound in a highly bandwidth-efficient single audio stream solution. To date, Dolby Digital Plus has been included in more than 1.7 billion products worldwide, including TVs, set-top boxes, Blu-ray Disc players, audio/video receivers, and mobile devices.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For more information, please visit www.dolby.com. Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Digital Plus is a trademark of Dolby Laboratories. DVB is a trademark of the DVB Project. Blu-ray Disc is a trademark of Blu-ray Disc Association. S14/27936 DLB-G
Media Contact:
Cheryl Koh
Dolby Laboratories
cheryl.koh@dolby.com
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