
TVBEurope talks to Stornaways Kate Dimbleby about the companys new editing software that aims to democratise content creation across video and gaming
By Jenny Priestley
Published: December 8, 2022
TVBEurope talks to Stornaway's Kate Dimbleby about the company's new editing software that aims to democratise' content creation across video and gaming
target=_blank title=Share on LinkedIn class=share-linkedin>
First launched in 2020, Stornaway.io is a production tool that aims to enable producers to create and deliver interactive films and TV series without the need for coding.
The tool's player is built with open standards, and content can be published on Stornaway's own platform or exported to other systems.
Fast forward two years and the company recently received a grant to create what it describes as a radically new type of video editing software, designed for the next generation of interactive and immersive video stories and games.
TVBEurope caught up with co-founder and creative director Kate Dimbleby to find out how the company has navigated the past few years, and its plans for the new editing software.
Kate, we first talked about Stornaway in 2020, how has the company developed since then? That's a big question! When we last spoke, we were beta-testing with TV and film production companies, theatres and gamemakers to perfect an interactive film workflow. As we launched properly in 2021, we were discovered by thousands of people wanting to make video more exciting in lots of different industries around the world.
We knew that this was our eventual aim but the pandemic really escalated that because of the way that video was adopted in so many different ways.
How did you navigate the pandemic? Before the pandemic, Netflix were increasing investment in interactive entertainment and all the other platforms were figuring out what would be possible. When lockdown hit, the huge rise in demand for linear content across platforms meant that this kind of innovation took a backseat for a while. Luckily for us, the trends everywhere else outside of TV were not just for more video use but also to increase interactivity, personalisation and gamification. TV remains a bit slower in this area because of its existing infrastructure constraints but you can see from what's happening at places like Peacock that they are now catching up with interactive content.
What's been your biggest achievement over the past couple of years?
In terms of the people using Stornaway, it's been amazing to enable small independent filmmakers like Aviary Films to release The Gallery (pictured) on consoles, apps and in cinemas, saving money and time, retaining full ownership and selling directly to their audiences. At the same time, we are being used for campaigns by huge international names like Deutsche Telekom, Diageo and the UN but probably our happiest achievement is that everyone always says they love using Stornaway.
What's been the biggest challenge? As a small company with an ambitious vision, there is quite a lot of cultural pressure in the start-up industry to take investment and grow inorganically. But we're really proud of staying lean and independent and winning hard-to-get grant funding to dream up the future of video without needing to work to anybody else's agenda.
You've just been awarded a SMART grant to develop what you describe as a radically new type of video editing software are you preparing to take on the likes of Avid and Adobe? My co-CEO Ru Howe's background is in broadcast post production workflow and he's built the whole product vision on interoperability and integration with best in class tools like Adobe and Unity. So, no, we're not so much trying to take them on, as we are standing on their shoulders to build the future of video production.
It's obvious to us that video and games are converging rapidly but none of the existing vendors have any helpful solutions for this. Making any kind of game or interactive experience using video is way too complicated and expensive for the vast majority of people who don't know how to code in Unity and Unreal.
Tell me more about the software The first version of Stornaway.io that people are using right now lets non-technical producers create interactive and immersive stories for the web, apps, consoles, YouTube, VR and cinema without coding.
What we are building in this next phase, funded by Innovate UK, is a much more fully featured interactive video editor and game engine, letting producers visually design, edit and deliver interactive journeys through all kinds of media. And it'll be built on an Object Based Media model to allow for interoperability with TV streaming platforms and broadcast production tools.
Who are you aiming it at? Our aim is to properly democratise' this type of content creation. So it's aimed at all the people who would currently use, for example, the Adobe toolset from their high-end After Effects and Premiere power users to non-experts using web-based tools like Adobe Express and Canva. Making game-like experiences with video should be as easy as it is to make linear video now but should also have the advanced features required for high-end workflows.
When will it go to market? You can sign up to use Stornaway for free now at our website www.stornaway.io and see the range of story games already being made. We'll be releasing new features incrementally over the course of this next phase so tick the box to stay in touch when you sign up for a trial and we'll let you know.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
11/06/2026
Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...
11/06/2026
FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...
11/06/2026
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...
11/06/2026
Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...
11/06/2026
FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...
11/06/2026
ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...
11/06/2026
The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering
In...
11/06/2026
DAZN has announced a multi-year agreement to make DSPORTS channels available to ...
11/06/2026
Laura Dern at the 1986 Sundance Institute Directors Lab (Photo by Eric Edwards)
By Lucy Spicer
It takes a village to bring together the Sundance Institute lab...
11/06/2026
As podcast formats evolve in the streaming era, podcasting needs updated, transp...
11/06/2026
As Spotify's global RADAR program enters its sixth year in Italy, a new class of artists is stepping into the spotlight. Today, we're announcing the six...
11/06/2026
Pride Month is a time for celebration, reflection, and amplifying the diverse stories and perspectives from the LGBTQIA+ community that enrich our world. To hel...
11/06/2026
First in new line of muted string libraries
VSL have just announced the launch of two new string libraries that represent the first two instalments in a new...
11/06/2026
New colour option for 61-key Launchkey MK4
At Superbooth 2025, Novation introduced the Launchkey Mini 37 White and Launchkey 49 White, bringing an additiona...
11/06/2026
Larger, but still compact!
Arturia's popular compact MIDI controller keyboard is now available in a, well, slightly less compact version! The new MiniLa...
11/06/2026
Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield Rohde & Schwarz unveils next generation SIGINT/EW and CUAS solutions on uncrewed system...
11/06/2026
Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the ...
11/06/2026
MTI FILM acquires Mango/New Edit Posted by MTI Film on June 10, 2026
LOS ANGELES, CA - June 2026 - MTI FILM, the multiple Emmy Award winning Hollywood post-p...
11/06/2026
Study underscores the need for authoritative content intelligence to build trust...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift fo...
11/06/2026
ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design
Brie Clayton June 11, 2026
0 Comments
DP Judd Overton and team bring Wes A...
11/06/2026
PTZOptics, and LayerJot today announced live demonstrations at InfoComm 2026 showing how prompt-based AI, robotic camera control, and high-performance computing...
11/06/2026
Lightware, an industry leader in signal management, announces the release of GPIO-Button-10S, a dedicated control interface enabling straightforward press-to-a...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Kiloview, a leading innovator in AV-over-IP video solutions, will return to InfoComm 2026 (Booth# N8327) with broadcast-grade AV-over-IP solutions designed for ...
11/06/2026
Australian Games Industry Glossary of Terms 10 June 2026
From DAU and EULA to COT and QADE, here's a list of game industry terms, industry jargon and their...
11/06/2026
Berklee's Tonya Butler Named Music Business Educator of the Year The Music Business Association honored Butler at its annual Bizzy Awards.
June 10, 2026
...
11/06/2026
Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement The five-time Grammy-winning engineer and producer, known for her longstanding...
11/06/2026
Thursday 11 June 2026
Daisy May Cooper rallies the nation ahead of ICC Women's T20 World CupTurn on cookies to view this content. Go to Privacy options and...
11/06/2026
Back to All News
Hadewych Minis and Geert van Rampelberg to Star in New Netflix...
11/06/2026
Back to All News
Official Trailer for Anime Adaptation of Thunder 3' Unvei...
11/06/2026
Summer solstice shows from C il House and Late Date from 9pm on Saturday 20 Jun...
11/06/2026
The GeForce NOW summer sale kicked off today with limited-time savings of up to ...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...