Monetization in the Live Stream: How Sports Delivers Partner Value Leaders from FanDuel Sports Network, NESN, WSC Sports, and Uplynk break down digital dollars By SVG Staff
Wednesday, June 4, 2025 - 8:32 am
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Story Highlights
Generating ad revenue and driving partner value and exposure are paramount to the future growth of the streaming sports business.
From more traditional pre-roll, mid-roll, and in-stream ads to intentional graphical treatments like L-bars, squeezebacks, and reveals, how are modern sports properties leveraging technology either client-side or server-side to bolster sponsor inventory and better target audiences?
This panel discussion features:
Ahmed Darwish, NESN, Chief Marketing Officer
G. Morgan, Uplynk, Head of Sales
Wade Nielsen, FanDuel Sports Network, VP, Digital Revenue and Operations
Gavin Parker, WSC Sports, Head of Growth, Americas
Watch Now on SVG PLAY:
This panel was hosted at the SVG Digital Engagement Forum in New York City on March 19 and was moderated by Chris Wagner, OTT Advisors, Founder and Managing Partner.
SVG PLAY is your home for all Sports Video Group live event and long-form video content. As an SVG member and sponsor, receive simple access to all SVG event panels, case studies, keynotes, and more all in one place. To visit SVG PLAY, CLICK HERE.
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Monetization in the Live Stream: How Sports Delivers Partner Value Leaders from FanDuel Sports Network, NESN, WSC Sports, and Uplynk break down digital dollars By SVG Staff 
