TVBEurope talks to Stornaways Kate Dimbleby about the companys new editing software that aims to democratise content creation across video and gaming
By Jenny Priestley
Published: December 8, 2022
TVBEurope talks to Stornaway's Kate Dimbleby about the company's new editing software that aims to democratise' content creation across video and gaming
target=_blank title=Share on LinkedIn class=share-linkedin>
First launched in 2020, Stornaway.io is a production tool that aims to enable producers to create and deliver interactive films and TV series without the need for coding.
The tool's player is built with open standards, and content can be published on Stornaway's own platform or exported to other systems.
Fast forward two years and the company recently received a grant to create what it describes as a radically new type of video editing software, designed for the next generation of interactive and immersive video stories and games.
TVBEurope caught up with co-founder and creative director Kate Dimbleby to find out how the company has navigated the past few years, and its plans for the new editing software.
Kate, we first talked about Stornaway in 2020, how has the company developed since then? That's a big question! When we last spoke, we were beta-testing with TV and film production companies, theatres and gamemakers to perfect an interactive film workflow. As we launched properly in 2021, we were discovered by thousands of people wanting to make video more exciting in lots of different industries around the world.
We knew that this was our eventual aim but the pandemic really escalated that because of the way that video was adopted in so many different ways.
How did you navigate the pandemic? Before the pandemic, Netflix were increasing investment in interactive entertainment and all the other platforms were figuring out what would be possible. When lockdown hit, the huge rise in demand for linear content across platforms meant that this kind of innovation took a backseat for a while. Luckily for us, the trends everywhere else outside of TV were not just for more video use but also to increase interactivity, personalisation and gamification. TV remains a bit slower in this area because of its existing infrastructure constraints but you can see from what's happening at places like Peacock that they are now catching up with interactive content.
What's been your biggest achievement over the past couple of years?
In terms of the people using Stornaway, it's been amazing to enable small independent filmmakers like Aviary Films to release The Gallery (pictured) on consoles, apps and in cinemas, saving money and time, retaining full ownership and selling directly to their audiences. At the same time, we are being used for campaigns by huge international names like Deutsche Telekom, Diageo and the UN but probably our happiest achievement is that everyone always says they love using Stornaway.
What's been the biggest challenge? As a small company with an ambitious vision, there is quite a lot of cultural pressure in the start-up industry to take investment and grow inorganically. But we're really proud of staying lean and independent and winning hard-to-get grant funding to dream up the future of video without needing to work to anybody else's agenda.
You've just been awarded a SMART grant to develop what you describe as a radically new type of video editing software are you preparing to take on the likes of Avid and Adobe? My co-CEO Ru Howe's background is in broadcast post production workflow and he's built the whole product vision on interoperability and integration with best in class tools like Adobe and Unity. So, no, we're not so much trying to take them on, as we are standing on their shoulders to build the future of video production.
It's obvious to us that video and games are converging rapidly but none of the existing vendors have any helpful solutions for this. Making any kind of game or interactive experience using video is way too complicated and expensive for the vast majority of people who don't know how to code in Unity and Unreal.
Tell me more about the software The first version of Stornaway.io that people are using right now lets non-technical producers create interactive and immersive stories for the web, apps, consoles, YouTube, VR and cinema without coding.
What we are building in this next phase, funded by Innovate UK, is a much more fully featured interactive video editor and game engine, letting producers visually design, edit and deliver interactive journeys through all kinds of media. And it'll be built on an Object Based Media model to allow for interoperability with TV streaming platforms and broadcast production tools.
Who are you aiming it at? Our aim is to properly democratise' this type of content creation. So it's aimed at all the people who would currently use, for example, the Adobe toolset from their high-end After Effects and Premiere power users to non-experts using web-based tools like Adobe Express and Canva. Making game-like experiences with video should be as easy as it is to make linear video now but should also have the advanced features required for high-end workflows.
When will it go to market? You can sign up to use Stornaway for free now at our website www.stornaway.io and see the range of story games already being made. We'll be releasing new features incrementally over the course of this next phase so tick the box to stay in touch when you sign up for a trial and we'll let you know.
Europe Stories
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
17/09/2025
It was the ultimate convergence of pop culture and literary prestige: Last night, Dua Lipa brought her Service95 Book Club podcast to the stage for a special li...
17/09/2025
Transatlantic collaboration combines experience and agility to drive innovation in network design and delivery
Luxembourg, September 16, 2025 - SES, a leading ...
17/09/2025
Wednesday 17 September 2025
UK artists capture icons of stage and screen, inclu...
17/09/2025
For the Moon Safari anniversary tour, AIR opened the doors to their backstage. Just a few hours before the Paris concert, DPA met with two key figures of the te...
17/09/2025
Auditions will be held in Dublin, Cork and Galway
The County Parade returns f...
16/09/2025
Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la ...
16/09/2025
A decade ago, Latin music made up just 8% of global Spotify streams. Today, it a...
16/09/2025
Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing...
16/09/2025
Calrec has strengthened its collaboration with audio metering expert RTW by integrating RTW's new TMxCore metering platform across its full range of Argo IP...
16/09/2025
Leading space solutions company will use optical ground stations to deliver faster, more secure data from space
Luxembourg, September 15, 2025 - SES, a leading...
16/09/2025
Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer B...
15/09/2025
Global K-Pop sensation aespa is redefining what it means to be rich with the r...
15/09/2025
Every day, millions of people around the world turn to Spotify to enjoy the audi...
15/09/2025
After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...
15/09/2025
Unique sports content orchestration platform builds momentum among SES's cus...
15/09/2025
-- Opens door to growth in renewable energy New Delhi, India - 15th September -- Global business and industry leaders from around the world are joining technol...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
Feature-length retrospective from Studio Crook to air in 2026
Sir David Jason returns to the nation's favourite comedy channel, U&GOLD, for Open All Hours:...
12/09/2025
Friday 12 September 2025
The Boomtown Rats, Nyah Grace, Soweto Kinch, Royal Ballet and Madness also announced to perform at the ceremony on Tuesday
Sky today ...
12/09/2025
Wuppertal September 12, 2025
Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom BeltpackAt IBC2025 in Amsterdam, Riedel Communications unveiled Bolero M...
12/09/2025
Wuppertal September 12, 2025
Riedel Communications Acquires hi human interfaceRiedel Communications today announced the acquisition of hi human interface fro...
12/09/2025
CORE+ virtually removes distortion, setting a new standard for church sound and giving worship teams the clarity and confidence they need.
Read the full artic...
12/09/2025
The Late Late Show is back with a bang after the summer break, and Patrick Kielt...
12/09/2025
The World Athletics Championships, Ireland v France in the Women's Rugby World Cup quarter-final, the Irish Champions Festival, and two Sports Direct Men...
12/09/2025
The Records Show starts Sunday at 6.30pm on RT One and RT Player.
Katie Hanno...
11/09/2025
RADAR, Spotify's program for emerging talent, recently hit a major milestone...
11/09/2025
Link ping, Sweden, September 11, 2025 - Agama, the expert in video observability & analytics for service quality and customer experience, announced today the la...
11/09/2025
Under the USD 89.6 Million award, SES Space & Defense will provide global commer...
11/09/2025
Leading Balkan DTH provider adds capacity to consolidate its m:Sat TV platform at 23.5 degrees East and serve more customers across the region
Luxembourg, 11 S...
11/09/2025
UKTV's free streaming service U launches on Sky Q
Free streaming service U has launched on Sky Q in the UK, UKTV and Sky confirm today, expanding the footp...
11/09/2025
From the discreet 2061 lavaliers to 4099 and 4011 mics, the setup delivered clean, natural sound in one of the most challenging broadcast environments.
Read th...
11/09/2025
From rugged build quality to natural, detailed sound, the verdict is clear: big performance can come in a very small package.
Read the full review here!...
11/09/2025
Tonight on Prime Time
RT One and RT Player at 9:35pm
Tonight RT Prime Time...
11/09/2025
RT Statement: 2026 Eurovision Song Contest
At the General Assembly of the European Broadcasting Union (EBU) in July, a number of EBU members raised concerns ...
10/09/2025
Lossless on Spotify Premium is here.
Lossless audio has been one of the most a...
10/09/2025
The Television Will Be Revolutionised Sep 10, 2025
Written by Sunit Kotecha, Director of Delivery and Operations, YouView
2025 marks a century since the f...
10/09/2025
First of Spains F110 frigates get future-ready with Rohde & Schwarz communicatio...
10/09/2025
Harmonic's cOS Platform Supports DOCSIS and Fiber, Enabling Midco to Deliver Reliable Multi-Gigabit Connectivity to Subscribers SAN JOSE, Calif. - Sept. 10,...
10/09/2025
RT brings three days of live radio, live entertainment, live news, live weather, personal appearances, and more
Join RT Radio 1: Morning Ireland, The Oliver ...
09/09/2025
Since 2020, Spotify's RADAR program has been a launchpad for emerging talent...
09/09/2025
In 2020, Spotify launched RADAR with a clear mission: to identify, nurture, and ...
09/09/2025
If you're on BookTok, you know the drill. You scroll, you tap, and suddenly your To Be Read list is overflowing with trending must-reads. Not unlike Spoti...
09/09/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
09/09/2025
Harmonic's VOS360 Ad SaaS Enables Personalized Ad Delivery and Seamless Integration with the Ad Tech Ecosystem SAN JOSE, Calif. - Sept. 9, 2025 - Harmonic ...
09/09/2025
St. Luke's Episcopal Church in New Jersey needed audio that truly connects and they found the answer.
Read the full case study here!...
TVBEurope talks to Stornaways Kate Dimbleby about the companys new editing software that aims to democratise content creation across video and gaming
