Sony Pixel Power calrec Sony

We Created a Processor for the Generative AI Era,' NVIDIA CEO Says

18/03/2024

Generative AI promises to revolutionize every industry it touches - all that's been needed is the technology to meet the challenge.

NVIDIA founder and CEO Jensen Huang on Monday introduced that technology - the company's new Blackwell computing platform - as he outlined the major advances that increased computing power can deliver for everything from software to services, robotics to medical technology and more.

Accelerated computing has reached the tipping point - general purpose computing has run out of steam, Huang told more than 11,000 GTC attendees gathered in-person - and many tens of thousands more online - for his keynote address at Silicon Valley's cavernous SAP Center arena.

We need another way of doing computing - so that we can continue to scale so that we can continue to drive down the cost of computing, so that we can continue to consume more and more computing while being sustainable. Accelerated computing is a dramatic speedup over general-purpose computing, in every single industry.

Huang spoke in front of massive images on a 40-foot tall, 8K screen the size of a tennis court to a crowd packed with CEOs and developers, AI enthusiasts and entrepreneurs, who walked together 20 minutes to the arena from the San Jose Convention Center on a dazzling spring day.

Delivering a massive upgrade to the world's AI infrastructure, Huang introduced the NVIDIA Blackwell platform to unleash real-time generative AI on trillion-parameter large language models.

Huang presented NVIDIA NIM - a reference to NVIDIA inference microservices - a new way of packaging and delivering software that connects developers with hundreds of millions of GPUs to deploy custom AI of all kinds.

And bringing AI into the physical world, Huang introduced Omniverse Cloud APIs to deliver advanced simulation capabilities.

Huang punctuated these major announcements with powerful demos, partnerships with some of the world's largest enterprises and more than a score of announcements detailing his vision.

GTC - which in 15 years has grown from the confines of a local hotel ballroom to the world's most important AI conference - is returning to a physical event for the first time in five years.

This year's has over 900 sessions - including a panel discussion on transformers moderated by Huang with the eight pioneers who first developed the technology, more than 300 exhibits and 20-plus technical workshops.

It's an event that's at the intersection of AI and just about everything. In a stunning opening act to the keynote, Refik Anadol, the world's leading AI artist, showed a massive real-time AI data sculpture with wave-like swirls in greens, blues, yellows and reds, crashing, twisting and unraveling across the screen.

As he kicked off his talk, Huang explained that the rise of multi-modal AI - able to process diverse data types handled by different models - gives AI greater adaptability and power. By increasing their parameters, these models can handle more complex analyses.

But this also means a significant rise in the need for computing power. And as these collaborative, multi-modal systems become more intricate - with as many as a trillion parameters - the demand for advanced computing infrastructure intensifies.

We need even larger models, Huang said. We're going to train it with multimodality data, not just text on the internet, we're going to train it on texts and images, graphs and charts, and just as we learned watching TV, there's going to be a whole bunch of watching video.

The Next Generation of Accelerated Computing In short, Huang said we need bigger GPUs. The Blackwell platform is built to meet this challenge. Huang pulled a Blackwell chip out of his pocket and held it up side-by-side with a Hopper chip, which it dwarfed.

Named for David Harold Blackwell - a University of California, Berkeley mathematician specializing in game theory and statistics, and the first Black scholar inducted into the National Academy of Sciences - the new architecture succeeds the NVIDIA Hopper architecture, launched two years ago.

Blackwell delivers 2.5x its predecessor's performance in FP8 for training, per chip, and 5x with FP4 for inference. It features a fifth-generation NVLink interconnect that's twice as fast as Hopper and scales up to 576 GPUs.

And the NVIDIA GB200 Grace Blackwell Superchip connects two Blackwell NVIDIA B200 Tensor Core GPUs to the NVIDIA Grace CPU over a 900GB/s ultra-low-power NVLink chip-to-chip interconnect.

Huang held up a board with the system. This computer is the first of its kind where this much computing fits into this small of a space, Huang said. Since this is memory coherent, they feel like it's one big happy family working on one application together.

For the highest AI performance, GB200-powered systems can be connected with the NVIDIA Quantum-X800 InfiniBand and Spectrum-X800 Ethernet platforms, also announced today, which deliver advanced networking at speeds up to 800Gb/s.

The amount of energy we save, the amount of networking bandwidth we save, the amount of wasted time we save, will be tremendous, Huang said. The future is generative which is why this is a brand new industry. The way we compute is fundamentally different. We created a processor for the generative AI era.

To scale up Blackwell, NVIDIA built a new chip called NVLink Switch. Each can connect four NVLink interconnects at 1.8 terabytes per second and eliminate traffic by doing in-network reduction.

NVIDIA Switch and GB200 are key components of what Huang described as one giant GPU, the NVIDIA GB200 NVL72, a multi-node, liquid-cooled, rack-scale system that harnesses Blackwell to offer supercharged compute for trillion-parameter models, with 720 petaflops of AI training performance and 1.4 exaflops of AI inference perform
LINK: https://blogs.nvidia.com/blog/2024-gtc-keynote/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

13/05/2026

New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs

New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs Joel Pennington May 13, 2026 0 Comments New NVIDIA RTX-accelerated features streamlin...

13/05/2026

dB Broadcast Delivers New IP-based Cloudbass Sports OB Tr...

Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...

13/05/2026

Ikegami Announces its Broadcast Asia 2026 Innovations

Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...

13/05/2026

XRSA and FISE Partner to Deliver Immersive Action Sports...

FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...

13/05/2026

Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Built-In Power Zoom Lens

Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...

13/05/2026

Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Commencement Ceremony

Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...

13/05/2026

CBS Boston to Air CCBL Baseball

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

Study: Free Streaming Emerges as TV's New Normal

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

Amagi Announces Major Enhancements To CLOUDPORT

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

FCC Releases Updates to TVStudy Software

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

Nexstar Names Elizabeth Ryder EVP, General Counsel

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

Foundry releases Nuke Stage- simplifying virtual producti...

Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...

13/05/2026

Tradfluencer - The Sharon Shannon Story

A definitive portrait of one of Ireland's most influential musicians New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm Watch the...

13/05/2026

Hermes Unlocks Self-Improving AI Agents, Powered by NVIDIA RTX PCs and DGX Spark

Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...

13/05/2026

NVIDIA, Ineffable Intelligence Team Up to Build the Future of Reinforcement Learning Infrastructure

Reinforcement-learning agents - AI systems that learn by trial and error - can c...

12/05/2026

Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026

Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...

12/05/2026

G&D and CT Square Establish Joint Venture for India and Middle East Distribution

Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...

12/05/2026

Telemundo Reports Record Advertiser Demand for FIFA World Cup 2026 Coverage

With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...

12/05/2026

NHLs Stanley Pup Returns for Third Year on June 8

The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...

12/05/2026

NBCUniversal Outlines Ad Technology and Content Strategy at 2026 Upfront

NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...

12/05/2026

FOX Sports Funds Fandom Research Initiative at Harvard Kennedy School

FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...

12/05/2026

TNDV and Live Media Support NCAA Final Four Weekend for 13th Consecutive Year

TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...

12/05/2026

European Football Alliance Signs Distribution Agreement with Fubo Sports Network

The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...

12/05/2026

ESPN, TelevisaUnivision Ink Deal to Produce Additional Spanish-Language Super Bowl LXI Telecast

For the first time, Spanish-speaking fans in the U.S. will have two separate tel...

12/05/2026

CP Communications Manages RF Spectrum for Kentucky Derby Week

CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...

12/05/2026

LiveU and DRONERESPONDERS Announce Partnership for Public Safety Drone Video Transmission

LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...

12/05/2026

BMC TV Selects Open Broadcast Systems 5G Flyaway for Horse Racing Transmissions

Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...

12/05/2026

NEP Europe to Deliver Broadcast Solutions for Eurovision Song Contest 2026 in Vienna

NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...

12/05/2026

Grass Valley Expands Collaboration with Ravensbourne University London on Media Production Education

Grass Valley has announced continued collaboration with Ravensbourne University ...

12/05/2026

Stats Perform Launches Opta Pulse AI-Assisted Video Creation Platform

Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...

12/05/2026

FOX Sports and Sesame Workshop Announce Collaboration for FIFA World Cup 2026

FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...

12/05/2026

Little Show, Giant Heart: NHL in ASL Earns Two Sports Emmy Nominations in 2026

To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language NHL in ASL (American Sign Language) may be just one show, but the...

12/05/2026

At Its Annual Brandcast, YouTube Aims To Show Why Sports Is No Longer Just the Game

Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...

12/05/2026

Your Next Double Feature: Old Joy and Past Lives

A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...

12/05/2026

It's Your Party of the Year(s): A Look Back at Your Entire Music History on Spotify

Spotify is where fans and artists come together, turning discovery into somethin...

12/05/2026

Black Lion Audio introduce the Auteur 8DAT

Features patented Marco-MMC clocking technology Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...

12/05/2026

Reason 14 now available

New Track Panel, sequencer upgrades & more Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...

12/05/2026

One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pitch

One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...

12/05/2026

Rohde & Schwarz presents its advanced solutions for power electronics testing at PCIM Expo 2026

Rohde & Schwarz presents its advanced solutions for power electronics testing at...

12/05/2026

Ad-Hoc News: aconnic AG announces improved fund raising plan to support business and refinance debt

aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...

12/05/2026

CNN Pushes Into Lifestyle Products with CNN Weather' App Launch

Share Copy link Facebook X Linkedin Bluesky Email...

12/05/2026

Marshall Electronics Cameras Elevate Elite Equestrian Com...

Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...

12/05/2026

IBC2026 registration opens as international media industr...

Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...

12/05/2026

Ross Video Showcases Unified Production Workflows at Broa...

Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...

12/05/2026

With over 50bn euros in assets under management and recor...

500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...