Panasonic Expands News And Production Applications For Aj-PX70 P HD Handheld with Free Firmware Upgrade

Panasonic has announced a free firmware upgrade for its popular AJ-PX270 P2 HD handheld that incorporates a new codec (AVC-Intra Class200), full HD streaming and automatic contents transfer, and new recording formats, all enhancing production and remote newsgathering.

These upgrades are available for downloading effective today at the Panasonic service support website, http://eww.pass.panasonic.co.jp/proav/support/content/download/EN/ep2main/soft/upgpx270_e.htm.

The addition of the high-quality AVC-Intra Class200 codec* (10bit, 4:2:2, bitrate approx 200Mbps) enables visually lossless recording at twice the bit rate of AVC-Intra Class100, delivering studio master quality for recording network-level programming and archiving. AVC-Intra Class200 is ideal for field capture of content for film-outs; the higher quality greatly enhances color correction processes, as well as green screen and compositing applications. With the additional AVC-Intra Class200 recording, the PX270 delivers the highest quality recording available in a handheld professional camcorder.

Network functionality is also bolstered with newly-added streaming facilitating full HD output (wired, wireless**, 4G/LTE network***) during recording.**** The implication for news gathering is that a breaking news event can be streamed to a broadcast station while acquisition is in progress in the field.

In addition, Panasonic has added the Rec during Uploading function to the PX270 to allow automatic transfer of recorded contents to an FTP server, which means that recording is possible even while video content are being uploaded. The firmware also supports a new P2 Remote Operation Panel (ROP) application, which enables wieless control of PX270 camera settings (picture quality, zoom, focus and rec/stop operation, for example) using an iPad. The P2 ROP App will be available free of charge at the Apple App Store.

The firmware upgrade supplements the PX270's already extensive recording formats with the addition of 1080/30p, 25p, 24p and native 1080 24PsF HD-SDI output, expanding production uses such as external recording and monitoring, as well as 720/30p, 25p, 24p, improving web production efficiencies. The upgrade also activates proxy editing on a web browser.

About the AJ-HPX270

The AJ-PX270, Panasonic's first P2 HD handheld camcorder with AVC-ULTRA recording, combines the high quality and incredible efficiency of low bit rate recording and the flexibility of 3G/4G/LTE wireless mobility. The five-pound PX270 provides all the key functionality of Panasonic's high-end, shoulder-mount camcorder, and features high-sensitivity, low-noise 1/3 3-MOS imagers to produce stunning pictures, even in low light conditions.

With its innovative AVC-ULTRA codec, the PX270 features a wide range of recording modes, now including the visually lossless AVC-Intra Class200 as well as high-quality 100Mbps AVC-Intra Class100. For applications where file size is critical, the camcorder incorporates a choiceof AVC-LongG quality levels; for high-speed file exchange, the PX270's high-resolution AVC-Proxy encodes in parallel with higher bandwidth production formats, enabling fast, efficient offline editing,

For more information about the AJ-PX270 and other Panasonic professional video products, visitwww.panasonic.com/broadcastor contact Panasonic at877-803-8492.

Panasonic Solutions for Business

Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes-for our customers and our customers' customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/business-solutions.

About Panasonic Corporation of North America

Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub ofPanasonic's U.S. branding, marketing, sales, service and R&D operations. In Interbrand's 2014 annual Best Global Green Brands report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ. Learn more about Panasonic at www.panasonic.com. *1080/59.94 recording only

** For wireless LAN connection, the AJ-WM30 Wireless Module is required

***4G module is required from a 3rd party

**** Can only transfer to one designated server

iPad is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

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