Sony Pixel Power calrec Sony

Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6K

29/02/2024

Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6K

Brie Clayton February 28, 2024

0 Comments

Blackmagic Design today announced that photographer and director Philipp Paulus (@philipppaulus) produced pre fall 2024 campaigns, motion lookbooks and fashion shows for luxury clothing brand Helmut Lang using a variety of Blackmagic Design products, including the new Blackmagic Cinema Camera 6K digital film camera.

When I heard about a new full frame camera with the possibility to shoot open gate, I was beyond excited, said Paulus. I've always found the squarer 4:3 format to be more beautiful and photographic than the Super 16 wide format. Being able to have that 4:3 format on a full frame sensor with even more wide angle lenses sounded like the camera I have been waiting for and gives me the photographic format that I always admired in film.

While a lookbook usually contains around 40 photographs, for the 2024 spring season and for the first time in its campaigns, Helmut Lang wanted a motion lookbook comprised of 54 short video clips of interactions between protagonists, roughly 15 seconds long each.

We also did one hero film that included all looks in a 10 minute video, Paulus noted. Helmut Lang has a very forward thinking approach to its campaigns and advertising. It's one of the early brands to recognize how important it is to have a main motion film campaign, which is based in the mindset to always stretch the project a little further and do something new.

Paulus highlighted the project's challenging aspects, including the need for mobility and speed, as well as the ability to shoot in low light, to achieve all 54 looks in just two days.

This project had a great run and gun or documentary style approach to it. We had several locations, not many hours of daylight and a lot of looks to shoot. Even the simple task of setting up a tripod would have taken too long, he explained. We relied entirely on the Blackmagic Cinema Camera 6K's gyro stabilization, which is truly impressive. Most scenes were shot handheld with a Leica Elmarit R 50mm or 90mm lens, and they are as smooth as it gets, even walking shots.

February 29, 2024Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design Motion is what makes potential customers stop scrolling, noted photographer and director

February 27, 2024Let's talk about DaVinci Resolve's Titles We all know that DaVinci Resolve is an amazing software. However, in

We also had to capture b roll throughout New York City, and I decided to go to a skyscraper observatory and get a shot of the long avenues. Since we could not take a fully rigged out camera or tripod up there, I took just the Cinema Camera 6K and a 180mm lens and shot a handheld tilt up scene of the long avenue. The gyro stabilizer, and the fact that this camera is so compact and has all features it needs built in, made this possible, Paulus continued. The low light capability of the Pocket Cinema Camera line has always been impressive, but the Cinema Camera 6K takes it to the next level. I have no issues shooting at 1600 ISO in Blackmagic RAW, and with a slight noise reduction in Resolve, I always get a satisfying high quality image.

The tight deadlines continued into post as Paulus was responsible for editing and color grading the 54 clips using DaVinci Resolve Studio, along with a DaVinci Resolve Speed Editor keyboard and DaVinci Resolve Micro Panel. DaVinci Resolve Studio's Fusion page was also used for some VFX, including beauty work and removing unwanted objects that were in the frame, such as debris in the street.

The Micro Panel and Speed Editor were incredibly helpful for this project because I had 54 different clips that all had to be graded and edited differently in a very short amount of time, he said. Resolve is my all in choice for post. Originally, I only used Resolve for grading and would edit in other programs, which was an unnecessarily complicated workflow. When I noticed how much more efficient my workflow became once I switched to editing, grading, VFX and sound in one app, it blew my mind. Not to mention the added efficiencies with the Micro Panel and Speed Editor.

Paulus concluded, Video is more and more sought after by clients, and whereas brands used to only book photographers, they now need videographers. Blackmagic Design cameras and workflows are catering to these modern needs across capture and post production, helping photographers and videographers like myself push the boundaries of what's possible.

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--
LINK: https://creativecow.net/helmut-lang-pre-fall-2024-campaign-shot-with-b...
See more stories from creativecow

North America Stories

01/07/2026

Broadcast Management Group Appoints Kathy Samuels as Director of Creative Services

Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...

01/07/2026

Shade Launches Custom Objects and Automations

Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...

01/07/2026

FOR-A America Adds Two Regional Sales Leaders

FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...

01/07/2026

NBC Sports To Present All 15 MLB Games Nationally on July 4 Weekend Star-Spangled Sunday'

NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...

01/07/2026

Clear-Com Upgrades Wireless Communications for Jeopardy! and Wheel of Fortune

Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...

01/07/2026

England Deploys Sony STATSports Live GPS Tracking at FIFA World Cup 2026

England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...

01/07/2026

Adder Technology Appoints Neil Hillier as CEO

Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...

01/07/2026

Bitcentral Splits Into Two Companies: Bitcentral and ViewNexa

Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...

01/07/2026

DAZN48 Creator Initiative Draws Global Participation for FIFA World Cup 2026

DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...

01/07/2026

IDEA To Induct Daktronics Sarah Rose Into Hall of Fame

Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...

01/07/2026

Gravity Media Delivers Distribution and Streaming Services for World Economic Forum in Dalian

Gravity Media and the World Economic Forum's production team provided broadc...

01/07/2026

Insight Productions Launches Insight Storm, a 53-Foot Esports Broadcast Truck

Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...

01/07/2026

ESPN Announces America 250 Content Initiatives Across Platforms

ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...

01/07/2026

At Cosm, FIFA World Cup 2026 Is a Coming-of-Age Moment as Shared Reality Becomes Bucket-List Entertainment

Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...

01/07/2026

SVG Regional Sports Production Summit Draws Industry Leaders to Denver for Deep Dive on Evolving RSN Landscape

The conference also discussed the opportunities offered an industry that is endu...

01/07/2026

Mountain West Launches MW+ Streaming Platform Powered by Kiswe

The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...

01/07/2026

FCC Plans to Auction 160 MHZ of Midband Spectrum

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

CBS Miami Launches Hope 4 Venezuela' Relief Effort

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Riedel, SKAARHOJ Expand Collaboration With SimplyLive Integration

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Gray Media to Buy American Spirit Media's TV Stations

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Cascade PBS Launches App Solution Provider 'Local Public

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Manfrotto Introduces UNCOVER, the new premium camerabag collection for modern hybrid creators

Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...

01/07/2026

Blackmagic Design Powers Houston Tamil Sangam Literacy Competition

Blackmagic Design Powers Houston Tamil Sangam Literacy Competition Brie Clayton July 1, 2026 0 Comments Volunteers use ATEM Mini Pro, Blackmagic Desig...

01/07/2026

Riedel, SKAARHOJ Expand Collaboration WithSimplyLive Integration

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

PlayBox Technology Publishes State of Broadcast Infrastru...

PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...

01/07/2026

Jigsaw24 Appoints Alan Henry as Head of Sales for Media a...

LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...

01/07/2026

Content Vault Partner with XMA to Distribute Universal Fi...

Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...

01/07/2026

Bitcentral Announces Strategic Evolution to Create Two F...

Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...

01/07/2026

Adder Technology Names Neil Hillier as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

IBCAP Opens New Anti-Piracy Lab in Denver

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

FCC Plans to Auction 160 MHZ of Mid-Band Spectrum

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

CBS Miami Launches 'Hope 4 Venezuela' Relief Effort

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Experience for Live Broadcast Production

Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...

01/07/2026

Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersive

Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...

01/07/2026

Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinity Photo

Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...

30/06/2026

CazTVs 12 ENG Teams Across North America Keep Brazilian Fans on Top of World Cup

As Brazil's only way for fans to see all 104 matches, YouTube channel proves the power of digital...

30/06/2026

Telemundo, Peacock See More Record Setting World Cup Audiences

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

FOR-A America Adds Two Execs to U.S. Sales Team

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

A3SA Disputes Weigel Assertions that NextGen TV Threatens EAS

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

MainStreaming Selected by ITV to Support Delivery of ITVX...

MainStreaming, the award-winning and innovative Edge Video Delivery Network, today announced that it has been selected by ITV to support the delivery of ITVX, I...

30/06/2026

Chyron Launches New Chyron Academy

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Clear-Com Upgrades Communication Systems for Jeopardy and...

When Wheel of Fortune and Jeopardy! needed to upgrade their wireless communications system, they turned to Clear-Com FreeSpeak wireless for their iconic televi...

30/06/2026

Supreme Court Gives Trump Tight Control over Independent Regulators

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Rocket Lab to Acquire Iridium in $8 Billion Deal

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Kyocera AVX Releases New Web-Based Antenna Integration Tool

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

YouTube Shorts Get a Makeover

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Rise Announces 2026 Worldwide Mentoring Cohorts

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Other World Computing Launches New Atlas Core Line with 256GB CFExpress 4.0 Type B Memory Card

Other World Computing Launches New Atlas Core Line with 256GB CFExpress 4.0 Type...

30/06/2026

DaVinci Resolve Studio Used for Taketoshi Sado's Perfume Cold Sleep -25 years Document-

DaVinci Resolve Studio Used for Taketoshi Sado's Perfume Cold Sleep -25 year...

30/06/2026

NVIDIA BioNeMo Agent Toolkit Brings Accelerated AI to Life Sciences Researchers in Claude Science

Life sciences has entered an era of computational scale, and for more than a dec...