Comscore Expands 48-hour Television Reporting for All National Networks and All Local Stations in All 210 MarketsFor the first time all 210 U.S. local markets have the reporting speed once only available to top markets
RESTON VA, Tuesday March 28, 2023 - Comscore, a trusted partner in planning, transacting, and evaluating media for the connected consumer, today announced the expansion of Pulse within its TV measurement solution. Pulse provides agencies, brands and media companies with 48-hour TV measurement nationally and in all 210 U.S. media markets.
The expanded offering is a first-of-its-kind, only Comscore delivers 48-hour post air data in all 210 markets, allowing the media industry to perform in-flight optimization for all campaigns for brands, agencies and sell-side partners. Consistent with Comscore TV's unique singular methodology across all markets, Pulse is built from the zip code level up, with the same passively collected return path data and massive coverage levels that account for an average of 1 in 3 U.S. households.
Our data with Pulse is an industry first and highlights Comscore's investment and innovation in television consumption measurement. Our measurement is now the only solution to report viewing in 48 hours for every local TV market, and nationally with the same single source methodology regardless of the market, said Comscore Chief Revenue Officer Carol Hinnant. This advancement allows the industry to make faster programming and advertising decisions with confidence.
Pulse delivers greater speed, transparency and confidence to those planning, buying and evaluating media at the national and local levels across any or all 210 U.S. media markets. Available via Comscore's product offering, API feed and third-party processors, Pulse offers the enhanced ability to optimize campaigns with data that provides 93% predictability.
We have relied on Comscore as our trusted source for television analytics for years, but with the innovation of Pulse data, we will better serve our clients and their agencies, giving us the tools we need to be more agile and responsive to their television campaigns, said Jackie Lynch, General Manager, WXTX FOX 54, American Spirit Media, Having more timely data allows us to utilize inventory in new programming like never before, proving its value, and optimizing viewership goals for our advertisers.
Added Comscore partner Vicki Mattocks, Senior Media Buyer at Runyon Saltzman, We're very pleased to have access to the viewing metrics that are now provided with Comscore's newly released Pulse data. This will be extremely helpful in fine-tuning, optimizing, and improving the precision of our media buys in real time.
The launch of Comscore's expanded Pulse capability at the national level and across all U.S. local media markets follows the recent selection of Comscore by Warner Bros. Discovery as a preferred currency provider for this year's TV Upfront. The expanded partnership will tap Comscore's unparalleled linear and cross-platform audience measurement abilities to enable alternative currencies for national advertisers transacting across its linear inventory and data-driven advanced advertising solutions.
About Comscore
Comscore (Nasdaq: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
(917) 213-2032
press@comscore.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched On Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...
17/03/2026
Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...
17/03/2026
Texas Athletics sought to modernize its media production, enhance fan experience...
17/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast...
17/03/2026
TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...
17/03/2026
The goal was to transform Hard Rock Stadium into a global leader in sports and e...
17/03/2026
Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...
17/03/2026
Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....
17/03/2026
Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...
17/03/2026
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions
At Sunday night's Ac...
17/03/2026
Live broadcast has always been one of the most demanding environments in media a...
17/03/2026
DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...
17/03/2026
Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...
17/03/2026
The Detroit Pistons have announced a third consecutive season partnering with Sc...
17/03/2026
Fresh Finds Africa spotlights emerging artists and movements across the continent and its global diaspora, with listeners tuning in to discover new Afro-forward...
17/03/2026
Last month, more than 60,000 fans piled into Bangkok's Rajamangala National ...
17/03/2026
Vintage-inspired channel strip joins line-up
Black Rooster Audio's latest plug-in provides an all-in-one mixing tool inspired by classic analogue consol...
17/03/2026
Level and EQ voice, reverb and noise independently
The latest plug-in to join Accentize's collection is said to take a new approach to dialogue processi...
17/03/2026
UHF radio mic & IEM bandwidth at risk
Once again, the UHF bandwidth that is currently allocated to RF audio gear is at risk of being reassigned to high-spee...
17/03/2026
Last Friday, the first Plant Fire Department Training Week in Bavaria successf...
17/03/2026
New campaign from NAATI and SBS CulturalConnnect highlights how we all deserve ...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...
17/03/2026
As media organizations face mounting pressure to produce more content, faster, while maximizing value and operational efficiency, Tedial, a leading provider of ...
17/03/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7,...
17/03/2026
Limecraft today announces the release of Limecraft 2026.2, the second platform update in its 2026 release cycle. Limecraft is an AI-powered production platform ...
17/03/2026
Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast and media industry, showcased its latest broadcast and V...
17/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
QuickLink's Latest StudioEdge Models to Make North American Debut at NAB 202
Brie Clayton March 16, 2026
0 Comments
The Multi-platform Remote Gues...
17/03/2026
Frankenstein Graded with DaVinci Resolve Studio
Brie Clayton March 16, 2026
0 Comments
Sonnenfeld enhances the controlled interplay between warm and c...
17/03/2026
New Voyavox from Link Electronics with Real-Time Speech-to-Text Captioning to be...
17/03/2026
Berklee City Music Stewards META Fellowship Supporting Massachusetts Music Educa...
Comscore Expands 48-hour Television Reporting for All National Networks and All Local Stations in All 210 MarketsFor the first time all 210 U.S. local markets have the reporting speed once only available to top markets
