Grass Valley Unveils iTX Flex and the Industry Broadest Content Delivery Portfolio at NAB 2018

In the age of the on-demand consumer, content delivery solutions must be designed to seamlessly connect and monetize, allowing broadcasters to deliver programs quickly and to the right platform so that viewers can watch what they want, when and where they want. At NAB 2018, Grass Valley, a Belden Brand, will highlight cloud and virtualized playout solutions for all broadcasters' needs, featuring the brand new iTX Flex, the industry's first true-cloud automated playout platform.

Now that Grass Valley and SAM content delivery solutions are combined, customers have access to an industry-leading selection of products that will fit the needs of any operation, regardless of size, budget or business need. All the platforms customers have come to rely upon are now available from one supplier, making it easier for customers to choose the right blend of solutions for their business.

Headlined by the innovative new iTX Flex, the full range of content delivery solutions from the expanded portfolio will be on display at NAB 2018:

iTX Integrated Playout Platform providing true software-based playout in SD, HD or UHD with extensive HDR support. The playout engines support IP (SMPTE 2110, 2022-6 & 2022-2) and SDI or a hybrid of both. ICE integrated channel playout powered by Morpheus for advanced flexibility, ICE offers multiple channel outputs from a single playlist and supports 2D or 3D graphics templates with dynamic, real-time data.

Today, virtualization and cloud accessibility are a rapidly growing part of the playout equation. iTX Flex is designed to address this trend and give broadcasters solutions that fit into their workflow while providing them with the flexibility and agility to meet their needs, said Raed Al Tikriti, vice president of content delivery, Grass Valley. It's easier than ever to lose audience eyes if content isn't getting in front of the right people in the right place at the right time. We offer a wide range of options that make that delivery possible.

Grass Valley is demonstrating its content delivery solutions at NAB in booth SL106.

LINK:	https://www.kitplus.com/news/Grass_Valley_Unveils_iTX_Flex_and_the_Ind...
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