Sony Pixel Power calrec Sony

We Created a Processor for the Generative AI Era,' NVIDIA CEO Says

18/03/2024

Generative AI promises to revolutionize every industry it touches - all that's been needed is the technology to meet the challenge.

NVIDIA founder and CEO Jensen Huang on Monday introduced that technology - the company's new Blackwell computing platform - as he outlined the major advances that increased computing power can deliver for everything from software to services, robotics to medical technology and more.

Accelerated computing has reached the tipping point - general purpose computing has run out of steam, Huang told more than 11,000 GTC attendees gathered in-person - and many tens of thousands more online - for his keynote address at Silicon Valley's cavernous SAP Center arena.

We need another way of doing computing - so that we can continue to scale so that we can continue to drive down the cost of computing, so that we can continue to consume more and more computing while being sustainable. Accelerated computing is a dramatic speedup over general-purpose computing, in every single industry.

Huang spoke in front of massive images on a 40-foot tall, 8K screen the size of a tennis court to a crowd packed with CEOs and developers, AI enthusiasts and entrepreneurs, who walked together 20 minutes to the arena from the San Jose Convention Center on a dazzling spring day.

Delivering a massive upgrade to the world's AI infrastructure, Huang introduced the NVIDIA Blackwell platform to unleash real-time generative AI on trillion-parameter large language models.

Huang presented NVIDIA NIM - a reference to NVIDIA inference microservices - a new way of packaging and delivering software that connects developers with hundreds of millions of GPUs to deploy custom AI of all kinds.

And bringing AI into the physical world, Huang introduced Omniverse Cloud APIs to deliver advanced simulation capabilities.

Huang punctuated these major announcements with powerful demos, partnerships with some of the world's largest enterprises and more than a score of announcements detailing his vision.

GTC - which in 15 years has grown from the confines of a local hotel ballroom to the world's most important AI conference - is returning to a physical event for the first time in five years.

This year's has over 900 sessions - including a panel discussion on transformers moderated by Huang with the eight pioneers who first developed the technology, more than 300 exhibits and 20-plus technical workshops.

It's an event that's at the intersection of AI and just about everything. In a stunning opening act to the keynote, Refik Anadol, the world's leading AI artist, showed a massive real-time AI data sculpture with wave-like swirls in greens, blues, yellows and reds, crashing, twisting and unraveling across the screen.

As he kicked off his talk, Huang explained that the rise of multi-modal AI - able to process diverse data types handled by different models - gives AI greater adaptability and power. By increasing their parameters, these models can handle more complex analyses.

But this also means a significant rise in the need for computing power. And as these collaborative, multi-modal systems become more intricate - with as many as a trillion parameters - the demand for advanced computing infrastructure intensifies.

We need even larger models, Huang said. We're going to train it with multimodality data, not just text on the internet, we're going to train it on texts and images, graphs and charts, and just as we learned watching TV, there's going to be a whole bunch of watching video.

The Next Generation of Accelerated Computing In short, Huang said we need bigger GPUs. The Blackwell platform is built to meet this challenge. Huang pulled a Blackwell chip out of his pocket and held it up side-by-side with a Hopper chip, which it dwarfed.

Named for David Harold Blackwell - a University of California, Berkeley mathematician specializing in game theory and statistics, and the first Black scholar inducted into the National Academy of Sciences - the new architecture succeeds the NVIDIA Hopper architecture, launched two years ago.

Blackwell delivers 2.5x its predecessor's performance in FP8 for training, per chip, and 5x with FP4 for inference. It features a fifth-generation NVLink interconnect that's twice as fast as Hopper and scales up to 576 GPUs.

And the NVIDIA GB200 Grace Blackwell Superchip connects two Blackwell NVIDIA B200 Tensor Core GPUs to the NVIDIA Grace CPU over a 900GB/s ultra-low-power NVLink chip-to-chip interconnect.

Huang held up a board with the system. This computer is the first of its kind where this much computing fits into this small of a space, Huang said. Since this is memory coherent, they feel like it's one big happy family working on one application together.

For the highest AI performance, GB200-powered systems can be connected with the NVIDIA Quantum-X800 InfiniBand and Spectrum-X800 Ethernet platforms, also announced today, which deliver advanced networking at speeds up to 800Gb/s.

The amount of energy we save, the amount of networking bandwidth we save, the amount of wasted time we save, will be tremendous, Huang said. The future is generative which is why this is a brand new industry. The way we compute is fundamentally different. We created a processor for the generative AI era.

To scale up Blackwell, NVIDIA built a new chip called NVLink Switch. Each can connect four NVLink interconnects at 1.8 terabytes per second and eliminate traffic by doing in-network reduction.

NVIDIA Switch and GB200 are key components of what Huang described as one giant GPU, the NVIDIA GB200 NVL72, a multi-node, liquid-cooled, rack-scale system that harnesses Blackwell to offer supercharged compute for trillion-parameter models, with 720 petaflops of AI training performance and 1.4 exaflops of AI inference perform
LINK: https://blogs.nvidia.com/blog/2024-gtc-keynote/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

27/03/2026

SVG GameDay, Ep. 9: Chicago Cubs' Chris Simonson - Flying the W at Wrigley Field

In-venue and creative video staffers at the professional and collegiate level ha...

27/03/2026

Comcast Business Powers 2026 THE PLAYERS Championship Network and Broadcast Infrastructure

Comcast Business deployed network infrastructure for the 2026 PLAYERS Championsh...

27/03/2026

CS live Equips New OB Van With Riedel MediorNet, hi Control System, and Artist Intercom

Czech production company CS live has equipped its newest outside broadcast van w...

27/03/2026

Edith Cowan University Installs Lawo VSM, HOME, and mc36 in New Broadcast Facility

Edith Cowan University (ECU) in Perth, Western Australia has developed new broad...

27/03/2026

Deltatre Appoints Marc Watson as CEO; Andrea Marini Transitions to Deputy Chairman

Deltatre has announced that CEO Andrea Marini will step down after five years in...

27/03/2026

DAZN to Launch Inflight and Onboard Live Sports Service in 2027

DAZN has announced plans to launch DAZN Inflight, a live sports service for airline and maritime passengers, slated for 2027. Aviv Giladi, President of DAZN Par...

27/03/2026

Grass Valley and NVP Deploy Camera Systems for LALIGA Broadcast Production

Grass Valley has announced the completion of a live production deployment with NVP, a European media company specializing in live sports production, for LALIGA ...

27/03/2026

The Masters, Prime Video Will Debut Inside Amen Corner' Stat-Enhanced Viewing Experience

The Masters and Prime Video will debut Inside Amen Corner, a dedicated feed that...

27/03/2026

ESPN and World Series of Poker Reach Multi-Year Agreement

ESPN and the World Series of Poker (WSOP) have reached a multi-year agreement to bring the WSOP Main Event back to ESPN platforms. Coverage will include a three...

27/03/2026

USSI Global Opens Media Transport Solutions Lab Ahead of C-Band Transition

USSI Global has opened its Media Transport Solutions Lab on its Melbourne campus. The engineering center provides a platform-agnostic environment for testing al...

27/03/2026

UFL Names Sportable Official Connected Ball and Player Tracking Partner

The United Football League (UFL) has named Sportable its Official Connected Ball and Player Tracking Partner. Sportable's connected football and wearable pl...

27/03/2026

Atlanta Braves and Fubo Reach Multiyear Distribution Agreement for BravesVision

The Atlanta Braves and FuboTV have announced a multiyear distribution agreement to carry BravesVision on Fubo's live TV streaming platform beginning Opening...

27/03/2026

As UFL Structure Evolves, League Boosts Broadcast Infrastructure at New Home Stadiums

Besides restructuring for Season 3, the league worked with FOX and ESPN over the...

27/03/2026

Atlanta Braves and DIRECTV Reach Multiyear Distribution Agreement for BravesVision

The Atlanta Braves open their 2026 MLB season tonight against the Kansas City Ro...

27/03/2026

New Venues, New Tech: How FOX Sports, ESPN Are Reinventing Their UFL Broadcasts for Year 3

With new teams and new venues to adapt to, the spring-football league's part...

27/03/2026

Give Me the Backstory: Get to Know Grace Glowicki, the Filmmaker Behind Dead Lover

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

27/03/2026

GIK Acoustics expand Bass Trap Panel range

New Classic, Amplitude & FlexRange units introduced GIK Acoustics have just introduced a trio of new bass trap designs that bring improved low-end absorptio...

27/03/2026

Sonarworks release SoundID Tools app

Offers personalised Dolby Atmos headphone monitoring Sonarworks have put their calibration expertise to work on a new mobile app that allows users to create...

27/03/2026

NITV to broadcast farewell to Rhoda Roberts AO with special coverage and week-long tribute

NITV to broadcast farewell to Rhoda Roberts AO with special coverage and week-lo...

27/03/2026

FCC Opposes Emergency Motion to Stay Nexstar/Tegna Merger

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

NAB Pans Netflix's Coverage of MLB Opening Day

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

2026 NAB Show Exhibitor Insight: Netgear

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI POV Cameras at NAB 2026

Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI PO...

27/03/2026

Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Updates to Monitor & Control and Catalyst Tools

Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Update...

27/03/2026

GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance

GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance Brie Clayton March 27, 2026 0 Comments NAB marks global launch of servic...

27/03/2026

GatesAir Expands AirWatch365 Managed Service

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Dejero, Eutelsat, Others to Offer 'Field to Air' Demo at NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Global NextGen TV Takes Center Stage at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

USSI Global Opens Media Transport Solutions Lab

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Net Insight Elevates Nimbra Edge to Govern Live Media Sys...

At NAB Show 2026, Net Insight will showcase the next evolution of Nimbra Edge, its orchestration and control layer designed to manage live media services across...

27/03/2026

Harmonic Delivers Winning Live Sports Streaming Innovatio...

Harmonic (NASDAQ: HLIT) today announced powerful new innovations that further elevate the company's sports streaming solution. The advanced capabilities enh...

27/03/2026

Bitmovin s Player Web X Expands with Performance First Ad...

Bitmovin, the leading provider of video streaming solutions, today announced significant new capabilities for Player Web X, its next-generation web video player...

27/03/2026

CS live Builds Future Ready OB Van With Riedel MediorNet...

Riedel Communications today announced that Czech-based production company CS live has equipped its newest outside broadcast (OB) van with an integrated Riedel i...

27/03/2026

MPTS 2026 Unveils First Wave of Speakers Featuring BBC Sk...

130 Industry Experts Confirmed as Show Celebrates its 10th Anniversary MPTS, the UK's largest and most influential event for the media, production and tech...

27/03/2026

Grass Valley and NVP Elevate LALIGA Broadcast Production...

Grass Valley today announced the successful completion of a major live production deployment with NVP, a leading European media company specializing in live spo...

27/03/2026

Appear Business Momentum Drives Leadership in Live Produc...

Showcases resilient solutions for satellite-to-IP migration, REMI and hybrid live production Appear ASA (Appear, OSE:APR), a global leader in live production t...

27/03/2026

Lightware MX2 delivers rock-solid 4K60 HDMI 10-bit signal...

San Francisco, California, March 2026 - Microsoft Ignite, a major annual conference hosted by Microsoft for developers, IT professionals, partners and business ...

27/03/2026

Clear-Coms EQUIP Wireless System Keeps Youth With A Missi...

Clear-Com is proud to highlight its support for worship teams through professional communication solutions, with the deployment of its EQUIP wireless system a...

27/03/2026

Orban Collaborates with Sage on Virtualized EAS Technology Demo

Orban Collaborates with Sage on Virtualized EAS Technology Demo Brie Clayton March 26, 2026 0 Comments Sage Alerting Systems (SAS), in cooperation wit...

27/03/2026

Berklee Alums Bring GIANT to Broadway

Berklee Alums Bring GIANT to Broadway Brian and Dayna Lee BM '13 met and fell in love at Berklee, and now their production companys first Broadway debut i...

27/03/2026

RT is Supporting 20 Arts and Cultural Events all over Ireland this April

RT Supporting the Arts RT is Supporting 20 Arts and Cultural Events all over Ireland this April RT is proud to support an exciting month of arts and cul...

27/03/2026

Average of 1.37 million viewers watched Irish World Cup heartbreak on RT2

Average of 1.37 million viewers watched Irish World Cup heartbreak on RT 2 Over one million streams on RT Player Highest number of streams for any single eve...

27/03/2026

Dolby Unveils Dolby House Shanghai, its First Global Flagship Experience Center

March 27 2026, 01:30 (PDT) Dolby Unveils Dolby House Shanghai, its First Global Flagship Experience Center A New Global Platform Showcasing Dolbys Innovatio...