Spotlight on the Cloud at IBC London Technology Booster

Day one of the inaugural IBC Technology Booster offered a unique, interactive insight on Floating Cloud Concepts for New Business to a sell-out audience of electronic media and entertainment professionals in London today.

Speaking in the run up to the two day conference at Dexter House, IBC London Technology Booster Chairman, Professor David Crawford, said: The IBC Technology Booster aims to break down the barriers between delegates and those who are speaking. This conference offers an unparalleled opportunity to network with peers and experts within the industry, and the wider technology sphere, delving deeper into the real issues affecting their businesses, both today and in the future.

A popular interactive session for day one was the View from the Top presentation Spotlight on a CTO: Cloud Influences the Bigger Picture, by Bob Harris, Chief Technology Officer, Channel 4 Television. Harris explained how he and his team are reshaping the broadcasters business around technological advances in distributed computing. Led by questions from the audience, Harris explained how there are many misconceptions surrounding the cloud, which should be dispelled as Channel 4s cloud model is proven to be secure, reliable, and scalable.

Drawing together the themes from the mornings breakout sessions was the View from the Top panel debate New Business and Technology Opportunities led by Andrew Tyrer, Lead Specialist, Digital, Technology Strategy Board and Tristan Ferne, Executive Producer, BBC. Together they explored how a combination of on-premises and cloud-based media services can provide innovative platforms for both existing and new markets in broadcasting and related technology areas.

The interactive session Is the Future in the Cloud? presented by Brian David Johnson, Futurist, Principal Engineer, Intel Corporation, and Futurologist Peter Cochrane explored how the cloud might look in years to come and the impact it will have on the broadcast sector. Delegates commented on Johnson and Cochranes insights, and one of the topics that caused considerable debate was the economics of the cloud, and underpinning this was how people, not technology drive change.

Practical case study breakout sessions and tutorials included: cloud sports workflows with Forbidden Technologies; EMCs scaling-out storage in response to growth; the University of Surrey demonstrating how to handle large amounts of data in the cloud; Microsofts practical session on choosing the right cloud solution for your business; Cisco showcasing smarter networks and better cloud services; and ZOO Digitals examples of transforming creative and production process management through cloud workflows.

Questions from delegates were submitted in advance of the conference via Twitter and LinkedIn to help shape the sessions of the day. The interactivity of the conference continued with delegates and speakers volunteering 60 second views addressing their opinions on the cloud. These statements were recorded live and are available online at: www.ibc.org/technologybooster.

The IBC Technology Booster continues tomorrow with the theme Connecting Content - From the Networks into the Home, which will explore the opportunities of convergent media platforms, managing digital assets and the role of broadcasters in multicasting.

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