
DC14-011 January 17, 2014
Top British sports women say body image insecurities rife in sport
BT Sport survey delivers stark confirmation that body image issues are a worrying problem within women's sport, with 80% of the athletes stating that they feel pressure to conform to a certain look and body type
89% say that they empathise with the feelings of insecurity expressed by the former swimmer and Olympic champion Rebecca Adlington.
An overwhelming number feel these issues are not just confined to sport, with 97% claiming the problem stretches to women in wider society.
Victoria Pendleton said I kind of accept it as part of being a female athlete, and it's something that I regard as part of my job. It's a harsh reality that you don't have to be just talented, physically, you have to also be prepared to change the way you appear.
According to striking findings released today by BT Sport, body image issues are a serious problem for female athletes.
Supporting the recent admission by double Olympic Champion Rebecca Adlington that she was insecure about her body, an overwhelming percentage of female athletes confessed they feel similar pressure.
80% of athletes that responded to a survey conducted by the BT Sport website stated that they feel pressure to conform to a certain look and body type. The athletes also expressed almost unanimous support for the former swimmer, with 89% of respondents saying that they empathise with her feelings of insecurity over body image.
The survey also revealed that over two-thirds of the respondents believe the media and public are more concerned with how a sportswoman looks than her achievements.
Over three-quarters confessed this pressure had directly influenced their behaviour, with diet (87%) and exercise and training regimes (71%) affected. One athlete acknowledged it had affected her diet to the point that she developed an eating disorder, while another admitted she had prioritised striving to be thinner above her performance within her sport: Sometimes it has meant my diet no longer is optimum for performance but becomes optimum for looking slimmer/thinner.
A number of athletes feel the added pressure of investing in their appearance as well as their performance. Sophie Christiansen, the Paralympic dressage triple gold medallist said: The most noticeable pressure is my appearance in terms of hair, make-up and contact lenses. I enjoy dressing up but my disability means that this is hard for me and so I actually have to pay a hair and make-up artist when I go to high profile events.
According to a staggeringly high percentage of the athletes this mentality is far from confined to merely sport, with 97% claiming the problem stretches to women in wider society.
One athlete said: This goes completely beyond sport and just body image. This is to do with how women are viewed in society full stop.
Among the principal causes of these issues, the media emerged as one of the biggest culprits, with 66% believing it to be behind the problem. I think the worse thing is the media's disproportionate criticism of body image. A picture of a celeb with a red circle round the tiniest bit of cellulite is just totally stupid, said one respondent.
Another athlete added: My sister had an eating disorder for 12 years. It's tragic and so many young people suffer and I believe this is partly due to what people perceive as beautiful because of what we see in the media.
It also emerged that some of the pressure comes from within sport, with 61% saying fellow athletes contribute. Other internal causes cited were coaches and national governing bodies. One former athlete said: My coach was very critical and bloody minded about us athletes being the right weight but constantly changing the goal posts and judging what we had to eat.
Social media was also blamed, with 42% attributing the problem to having to look good in photos on social networking sites such as Twitter and Facebook.
A further reason for the widespread issues is the pressure put on the athletes by themselves, with 14% saying it came from within. Downhill bike racer Rachel Atherton commented: [It comes from] feeling that I do not deserve to call myself a professional athlete if I am not the owner of a stick thin body with visibly bulging muscles attached, zero body fat or gorgeous skin that isnt weathered from the elements.
Speaking in reaction to the survey results, recently retired three-time Olympic cycling medallist Victoria Pendleton told BT Sport she feels the pressure to look good comes hand in hand with being a sportswoman. I kind of accept it as part of being a female athlete, and it's something that I regard as part of my job, she said. It's a harsh reality that you don't have to be just talented, physically, you have to also be prepared to change the way you appear.
80% of respondents feel under pressure to conform to a certain type of body image.
66% of respondents cited the media as a source of pressure closely followed by 61% citing fellow athletes.
76% said that the pressure to present a certain type of body image had influenced their behaviour with 87% saying that it had influenced their diet and 71% saying it had influenced their exercise regime.
67% of respondents believe that the public and media values their looks over their achievements in sport.
BT Sport's body image survey was sent out to elite female athletes, para-athletes and those just retired from swimming, football, cycling, tennis, golf, athletics, snow sports, cricket, equestrian, triathlon, hockey, rugby, volleyball, badminton, boxing, canoe, basketball, rowing, gymnastics and weightlifting. Results are based on responses from 110 athletes from across those sports. The survey was conducted anonymously, although some a
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
14/10/2025
Desde su debut, el podcast original de Spotify Caso 63 ha sido mucho m s que una historia: se ha convertido en un fen meno cultural. Este thriller de ciencia fi...
14/10/2025
Lossless p Spotify Premium r h r.
Lossless-ljud har varit en av de mest efterl ngtade funktionerna p Spotify och nu, ntligen, har den b rjat rullas ut til...
14/10/2025
Early next year, your favorite video podcasts are getting a bigger stage. Spotify and Netflix are teaming up to bring sports, culture, lifestyle, and true crime...
14/10/2025
Last week, the 4th global Safety Day took place at all SGL Carbon sites.
This years Safety Day focused on hazardous substances. Various information events, wor...
14/10/2025
From bowser to basket, 9 in 10 Aussies are feeling the impact of rising prices
26% of households earn over $160k, but are still concerned about rising prices...
14/10/2025
New players take a bite out of big bank share as consumers increasingly value tr...
14/10/2025
56% of Aussies are looking for a coastal holiday, while 40% are planning a road ...
14/10/2025
51% of Aussies want a hybrid car and 36% want a full EV
Toyota leads the market
75% research online before a new car purchase
Sydney - October 14, 2025 - Aus...
14/10/2025
Unilever leads the market
Beverages, smartphones, and food dominate category sp...
14/10/2025
Top insurance advertisers
Biggest growth categories
Sector ad spend up 4.7...
14/10/2025
WAYNE, Pa. The private equity firm Saothair Capital Partners, LLC has announced that it has completed the acquisition of GatesAir through a newly-formed affilia...
14/10/2025
Media Excel, a leading provider of encoding and transcoding solutions, today announced that Space Norway, a leading provider of satellite services and operator ...
14/10/2025
Jason Tyler has joined ZTransform, a leader in media environment innovation, as Inside Sales and Procurement Manager bringing commercial and operational focus t...
14/10/2025
14 10 2025 - Media release Tiny toys, big missions: Knee High Spies launches on ABC this November
Knee High Spies
Kids, assemble! The ABC and Screen Australi...
14/10/2025
Abu Dhabi, UAE October 14, 2025: Space42 (ADX: SPACE42), the AI-powered SpaceT...
14/10/2025
Abu Dhabi, UAE October 14, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powered SpaceTech company with a global reach, has signed a Memorandum of Understand...
14/10/2025
Joe Wilkinson and David Earl will explore their favourite sitcoms together with help from stars such as Ricky Gervais
14th October, London: Comedians, writers,...
14/10/2025
October 14th, 2025 ANNA SARGENT, VICTOR SLEZAK, ALI AHN, MARCELINE HUGOT, AND S...
14/10/2025
The Sky Original event series - a symphony of genius, rivalry and vengeance - al...
14/10/2025
ESA awards Rohde & Schwarz for contributions to 30 years European Satellite Navi...
14/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15-19 at the Westin Rancho Mirage Go...
14/10/2025
Rena Ayer Joins Red Seat Ventures as Senior Vice President, Content & Talent Par...
14/10/2025
Imelda May explores her relationship with the Irish language through songs and sean-n s singing
Friday 17 October, 8.30pm on RT One and RT Player
Watch tr...
14/10/2025
AI is transforming the way enterprises build, deploy and scale intelligent applications. As demand surges for enterprise-grade AI applications that offer speed,...
14/10/2025
At Oracle AI World, NVIDIA and Oracle announced they are deepening their collabo...
13/10/2025
Spectrum Brings Selected L.A. Lakers Games to Apple Vision Pro With New Immersiv...
13/10/2025
Media Climate Accord aims to offer united approach to M&E industry sustainabilit...
13/10/2025
Riot Games streamlines production of Valorant Champions Paris with ST 2110 flypa...
13/10/2025
Feeling the NRG: Riot Games puts on a show for Valorant Champions Paris final By Jo Ruddock
Monday, October 13, 2025 - 09:17
Print This Story
After more t...
13/10/2025
FOX Sports MLB Postseason Audio Aims To Make Officials' Calls More AccurateA1 Joe Carpenter hopes to bring some baseball CSI' to the ABS ump-cam system...
13/10/2025
By Katie Arthurs
Whether told through dance, ceremony, spoken word, or visual a...
13/10/2025
New SBS and NITV Original RECKLESS a Deadly Funny Thriller Straight Out of Fre...
13/10/2025
Regional sports network moves from satellite to IP to cut distribution costs by more than half and streamline broadcast and direct-to-consumer delivery
Mid-Atl...
13/10/2025
Delta Live, the award-winning audio supplier, has underlined its position at the forefront of live sound with significant investments in cutting edge audio syst...
13/10/2025
** MEDIA ALERT **
VIZ Media Takes Center Stage at NYCC 2025 with World Premi...
13/10/2025
Back to All News
Feel the Excitement With the Trailer for the Documentary Serie...
13/10/2025
The next AI revolution starts where rockets launch. NVIDIA DGX Spark's first...