
The generative AI revolution - with deep roots in visual computing - is amplifying human creativity even as accelerated computing promises significant gains in energy efficiency, NVIDIA founder and CEO Jensen Huang said Monday.
That makes this week's SIGGRAPH professional graphics conference, in Denver, the logical venue to discuss what's next.
Everybody will have an AI assistant, Huang said. Every single company, every single job within the company, will have AI assistance.
But even as generative AI promises to amplify human productivity, Huang said the accelerated computing technology that underpins it promises to make computing more energy efficient.
Accelerated computing helps you save so much energy, 20 times, 50 times, and doing the same processing, Huang said. The first thing we have to do, as a society, is accelerate every application we can: this reduces the amount of energy being used all over the world.
The conversation follows a spate of announcements from NVIDIA today.
NVIDIA introduced a new suite of NIM microservices tailored for diverse workflows, including OpenUSD, 3D modeling, physics, materials, robotics, industrial digital twins and physical AI.
These advancements aim to enhance developer capabilities, particularly with the integration of Hugging Face Inference-as-a-Service on DGX Cloud.
In addition, Shutterstock has launched a Generative 3D Service, while Getty Images has upgraded its offerings using NVIDIA Edify technology.
In the realm of AI and graphics, NVIDIA has revealed new OpenUSD NIM microservices and reference workflows designed for generative physical AI applications.
This includes a program for accelerating humanoid robotics development through new NIM microservices for robotics simulation and more.
Finally, WPP, the world's largest advertising agency, is using Omniverse-driven generative AI for The Coca-Cola Company, helping drive brand authenticity, and showcasing the practical applications of NVIDIA's advancements in AI technology across various industries.
Huang and Goode started their conversation by exploring how visual computing gave rise to everything from computer games to digital animation to GPU-accelerated computing and, most recently, generative AI powered by industrial-scale AI factories.
All these advancements build on one another. Robotics, for example, requires advanced AI and photorealistic virtual worlds where AI can be trained before being deployed into next-generation humanoid robots.
Huang explained that robotics requires three computers: one to train the AI, one to test the AI in a physically accurate simulation, and one within the robot itself.
Just about every industry is going to be affected by this, whether it's scientific computing trying to do a better job predicting the weather with a lot less energy, to augmenting and collaborating with creators to generate images, or generating virtual scenes for industrial visualization, Huang said. Robotic self-driving cars are all going to be transformed by generative AI.
Likewise, NVIDIA Omniverse systems - built around the OpenUSD standard - will also be key to harnessing generative AI to create assets that the world's largest brands can use.
By pulling from brand assets that live in Omniverse, which can capture brand assets, these systems can capture and replicate carefully curated brand magic.
Finally, all these systems - visual computing, simulation and large-language models - will come together to create digital humans who can help people interact with digital systems of all kinds.
One of the things that we're announcing here this week is the concept of digital agents, digital AIs that will augment every single job in the company, Huang said.
And so one of the most important use cases that people are discovering is customer service, Huang said. In the future, my guess is that it's going to be human still, but AI in the loop.
All of this, like any new tool, promises to amplify human productivity and creativity. Imagine the stories that you're going to be able to tell with these tools, Huang said.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
The Award Recognizes ACT's Outstanding Sales Performance, Marketing Collaboration and Long-standing Commitment to the NEUTRIK Brand
ACT Entertainment, one ...
07/08/2026
Beamr Imaging Ltd. (Nasdaq: BMR), a leader in video optimization technology and solutions, today announced it is bringing AI upscaling to live sports, broadcast...
07/08/2026
Berklee City Music Presents Nine Scholarships and Awards at Annual Concert Student recipients from seven states and Canada received scholarships, housing awar...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Riedel Communications at IBC2026: Live Production Experience Showcasing Integrated IP Production Workflows
At IBC2026, Riedel Communications will bring modern ...
07/08/2026
Shotoku Showcases Expanding Aura PTZ Ecosystem and Award-Winning Swoop Robotic Crane at IBC2026
Shotoku Broadcast Systems will officially introduce its Aura fa...
07/08/2026
Highlights will include new Dante fiber connectivity, expanded IPMX capabilities and award-winning signal processing solutions
Cobalt Digital, the leading des...
07/08/2026
Bob Moses Concert at Red Rocks Captured with URSA Cine 12K LF
Brie Clayton August 6, 2026
0 Comments
PYXIS 12K and URSA Cine 12K LF enable cinematic c...
07/08/2026
Use It or Else Is Not an AI Implementation Strategy
Andy Marken August 6, 2026
0 Comments
Source - Hitchhikers Guide to the Universe, Touchstone Pi...
07/08/2026
On 6 August, the European Commission and the SpaceRISE consortium concluded nego...
07/08/2026
The Traitors Ireland Uncloaked is also back with all the behind the scenes drama...
06/08/2026
The broadcaster's 14-race schedule begins in Iowa and ends in November with ...
06/08/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/08/2026
As media organizations consolidate teams, technology platforms, and content libr...
06/08/2026
Firmware updates introduce Dolby's next-generation picture engine, content-aware optimization, and new motion and ambient-light tools...
06/08/2026
TNT Sports will have wall-to-wall coverage of the upcoming FIBA Women's Bask...
06/08/2026
swXtch.io (Stand 5.MR13) has unveiled groundSwXtch for Audio over IP (AoIP), a software application that lets broadcasters and media organizations move audio in...
06/08/2026
At IBC2026, Riedel Communications (Stands: 10.A24, 10.A31, 10.A38) will bring modern media production to life with the Live Production Experience - a connected ...
06/08/2026
The first live-sports director to receive the prestigious honor, eight-time Emmy...
06/08/2026
NBC Sports will continue to present the Preakness Stakes on NBC and Peacock thro...
06/08/2026
Cobalt Digital (Stand 8.F90) continues to reinforce its commitment to delivering...
06/08/2026
Wave Central has promoted promotion Jeff Daubert to Director of Sales, Americas.
In his expanded role, Daubert will lead Wave Central's sales strategy and ...
06/08/2026
KMH Integration is expanding its ability to serve media, broadcast, and IT organizations by adding Keith Hanadel, an accomplished architect with decades of indu...
06/08/2026
Advanced Systems Group (ASG) has promoted Michele Ferreira from Vice President of its Systems Integration team to the newly created position of Chief Business O...
06/08/2026
Demonstrations will include new JPEG XS, Dolby audio, cloud-gateway, stream-processing, and distribution capabilities...
06/08/2026
The deal includes three premium mobile units, engineering personnel, existing br...
06/08/2026
Broadcast Management Group produced Amazon Prime's inaugural Obsessed Fest a...
06/08/2026
Exhibit will feature new variable-ND functionality, OLED viewfinders, remote-camera tools, and UHD production monitors...
06/08/2026
Compact full-frame E-mount lens targets sports, wildlife, and other long-range shooting applications...
06/08/2026
Live broadcast will honor Roger Federer and Mary Carillo on Aug. 29, with onsite...
06/08/2026
End-zone board receives higher-resolution LED technology and an updated Show Control system ahead of the 2026 football season...
06/08/2026
New 16- and 32-pad MIDI controllers now available
Fender have just announced that the two new performance-focused controllers that were unveiled at NAMM 202...
06/08/2026
Standalone version, performance improvements & more
Lewitt have just released a significant update for their speaker and room virtualisation software, intro...
06/08/2026
Combines celeste samples with synth engine
After launching earlier in 2026 with deFORM, ebbandflow have returned with their first sampled acoustic instrumen...
06/08/2026
SGL Carbon's consolidated sales in the first half of 2026 totaled 394.2 million, down 13.0% from the prior year (H1 2025: 453.2 million). On the one hand,...
06/08/2026
The BBC has announced casting for the forthcoming six-part series Hercule from Mammoth Screen and Agatha Christie Limited.
Joining Bluemel are Henry Ashton (A ...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Proven offering builds on more than 20,000 live sporting events with greater automation, flexibility, and operational control
LTN , the industry leader in tran...
06/08/2026
Hornets Tech, a specialist in broadcast connectivity and IP video, is bringing a new range of encoders, decoders and an IPTV platform to IBC2026.
Broadcast in...
06/08/2026
Introducing Adobe for ChatGPT: Create, edit and get work done - all in ChatGPT
Deepti Pradeep August 6, 2026
0 Comments
The Adobe plugin in ChatGPT br...