Sony Pixel Power calrec Sony

Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6K

29/02/2024

Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6K

Brie Clayton February 28, 2024

0 Comments

Blackmagic Design today announced that photographer and director Philipp Paulus (@philipppaulus) produced pre fall 2024 campaigns, motion lookbooks and fashion shows for luxury clothing brand Helmut Lang using a variety of Blackmagic Design products, including the new Blackmagic Cinema Camera 6K digital film camera.

When I heard about a new full frame camera with the possibility to shoot open gate, I was beyond excited, said Paulus. I've always found the squarer 4:3 format to be more beautiful and photographic than the Super 16 wide format. Being able to have that 4:3 format on a full frame sensor with even more wide angle lenses sounded like the camera I have been waiting for and gives me the photographic format that I always admired in film.

While a lookbook usually contains around 40 photographs, for the 2024 spring season and for the first time in its campaigns, Helmut Lang wanted a motion lookbook comprised of 54 short video clips of interactions between protagonists, roughly 15 seconds long each.

We also did one hero film that included all looks in a 10 minute video, Paulus noted. Helmut Lang has a very forward thinking approach to its campaigns and advertising. It's one of the early brands to recognize how important it is to have a main motion film campaign, which is based in the mindset to always stretch the project a little further and do something new.

Paulus highlighted the project's challenging aspects, including the need for mobility and speed, as well as the ability to shoot in low light, to achieve all 54 looks in just two days.

This project had a great run and gun or documentary style approach to it. We had several locations, not many hours of daylight and a lot of looks to shoot. Even the simple task of setting up a tripod would have taken too long, he explained. We relied entirely on the Blackmagic Cinema Camera 6K's gyro stabilization, which is truly impressive. Most scenes were shot handheld with a Leica Elmarit R 50mm or 90mm lens, and they are as smooth as it gets, even walking shots.

February 29, 2024Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design Motion is what makes potential customers stop scrolling, noted photographer and director

February 27, 2024Let's talk about DaVinci Resolve's Titles We all know that DaVinci Resolve is an amazing software. However, in

We also had to capture b roll throughout New York City, and I decided to go to a skyscraper observatory and get a shot of the long avenues. Since we could not take a fully rigged out camera or tripod up there, I took just the Cinema Camera 6K and a 180mm lens and shot a handheld tilt up scene of the long avenue. The gyro stabilizer, and the fact that this camera is so compact and has all features it needs built in, made this possible, Paulus continued. The low light capability of the Pocket Cinema Camera line has always been impressive, but the Cinema Camera 6K takes it to the next level. I have no issues shooting at 1600 ISO in Blackmagic RAW, and with a slight noise reduction in Resolve, I always get a satisfying high quality image.

The tight deadlines continued into post as Paulus was responsible for editing and color grading the 54 clips using DaVinci Resolve Studio, along with a DaVinci Resolve Speed Editor keyboard and DaVinci Resolve Micro Panel. DaVinci Resolve Studio's Fusion page was also used for some VFX, including beauty work and removing unwanted objects that were in the frame, such as debris in the street.

The Micro Panel and Speed Editor were incredibly helpful for this project because I had 54 different clips that all had to be graded and edited differently in a very short amount of time, he said. Resolve is my all in choice for post. Originally, I only used Resolve for grading and would edit in other programs, which was an unnecessarily complicated workflow. When I noticed how much more efficient my workflow became once I switched to editing, grading, VFX and sound in one app, it blew my mind. Not to mention the added efficiencies with the Micro Panel and Speed Editor.

Paulus concluded, Video is more and more sought after by clients, and whereas brands used to only book photographers, they now need videographers. Blackmagic Design cameras and workflows are catering to these modern needs across capture and post production, helping photographers and videographers like myself push the boundaries of what's possible.

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--
LINK: https://creativecow.net/helmut-lang-pre-fall-2024-campaign-shot-with-b...
See more stories from creativecow

Most recent headlines

12/12/2025

BitFire, Appear Form Strategic Partnership Integrating IP-Based Solutions

HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...

12/12/2025

TV Tech, TVBEurope to Explore MXLs Impact on Media Production

The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...

12/12/2025

Wrapbook Acquires TV and Film Production Scheduling Platform Cinapse

LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...

12/12/2025

Ross Video Expands South Asian Operations

DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...

12/12/2025

Rise AV Launches Asia Pacific Council and Mentoring Program

LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...

12/12/2025

Tubi To Introduce Matter Casting For Fire TV

SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...

12/12/2025

HPA Announces Tech Retreat Highlights

LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...

12/12/2025

December 11, 2025

Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...

11/12/2025

AI for Sustainability: Lessons from Sarajevo

Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...

11/12/2025

ESPN's Aims for Spectacular With Heisman Trophy Show

ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...

11/12/2025

SVG Students To Watch: Frankie Patton, University of Colorado

SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...

11/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 3

SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff Thursday, December 11, 2025 - 7:24 am Print This Story | Subscribe Story Highlights The 2...

11/12/2025

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Goes Inside the 2025 Fan Engagement Survey

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...

11/12/2025

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tuesday Tech Talks'

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...

11/12/2025

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of All Sports-Media Trades

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...

11/12/2025

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with Sam McCleery and John Kosner

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...

11/12/2025

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to Amazon's NBA on Prime Video'

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...

11/12/2025

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of Monsters, Inc.'

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...

11/12/2025

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Truck Fleet to 1080p, HDR, and ST 2110

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...

11/12/2025

Spotify and The Game Awards Debut Gaming-Inspired Spotify Singles From Labrinth, Evanescence x GUNSHIP, and Bilmuri

Having the right song soundtrack your moves can make all the difference when gam...

11/12/2025

Celebrate Taylor Swift's Record-Breaking Year and New Docuseries with Exclusive Playlist Cover Art Stickers

It's been a big year for Taylor Swift. Her highly anticipated album The Life...

11/12/2025

L3Harris Ramps Up Production of Next-Gen Missile Tracking Satellites at Expanded Florida Facility

New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&...

11/12/2025

L3Harris Delivers First Meadowlands Production Unit to US Space Force

The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications....

11/12/2025

L3Harris Demonstrates Interoperable Network to Unify Department of War and U.S. Government Agencies

The L3Harris demonstration united tactical communications devices, counter-UAS c...

11/12/2025

2025: L3Harris Year in Review

Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain. With an unrelenting commitment to excellence, our...

11/12/2025

Nielsen reveals exclusive new data and insights in annual Tops of Sports report

A Majority of the World's Population (51%) Identify As Soccer Fans The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...

11/12/2025

Zixi Names Roi Sasson Vice President, Engineering

WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering....

11/12/2025

LG Ad Solutions Expands Local CTV Data Coverage

MOUNTAIN VIEW, Calif. In a move that highlights the growing competition between broadcasters and CTV platforms for local advertising, LG Ad Solutions has announ...

11/12/2025

Boston Conservatory Earns Several Best of Accolades in 2025

Boston Conservatory Earns Several Best of Accolades in 2025 Highlights include a faculty Grammy win, a seventh consecutive year on Playbill's list of co...

11/12/2025

Lawo, SMPTE To Conduct ST 2110 Practical Lab

RASTATT, Germany Lawo and the Society of Motion Picture and Television Engineers (SMPTE) have partnered to launch the SMPTE ST 2110 Practical Lab, an immersive ...

11/12/2025

Comcast's Xfinity Revamps National Video Plans

PHILADELPHIA Comcasts Xfinity operating brand has announced the launch of new national video plans with all-in pricing that the operator said will provide custo...

11/12/2025

Analyst: Pay TV Video Subs Rise for First Time Since 2017

After eight years of declines, MoffettNathansons new Cord Cutting Monitor for Q3 2025 shows that pay TV subscribers to linear TV packages rose by 303,000, the f...

11/12/2025

Happy Holidays from Berklee

Happy Holidays from Berklee Enjoy this years holiday student-performance video. December 10, 2025 By Office of the President Dear Berklee community, As w...

11/12/2025

As AI Grows More Complex, Model Builders Rely on NVIDIA

Unveiling what it describes as the most capable model series yet for professional knowledge work, OpenAI launched GPT-5.2 today. The model was trained and deplo...

11/12/2025

VEON's Banglalink Receives Regulatory Approval to Launch Digital Payment Services to Advance Financial Inclusion in Bangladesh

11 Dec 2025 VEON's Banglalink Receives Regulatory Approval to Launch Digita...

11/12/2025

Sky Arts paints a picture of Britains beauty as Landscape Artist of the Year returns on 14 January

Thursday 11 December 2025 Sky Arts paints a picture of Britain's beauty as ...

11/12/2025

Meet the Most Relatable Hero This Holiday: Main Trailer and Poster Unveiled for Cashero'

Back to All News Meet the Most Relatable Hero This Holiday: Main Trailer and Po...

11/12/2025

'High Tides': Netflix Shares Release Date Final Season

Back to All News High Tides: Netflix Shares Release Date Final Season Credit: Netflix / Thomas Nolf Entertainment 11 December 2025 GlobalNetherlandsBelgium...

11/12/2025

Made in Texas: How Netflix House Dallas Is Leaving a Lasting Footprint

Back to All News Made in Texas: How Netflix House Dallas Is Leaving a Lasting Footprint From left to right: America's Sweethearts: Dallas Cowboys Cheerl...

11/12/2025

The Second Part of 'One Hundred Years of Solitude' Will Arrive in August 2026

Back to All News The Second Part of One Hundred Years of Solitude Will Arrive i...

11/12/2025

Website launch for pianist Georgina

It's not every day we're asked to create a website for a classical musician! So, we were delighted to help pianist Georgina Duncan as she embarks on he...

11/12/2025

2026 HPA Tech Retreat Brings Together Visionaries to Navigate Media's Next Chapter

The Hollywood Professional Association (HPA) today announced additional programm...

11/12/2025

Shane Lowry, Oti Mabuse and Brendan Fraser among the guests on this week's Late Late Show Christmas Special!

It's beginning to look a lot like Christmas! Irish golfing hero Shane Lowry...

11/12/2025

The RT Sport Sportsperson of the Year Nominees 2025 Revealed

RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December On Saturday 20 December live on RT One and RT Player at the earlier ti...

11/12/2025

Ride Into Adventure With Capcom's Monster Hunter Stories' Series in the Cloud

Hunters, saddle up - adventure awaits in the cloud. Journey into the world of M...

11/12/2025

Fair City star Stephanie Kelly revealed as fifth contestant for Dancing with the Stars 2026

Sash is ready to samba as Fair City star Stephanie Kelly is revealed as the late...

10/12/2025

Sound-Alike Commercials Are Part of Sports' Soundtrack

Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...

10/12/2025

Immersive Sound Is Logical Next Step for Sports Venues

Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor Wednes...

10/12/2025

The Romans Built Arenas for Immersive Sound 2,000 Years Ago

The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor Wednesday, De...