Sony Digital Rapids Pixel Power calrec Sony

WarnerMedia Innovation Lab Continues to Lean into Future Tech with Several Key Announcements

18/06/2019

Lab announces NYC Physical Space with 5G Capability, Partnerships with WarnerMedia Ad Sales and AT&T's Xandr as well as the Appointment of a Design Firm

June 17, 2019

NEW YORK -- The WarnerMedia Innovation Lab made several key announcements today, deepening its commitment to cutting edge technology and the incubation of new consumer facing products, services and experiences. These announcements include the location of its physical space in New York City which will be powered by AT&T's 5G network, making it one of AT&T's first permanent 5G experience centers. The Lab also announced further details on its partnerships with WarnerMedia Ad Sales and with Xandr, AT&T's advanced advertising and analytics company. Finally, the Lab announced the appointment of an architecture firm to lead design of the physical space.

The WarnerMedia Innovation Lab will be a new construction 20,000 square foot facility located in the Chelsea neighborhood of Manhattan, featuring an immersive zone for showcasing consumer-ready experiences visible to the public, flexible indoor and outdoor event spaces, dedicated R&D environments and an open and collaborative modern work space.

The Lab is more than a technology incubator, but also a dream factory for us to create the wonderment that fans have come to love and expect from WarnerMedia, said Jesse Redniss, GM, WarnerMedia Innovation Lab. Here we'll flex the best of WarnerMedia's creative storytelling capabilities combined with cutting edge technology from AT&T and our partners to deliver experiences that will be talked about for a lifetime.

The Lab, which is slated to open its doors to strategic partners and WarnerMedia cross-business unit teams in early 2020, will bring 5G experiences to life through exploration and development initiatives, enabling a real-time virtualized collaboration ecosystem across WarnerMedia and the AT&T offerings. Today's news builds on AT&T's commitment to offer 5G across WarnerMedia properties. From the Innovation Lab in New York City to Warner Bros. in Los Angeles in time for AT&T SHAPE, to The Lounge by AT&T in Seattle and WarnerMedia's Atlanta studios, 5G has the power to transform how WarnerMedia's content is created and consumed.

By working across AT&T, we're able to combine the latest in 5G technology with immersive content experiences and cutting-edge advertising capabilities, said David Christopher, president of AT&T Mobility and Entertainment. The WarnerMedia Innovation Lab will be a space where developers, creators and visitors will be inspired to push the boundaries of entertainment, all powered by the company that first introduced the U.S. to the power of mobile 5G.

WarnerMedia's commitment to the Lab's ability to revolutionize the overall fan experience includes advertising as well. Dan Riess, Head of Advanced Advertising and Branded Content, WarnerMedia Ad Sales, commented, Storytelling is in our company's DNA and part of that experience is how the content is enjoyed, including advertising. The Lab is a critical part of our testing and learning on the new experiences in advertising that we will be rolling out to market.

The WarnerMedia Innovation Lab will be also be backed by consumer insights and technology from Xandr, AT&T's advanced advertising and analytics company, as it continues to test and develop new advertising capabilities that make brand messages more relevant and engaging to consumers. This powerful combination will deliver innovative consumer experiences and foster an entrepreneurial spirit across the full WarnerMedia portfolio of brands.

Every day, Xandr looks for new innovative ways to help marketers and create a better viewing experience for consumers, said Kirk McDonald, CMO, Xandr. Working with our colleagues at AT&T Communications and WarnerMedia, we are uniquely positioned to develop new advertising innovations that engage consumers and provide integral feedback for marketers and brands. The WarnerMedia Innovation Lab will accelerate the adoption of new advertising formats and provide an environment to showcase our collaborative work.

The new advertising advancements also allow marketers to learn how their messages resonate with viewers, as the Lab unveils a new balance in the relationship between advertising, technology and content. The innovations will include MR/VR applications, 5G uses that enhance new advertising capabilities, and better UI/UX experiences to Make Advertising Matter.

Architectural design firm Design Republic was awarded the services project for the Lab's physical space in NYC, with work beginning this summer. Design Republic is an award-winning architectural design firm specializing in corporate workplace, retail, and media technology design, and was chosen based on their culture fit with WarnerMedia and innovative approach and design concepts, as evidenced by recent work with clients including Nasdaq, Bvlgari and WarnerMedia's own Bleacher Report.

Design Republic is thrilled to once again work with WarnerMedia for this opportunity, said Inga Kruliene, LEED AP, Cofounder and Principal, Design Republic. We are excited to begin this journey as we develop the story behind the Innovation Lab and help bring life and excitement to this truly immersive experience.

For more information, please visit www.warnermediagroup.com.

About WarnerMedia

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies, truTV and others.

WarnerMedia is part of AT&T Inc. (NYSE:T).

Contacts Ashok Sinha

Ashok.Sinha@turner.com

212
LINK: http://origin-www.timewarner.com/newsroom/press-releases/2019/06/17/wa...
See more stories from timewarner

North America Stories

21/11/2019

November 20, 2019

Little-known protein appears to play important role in obesity and metabolic disease The recently discovered protein is normally abundant in fat; without it, th...

21/11/2019

Jennifer Lopez to Host SNL' Dec. 7

Jennifer Lopez hosts Saturday Night Live on NBC for the third time Dec. 7. Lopez stars in and produces the film Hustlers. Her other films include Monster-in-Law...

21/11/2019

ABC Bringing Back Summer Fun and Games'

ABC will bring back the seven game shows that make up its Summer Fun and Games lineup. Those include a season five of The $100,000 Pyramid, season two of Card...

21/11/2019

Bounce Gets in Holiday Spirit With First Original Xmas Movies

Bounce, the digital broadcast network designed for African-Americans, is launching its first original holiday-themed programming with two made-for-TV movies. E...

21/11/2019

Primetime Ratings: NBC Wins With Hearty This Is Us'

NBC won the Tuesday ratings race, with a robust This Is Us pacing the Peacock to a 1.2 in viewers 18-49, per the Nielsen overnights, and a 6 share. That beat th...

21/11/2019

Holly Hunter Joins Tina Fey Comedy on NBC

Holly Hunter is on board with a Tina Fey comedy that has Ted Danson as the mayor of Los Angeles. NBC has greenlit the series, which has Fey and Robert Carlock a...

21/11/2019

Shooting the Natural Beauty and Horror of Sweetheart with Cooke s4/i Primes

-- Producing a feeling of dread in one of the most beautiful locations on earth - the Fiji Islands - was the task of cinematographer Stefan Duscio for J.D. Di...

21/11/2019

Sony Cameras Capture Game Play, Fan Reaction Shots and Replay for High-Res Display at Allianz Field

-- When Minnesota United Football Club moved into its new home at Allianz Fiel...

21/11/2019

Emmy Award-winning Boris FX Sapphire Releases 2020 Version

-- Boris FX Sapphire, winner of a 2019 Engineering Emmy Award, unveils its 2020 release. The release offers visual effect artists, editors, and motion designe...

21/11/2019

ATEME Enables FPT Play Digital Revolution Through OTT Services

ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT, announced today that FPT Play, the leading Vietnamese OTT servic...

21/11/2019

disguise and Evolve Media Group Announce New Partnership

Evolve is a technology-focused company that provides its unique suite of services exclusively to the live event industry. The US-based company offers three key...

21/11/2019

Viacom International Media Networks deploys Hitomi MatchBox for 2019 MTV Europe Music Awards

Hitomi Broadcast, manufacturer of MatchBox, the industry's leading audio vid...

21/11/2019

Eastern Kentucky purchases GB Labs FastNAS F-16 Nitro

GB Labs, innovators of powerful and intelligent storage solutions for media and entertainment workflows, today announced that the Office of Communications and B...

21/11/2019

At the Sharp End of Streaming Production Frost Cutlery andBPswitch

Frost Cutlery in Chattanooga, Tenn., sells knives, swords, kitchen cutlery and other collectibles through its program, Cutlery Corner Network, producing 16 hour...

21/11/2019

LTN Globals Niles Media Division Appoints Eric Zornes as Director of Operations

LTN Global, the global leader in broadcast-quality IP video transport solutions, today announced that Eric Zornes has been appointed director of operations for...

21/11/2019

Macking Domain Takes Malaysia Open Live on YouTube with AJA HELO

Elite badminton players from around the world congregate each year to compete in the Malaysia Open, an important stop on the circuit of tournaments sanctioned b...

21/11/2019

Abner Figuereo Joins LYNX Technik Inc. as VP Business Development

LYNX Technik Inc., the Americas operation of LYNX Technik AG, a global manufacturer of award-winning signal processing solutions for broadcast and ProAV announc...

21/11/2019

TV8 Television Expands and Upgrades its PlayBox Neo Channel-in-a-Box System

Mongolian broadcaster TV8 Television has expanded the PlayBox Neo playout system at its headquarters in the national capital, Ulaanbaatar. This latest project i...

21/11/2019

PIgmento Switches to DaVinci Resolve Studio for HDR Delivery

Blackmagic Design today announced that Madrid based post house, Pigmento Color Grading, has switched to DaVinci Resolve Studio as part of a facility upgrade for...

21/11/2019

NEP Connect Celebrates Providing Connectivity for Top-Level Womens Sports

NEP Connect (formerly SIS LIVE), the leader in critical broadcast connectivity, has provided satellite and Anylive fibre solutions to major UK broadcast client...

21/11/2019

X2X Media Group Announces Formation of Specialized Production Services Division

X2X Media Group, the entertainment industry leader in the development of secure communication and content management solutions, has announced the formation of X...

21/11/2019

NUGEN Delivers Deeper Workflow Control for Producer Mixer Alvin Wee

For as long as he could remember, Producer/mixer Alvin Wee loved music and film; and he was fortunate enough to cut his teeth working with composers and record ...

21/11/2019

Tedial Certifies Ebantic as Advanced Developer of Evolution MAM Platform

Tedial, the leading independent MAM technology solutions specialist, has announced that it has certified Ebantic, a provider of solutions for the integrated man...

21/11/2019

Epix to Premiere Watergate Docu-Series Slow Burn' Feb. 16

Epix will premiere docu-series Slow Burn Feb. 16. The six-episode series is based on the podcast of the same name. Leon Neyfakh will look back on the Watergate...

21/11/2019

Extreme Makeover: Home Edition' Premieres on HGTV Feb. 16

Extreme Makeover: Home Edition premieres on HGTV Feb. 16. HGTV is doing ten new episodes. Jesse Tyler Ferguson hosts. The network shared a teaser video. In eac...

21/11/2019

Cisco Announces December 2019 Events with the Financial Community

SAN JOSE, Calif, --- November 20, 2019--- Cisco today announced that it will participate in the following conferences with the financial community during the mo...

21/11/2019

Two Appointed to NAB Television Board of Directors

Two Appointed to NAB Television Board of Directors Dave Hanna Patricia McRae WASHINGTON, D.C. -- Dave Hanna, president of Lockwood Broadcasting, and Patric...

21/11/2019

NAB Statement on House Judiciary Markup of STELAR Legislation

NAB Statement on House Judiciary Markup of STELAR Legislation WASHINGTON, D.C. - In response to todays scheduled markup of STELAR legislation ( Satellite Telev...

21/11/2019

NAB Statement on House Commerce Passage of Satellite TV Legislation

NAB Statement on House Commerce Passage of Satellite TV Legislation WASHINGTON, D.C. - In response to todays passage of satellite television legislation (Telev...

21/11/2019

Fiber Handling Tips

How to handle Fiber, Safely Although fiber is rigid with approximately 8x the tension strength of copper, it should still be handled with care and with the p...

21/11/2019

NETFLIX ANNOUNCES NEW SERIES VIKINGS: VALHALLA

--New Chapter in the Vikings Saga From MGM Television Continues Creator Michael Hirst s Epic Story-- --Jeb Stuart To Write and Executive Produce New Series-- ...

21/11/2019

NETFLIX'S NX CONFIRMS SECOND SEASON OF ZOMBIE THRILLER BLACK SUMMER

Season Two will begin production in 2020 in Alberta, Canada. Episodes: 8 Returning cast includes Jaime King as Rose (King also will serve as producer for Se...

21/11/2019

NETFLIX ORDERS FEMALE-DRIVEN DRAMEDY SERIES MAID, INSPIRED BY NEW YORK TIMES BEST-SELLER

From Writer/Showrunner Molly Smith Metzler, John Wells Productions, LuckyChap En...

21/11/2019

Berklee and the Institute for Sound and Music Launch MASS MoCA Workshop

The Institute for Sound and Music (ISM) in Berlin, Germany, and Berklee College of Music will launch an immersive education workshop from Thursday, November 21,...

21/11/2019

MJ Rodriguez Finds Roles that Reflect Her True Identity

MJ Rodriguez 11 always wanted to be a star. Even as a high school student, the New Jersey native had a soulful, sublime voice. Coming to Berklee gave Rodriguez ...

21/11/2019

Berklee Alumni and Faculty Nominated for Grammy Awards

The nominees for the 62nd annual Grammy Awards were announced on Wednesday, November 20, and Berklee alumni and faculty will once again be a major presence at t...

20/11/2019

WO Streaming Powers 2019 World Series Digital Audio Feed

Even if you're not a baseball fan, you probably already know that the 2019 World Series was a great one. It was a series of firsts - the first World Series ...

20/11/2019

Bleacher Report Announces Rachel Brill as SVP and GM of B/R Studio

Bleacher Report Announces Rachel Brill as SVP and GM of B/R Studio Turner Sports Bleacher Report Former EPIX Executive to Lead Newly Formed B/R Studio ...

20/11/2019

TBS Orders a Fifth Season of Full Frontal with Samantha Bee

TBS Orders a Fifth Season of Full Frontal with Samantha Bee TBS Full Frontal with Samantha Bee Network Also Renews First Look Deal with Bee and Her Pro...

20/11/2019

New LinkedIn data predicts three factors that make...

New LinkedIn data predicts three factors that make employees stay in their role longer We analyzed 32 million LinkedIn profiles to produce our own retention c...

20/11/2019

METLIFE TO ACQUIRE DIGITAL ESTATE PLANNING CAPABILITIES

METLIFE TO ACQUIRE DIGITAL ESTATE PLANNING CAPABILITIES Acquisition of Willing Brings New Technology Capabilities to MetLife...

20/11/2019

Esports and Beyond: Behind the Scenes at Dignitas' New Media-Production Facility

Esports and Beyond: Behind the Scenes at Dignitas' New Media-Production Faci...

20/11/2019

Euro Media Group in Action as International Swimming League Makes a Stop in Naples

Euro Media Group in Action as International Swimming League Makes a Stop in Napl...

20/11/2019

Fuse Technical Group Takes the Biggest Sports Events to Next Level With Screen, LED Support

Fuse Technical Group Takes the Biggest Sports Events to Next Level With Screen, ...

20/11/2019

Ratings Roundup: Super Bowl LII Rematch Notches Best Game of NFL Season; NASCAR Ends on Low Note at Homestead

Ratings Roundup: Super Bowl LII Rematch Notches Best Game of NFL Season; NASCAR ...

20/11/2019

SVG Esports Production Summit Returns to Los Angeles as Emerging Sector Continues To Grow

SVG Esports Production Summit Returns to Los Angeles as Emerging Sector Continue...

20/11/2019

NBC Sports Elevates Molly Solomon to Role of Executive Producer and President, NBC Olympics Production

NBC Sports Elevates Molly Solomon to Role of Executive Producer and President, N...

20/11/2019

Sundance Institute Announces Future of Culture Initiative

Los Angeles, CA - Sundance Institute today announced the Future of Culture Initiative, an action plan that includes partnerships with Johns Hopkins University a...

20/11/2019

E.D. Films Awarded Epic MegaGrant

MONTREAL - E.D. Films (https://edfilms.net) has three projects currently in production, thanks to an Epic MegaGrant. The studio, which pioneers realtime animati...