Sony Pixel Power calrec Sony

Standing on the shoulders of giants: The start-up reinventing editing software

08/12/2022

TVBEurope talks to Stornaways Kate Dimbleby about the companys new editing software that aims to democratise content creation across video and gaming

By Jenny Priestley

Published: December 8, 2022

TVBEurope talks to Stornaway's Kate Dimbleby about the company's new editing software that aims to democratise' content creation across video and gaming

target=_blank title=Share on LinkedIn class=share-linkedin>

First launched in 2020, Stornaway.io is a production tool that aims to enable producers to create and deliver interactive films and TV series without the need for coding.

The tool's player is built with open standards, and content can be published on Stornaway's own platform or exported to other systems.

Fast forward two years and the company recently received a grant to create what it describes as a radically new type of video editing software, designed for the next generation of interactive and immersive video stories and games.

TVBEurope caught up with co-founder and creative director Kate Dimbleby to find out how the company has navigated the past few years, and its plans for the new editing software.

Kate, we first talked about Stornaway in 2020, how has the company developed since then? That's a big question! When we last spoke, we were beta-testing with TV and film production companies, theatres and gamemakers to perfect an interactive film workflow. As we launched properly in 2021, we were discovered by thousands of people wanting to make video more exciting in lots of different industries around the world.

We knew that this was our eventual aim but the pandemic really escalated that because of the way that video was adopted in so many different ways.

How did you navigate the pandemic? Before the pandemic, Netflix were increasing investment in interactive entertainment and all the other platforms were figuring out what would be possible. When lockdown hit, the huge rise in demand for linear content across platforms meant that this kind of innovation took a backseat for a while. Luckily for us, the trends everywhere else outside of TV were not just for more video use but also to increase interactivity, personalisation and gamification. TV remains a bit slower in this area because of its existing infrastructure constraints but you can see from what's happening at places like Peacock that they are now catching up with interactive content.

What's been your biggest achievement over the past couple of years?

In terms of the people using Stornaway, it's been amazing to enable small independent filmmakers like Aviary Films to release The Gallery (pictured) on consoles, apps and in cinemas, saving money and time, retaining full ownership and selling directly to their audiences. At the same time, we are being used for campaigns by huge international names like Deutsche Telekom, Diageo and the UN but probably our happiest achievement is that everyone always says they love using Stornaway.

What's been the biggest challenge? As a small company with an ambitious vision, there is quite a lot of cultural pressure in the start-up industry to take investment and grow inorganically. But we're really proud of staying lean and independent and winning hard-to-get grant funding to dream up the future of video without needing to work to anybody else's agenda.

You've just been awarded a SMART grant to develop what you describe as a radically new type of video editing software are you preparing to take on the likes of Avid and Adobe? My co-CEO Ru Howe's background is in broadcast post production workflow and he's built the whole product vision on interoperability and integration with best in class tools like Adobe and Unity. So, no, we're not so much trying to take them on, as we are standing on their shoulders to build the future of video production.

It's obvious to us that video and games are converging rapidly but none of the existing vendors have any helpful solutions for this. Making any kind of game or interactive experience using video is way too complicated and expensive for the vast majority of people who don't know how to code in Unity and Unreal.

Tell me more about the software The first version of Stornaway.io that people are using right now lets non-technical producers create interactive and immersive stories for the web, apps, consoles, YouTube, VR and cinema without coding.

What we are building in this next phase, funded by Innovate UK, is a much more fully featured interactive video editor and game engine, letting producers visually design, edit and deliver interactive journeys through all kinds of media. And it'll be built on an Object Based Media model to allow for interoperability with TV streaming platforms and broadcast production tools.

Who are you aiming it at? Our aim is to properly democratise' this type of content creation. So it's aimed at all the people who would currently use, for example, the Adobe toolset from their high-end After Effects and Premiere power users to non-experts using web-based tools like Adobe Express and Canva. Making game-like experiences with video should be as easy as it is to make linear video now but should also have the advanced features required for high-end workflows.

When will it go to market? You can sign up to use Stornaway for free now at our website www.stornaway.io and see the range of story games already being made. We'll be releasing new features incrementally over the course of this next phase so tick the box to stay in touch when you sign up for a trial and we'll let you know.
LINK: https://www.tvbeurope.com/production-post/standing-on-the-shoulders-of...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

31/03/2026

MeyerPro Delivers LED Production for Microsoft Ignite 2025

MeyerPro delivered the LED production for the Microsoft Ignite 2025 keynote at Chase Center in San Francisco, using more than 2,700 ROE Visual panels across mul...

31/03/2026

MC-IF Expands Membership to Include Smaller Technology Companies to Drive VVC Adoption

The Media Coding Industry Forum (MC-IF) is expanding membership outreach in 2026...

31/03/2026

ViewLift and MyOutdoorTV Launch Conversational AI Search

ViewLift and MyOutdoorTV (MOTV) have announced the launch of ViewLift Conversational AI Search on the MyOutdoorTV platform. The feature enables natural language...

31/03/2026

Atlanta Braves and Gray Media to Simulcast 25 Regular Season Games on Over-the-Air Television

The Atlanta Braves and Gray Media have announced a multi-year agreement to simul...

31/03/2026

Gravity Media to Deliver Broadcast Coverage of the Sydney Autumn Racing Carnival

Gravity Media has delivered broadcast services for TAB Golden Slipper Day at Rosehill Gardens on March 21 and will now cover The Star Championships at Royal Ran...

31/03/2026

Mileto Tecnologia Selects Synamedia Go for OTT Expansion

Synamedia has announced that Mileto Tecnologia, a Brazilian pay-TV operator, has selected the Synamedia Go platform for its OTT expansion. Mileto is also deploy...

31/03/2026

NAB 2026: KMH Integration to Present AV Casting Philosophy

KMH Integration will attend NAB Show in Las Vegas with a focus on what the company calls AV Casting - an approach built on the idea that professional AV and bro...

31/03/2026

Prime Video to Air First and Second Rounds of 2026 Masters Tournament

Prime Video will carry live coverage of the first and second rounds of the 2026 Masters Tournament, beginning at 1:00 p.m. ET on Thursday, April 9 and Friday, A...

31/03/2026

NHL, ESPN, TNT Sports and Sportsnet Launch Joint Marketing Campaign for 2026 Stanley Cup Playoffs

The NHL and its U.S. and Canadian broadcast partners have announced a collaborat...

31/03/2026

Daktronics to Install New Video Display and Show Control System at Wake Forest's Allegacy Stadium

Daktronics has partnered with Wake Forest to manufacture and install a new end z...

31/03/2026

NFL Announces Las Vegas to Host Super Bowl LXIII in 2029

The National Football League has announced that Las Vegas will host Super Bowl LXIII in 2029 at Allegiant Stadium. The announcement was made at the NFL Annual M...

31/03/2026

NFL Partners with TMRW Sports to Launch Professional Flag Football League

The NFL has announced a partnership with TMRW Sports to develop and operate a professional flag football league for women and men. The league will launch with i...

31/03/2026

Zac Brown Band and Blake Shelton Deploy Sennheiser Spectera at Las Vegas Residencies

Sennheiser's Spectera wideband bidirectional wireless system was used by bot...

31/03/2026

Sports Studio Forms Advisory Board for Free Live Sports Platform

Sports Studio Inc., the company behind Free Live Sports, has announced the formation of an Advisory Board with five media and technology executives. Each of o...

31/03/2026

PSSI Deploys Appear X Platform for Mobile Fleet and Teleport Upgrade

PSSI and Appear have announced a new phase in their collaboration, with PSSI deploying Appear's X Platform to upgrade its mobile fleet and PSSI Internationa...

31/03/2026

SVG New Sponsor Spotlight: Flowstate AI's Sahiah Shah on Transforming Video Content with Intelligent AI Agents

As sports media organization continue to seek out new ways to streamline their p...

31/03/2026

NWSL Scales Up Production Ops to Match League's Exponential Growth

With two new expansion teams and viewership/attendance on the rise, the league's production/broadcast arm and its partner NEP Connected Solutions are busier...

31/03/2026

Spotify Introduces New Formats, Tools, and Research to Help Brands Become Part of the Fan Experience

Spotify has evolved from a streaming platform to an interactive, multiformat eco...

31/03/2026

Make Noise Music introduce the GTE

Lastest New Universal Synthesizer System module announced Make Noise Music have recently announced the launch of the latest addition to their New Universal ...

31/03/2026

Two notes unveil the Captor X+

True Stereo DynIR Engine, Virtual Load Shaper & more Two notes Audio Engineering's Captor X reactive load box and cabinet simulator has built up a solid...

31/03/2026

Welcome Young Entertainment Professionals Class of 2026

By Kiera Williams Every year, a new group of emerging media and entertainment professionals steps into the HPA community - curious, talented, and ready to grow...

31/03/2026

L3Harris Sets Date for First Quarter 2026 Earnings Release

MELBOURNE, Fla., March 31, 2026 - L3Harris Technologies (NYSE: LHX) will release its first quarter 2026 financial results before the market opens on Thursday, A...

31/03/2026

Millions of Miles from Home: How Perseverance Stays Connected

Photo courtesy of NASA. An illustration shows NASA's Perseverance rover operating on the surface of Mars....

31/03/2026

L3Harris and Comtech Introduce First-of-Its-Kind Tactical SATCOM Modem

L3Harris Technologies and Comtech Telecommunications Corp. have collaborated to introduce the next evolution in resilient multi-orbit capability for today's...

31/03/2026

Nielsen data shows NZ retail brands are changing strategies to win over outdoor enthusiasts

Rebel Sport leads ad investment as brands compete for a large, active and qualit...

31/03/2026

Spectrum TV App to Launch on Amazon Fire TV Devices

Share Copy link Facebook X Linkedin Bluesky Email...

31/03/2026

CueScript to Showcase Innovations at NAB that Add Mobilit...

CueScript, a leading international developer of professional teleprompting solutions, is enhancing its platform with three innovations that elevate flexibility,...

31/03/2026

GALSNGEAR Returns to the 2026 NAB Show with Expanded Meet...

#GALSNGEAR will host a series of meetups, panel discussions, and networking events during the 2026 NAB Show, taking place April 18 22 in Las Vegas. The organi...

31/03/2026

Imagine Introduces AI Assisted Scheduling at 2026 NAB Sho...

At the 2026 NAB Show (April 19-22, Las Vegas Convention Center, Booth #N1328), Imagine Communications is introducing AI assisted scheduling capabilities within ...

31/03/2026

PSSI boosts live sports flexibility and security with the...

High-density upgrade for mobile fleet and PSSI International Teleport gives PSSI more flexibility for premium live event coverage PSSI and Appear today announc...

31/03/2026

Solid State Logic Enhances Virtualized System T Platform to Deliver Scalable Cloud and On-Prem Production for NAB 2026

Solid State Logic Enhances Virtualized System T Platform to Deliver Scalable Clo...

31/03/2026

OWC to Showcase Storage, Workflow Acceleration, and Reliability Solutions for Creatives and Post-Production Professionals at NAB 2026

OWC to Showcase Storage, Workflow Acceleration, and Reliability Solutions for Cr...

31/03/2026

PSSI Taps Appear X for Live Coverage of FIFA World Cup

Share Copy link Facebook X Linkedin Bluesky Email...

31/03/2026

OpenDrives Shows Off Sports Expertise in Sports Business...

OpenDrives, a leader in software-defined video and rich media storage management solutions, will demonstrate several new innovations at the 2026 NAB Show in Apr...

31/03/2026

SDVI to Showcase Platform Enhancements New Technology Int...

At the 2026 NAB Show, SDVI will demonstrate how its Rally media supply chain management platform continues to give media operations teams the tools they need to...

31/03/2026

Boland Communications Introduces QD4K315HDR10 QD-OLED Ser...

Boland Communications today announced that at the 2026 NAB Show, it will introduce its new QD4K315HDR10, a 31.5-inch QD-OLED monitor delivering exceptional colo...

31/03/2026

NUGEN Audio CEO Dr Paul Tapper to Lead Presentation About...

Dr. Paul Tapper, CEO of NUGEN Audio, will lead an essential industry discussion at the 2026 NAB Show, examining whether dialog intelligibility is poised to beco...

31/03/2026

BCNEXXT at NAB 2026 - Turning Industry Pressure into Oppo...

BCNEXXT will use NAB 2026 to focus on how broadcasters can turn today's operational and market pressures into opportunity. Meeting with customers in the IAB...

31/03/2026

Mediagenix Showcases Semantic Intelligence Powered Title...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase its latest innovations at th...

31/03/2026

DHD Introduces AI-Based Audio Noise Reduction to XD3 IP C...

DHD announces that AI-based audio noise reduction is now available as a powerful new option for its XD3 IP Core. Developed in cooperation with ai-coustics, audi...

31/03/2026

PTZOptics to showcase intelligent video and camera contro...

PTZOptics will showcase its vision for intelligent video and advanced camera automation at NAB Show 2026 (#N1902). Through immersive demonstrations and technolo...

31/03/2026

Experience Commerce Wins Social Media Mandate for ICONIQA...

Experience Commerce, a leading full-service digital marketing agency and part of the Cheil SWA Group, has secured the social media mandate for ICONIQA Hotels & ...

31/03/2026

Fabric to Showcase Cloud-Native Origin Platform and Next-...

Fabric, the entertainment industry's leader in data and operations solutions, will showcase a major expansion of its media technology platform at NAB 2026, ...

31/03/2026

Boland Communications Introduces New QD-OLED Series Monitors

Share Copy link Facebook X Linkedin Bluesky Email...

31/03/2026

Carr Warns NFL Over Streaming Rights, Consumer Costs

Share Copy link Facebook X Linkedin Bluesky Email...