Amagi, Phenix Cut FAST Channel Delivery with SSAI to Sub-Second

Amagi, Phenix Cut FAST Channel Delivery with SSAI to Sub-Second By SVG Staff

Monday, September 30, 2024 - 1:04 pm

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Amagi and Phenix Real Time Solutions are partnering on the delivery of next-generation FAST (free ad-supported streaming TV) and live events with what the companies claim is the lowest latency available in the streaming marketplace. Amagi and Phenix will provide a complete turnkey solution for content owners to achieve real-time streaming with sub-second latency and server-side ad insertion (SSAI). And by combining automation, scheduling, real-time streaming, and ad monetization, Amagi says streaming customers can now deliver a see it here first experience, eliminate spoilers from social media, and provide a best-in-class viewing experience for their audiences.

Working with Phenix, the leader in real-time, scalable streaming delivery, allows Amagi to offer clients a full solution, including the industry's first server-side ad insertion in real time. We can't wait to see how customers deploy these workflows for next-generation OTT streaming, says Richard Perkett, Chief Product Officer at Amagi.

The direct integration with Phenix now enables Amagi to output content from its Amagi CLOUDPORT automated scheduling and playout system into Phenix's globally distributed real-time streaming network of over 34 points of presence for real-time delivery to viewers with subsecond latency. Further integration between Amagi's Ad Tech platform and Phenix's real-time SSAI capabilities facilitates dynamic and personalized ads while maintaining real-time playback and full compatibility with Bitmovin. Bitmovin adds a unique element to the mix by ensuring effortless, smooth playback on any browser, regardless of the device and Bitmovin's open-source plugin system makes integration easy and provides the tools to maintain high-quality playback. The latest update also includes compatibility with Phenix Real-Time SSAI, combining flawless playback with real-time ad insertion.

Bill Wishon, Chief Product Officer at Phenix, says Amagi has established itself as the foremost authority on FAST channel delivery.

As a cloud-first company, Amagi has built itself into a pioneer in cloud technology for broadcasting and OTT, he says. We are thrilled to join forces with them in delivering these innovative solutions.

Representatives from all the companies will be attending Amagi's LA FAST 2024 conference on Oct. 1. More information is available at www.amagi.com/events/la-fast.

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