IBC is 50 years old next year, and one of the factors that has always kept it at the forefront of thinking about the rapidly changing world of electronic media and entertainment is a willingness to keep evolving. The industry has changed enormously over the course of IBC's history and the show the organisation mounts has done the same.
From different locations to the wide range of different feature areas that reflect the very latest trends and technologies impacting the industry, IBC has never been afraid to be a pioneer and reflect the needs of the industry that drives it. Over the years it has championed and helped promote many new technologies, ensuring that its 55,000 attendees every year can research and learn about the very latest disruptors that may affect their business in the future.
Of course, there weren't always 55,000 attendees but that figure has grown 14% over the past five years, an impressive growth rate given some of the wider economic issues that have affected this industry and many others.
This year IBC continues to grow. Recently it has been able to take advantage of some major expansion works at its Amsterdam RAI home that have been undertaken to add further capacity to what is already one of Europe's leading venues. This was a necessary change as in the same five year period from 2010 to 2015 the number of exhibiting companies attending the show has risen over 25% from 1,337 to 1,678.
For 2016 a new hall joins the number of carefully themed and curated areas that encompass the IBC Exhibition, meaning that visitors can effectively walk from one end of the industry to the other as long as they have the stamina!
The new hall joins the lengthening list of feature areas and special exhibits examining different aspects of the industry, many of which would have been hard to envisage 10 years ago, never mind 50.
Last year, for example, IBC introduced three brand new areas into the show mix. The Technology in Action Theatre explored industry case studies in a free to attend theatre; the IBC Launch Pad was a special area that was reserved for first time IBC Exhibitors; while the innovative IBC Hackfest saw coders, developers and more compete to spec out a new product and compete for a 5000 prize fund. All of these features will be returning with exciting new developments in 2016.
These joined established areas that have become IBC landmarks such as The Future Zone, which exhibits only the very latest technology fresh from the world's R&D labs and research institutes; the IBC Big Screen Experience which harnesses the power of the 1,700 seat auditorium at the centre of the RAI and equips it with the very latest state-of-the-art cinema equipment; and, of course, IBC Content Everywhere Europe, which is rapidly becoming the leading forum for the broadcast industry to assess the latest developments resulting from the transformative new 24/7 connectivity.
The industry is evolving again as 2016 unfolds, offering new challenges and new opportunities, but there is one thing you can always bank on: IBC2016 will evolve along with it.
IBC will be exhibiting at NAB, on stand C663. Come along and visit us to find out more about our exciting plans for IBC2016!.
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IBC is 50 years old next year, and one of the factors that has always kept it at the forefront of thinking about the rapidly changing world of electronic media and entertainment is a willingness to keep evolving. The industry has changed enormously over the course of IBC's history and the show the organisation mounts has done the same.
