Sony surprises the market with the launch of the A7S, a fullframe of recording 4K and MP

Sony surprises the market with the launch of the A7S, a fullframe of recording 4K and 12 MP The Japanese multinational also exhibits in Las Vegas their cameras F65, F55, and F5 updates and launches the new A7S coming to join the list of cameras able to offer Ultra high definition recording.

Sony It has come to this 2014 NAB some ACEs in the sleeve to the thrust of competition in the uptake of entry level as well as at the top of the range. The Japanese multinational exhibits in Las Vegas updates of their cameras F65, F55, and F5. On this last Chamber, it should be noted as a relevant fact that the new series of Huku, Deadbeatproduced by the distribution of online content platform he has filmed in 4 K XAVC with the F55.

Thanks to these updates, users can choose to carry out an upgrading of their F5 and F55 with the same imager, color and 4 K recording filters.

In addition, updates firmware of the F5 and F55 now provide Picture Cache recording, and support for the generation of 3D LUT to taste of the user

But perhaps the most important aspect is that Sony has taken a step further, presenting at NAB 2014 its F55 and F5 in a configuration light for acquisition of ENG and documentary.

New shoulder mount allows to adapt both cameras to quick movements of a camera in the cache or the necessary stability in Tom s documentary.

Sony has this Sunday also announced the incorporation of third parties such as ProRes and DNXHD codec. And it is that, with the possibility of working with 3D LUT, and carry out recordings to ProRes and DNXHD it reset to the F55 somewhere in height in the current offer.

On the other hand, the Japanese company has announced that you between updates that affect the F65, the camera can now record to 4 K to 120 fps slow-motion.

Sony IC and optical disc

A year later in his presentation, the Sony Media Cloud services using realities, independent productions, STurner, NBC Universal, The Weather Channel...

Precisely, this technology played a prominent role in the coverage provided by The Weather Channel in Sochi 2014.

CI Media Cloud Services is now available under individual licenses, equipment, I business with plans ranging from a workspace free of 5GB to 1 TB.

But for those who prefer the physical media to the cloud, Sony has developed the Optical Disc Archive (ODA), a storage solution whose technological base is found in the Professional Disc used in XDCAM technology. Golf Channel has been the first brosdcaster in the United States.UU which adopts a solution of Ode.

A new Member in the XDCAM family

As it could not be otherwise, Sony has not been forgotten at this NAB one of its flagships: the XDCAM. Among other innovations, noteworthy release in the middle of the range of the new PXW - X 180 range. Three Exmor HD CMOS of 1/3 inch and 2.07-megapixel resolution, together zoom Sony G 25 increases with a wide-angle 26 mm, the camera is capable of recording Full HD video in format MPEG and XAVC with a depth of 10-bit color, a 4:2:2 sampling data flows ranging from 50 up to the 112 Mbps. Also allows you to toggle between the Long GOP recording and Intra-Frame or make screenshots in AVCHD format.

In terms of study, HDC cameras of the company, are already utilizandas in 80% of the programs of entertainment and sports live and study in the United States. For example, Turner Studios and CNN have already standardized the HDC cameras, as well as mixers of this multinational, in their studies.

A7S, surprise at NAB Along with the Canon EOS-1 d C or the Lumix DMC - Panasonic GH4, the new A7S of Sony joins the list of cameras able to offer recording 4 K (3840 x 2160 points).

Sony surprised the market with the announcement of this House, a proposal for a full format which sensor can record 4 k. Its CMOS sensor 12.2 megapixel takes this camera sensitivity levels unknown at this level of market values ranging from 50 to 409.600 ISO.

Precisely control of noise and dynamic range lead Sony to speak in this Chamber as a hybrid, valid model for taking snapshots and recording of video sequences.

The camera has an electronic viewfinder 2.4 million points, 3 inch screen, integrated Wi-Fi and a shutter capable of reaching 1/8000 of a second.

It is of note that manual controls, this camera allows video recording Full HD 50 Mbps and XAVC S format, as well as codes of time and optional XLR audio inputs.

In addition to the modes of recording Full HD video at 50 p, 25 p and 24 p and one of 1280 x 720 at 120 p and 100 p when working in APS-C format, the A7S offers also output video HDMI 4 K and 4:2:2 sampling.

Sony has already announced a new mount-compatible optical and development format complete and equipped with motorized zoom that with their 28-130 mm f4 will provide great flexibility in all kinds of productions made with the new camera.

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