
The generative AI revolution - with deep roots in visual computing - is amplifying human creativity even as accelerated computing promises significant gains in energy efficiency, NVIDIA founder and CEO Jensen Huang said Monday.
That makes this week's SIGGRAPH professional graphics conference, in Denver, the logical venue to discuss what's next.
Everybody will have an AI assistant, Huang said. Every single company, every single job within the company, will have AI assistance.
But even as generative AI promises to amplify human productivity, Huang said the accelerated computing technology that underpins it promises to make computing more energy efficient.
Accelerated computing helps you save so much energy, 20 times, 50 times, and doing the same processing, Huang said. The first thing we have to do, as a society, is accelerate every application we can: this reduces the amount of energy being used all over the world.
The conversation follows a spate of announcements from NVIDIA today.
NVIDIA introduced a new suite of NIM microservices tailored for diverse workflows, including OpenUSD, 3D modeling, physics, materials, robotics, industrial digital twins and physical AI.
These advancements aim to enhance developer capabilities, particularly with the integration of Hugging Face Inference-as-a-Service on DGX Cloud.
In addition, Shutterstock has launched a Generative 3D Service, while Getty Images has upgraded its offerings using NVIDIA Edify technology.
In the realm of AI and graphics, NVIDIA has revealed new OpenUSD NIM microservices and reference workflows designed for generative physical AI applications.
This includes a program for accelerating humanoid robotics development through new NIM microservices for robotics simulation and more.
Finally, WPP, the world's largest advertising agency, is using Omniverse-driven generative AI for The Coca-Cola Company, helping drive brand authenticity, and showcasing the practical applications of NVIDIA's advancements in AI technology across various industries.
Huang and Goode started their conversation by exploring how visual computing gave rise to everything from computer games to digital animation to GPU-accelerated computing and, most recently, generative AI powered by industrial-scale AI factories.
All these advancements build on one another. Robotics, for example, requires advanced AI and photorealistic virtual worlds where AI can be trained before being deployed into next-generation humanoid robots.
Huang explained that robotics requires three computers: one to train the AI, one to test the AI in a physically accurate simulation, and one within the robot itself.
Just about every industry is going to be affected by this, whether it's scientific computing trying to do a better job predicting the weather with a lot less energy, to augmenting and collaborating with creators to generate images, or generating virtual scenes for industrial visualization, Huang said. Robotic self-driving cars are all going to be transformed by generative AI.
Likewise, NVIDIA Omniverse systems - built around the OpenUSD standard - will also be key to harnessing generative AI to create assets that the world's largest brands can use.
By pulling from brand assets that live in Omniverse, which can capture brand assets, these systems can capture and replicate carefully curated brand magic.
Finally, all these systems - visual computing, simulation and large-language models - will come together to create digital humans who can help people interact with digital systems of all kinds.
One of the things that we're announcing here this week is the concept of digital agents, digital AIs that will augment every single job in the company, Huang said.
And so one of the most important use cases that people are discovering is customer service, Huang said. In the future, my guess is that it's going to be human still, but AI in the loop.
All of this, like any new tool, promises to amplify human productivity and creativity. Imagine the stories that you're going to be able to tell with these tools, Huang said.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...