Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6K
Brie Clayton February 28, 2024
0 Comments
Blackmagic Design today announced that photographer and director Philipp Paulus (@philipppaulus) produced pre fall 2024 campaigns, motion lookbooks and fashion shows for luxury clothing brand Helmut Lang using a variety of Blackmagic Design products, including the new Blackmagic Cinema Camera 6K digital film camera.
When I heard about a new full frame camera with the possibility to shoot open gate, I was beyond excited, said Paulus. I've always found the squarer 4:3 format to be more beautiful and photographic than the Super 16 wide format. Being able to have that 4:3 format on a full frame sensor with even more wide angle lenses sounded like the camera I have been waiting for and gives me the photographic format that I always admired in film.
While a lookbook usually contains around 40 photographs, for the 2024 spring season and for the first time in its campaigns, Helmut Lang wanted a motion lookbook comprised of 54 short video clips of interactions between protagonists, roughly 15 seconds long each.
We also did one hero film that included all looks in a 10 minute video, Paulus noted. Helmut Lang has a very forward thinking approach to its campaigns and advertising. It's one of the early brands to recognize how important it is to have a main motion film campaign, which is based in the mindset to always stretch the project a little further and do something new.
Paulus highlighted the project's challenging aspects, including the need for mobility and speed, as well as the ability to shoot in low light, to achieve all 54 looks in just two days.
This project had a great run and gun or documentary style approach to it. We had several locations, not many hours of daylight and a lot of looks to shoot. Even the simple task of setting up a tripod would have taken too long, he explained. We relied entirely on the Blackmagic Cinema Camera 6K's gyro stabilization, which is truly impressive. Most scenes were shot handheld with a Leica Elmarit R 50mm or 90mm lens, and they are as smooth as it gets, even walking shots.
February 29, 2024Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design Motion is what makes potential customers stop scrolling, noted photographer and director
February 27, 2024Let's talk about DaVinci Resolve's Titles We all know that DaVinci Resolve is an amazing software. However, in
We also had to capture b roll throughout New York City, and I decided to go to a skyscraper observatory and get a shot of the long avenues. Since we could not take a fully rigged out camera or tripod up there, I took just the Cinema Camera 6K and a 180mm lens and shot a handheld tilt up scene of the long avenue. The gyro stabilizer, and the fact that this camera is so compact and has all features it needs built in, made this possible, Paulus continued. The low light capability of the Pocket Cinema Camera line has always been impressive, but the Cinema Camera 6K takes it to the next level. I have no issues shooting at 1600 ISO in Blackmagic RAW, and with a slight noise reduction in Resolve, I always get a satisfying high quality image.
The tight deadlines continued into post as Paulus was responsible for editing and color grading the 54 clips using DaVinci Resolve Studio, along with a DaVinci Resolve Speed Editor keyboard and DaVinci Resolve Micro Panel. DaVinci Resolve Studio's Fusion page was also used for some VFX, including beauty work and removing unwanted objects that were in the frame, such as debris in the street.
The Micro Panel and Speed Editor were incredibly helpful for this project because I had 54 different clips that all had to be graded and edited differently in a very short amount of time, he said. Resolve is my all in choice for post. Originally, I only used Resolve for grading and would edit in other programs, which was an unnecessarily complicated workflow. When I noticed how much more efficient my workflow became once I switched to editing, grading, VFX and sound in one app, it blew my mind. Not to mention the added efficiencies with the Micro Panel and Speed Editor.
Paulus concluded, Video is more and more sought after by clients, and whereas brands used to only book photographers, they now need videographers. Blackmagic Design cameras and workflows are catering to these modern needs across capture and post production, helping photographers and videographers like myself push the boundaries of what's possible.
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
14/11/2026
Marcelo Dai's Live Session Captured with URSA Cine Immersive
Brie Clayton November 14, 2026
0 Comments
Artist takes viewers on an immersive journe...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities
At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...
14/11/2026
Sonnet Announces Black Friday Sale on Select Products
Brie Clayton November 14, 2026
0 Comments
WHAT: Sonnet Technologies is having a sale on a select...
14/11/2026
Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6K 
