Sony Pixel Power calrec Sony

Avid to Demonstrate Latest Stream of Innovation at NAB Show 2024 to Drive the Open and Collaborative Future of Media Production

16/04/2024

Avid to Demonstrate Latest Stream of Innovation at NAB Show 2024 to Drive the Open and Collaborative Future of Media Production

Brie Clayton April 15, 2024

0 Comments

New tech previews and demonstrations harness artificial intelligence and third-party integrations to accelerate television, film and news production workflows

At the NAB Show 2024, Avid will debut a broad range of software products and solutions that empower the world's leading video and audio media creators in television, film and news with enhanced collaboration and open, integrated workflows.

Avid CEO Wellford Dillard explains, We're looking forward to sharing with the industry how we're continuing to drive innovation that enables our customers to stay ahead of the ceaseless demand for content, and positively transforms the way they meet the challenge of producing premium content for news, sports, television and films.

Sharing Avid's vision for the future of media creation Visitors to the company's booth #SU2014 will experience Avid's Inspiration Station, offering open sessions that demonstrate the art of the possible while laying out Avid's future vision for media production.

Hosted hourly throughout Sunday, Monday and Tuesday, these sessions will showcase Avid Ada AI-powered tools, accelerating creative workflows across a broad range of media production use cases. The sessions will also demonstrate how Avid's alliance partners are extending the capabilities of Avid's craft editing tool Media Composer with API-powered workflows, including lens to first edit' with Haivision, First Mile and Marquis; dailies with Autodesk Flow Capture; lightweight asset management with ioMoVo; ingest and archive with Spectra Logic; VFX with Doom Solutions; and integration with Storage DNA.

From the idea to the audience collaborative news production from anywhere Avid will present the latest innovations around its comprehensive digital-first, end-to-end news production solution, MediaCentral . New capabilities include enhanced browser-based editing with audio waveforms, more powerful search tools, Blueprint Builder for workflow plannings, enhancements to the Rundown app, plus new AI enhancements powered by Avid Ada. Avid will also demonstrate an end-to-end workflow using MediaCentral's Planning and Collaboration apps, MediaCentral | Newsroom Management - spanning story creation, writing, review and approval, and publishing to digital and social channels.

Avid | Stream IO The latest release of Avid's software-based ingest and playout solution Avid | Stream IO will also be demonstrated. Ideal for production teams transitioning from SDI to IP, and looking to take advantage of cloud and hybrid workflows, Stream IO supports a broad range of formats from low resolution proxy up to UHD, in two-, four- and eight-channel configurations for ingest and playout. Avid | Stream IO now features added support for the creation of playlists within its web-based interface, expanded options for its on-screen display, and greater resilience with the addition of RaidZ1 storage protection.

Boosting creativity through the power of AI with Avid Ada While Avid has been delivering innovative adaptations of AI technologies that accelerate creativity and enhance efficiency for more than a decade, at NAB 2024 the company will show how its technology roadmap is now accelerating new applications of AI that unleash creative intelligence with a human-in-the-loop approach.

Demonstrations will showcase how Avid Ada is harnessing the power of AI technologies to automate speech-to-text transcription, summarization, and language translation. They'll also show the many AI-powered tools already in Avid solutions today - such as PhraseFind AI and ScriptSync AI in Avid Media Composer, facial detection and scene recognition in Avid MediaCentral, plus a preview of transcription services and recommendation engines.

There will also be a demo showing how journalists editing in the web-based MediaCentral | Cloud UX can write a script, record voiceover to the timeline, then ask the AI service to identify relevant footage that matches a selected section of the story.

Create compelling stories faster Avid will be presenting the latest features of Media Composer, highlighting its open, collaborative, efficient workflows. Innovation demos will showcase Avid's upcoming SaaS-based collaboration tool, which enables real-time collaboration with Microsoft Teams, for virtualized edit sessions from anywhere. In addition, new workflow integrations will be featured from third-party solutions such as Autodesk Flow Capture and Doom Solutions, enabled by the latest Media Composer Panel SDK (Software Development Kit).

Innovating sound for picture workflows Visitors to the booth will also see how Avid Pro Tools is continuing to lead the audio postproduction market with expanded features for dialog, re-recording, ADR, and mixing, with previews of several new features, including:

ARA integration of essential audio post plugins like iZotope RX, Synchro Arts VocAlign, and Sound Radix Auto Align

Dropbox Replay integration with Pro Tools to accelerate review and approval workflows

Best-in-class immersive audio workflows, including live re-renders for Dolby Atmos , leveraging Pro Tools' internal renderer

Dialog workflow enhancements like track markers, memory locations, and more

Saving of Pro Tools sessions as Media Composer-compatible files, complete with sample-accurate volume and pan information, markers, and more

Drag and drop of Pro Tools sessions directly into Media Composer bins

Avid NEXIS has deepened its storage support for audio production enabling multi-room facilities to work more seamlessly between rooms. When paired with Avid's latest audio interface MTRX II and Avid control surfaces, Avid solutio
LINK: https://creativecow.net/avid-to-demonstrate-latest-stream-of-innovatio...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

14/04/2026

ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 Playout and Live News Workflows

ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...

14/04/2026

NAB 2026: Haivision Launches Falkon X4 5G Mobile Video Transmitter

Haivision has announced the Falkon X4, a 5G mobile video transmitter for live broadcast and remote production. The device will be showcased at NAB Show 2026. ...

14/04/2026

SVG New Sponsor Spotlight: Stripe TVs Matthew Pavey on Making Live-Production Tech More Portable, Intuitive, and Accessible

Founded by veterans of the production-truck world, Stripe TV was born out of a d...

14/04/2026

Studio Berlin Adds LDX 135 and LDX 180 Camera Systems from Grass Valley

Grass Valley has expanded its partnership with Studio Berlin, supplying 12 LDX 135 UHD/HDR camera systems and 12 LDX 180 Super 35mm cinematic cameras, including...

14/04/2026

LTN Appoints Mark Romano and Edward Cox to Vice President Roles

LTN has announced two senior appointments ahead of NAB Show 2026: Mark Romano as Vice President, Multichannel Platforms, and Edward Cox as Vice President, Sales...

14/04/2026

Agor and Sennheiser to Deploy Largest Spectera System to Date at Eurovision Song Contest 2026

Sennheiser and Italian rental company Agor have begun preparations for their Eu...

14/04/2026

DAZN and ADI Predictstreet Announce Prediction Market Partnership Ahead of FIFA World Cup 2026

DAZN and ADI Predictstreet have announced a partnership to integrate ADI Predict...

14/04/2026

Deltatre Completes Digital Platform for Serie A as Part of Four-Season Partnership

Deltatre has announced the completion of a direct-to-fan website and app for Leg...

14/04/2026

NAB 2026: Daktronics to Exhibit with Grass Valley

Daktronics, will exhibit at NAB Show 2026 in partnership with Grass Valley at Booth C2408, Las Vegas Convention Center, April 19-22. Daktronics will showcase a...

14/04/2026

NAB 2026: Backblaze to Host Partner Showcases

Backblaze will host a series of partner presentations at NAB Show 2026 (Booth N1259, North Hall), open to all exhibition hall badge holders. Showcase partners i...

14/04/2026

NAB 2026: BRAHMA AI to Exhibit Enterprise AI Content Platform

BRAHMA AI will exhibit at NAB Show 2026 (Booth W2415, West Hall), demonstrating its Enterprise AI Content Platform for media, entertainment, sports, and technol...

14/04/2026

Bridge Technologies VB440 Integrated into NEP Platform

Bridge Technologies has announced that its VB440 production probe has been integrated into NEP Platform, NEP Group's software orchestration system. The inte...

14/04/2026

NAB 2026: Clear-Com to Demonstrate Expanded Intercom Ecosystem

Clear-Com will introduce new products and demonstrate its communications ecosystem for broadcast and live production at NAB Show 2026 (Booth C5807, April 19-22)...

14/04/2026

NAB 2026: EZDRM to Introduce Revenue Security Prism Framework

EZDRM will use NAB Show 2026 (Booth W2260) to introduce the Revenue Security Prism, a framework for combining multiple security technologies to protect streamin...

14/04/2026

NAB 2026: Telos Alliance Product Preview

Telos Alliance will introduce the following products at NAB Show 2026: TV and Media Telos Infinity MK2 Panels: A new generation of hardware control panels for...

14/04/2026

NAB 2026: Panasonic to Showcase IP and IT Production Solutions

Panasonic Video and Audio Systems North America will exhibit at NAB Show 2026 (Booth C3509), demonstrating IP- and IT-based production solutions for sports, bro...

14/04/2026

Behind the Mic: WNBA Adds Sue Bird, Sophie Cunningham to Networks Commentary Teams; John Buccigross Signed to ESPN Extension

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

14/04/2026

NAB 2026: Blackmagic Design Announces Multiple New Products

Blackmagic Design will exhibit at NAB Show 2026 (Booth N2502). CEO Grant Petty s product announcement livestream is available at youtube.com. The company announ...

14/04/2026

Thomas Riedel Acquires ARRI, Adding Camera and Lighting Component to Riedel Group Portfolio

The deal establishes a close strategic alignment' between the iconic cinema...

14/04/2026

Taming the Untamed: Producing the 2026 Absa Cape EPIC Mountain-Bike Race

BIGSHOT Media, with support from Teradek, produced untamed African mountain-bike race' with daily coverage and highlights show The 2026 Absa Cape EPIC, an...

14/04/2026

SVG Announces Sports AI Innovation Lab to Advance the Use of AI in Live Production

The Sports Video Group (SVG) today announced the launch of the SVG AI Innovation...

14/04/2026

AIR Music Tech release Fabric Vintage Synths Vol.1

Captures a trio of renowned polysynths The latest software to join AIR Music Tech's extensive catalogue captures the sound of three sought-after polysyn...

14/04/2026

United Plugins introduce UnitedFreeBundle

Free offering includes 10 powerful plug-ins United Plugins have announced the launch of a new bundle that brings together 10 of their pro-audio plug-ins, an...

14/04/2026

Celemony update Tonalic

Julian Coryell joins virtual session player line-up Announced at NAMM 2026, Celemony's Tonalic kits DAW users out with real performances by world-class ...

14/04/2026

Supporting Safe Space Flights with WESCAM MX-Series Imaging Systems

WESCAM MX -Series EO/IR Systems Provide Critical Visibility During NASA Re-Entry Operations....

14/04/2026

L3Harris Demonstrates Autonomous Electronic Warfare Capability During US Army Experiment

DiSCO reduces uncertainty during the fog of war in modern threat environments an...

14/04/2026

GOES-19 One Year Later: Protecting Communities Through Advanced Technology

GOES-19 imagery captured by L3Harris-built Advanced Baseline Imager technology helps forecasters issue life-saving weather warnings. Credit: NOAA/NASA...

14/04/2026

Reimagining Earth Measurement for the AI Era: L3Harris and Xoople Develop a New Spacebourne Capability

For decades, understanding the physical world from space has required a trade-of...

14/04/2026

Nielsen Appoints Roberto Ruiz to Lead Measurement Science

Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision. He will spearhead transformation, innovatio...

14/04/2026

LTN Appoints Mark Romano, Edward Cox to Leadership Positions

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

Grass Valley Adds Telestream Vantage, Pulse and UP to AMPP

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

XenData Announces Backup, Archive and Cloud-Connect for LucidLink

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

Thomas Riedel Acquires ARRI

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

Shotoku Introduces the World to Aura P2 PTZ Prompter Pann...

Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB 2026 New system removes PTZ pan restrictions for teleprompter-based productions Shotoku US...

14/04/2026

Telestream and Grass Valley Connect Live and File-Based W...

Integration of Vantage, Pulse, and Telestream UP with Grass Valley AMPP Ecosystem enables scalable, interoperable workflows spanning live production and file-ba...

14/04/2026

Dalet Appoints Brian Doheny as President and Chief Revenu...

Enterprise growth leader to scale Dalet's next phase of innovation and global expansion New York, NY April 14, 2026 Dalet, a leading technology and ser...

14/04/2026

Berklee Celebrates Prince's Legacy in Two-Night Signature Series Event

Berklee Celebrates Prince's Legacy in Two-Night Signature Series Event Directed by Tia Fuller, the Prince Project (April 16-17) brings together more than ...

14/04/2026

Arooj Aftab Is Anything but Predictable

Arooj Aftab Is Anything but Predictable The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound. April 14, ...

14/04/2026

Appear Expands X Platform from Core to Edge at NAB Show 2...

Appear launches include XM estate management and new X Platform processing enhancements to add density for next-generation hybrid & IP workflows, X5 is also now...

14/04/2026

Synamedia turns OTT content into TikTok-style feeds with...

Addressing the needs of a new generation's viewing habits, Synamedia launches GO Shorts. The AI-powered module turns existing catalogues into TikTok-style ...

14/04/2026

NAB 2026 - Vubiquity and Eluvio Showcase Streaming Soluti...

Vubiquity, an Amdocs company and global leader in technology-led media services, will be showcasing a new end-to-end streaming solution in collaboration with El...

14/04/2026

LiveU Announces Expanded Collaboration with Sony at NAB S...

LiveU today announced a significant expansion of its collaboration with Sony Corporation, introducing integrated support for Sony's file-based workflow solu...

14/04/2026

BBC World Service TV selects Open Broadcast Systems for I...

Open Broadcast Systems (https://www.obe.tv/) has announced that BBC World Service has selected its decoders for IP Television distribution. The high-quality, lo...

14/04/2026

Blackmagic Design Announces DaVinci Resolve 21

Blackmagic Design Announces DaVinci Resolve 21 Brie Clayton April 14, 2026 0 Comments Major update adds new Photo page bringing Hollywood's most a...