LaSexta renews image coincide with its tenth anniversary LaSexta ha estrenado este domingo, 10 de abril, nueva imagen corporativa coincidiendo con su d cimo aniversario y en el mejor momento de su historia. La cadena de Atresmedia ha modernizado su logo y ha implantado una se as de identidad con m s car cter donde el color verde es el dominante. La tipograf a refleja el estilo period stico nico de la cadena. El nuevo 6 se deshace de su pastilla y toma todo el protagonismo de la imagen.
LaSexta lucir una imagen m s s lida, moderna y din mica, acorde con el esp ritu inconformista del canal.
La nueva imagen creada por el Departamento de Imagen y Creatividad de Atresmedia, dirigido por Juan Ram n Mart n Mu oz y la colaboraci n de la compa a francesa especializada en marcas G d on.
Aunque el color verde sigue siendo la se a de identidad de LaSexta, ahora se enriquece m s. La utilizaci n de tres tonalidades del color dota de matices la nueva imagen corporativa de la cadena.
Junto al verde, nuevos colores se incorporan a la imagen corporativa como fondos que ayudan a resaltar el car cter del logotipo.
En la renovaci n se apuesta tambi n por un dise o m s geom trico, acorde a la
identidad de otros dise os del grupo, pero manteniendo siempre vivos el
esp ritu y el ADN de la cadena en estos diez a os de emisi n.
El logo juega con la forma del cubo, con sus seis caras, invocando a la imagen de
LaSexta.
Este nuevo dise o genera adem s amplias posibilidades en la creaci n de nuevas piezas para el canal.
La evoluci n de la imagen corporativa de LaSexta se extiende a todos los elementos de continuidad: autopromos, cortinillas, pathfinders, identificadores, moscas promocionales
Adem s se ha creado una familia de pictogramas que identifican de manera divertida, sencilla y moderna los diferentes programas y reas tem ticas.
LaSexta estrena unas nuevas e innovadoras cortinillas que ponen a prueba la inteligencia el espectador, al que se le plantean r pidos juegos mentales. Estas cortinillas con elementos de neuromarketing se unen con un estilo propio a las que ya se incorporar n al resto de canales de Atresmedia TV.
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LaSexta renews image coincide with its tenth anniversary LaSexta ha estrenado este domingo, 10 de abril, nueva imagen corporativa coincidiendo con su d cimo aniversario y en el mejor momento de su historia. La cadena de Atresmedia ha modernizado su logo y ha implantado una se as de identidad con m s car cter donde el color verde es el dominante. La tipograf a refleja el estilo period stico nico de la cadena. El nuevo 6 se deshace de su pastilla y toma todo el protagonismo de la imagen.
