Sony Pixel Power calrec Sony

Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6K

29/02/2024

Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6K

Brie Clayton February 28, 2024

0 Comments

Blackmagic Design today announced that photographer and director Philipp Paulus (@philipppaulus) produced pre fall 2024 campaigns, motion lookbooks and fashion shows for luxury clothing brand Helmut Lang using a variety of Blackmagic Design products, including the new Blackmagic Cinema Camera 6K digital film camera.

When I heard about a new full frame camera with the possibility to shoot open gate, I was beyond excited, said Paulus. I've always found the squarer 4:3 format to be more beautiful and photographic than the Super 16 wide format. Being able to have that 4:3 format on a full frame sensor with even more wide angle lenses sounded like the camera I have been waiting for and gives me the photographic format that I always admired in film.

While a lookbook usually contains around 40 photographs, for the 2024 spring season and for the first time in its campaigns, Helmut Lang wanted a motion lookbook comprised of 54 short video clips of interactions between protagonists, roughly 15 seconds long each.

We also did one hero film that included all looks in a 10 minute video, Paulus noted. Helmut Lang has a very forward thinking approach to its campaigns and advertising. It's one of the early brands to recognize how important it is to have a main motion film campaign, which is based in the mindset to always stretch the project a little further and do something new.

Paulus highlighted the project's challenging aspects, including the need for mobility and speed, as well as the ability to shoot in low light, to achieve all 54 looks in just two days.

This project had a great run and gun or documentary style approach to it. We had several locations, not many hours of daylight and a lot of looks to shoot. Even the simple task of setting up a tripod would have taken too long, he explained. We relied entirely on the Blackmagic Cinema Camera 6K's gyro stabilization, which is truly impressive. Most scenes were shot handheld with a Leica Elmarit R 50mm or 90mm lens, and they are as smooth as it gets, even walking shots.

February 29, 2024Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design Motion is what makes potential customers stop scrolling, noted photographer and director

February 27, 2024Let's talk about DaVinci Resolve's Titles We all know that DaVinci Resolve is an amazing software. However, in

We also had to capture b roll throughout New York City, and I decided to go to a skyscraper observatory and get a shot of the long avenues. Since we could not take a fully rigged out camera or tripod up there, I took just the Cinema Camera 6K and a 180mm lens and shot a handheld tilt up scene of the long avenue. The gyro stabilizer, and the fact that this camera is so compact and has all features it needs built in, made this possible, Paulus continued. The low light capability of the Pocket Cinema Camera line has always been impressive, but the Cinema Camera 6K takes it to the next level. I have no issues shooting at 1600 ISO in Blackmagic RAW, and with a slight noise reduction in Resolve, I always get a satisfying high quality image.

The tight deadlines continued into post as Paulus was responsible for editing and color grading the 54 clips using DaVinci Resolve Studio, along with a DaVinci Resolve Speed Editor keyboard and DaVinci Resolve Micro Panel. DaVinci Resolve Studio's Fusion page was also used for some VFX, including beauty work and removing unwanted objects that were in the frame, such as debris in the street.

The Micro Panel and Speed Editor were incredibly helpful for this project because I had 54 different clips that all had to be graded and edited differently in a very short amount of time, he said. Resolve is my all in choice for post. Originally, I only used Resolve for grading and would edit in other programs, which was an unnecessarily complicated workflow. When I noticed how much more efficient my workflow became once I switched to editing, grading, VFX and sound in one app, it blew my mind. Not to mention the added efficiencies with the Micro Panel and Speed Editor.

Paulus concluded, Video is more and more sought after by clients, and whereas brands used to only book photographers, they now need videographers. Blackmagic Design cameras and workflows are catering to these modern needs across capture and post production, helping photographers and videographers like myself push the boundaries of what's possible.

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--
LINK: https://creativecow.net/helmut-lang-pre-fall-2024-campaign-shot-with-b...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

07/05/2026

Sudan Digital Investigation Hub launches to support journalists navigating disinformation in conflict

Journalists reporting on Sudan are working in one of the most complex and fast-m...

07/05/2026

Victory+ CEO Neil Gruninger on the Impact of the Dallas Cowboys Deal, Creator-Led Content, and Free In-Market Access for Fans

Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...

07/05/2026

SVG Students To Watch: Ella Peterson, University of Illinois

From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production In the ...

07/05/2026

NAB 2026: Cobalt Digital Wins Two Future Best of Show Awards

Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...

07/05/2026

Scripps National Spelling Bee Revamps Broadcast; Mina Kimes to Host, Embassy Rows Michael Davies to Produce

ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...

07/05/2026

MUBI Selects Bitmovin as Cloud VOD Encoding Partner

Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...

07/05/2026

NBCUniversal Telemundo Enterprises and U.S. Soccer Extend Spanish-Language Media Rights Through 2030

NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...

07/05/2026

Angel City Football Club and Victory+ Announce Regional Broadcast Partnership

Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...

07/05/2026

Spiideo Launches AI Highlights for Automated Highlight and Clip Creation

Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...

07/05/2026

Leostream Announces Unified HPC Remote Access Ecosystem for Post-Production and Enterprise Workflows

Leostream Corporation has announced a unified remote access ecosystem for high-p...

07/05/2026

Victory+ Adds Atlanta Dream Local Broadcasts to Free Streaming Platform

The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...

07/05/2026

Riedel Communications Appoints Marc Engroff as CFO; Frank Eischet Moves to Group COO Role

Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...

07/05/2026

ARD Extends SES Satellite Distribution Agreement Through 2039

SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...

07/05/2026

Case Study: How Pro Cheer League Built a Broadcast-First Arena Production

UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...

07/05/2026

Full Day Productions and GSE Worldwide Launch Womens College Volleyball Showcase at AT&T Stadium

Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...

07/05/2026

Deine persnliche Spotify DJ Experience ist jetzt in vier neuen Sprachen und weiteren Mrkten verfgbar

Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...

07/05/2026

Il DJ personalizzato di Spotify ora disponibile in 4 nuove lingue e in pi Paesi

Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...

07/05/2026

Your Personalized DJ Experience Is Expanding With 4 New Languages and More Markets

Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...

07/05/2026

Seu DJ personalizado do Spotify t chegando em mais lugares - agora em 4 novos idiomas

Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...

07/05/2026

Save Your Personal Podcast to Spotify and Listen Anywhere

From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...

07/05/2026

Spotify Celebrates API Heritage Month With New Music and Artist Spotlights

Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...

07/05/2026

Symphonic Elements Chooir by UJAM

Company announce long-requested choir instrument In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...

07/05/2026

Buchla debut Ziggy synthesizer

Modular-inspired sound generation with digital control Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...

07/05/2026

Polyend Drums hybrid drum machine

Combines analogue voices with digital synthesis and sequencing Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...

07/05/2026

Nektar Panorama CS12: Reaper & Fender Studio Pro support

Control surface now officially supports four DAWs When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...

07/05/2026

SGL Carbon: Expected lower sales, but EBITDA margin improved. Forecast confirmed

In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...

07/05/2026

Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characterization using near-field technology

Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...

07/05/2026

L3Harris Red Wolf + SKY RAIDER II INTERNATIONAL: Unmatched Flexibility for Kinetic Strike, EW, ISR and Support Missions

Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...

07/05/2026

US Air Force Selects L3Harris to Develop Digital Infrastructure for its Advanced Battle Management System Network

L3Harris will be developing key features of a secure and resilient digital infra...

07/05/2026

New Nielsen Report Shows The Profound Impact of Asian Influence on Sports and Pop Culture

Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...

07/05/2026

IAB Tech Lab Introduces Standardized Signals For CTV Ad Portfolio

Share Copy link Facebook X Linkedin Bluesky Email...

07/05/2026

Cobalt Digital Wins Two Future Best of Show Awards at 202...

Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing Cobal...

07/05/2026

FOR-A delivers creativity practicality and technical exce...

Software and hardware platforms, AI power and user-friendliness on show...

07/05/2026

Intinor brings advanced IP transport diagnostics and HDR...

Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...

07/05/2026

Bitmovin Powers Global Film Streaming Platform MUBI

Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...

07/05/2026

Meet Graduates from Berklees Class of 2026

Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next. ...

07/05/2026

Convergence is Now Established Reality,' Says NAB 2026 Report

Share Copy link Facebook X Linkedin Bluesky Email...

07/05/2026

Interra Systems to Showcase Best in Class QC Monitoring a...

At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...

07/05/2026

PlayBox Neo shines a spotlight on delivering Secure Scala...

At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...

07/05/2026

BFBS selects Synamedia to deliver New Digital Platform fo...

Strategic three-year partnership marks delivery phase of BFBS' next-generation media vision Media organisation and military charity BFBS (British Forces Br...

07/05/2026

Amagi Unlocks New Opportunities for CTV Performance with...

Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced the availability of its In-Content Ads offering v...

07/05/2026

Lightware Introduces Rack Taurus For Clean Centralized AV...

Lightware Visual Engineering has developed Rack Taurus for rack-based environments such as education and corporate training spaces. It enables clean and simple ...

07/05/2026

Jigsaw24 Showcases End-to-End Media Workflows at MPTS 202...

Jigsaw24, the UK's leading media equipment supplier and systems integrator, will showcase its expanded end-to-end workflow capabilities at MPTS 2026, signal...

07/05/2026

Ease Live Granted US Patent for Technology Powering Perfe...

Ease Live, an Evertz company, today announced that it has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interact...

07/05/2026

Leader prepares advanced Test and Measurement showcase fo...

Test & measurement innovator Leader Electronics of Europe will present an extensive range of Leader, PHABRIX and LeaderPhabrix test and measurement solutions at...