
The generative AI revolution - with deep roots in visual computing - is amplifying human creativity even as accelerated computing promises significant gains in energy efficiency, NVIDIA founder and CEO Jensen Huang said Monday.
That makes this week's SIGGRAPH professional graphics conference, in Denver, the logical venue to discuss what's next.
Everybody will have an AI assistant, Huang said. Every single company, every single job within the company, will have AI assistance.
But even as generative AI promises to amplify human productivity, Huang said the accelerated computing technology that underpins it promises to make computing more energy efficient.
Accelerated computing helps you save so much energy, 20 times, 50 times, and doing the same processing, Huang said. The first thing we have to do, as a society, is accelerate every application we can: this reduces the amount of energy being used all over the world.
The conversation follows a spate of announcements from NVIDIA today.
NVIDIA introduced a new suite of NIM microservices tailored for diverse workflows, including OpenUSD, 3D modeling, physics, materials, robotics, industrial digital twins and physical AI.
These advancements aim to enhance developer capabilities, particularly with the integration of Hugging Face Inference-as-a-Service on DGX Cloud.
In addition, Shutterstock has launched a Generative 3D Service, while Getty Images has upgraded its offerings using NVIDIA Edify technology.
In the realm of AI and graphics, NVIDIA has revealed new OpenUSD NIM microservices and reference workflows designed for generative physical AI applications.
This includes a program for accelerating humanoid robotics development through new NIM microservices for robotics simulation and more.
Finally, WPP, the world's largest advertising agency, is using Omniverse-driven generative AI for The Coca-Cola Company, helping drive brand authenticity, and showcasing the practical applications of NVIDIA's advancements in AI technology across various industries.
Huang and Goode started their conversation by exploring how visual computing gave rise to everything from computer games to digital animation to GPU-accelerated computing and, most recently, generative AI powered by industrial-scale AI factories.
All these advancements build on one another. Robotics, for example, requires advanced AI and photorealistic virtual worlds where AI can be trained before being deployed into next-generation humanoid robots.
Huang explained that robotics requires three computers: one to train the AI, one to test the AI in a physically accurate simulation, and one within the robot itself.
Just about every industry is going to be affected by this, whether it's scientific computing trying to do a better job predicting the weather with a lot less energy, to augmenting and collaborating with creators to generate images, or generating virtual scenes for industrial visualization, Huang said. Robotic self-driving cars are all going to be transformed by generative AI.
Likewise, NVIDIA Omniverse systems - built around the OpenUSD standard - will also be key to harnessing generative AI to create assets that the world's largest brands can use.
By pulling from brand assets that live in Omniverse, which can capture brand assets, these systems can capture and replicate carefully curated brand magic.
Finally, all these systems - visual computing, simulation and large-language models - will come together to create digital humans who can help people interact with digital systems of all kinds.
One of the things that we're announcing here this week is the concept of digital agents, digital AIs that will augment every single job in the company, Huang said.
And so one of the most important use cases that people are discovering is customer service, Huang said. In the future, my guess is that it's going to be human still, but AI in the loop.
All of this, like any new tool, promises to amplify human productivity and creativity. Imagine the stories that you're going to be able to tell with these tools, Huang said.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
06/06/2026
Matrox Video today announced the launch of the Matrox Maevex MGX Series, a new lineup of IPMX-ready video encoders and decoders with USB support that is enginee...
06/06/2026
Atomos (booth# S1006) announced immediate availability of Sumo PRO-19, a new 19-inch 4K HDR monitor-recorder-switcher designed as a central production hub for m...
06/06/2026
Cine Gear Expo 2026 DoPchoice introduces a complete light-shaping system for the new Creamsource Vortex2, further expanding the fixture's wide versatility...
06/06/2026
SmallHD will debut a new OLED 4K production monitor with a 16 display, the OLED 16, that combines OLED's industry-benchmark contrast ratio, exceptional col...
06/06/2026
Ed Lachman ASC, Caleb Deschanel ASC, and M. David Mullen ASC Being Honored at the 30th Annual Cine Gear Expo LA
Cine Gear Expo has announced the recipients of ...
06/06/2026
World premiere at Cine Gear Expo Los Angeles, June 5-6...
06/06/2026
See it first at Cine Gear Expo LA, Booth #S1703
DoPchoice introduces the latest addition to its inflatable AIRGLOW series the 8 2 Frame for RuPixel Canvas. ...
05/06/2026
The university-wide initiative has pushed their creative content to a new level
Although collegiate athletics at a single institution can contain numerous spo...
05/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
05/06/2026
Synamedia has announced that Lumine Group has agreed to acquire its Video Network business. The company is positioning the transition as the start of a new phas...
05/06/2026
Ateme, Broadcasting Center Europe (BCE), and Scaleway have announced a strategic partnership to deliver a cloud-based media supply chain covering ingest through...
05/06/2026
Audinate has announced three new additions to its Dante AVIO Install adapter series: a 4-Channel Analog Input, a 4-Channel Analog Output, and a 2-Ch In/2-Ch Out...
05/06/2026
Sportradar Group AG has announced a multi-year extension of its exclusive global...
05/06/2026
The M6 Group will broadcast FIFA World Cup 2026 matches live and in Ultra High D...
05/06/2026
The Athletic has announced that PGA TOUR highlights will be integrated into its golf coverage beginning with the Memorial Tournament presented by Workday. PGA T...
05/06/2026
When the FIFA World Cup arrives in North America in 2026, it will bring more tha...
05/06/2026
FIFA and DAZN have announced the launch of FIFA exclusively on DAZN, consolidating FIFA's content portfolio within DAZN's sports platform. The move fol...
05/06/2026
Telemundo's exclusive Spanish-language coverage of the FIFA World Cup 2026 G...
05/06/2026
Dolby Laboratories and NBCUniversal have announced that Peacock will stream Tele...
05/06/2026
Formula 1 has announced a 10-year extension to keep the Las Vegas Grand Prix on the F1 calendar through 2037. Las Vegas Grand Prix, Inc., Clark County, and the ...
05/06/2026
The broadcast-engineering team overcomes wind, speed, and salt water - and dista...
05/06/2026
Deploying both onsite and remote crews, the company is providing calibrated-came...
05/06/2026
With Inter&Co Stadium unavailable, ESPN's UFL team rebuilt its broadcast pla...
05/06/2026
One of the most exciting and informative events on the SVG annual event calendar is the Regional Sports Production Summit, an annual gathering of industry profe...
05/06/2026
For the race's third year at the historic racetrack, the broadcaster has added cameras and will incorporate multiple drones
The 158th edition of the Belmon...
05/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
05/06/2026
Built from the same recordings as flagship library
Sonuscore's LUX Orchestral Strings has been met with widespread praise since its launch in late 2025,...
05/06/2026
High-end converter, interface & headphone amp upgraded
Said to represent the next evolution of RME's all-in-one reference converter concept, the all-new...
05/06/2026
Win a Soundgas Type 636P & Type G preamps
Soundgas, one of the UK's leading vintage and boutique audio equipment specialists have just announced the lau...
05/06/2026
New leadership of Technology Systems Division at Rohde & Schwarz On July 1, 2026, Hansj rg Herrbold and Andreas H gele will take over as Executive Vice Presid...
05/06/2026
Hitachi and Intel announced a strategic collaboration to explore opportunities t...
05/06/2026
MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities...
05/06/2026
New Nielsen data shows insurance ad spend grew 11%, while consumers remain highl...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
ASG Promotes Joe Marchitto to Western Regional CTO
Brie Clayton June 5, 2026
0 Comments
Appointment to Support Engineering Alignment and Client Experi...
05/06/2026
Stargate Studios Colombia Uses DaVinci Resolve Studio for Vertical Microdramas
Brie Clayton June 5, 2026
0 Comments
End to end post in one platform al...
05/06/2026
People Need to Come First When We Use AI
Andy Marken June 5, 2026
0 Comments
It's just surviving. Life's very existence requires destruction....
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Frequency, the engine powering many of the world's leading streaming television channels, today announced the launch of In-Scene Advertising, a new monetiza...