
TVBEurope talks to Stornaways Kate Dimbleby about the companys new editing software that aims to democratise content creation across video and gaming
By Jenny Priestley
Published: December 8, 2022
TVBEurope talks to Stornaway's Kate Dimbleby about the company's new editing software that aims to democratise' content creation across video and gaming
target=_blank title=Share on LinkedIn class=share-linkedin>
First launched in 2020, Stornaway.io is a production tool that aims to enable producers to create and deliver interactive films and TV series without the need for coding.
The tool's player is built with open standards, and content can be published on Stornaway's own platform or exported to other systems.
Fast forward two years and the company recently received a grant to create what it describes as a radically new type of video editing software, designed for the next generation of interactive and immersive video stories and games.
TVBEurope caught up with co-founder and creative director Kate Dimbleby to find out how the company has navigated the past few years, and its plans for the new editing software.
Kate, we first talked about Stornaway in 2020, how has the company developed since then? That's a big question! When we last spoke, we were beta-testing with TV and film production companies, theatres and gamemakers to perfect an interactive film workflow. As we launched properly in 2021, we were discovered by thousands of people wanting to make video more exciting in lots of different industries around the world.
We knew that this was our eventual aim but the pandemic really escalated that because of the way that video was adopted in so many different ways.
How did you navigate the pandemic? Before the pandemic, Netflix were increasing investment in interactive entertainment and all the other platforms were figuring out what would be possible. When lockdown hit, the huge rise in demand for linear content across platforms meant that this kind of innovation took a backseat for a while. Luckily for us, the trends everywhere else outside of TV were not just for more video use but also to increase interactivity, personalisation and gamification. TV remains a bit slower in this area because of its existing infrastructure constraints but you can see from what's happening at places like Peacock that they are now catching up with interactive content.
What's been your biggest achievement over the past couple of years?
In terms of the people using Stornaway, it's been amazing to enable small independent filmmakers like Aviary Films to release The Gallery (pictured) on consoles, apps and in cinemas, saving money and time, retaining full ownership and selling directly to their audiences. At the same time, we are being used for campaigns by huge international names like Deutsche Telekom, Diageo and the UN but probably our happiest achievement is that everyone always says they love using Stornaway.
What's been the biggest challenge? As a small company with an ambitious vision, there is quite a lot of cultural pressure in the start-up industry to take investment and grow inorganically. But we're really proud of staying lean and independent and winning hard-to-get grant funding to dream up the future of video without needing to work to anybody else's agenda.
You've just been awarded a SMART grant to develop what you describe as a radically new type of video editing software are you preparing to take on the likes of Avid and Adobe? My co-CEO Ru Howe's background is in broadcast post production workflow and he's built the whole product vision on interoperability and integration with best in class tools like Adobe and Unity. So, no, we're not so much trying to take them on, as we are standing on their shoulders to build the future of video production.
It's obvious to us that video and games are converging rapidly but none of the existing vendors have any helpful solutions for this. Making any kind of game or interactive experience using video is way too complicated and expensive for the vast majority of people who don't know how to code in Unity and Unreal.
Tell me more about the software The first version of Stornaway.io that people are using right now lets non-technical producers create interactive and immersive stories for the web, apps, consoles, YouTube, VR and cinema without coding.
What we are building in this next phase, funded by Innovate UK, is a much more fully featured interactive video editor and game engine, letting producers visually design, edit and deliver interactive journeys through all kinds of media. And it'll be built on an Object Based Media model to allow for interoperability with TV streaming platforms and broadcast production tools.
Who are you aiming it at? Our aim is to properly democratise' this type of content creation. So it's aimed at all the people who would currently use, for example, the Adobe toolset from their high-end After Effects and Premiere power users to non-experts using web-based tools like Adobe Express and Canva. Making game-like experiences with video should be as easy as it is to make linear video now but should also have the advanced features required for high-end workflows.
When will it go to market? You can sign up to use Stornaway for free now at our website www.stornaway.io and see the range of story games already being made. We'll be releasing new features incrementally over the course of this next phase so tick the box to stay in touch when you sign up for a trial and we'll let you know.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
15/09/2026
At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designe...
15/09/2026
Quantum Corp. today announced the release of Quantum Autonomous Data Management ...
15/09/2026
Former Wyndham Hotels & Resorts technology executive will focus on fan engagemen...
15/09/2026
Creator Sports Network (CSN) and FAN.live have announced a partnership giving CSN's network of more than 2,000 vetted creators access to live 3D NFL broadca...
15/09/2026
SVG and SVG Europewere all over the IBC 2026 show floor out in Amsterdam, bringi...
15/09/2026
Rise WIB has announced the shortlist for the Rise Awards 2026, returning to Troxy in London on Tuesday, November 17. The awards recognize outstanding women, adv...
15/09/2026
Major League Table Tennis (MLTT) has announced its media distribution lineup for the 2026-27 season, beginning September 11. Every match will stream live on the...
15/09/2026
Willow Sports has announced it will serve as the exclusive U.S. and Canadian hom...
15/09/2026
Gravity Media has announced it will provide outside broadcast production and technical services for the MXGP of Australia, the finale of the 2026 FIM World Moto...
15/09/2026
Co-founders Scott Coker and Peter Y. Levin have unveiled Ki MMA, a new global mixed martial arts promotion launching in the first quarter of 2027. The announcem...
15/09/2026
Sony Electronics has announced two new G Master super-telephoto prime lenses for...
15/09/2026
GlobeCast provides facility for AI-power automated production core...
15/09/2026
Gravity Media, a leading global provider of production and content, and media services and facilities, is empowering Tourism and Events Northern Territory (NT) ...
15/09/2026
New Thunderbolt audio interfaces aimed at pro studios
Audient's latest announcement sees the company introduce three new high-end audio interfaces desig...
15/09/2026
Completes core wireless system line-up
The latest addition to Sennheiser's Spectera range is now shipping, completing the core elements of the company...
15/09/2026
High-frequency dynamics plug-in upgraded
Schwabe Digital have just released a major free update for their acclaimed high-frequency dynamics processing plug-...
15/09/2026
DAW update launched alongside all-in-one subscription bundle
The latest version of Universal Audio's DAW software has just arrived, and has been release...
15/09/2026
Three popular hardware units go virtual
Rupert Neve Designs are entering the software market in style, with not one, but three of their sought-after hardwar...
15/09/2026
When longstanding OB specialist Cloudbass made the decision to expand its fleet to accommodate remote production facilities for a leading UK sports broadcaster&...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Six Berklee Alumni Win at 2026 Emmy Awards The recipients were recognized for their contributions to Widow's Bay, Beef, South Park, and Bad Bunny's Su...
15/09/2026
OWC Announces Acquisition of OpenDrives, Expanding Software-Defined Video and Ri...
15/09/2026
Podcast The Vertical Buzz Shot with Blackmagic Pocket Cinema Camera 6K Pro
Brie Clayton September 14, 2026
0 Comments
Production team builds premium p...
15/09/2026
Grass Valley Launches AVORA at IBC2026
Brie Clayton September 14, 2026
0 Comments
New standalone solution gives production teams everything they need ...
15/09/2026
Brandon Woody Joins Berklee Student Ensemble for Signature Series Concert The acclaimed trumpeter, composer, and bandleader will lead a Berklee student ensemb...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Applications open for Future Leaders Delegation to BitSummit 2027 15 September 2026
Applications are open for Screen Australia's annual Future Leaders Dele...
15/09/2026
Red Seat Ventures' Supercast Launches Live Streaming, Bringing Real-Time Vid...
15/09/2026
Arqiva recognised with Armed Forces Covenant Silver AwardPresented to organisations that demonstrate outstanding support for the Armed Forces community
--
Sh...
14/09/2026
Lil Baby's Dead Fresh kicks off ESPN's Week 1 Monday Night Football, ...
14/09/2026
With Super Bowl LXI waiting in Los Angeles, ESPN will use the regular season to ...
14/09/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...
14/09/2026
Three new models introduced
Sony have just announced the launch of three new pairs of headphones that span their premium, mid-range and entry-level line-ups...
14/09/2026
New flagship Thunderbolt units aimed at pro studios
Audient's latest announcement sees the company introduce three new high-end audio interfaces designe...
14/09/2026
Cobalt Digital IBC Stand 8.F90 // Journalists: Click to visit Cobalt
Highlights...
14/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/09/2026
Bitmovin, a leading provider of video streaming solutions, has announced that Australia's largest media company, Nine Entertainment (Nine), has deployed Bit...
14/09/2026
Creativepool Annual 2026 Winners Announced
Brie Clayton September 13, 2026
0 Comments
The creative industry's Most' awards celebrates another...
14/09/2026
At IBC2026, Ren M rch explains how the N-Series combines DPA's renowned microphone technology with a high-performance wireless platform, offering a wide tu...