COMPLEX CANADA PARTNERS WITH APPLETON ESTATE JAMAICA RUM TO LAUNCH HIDDEN GEMS DIGITAL SERIES AND MULTIPLATFORM CAMPAIGN
Four-Part Series Celebrates Jamaican Excellence in Canada Featuring Talented Creatives Exploring Jamaica, Winnipeg, Montr al, and Toronto
Watch the Trailer Now on Complex Canada Platforms
To share this release: https://bit.ly/373x82L
For Immediate Release
TORONTO, July 28, 2021 - Complex Canada, operated by Corus Entertainment Inc., announced today its new digital series Hidden Gems, produced in partnership with Appleton Estate Jamaican Rum, celebrating Jamaican excellence in Canada. The series spotlights some of Canada's most established trailblazers and budding new creatives in music, style, and visual arts, introducing audiences to some of the country's most innovative Jamaican-Canadian creators. The first episode is available now exclusively on Complex Canada.
As part of the partnership with Complex Canada, Hidden Gems debuts with a 360-degree marketing strategy amplified by Corus' powerful megaphone of assets. In addition to long-term presence on complex.ca, the series will also premiere on linear TV in a new Complex-branded programming block on Global, Food Network Canada, and National Geographic running from September 2 - 5. The new programming block opens the series to a wide range of audiences across key demos and will be promoted with one to two-minute commercial elements across Global and select Corus specialty networks. The series will also be promoted across Complex Canada's Facebook, Instagram, and Twitter platforms with episodic teasers, static images, and a series of custom reels driving to the series.
To be part of a project that tells and uplifts the stories of Jamaican excellence is something I'm incredibly proud of, says Joy Spence, Appleton Estate Master Blender. I can't wait for audiences to be taken on this journey to meet some truly remarkable Jamaican-Canadian hidden gems'.
For advertisers looking to weave their brands into culture and engage audiences authentically, there's no better place than content, said Dervla Kelly, Senior Vice President, Marketing & so.da, Corus Entertainment. A core part of Complex Canada's editorial focus is to spotlight local trailblazers be it in food, fashion, culture, music, sports, or entertainment so partnering with Appleton Estate Rum on Hidden Gems to celebrate the entrepreneurship and innovation from some of our country's finest Jamaican-Canadian creators was a perfect fit.
Along for the journey in the series is Appleton Estate Jamaican Rum Master Blender Joy Spence who brings lessons and learnings from her four decades at the Estate. Spence, known as the spirits industry's first female Master Blender, joins four esteemed Jamaican-Canadian creatives in Hidden Gems including:
Charles Officer, a pioneer in Canadian filmmaking and an award-winning director with a focus on telling cultural stories.
Catriona Smart, a trailblazer in public relations, events, and lifestyle blogging. Long before the modern social media era, Smart founded the tastemaker blog space Coco + Cowe and has most recently ventured into PR as the founder of Halo.
Caffrey Van Horne, an award-winning stylist offering years of excellence in fashion and conceptual design. He has worked as a stylist, photographer, hair stylist, costume designer and now fashion designer, with his own luxury apparel and accessories brand, Caffrey Van Horne.
Richard Hilary, a musician, cinematographer, and restauranteur. With the local artist community in mind, Richard is the owner of Local Legend, a Jamaican-inspired resto-bar celebrating local artists and Caribbean culture.
Hidden Gems is produced by so.da, Corus' award-winning social-digital agency, and Mindshare Canada in collaboration with Fela, a production company founded by Taj Critchlow and Director X specializing in making cutting edge content in the realm of music videos, commercials, documentaries and films. Over four episodes, the series will take viewers on a journey to hidden locations in Jamaica, Winnipeg, Montr al, and Toronto, exploring each creative's inspiration in the places they call home. All episodes will be available online at complex.ca and across Complex Canada social platforms.
- 30 -
SOCIAL MEDIA LINKS:
Twitter: @ComplexCanada
Facebook: Facebook.com/ComplexCanada
Instagram: @ComplexCanada
About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world. Engaging audiences since 1999, the company's portfolio of multimedia offerings encompasses 33 specialty television services, 39 radio stations, 15 conventional television stations, a suite of digital and streaming assets, animation software, technology and media services. Corus is an internationally renowned content creator and distributor through Nelvana, a world class animation studio expert in all formats and Corus Studios, a globally recognized producer of hit scripted and unscripted content. The company also owns innovative full-service social digital agency so.da, lifestyle entertainment company Kin Canada, leading 2D animation software supplier Toon Boom and children's book publishing house, Kids Can Press. Corus' roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, HISTORY , Showcase, Adult Swim, National Geographic, Disney Channel Canada, YTV, Global News, Globalnews.ca, Q107, Country 105, and CFOX, along with broadly distributed Canadian streaming platforms STACKTV, Nick+, the Global TV App and Curiouscast. For more information visit www.corusent.com.
ABOUT APPLETON ESTATE
Nestled in the heart of Jamaica, in the beautiful, lush Nassau Va
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
COMPLEX CANADA PARTNERS WITH APPLETON ESTATE JAMAICA RUM TO LAUNCH HIDDEN GEMS DIGITAL SERIES AND MULTIPLATFORM CAMPAIGN
