Sony Pixel Power calrec Sony

Infiniti Red Bull Racing use Polecam and LMC PICO for F pit stop analysis

21/10/2014

Infiniti Red Bull Racing use Polecam and LMC PICO for F1 pit stop analysis 21 October 2014

Quadruple Formula One World Champions Infiniti Red Bull Racing have enlisted the help of Polecam and Live Motion Concept for pit stop analysis. LMC have developed the Ultra-Motion Minicam known as the Antelope Pico, named after its big brother the Antelope MkII.

The challenge with an F1 pit stop is that so many critical events happen in such a short time and they are all important. This includes jacking the car front and back, taking the wheel nuts on and off, removing and replacing wheels, adjusting wings, cleaning visors and even removing debris from radiators, and all of this has to happen in just 2.5 seconds. Tenths of a second in a pit lane can win or lose a race. When it all happens in the blink of an eye but we want to see it instantly in fine detail, the Antelope Pico makes it easy.

"Weve worked with Polecam and LMC before," said Al Peasland, Head of Technical Partnerships at Infiniti Red Bull Racing, "but to have the camera moved into an almost impossible position so quickly by the Polecam during our pit stop practice sessions within our factory, and then instant replay, its incredibly beneficial. Analysis after a full practice session is valuable but instant replay after each pit stop is visual gold. It allows us to analyse in greater detail and make changes during the same session to make our pit crew training as optimum and efficient as possible."

Jonathan Wheatley is the Team Manager at Infiniti Red Bull Racing. He and his team, including the physical trainers for the pit crew, gained valuable knowledge from the Polecam/ Pico visit. "Ive been doing pit stops for 25 years and I cant believe how much I have learnt in such a short period of time. There are things I suspected I knew and have now had them confirmed. If were able to discover something that can save just a tenth of a second in a pit stop, that can mean the difference between winning and losing a race."

Steffan Hewitt, inventor of the Polecam system, said "Seeing the reaction of the Red Bull Pit Crew as they watched back their handiwork was a joy. Everyone can see straight away what works and what doesnt work."

"This sort of work is a real joy. Its not about broadcast, its about teaching, training and analysis, and this is now a really powerful tool. Polecam has started to penetrate this market and it is something that I want to do more of. Medical filming for surgical training is a growth area for Polecam with the likes of Arthrex Inc ordering their third Polecam just for shooting surgical procedures for training surgeons. By generating the content they can make it available globally saving both time and money on flying people all around the world.

Airbus Industries use a Polecam in their wing testing lab. It allows them to get a camera into places where they cannot get a normal camera by utilising the 8m reach of the carbon fibre arm, even placing the Polecam 20m up a gantry!"

The Antelope Pico is available for demonstration from Polecam tel: +44 (0) 1234 855 222 www.polecam.com

Polecam's attraction has always been a winning combination of portability, speed of rig/derig, adding production value without hassle, getting crane shots where no other rig could go, and getting right in to where the action is. Crane shots up a mountain! No problem. In a small location studio! No problem. On a small boat! No problem.

The company has continued to develop and refine Polecam, never standing still, and today Polecam Systems offers a wide choice of ways to own a rig, from the Polecam Starter Pack, an entry level configuration which, using the Long Head, will take a variety of cameras such as minicams, D-SLRs, the Canon C300, Sony Nex 700, Black Magic Design Cinema camera or RED, and now, at the higher end of the range the new Polecam Professional Pack PPP.

When configured as 7th Heaven, the full Polecam rig has an extended reach of 8m/26 and when fitted with a minicam you can get right in close to where the action is, giving a unique creative viewpoint to your productions.

There is a whole range of mini HD cameras, other specialised cameras, heads, accessories, recorders, not to mention 3D, underwater add-ons and Extreme SloMo too.

Polecam will change the way you shoot and the way you think about shooting.
LINK: http://www.theiabm.org/news/news_detail.infiniti-red-bull-racing-use-p...
See more stories from iabm

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

01/05/2025

Fired CPB Board Members Sue Trump Administration

WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...

01/05/2025

Riedel Opens Hong Kong Office

HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....

01/05/2025

NextGen TV: Sinclair Applauds New ATSC 3.0 D2M Phones

MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...

01/05/2025

Screen Australia empowers 100+ distinctive Australian narratives

01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives All The Boys Are Here writer/director Goran Stolevski and It s All...

01/05/2025

How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller Locked

How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...

01/05/2025

Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF

Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF Brie Clayton May 1, 2025 0 Comments CAD Studios relies on large format, full fram...

30/04/2025

Inside the Archives: Preserving and Saving At-Risk Films Takes a Village

Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...

30/04/2025

Spotify and EA SPORTS Team Up To Pilot a New Kind of Audio Experience

EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...

30/04/2025

Tucker Wetmore Celebrates His Debut Album Release With an Intimate Performance for Fans

The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...

30/04/2025

Spotify Celebrates Mexico's Booming Podcast Scene With First-Ever Podcast Awards

Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...

30/04/2025

Slam poet Huda the Goddess wins 2025 Les Murray Award

Slam poet Huda the Goddess wins 2025 Les Murray Award 30 April, 2025 Media releases Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...

30/04/2025

SBS, NITV and NIDA partner to empower the next generation of screen creatives

SBS, NITV and NIDA partner to empower the next generation of screen creatives 30 April, 2025 Media releases SBS, National Indigenous Television (NITV) and ...

30/04/2025

Why Now is the Perfect Time to Join HPA

By Joyce JC Cataldo The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...

30/04/2025

On-Demand Imagery: Enhancing Monitoring and Analysis with Advanced Streaming Platforms

An image of Valencia, Spain, in the OneAtlas Living Library...

30/04/2025

WPSD-TV Taps Bitcentral To Modernize Playout

NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...

30/04/2025

Baris Zavaroglu Appointed CEO of Zero Density

AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...

30/04/2025

The Avit Group Elevates Audio-visual Experiences with Mar...

The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...

30/04/2025

NXTGENbps brings portable, sustainable battery solutions...

NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...

30/04/2025

Van Dyke Scores Hit with Hockey Comedy Shoresy Shot on Ze...

Van Dyke skates and operates on Shoresy | photo by Dave Ferguson Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...

30/04/2025

PlayBox Neo presents Next-Generation Smart Media Solution...

Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...

30/04/2025

QuickLink StudioEdge Transforms Remote Contributions for...

ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...

30/04/2025

UK Pavilion exhibitors continue to impact at CABSAT and S...

The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...

30/04/2025

Lightware Reinforces ESG Commitment with Participation in...

Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...

30/04/2025

LiveU to Demonstrate LiveU IQ in UK For The First Time at...

LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...

30/04/2025

Calrec MPTS 2025 Preview

Stand: A40 Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...

30/04/2025

Buckinghamshire New University opens advanced virtual pro...

Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...

30/04/2025

Collective Newsroom chooses nxtedition for seamless workf...

Independent news producer in India focuses on delivering stories nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...

30/04/2025

FOR-A Showcases Next-Generation Broadcast Solutions at CA...

Connecting the present, building the future FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...

30/04/2025

DAD by NTP Technology Highlights Upcoming Expansion Optio...

DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...

30/04/2025

CVP and Canon unveil 2025 Canon Stories in Motion Young F...

CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...

30/04/2025

beIN scores world first with new beIN STREAM using Syname...

Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...

30/04/2025

The Canadian Premier League launches new digital experien...

The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...

30/04/2025

FCC's Carr Says Regulator Wants to Empower Local Broadcasters'

WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...

30/04/2025

Filipino Sports Streamer Leverages Quickplay Shorts for Video Prep

TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...

30/04/2025

TVB President and CEO Steve Lanzano to Retire

NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....

30/04/2025

Collective Newsroom Deploys Nxteditions Newsroom System

The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...

30/04/2025

IAB Double-Clicks on AI Efforts

NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...

30/04/2025

SES Open Orbits Selected by Two National Carriers to Equip their Fleets with Truly Seamless Connectivity Services

Uzbekistan Airways is the latest airline to choose SES's network, while Thai...

30/04/2025

Loaded Uses Blackmagic Design for shroud Subathon Live Streams

Loaded Uses Blackmagic Design for shroud Subathon Live Streams Brie Clayton April 29, 2025 0 Comments Blackmagic Studio Cameras and Micro Studio Camer...

30/04/2025

Help shape the future of video creator tools with MIDiA

Help shape the future of video creator tools with MIDiA Brie Clayton April 29, 2025 0 Comments After a successful debut in 2024, MIDiA is calling once...

30/04/2025

Tania Len and Kelli O'Hara to be Honored at Boston Conservatory at Berklee's Commencement Ceremony

Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...

30/04/2025

Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College of Music 2025 Commencement

Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...

30/04/2025

Re-imagined series of Bergerac set to return to U and U&DRAMA in 2026

Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies D...

30/04/2025

Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations at AOC Europe

Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...

30/04/2025

Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices' 10BASE-T1S solutions

Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...

30/04/2025

Riedel Communications Expands Asia-Pacific Presence with New Office in Hong Kong

Wuppertal April 30, 2025 Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...

30/04/2025

Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Saga Inspired by Thailand's First Unicorn Startup

Back to All News Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...

30/04/2025

Get Ready to Get Wild: Netflix Announces 'Mating Season', a New Adult Animated Rom-Com from the Horny Minds of 'Big Mouth'

Back to All News Get Ready to Get Wild: Netflix Announces Mating Season, a New ...

30/04/2025

Flamingo TV Bonaire B.V. Takes a Bold Step Forward in Network Transformation with Harmonic

SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...