Mediatec Broadcast Transforms HD Production Quality with Streamlined Gra Valley Solution

Mediatec Broadcast Transforms HD Production Quality with Streamlined Grass Valley Solution

San Francisco, Calif., February 28, 2013 Mediatec Broadcast, an international leader in broadcast production, has chosen Grass Valley to enable its ongoing expansion in the global live broadcast and events market. Grass Valley will help Mediatec Broadcast standardize and streamline its broadcast acquisition and production workflows to increase productivity across the organization.

Headquartered in Sweden, Mediatec Broadcast will deploy a total of 46 complete Grass Valley LDK 8000 Elite cameras with 3G Fiber Transmission systems, two LDK 8300 live super slow-motion cameras, two Kayak 2.5 M/E HD digital production switchers and a number of other accessories to various departments in Scandinavia and Finland.

With our international reputation for unparalleled technical expertise and high-end in-house technologies, its vitally important that we are able to provide innovative, flexible, and creative solutions for broadcast and production at major and smaller scale events worldwide, said Paul Henriksen, CEO for Mediatec Broadcast. The Grass Valley deployment offers a complete end-to-end solution, which will enable our cameras to become part of the workflow and switch to any of the current TV formats up to 1080p. This will help us to work smarter and meet the challenges associated with live TV production.

As part of the deployment eight LDK 8000 Elite camera systems were sent to Norway, six to Finland, and 32 to Sweden. The LDK 8300 super slow-motion cameras were sent to Norway. By selecting the LDK 8000 Elite Series, Mediatec benefits from the most comprehensive, multiformat, and future-proofed camera system available on the market. It can capture HD images natively, and switch instantly between multiple formats and selectable frame-rates of up to 1080p50, taking HD to a higher level of quality than previously possible.

Also included in the sale were two Grass Valley Kayak switchershighly affordable, compact, and flexible systemsoffering a wide array of high-end features for everything from live studio and mobile production, to small corporate studios and editing applications. The Kayak switchers are the fourth and fifth identical units to be installed in a series of identical OB vans, designed and built to an exact match, enabling a uniform approach.

With Mediatecs rapidly expanding business, its important that the broadcast and production solutions Mediatec deploys allow the creative flexibility that they need, in addition to enabling the production efficiencies required in todays fast moving market, said Alan Wright, Regional President for Europe, Middle East, and Africa at Grass Valley. Were proud to be supporting Mediatec to enable its ongoing expansion in the global live broadcast and events market.

Mediatecs move to greater efficiency reflects a key trend in the broadcast market. According to a recent industry report, consultants and market analysts agree efficiency is one of the key elements of a successful global strategy for the future. Over the last few years we have seen the shift to file-based/tapeless workflows making it much easier to repurpose media again and again, said Ian Bowker, a consultant and principal at Icon Broadcast. Broadcast technology buyers are clearly focused on creating efficiencies wherever possible, while at the same time working to generate new revenue streams.

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LINK:	http://www.grassvalley.com/news/press/releases/view/1771-mediatec-broa...
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