
Several broadcasters were augmented with graphics solutions from Avid during Euro reality Las francesas TF1 y M6 y la china CCTV5 son algunas de las cadenas que crearon impresionantes momentos de realidad aumentada en su cobertura de la Eurocopa.
De cara a mejorar la cobertura de la Eurocopa 2016 algunos broadcasters utilizaron t cnicas de realidad aumentada gracias a la tecnolog a Avid Everywhere. Al confiar en Avid Studio con el respaldo de la Plataforma MediaCentral, los clientes de Avid pudieron crear un contenido llamativo para millones de televidentes en todo el mundo, ayudando a impulsar la participaci n de los aficionados y la mejor visualizaci n de las clasificaciones.
TF1 y M6 en Francia, CCTV5 en China, Match TV en Russia; VTV en Vietnam o RTP en Portugal son algunos de los broadcasters que emplearon soluciones gr ficas deportivas de Avid para realzar la cobertura del campeonato europeo.
En el caso de TF1 y M6 emplearon soluciones de gr ficas Avid para aplicaciones de realidad aumentada en sus estudios. Con una amplia gama de soluciones del portfolio Suite Studio de Avid, incluyendo Maestro, 3DPlay y Powerwall, M6 present su vanguardistas capacidades gr ficas en el aire durante el torneo, cuando la presentadora Nathalie Renoux en Par s desde el estudio de M6 parec a caminar dentro de un televisor para hablar con su compa era Carine Galli desde Niza. M6 tambi n utiliz las soluciones de Avid para crear un efecto de holograma con entrevistados presentes virtualmente en el estudio de M6 en Par s.
CCTV5, el canal deportivo de la corporaci n p blica china CCTV, se bas tambi n en Studio Suite para crear una programaci n especial con motivo de la Eurocopa 2016. El partner de Avid, EarthMountain Technology, proporcion un equipo de dise adores gr ficos e ingenieros a CCTV5 para el dise o gr fico, producci n y los servicios de apoyo t cnico durante el torneo.
Gracias al uso de gr ficos de Avid y soluciones de realidad aumentada, CCTV5 recre en el estudio de forma detallada el Arco de Triunfo pudiendo los espectadores caminar a trav s del popular monumento parisino. Para el programa especial Giant Feasts, CCTV5 fue capaz de hacer aparecer a cuatro presentadores desplazados a Francia como si estuvieran en el estudio.
CCTV5 tambi n emple Digital Sand Table, una aplicaci n desarrollada por EarthMountain bas ndose en la tecnolog a de realidad aumentada de Avid para predicciones antes del partido y an lisis antes de cada emisi n en directo cada d a. Todos los 32 equipos participantes y sus jugadores fueron introducidos en la aplicaci n de antemano. Los presentadores de CCTV5 pod an as debatir sobre el partido utilizando diferentes colores y efectos en una pantalla t ctil en el estudio. Cuando los presentadores arrastraban los nombres de los jugadores a trav s de la pantalla, los espectadores ve an los modelos 3D de los futbolistas corriendo a lo largo de la pantalla .
Jeff Rosica, vicepresidente, director de ventas y de marketing de Avid, reconoce que es emocionante ver los impresionantes efectos que clientes como M6 y CCTV5 crean con soluciones gr ficas y de realidad aumentada de Avid, impresionando a millones de espectadores en todo el mundo, e incluso a veces a los propios presentadores .
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