St. Louis Sting Adopts STAIDIUM In-Venue Technology for AI-Based Live Streaming The Tier 2 amateur hockey club will live-stream every home game to fans By Kristian Hern ndez, Senior Editor
Monday, March 13, 2023 - 7:00 am
Print This Story | Subscribe
Story Highlights
Artificial intelligence (AI) has been taking the world by storm. Whether it's ChatGPT or other solutions powered by machine learning, the concept is gaining traction in sports-video production as an important tool for smaller collegiate programs or for broadcasts of Olympic sports. The St. Louis Sting, a Tier 2 amateur hockey club, selected the STAIDIUM platform to create a live-streaming environment based completely on AI.
STAIDIUM meets multiple needs for our club, says St. Louis Sting Hockey Club GM Dennis Coon. It not only allows fans to follow our teams and watch our games but also allows us to sell advertising and sponsorship for our broadcast on a per-team basis, as well as enables video replay and analytics to better develop our players.
STAIDIUM's camera leverages machine learning for AI-powered live streams for fans to watch.
Before STAIDIUM was implemented, fans weren't able to watch the club's games from home. Coon and his fellow executives sought ways to help fans outside of the venue feel connected to the team but without spending money on an extremely expensive broadcast infrastructure. Developed by SPORTTOTAL, a Germany-based TV and live-streaming company, STAIDIUM has been used to produce more than 25,000 football matches per year in that country. The company aims to capitalize on that momentum and expand its clientele.
We bring the full package and are totally motivated, says SPORTTOTAL CEO Peter Lauterbach. And we have good-quality technology that users can rely on.
Via a partnership with Dallas-based Global Sports Platforms (GSP) and managed by GSP Managing Director David Cochran and Chief Development Officer Kevin McLaughlin, the St. Louis Sting is the platform's first U.S. customer. Installation required minimal effort, and the technology was set up without a large amount of disruption.
From the club's perspective, there are additional bonuses in deploying the platform. For an amateur club, cost-consciousness is essential, and combining that aspect with STAIDIUM's video-review capability can help improve play on the ice.
With the cost of ice increasing every season, Coon explains, this will be a very cost-effective tool to better train our players and enhance the ability of our coaches. Using more video and analytics will make our coaches even better at their job to develop our players and win games. Better development should help push our players to the next level and eventually deliver college and professional players.
Once the training center for the NHL's St. Louis Blues, Sting Center hosts St Louis Sting home games.
STAIDIUM also plays a vital short-term role for the Sting: full customer onboarding, connectivity and troubleshooting, and camera monitoring. In the long run, the live-streaming solution can increase the club's visibility.
This is a complete game-changer for our club, says Coon. We will be able to offer a great viewing experience for our fans, and we see this project attracting more players that want to play for our club.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
St. Louis Sting Adopts STAIDIUM In-Venue Technology for AI-Based Live Streaming The Tier 2 amateur hockey club will live-stream every home game to fans By Kristian Hern ndez, Senior Editor 
