Sony Pixel Power calrec Sony

Avid to Demonstrate Latest Stream of Innovation at NAB Show 2024 to Drive the Open and Collaborative Future of Media Production

16/04/2024

Avid to Demonstrate Latest Stream of Innovation at NAB Show 2024 to Drive the Open and Collaborative Future of Media Production

Brie Clayton April 15, 2024

0 Comments

New tech previews and demonstrations harness artificial intelligence and third-party integrations to accelerate television, film and news production workflows

At the NAB Show 2024, Avid will debut a broad range of software products and solutions that empower the world's leading video and audio media creators in television, film and news with enhanced collaboration and open, integrated workflows.

Avid CEO Wellford Dillard explains, We're looking forward to sharing with the industry how we're continuing to drive innovation that enables our customers to stay ahead of the ceaseless demand for content, and positively transforms the way they meet the challenge of producing premium content for news, sports, television and films.

Sharing Avid's vision for the future of media creation Visitors to the company's booth #SU2014 will experience Avid's Inspiration Station, offering open sessions that demonstrate the art of the possible while laying out Avid's future vision for media production.

Hosted hourly throughout Sunday, Monday and Tuesday, these sessions will showcase Avid Ada AI-powered tools, accelerating creative workflows across a broad range of media production use cases. The sessions will also demonstrate how Avid's alliance partners are extending the capabilities of Avid's craft editing tool Media Composer with API-powered workflows, including lens to first edit' with Haivision, First Mile and Marquis; dailies with Autodesk Flow Capture; lightweight asset management with ioMoVo; ingest and archive with Spectra Logic; VFX with Doom Solutions; and integration with Storage DNA.

From the idea to the audience collaborative news production from anywhere Avid will present the latest innovations around its comprehensive digital-first, end-to-end news production solution, MediaCentral . New capabilities include enhanced browser-based editing with audio waveforms, more powerful search tools, Blueprint Builder for workflow plannings, enhancements to the Rundown app, plus new AI enhancements powered by Avid Ada. Avid will also demonstrate an end-to-end workflow using MediaCentral's Planning and Collaboration apps, MediaCentral | Newsroom Management - spanning story creation, writing, review and approval, and publishing to digital and social channels.

Avid | Stream IO The latest release of Avid's software-based ingest and playout solution Avid | Stream IO will also be demonstrated. Ideal for production teams transitioning from SDI to IP, and looking to take advantage of cloud and hybrid workflows, Stream IO supports a broad range of formats from low resolution proxy up to UHD, in two-, four- and eight-channel configurations for ingest and playout. Avid | Stream IO now features added support for the creation of playlists within its web-based interface, expanded options for its on-screen display, and greater resilience with the addition of RaidZ1 storage protection.

Boosting creativity through the power of AI with Avid Ada While Avid has been delivering innovative adaptations of AI technologies that accelerate creativity and enhance efficiency for more than a decade, at NAB 2024 the company will show how its technology roadmap is now accelerating new applications of AI that unleash creative intelligence with a human-in-the-loop approach.

Demonstrations will showcase how Avid Ada is harnessing the power of AI technologies to automate speech-to-text transcription, summarization, and language translation. They'll also show the many AI-powered tools already in Avid solutions today - such as PhraseFind AI and ScriptSync AI in Avid Media Composer, facial detection and scene recognition in Avid MediaCentral, plus a preview of transcription services and recommendation engines.

There will also be a demo showing how journalists editing in the web-based MediaCentral | Cloud UX can write a script, record voiceover to the timeline, then ask the AI service to identify relevant footage that matches a selected section of the story.

Create compelling stories faster Avid will be presenting the latest features of Media Composer, highlighting its open, collaborative, efficient workflows. Innovation demos will showcase Avid's upcoming SaaS-based collaboration tool, which enables real-time collaboration with Microsoft Teams, for virtualized edit sessions from anywhere. In addition, new workflow integrations will be featured from third-party solutions such as Autodesk Flow Capture and Doom Solutions, enabled by the latest Media Composer Panel SDK (Software Development Kit).

Innovating sound for picture workflows Visitors to the booth will also see how Avid Pro Tools is continuing to lead the audio postproduction market with expanded features for dialog, re-recording, ADR, and mixing, with previews of several new features, including:

ARA integration of essential audio post plugins like iZotope RX, Synchro Arts VocAlign, and Sound Radix Auto Align

Dropbox Replay integration with Pro Tools to accelerate review and approval workflows

Best-in-class immersive audio workflows, including live re-renders for Dolby Atmos , leveraging Pro Tools' internal renderer

Dialog workflow enhancements like track markers, memory locations, and more

Saving of Pro Tools sessions as Media Composer-compatible files, complete with sample-accurate volume and pan information, markers, and more

Drag and drop of Pro Tools sessions directly into Media Composer bins

Avid NEXIS has deepened its storage support for audio production enabling multi-room facilities to work more seamlessly between rooms. When paired with Avid's latest audio interface MTRX II and Avid control surfaces, Avid solutio
LINK: https://creativecow.net/avid-to-demonstrate-latest-stream-of-innovatio...
See more stories from creativecow

North America Stories

26/04/2025

Samsung Ads Launches New Interactive Ad Format

NEW YORK Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads....

26/04/2025

Sinclair Names Vincent J. Sollecito VP/GM of WPEC

WEST PALM BEACH, Fla. Sinclair has appointed Vincent J. Sollecito vice president and general manager of WPEC, serving the West Palm Beach, Florida market....

26/04/2025

Comcast Technology Solutions, AD-ID Join Forces to Advance Ad Standards

NEW YORK and DENVER AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in ...

26/04/2025

Cobalt Scores a Trifecta of Awards at NAB 2025

Cobalt Scores a Trifecta of Awards at NAB 2025 Brie Clayton April 25, 2025 0 Comments Company adds another Best of Show and two Product of the Year tr...

26/04/2025

FilmLight Colour Awards welcomes 2025 entries

FilmLight Colour Awards welcomes 2025 entries Brie Clayton April 25, 2025 0 Comments Entries open from 1 May 31 July to colourists on any grading pl...

26/04/2025

Blackmagic's Latest Products - Larry Jordan Guest Spots with Dan May at NAB Las Vegas 2025

Blackmagic's Latest Products - Larry Jordan Guest Spots with Dan May at NAB ...

25/04/2025

The Legend of Ochi Takes Families on an Adventure

Emily Watson, Isaiah Saxon, Helena Zengel, and Finn Wolfhard at The Legend of Ochi premiere (photo by Soul Brother/Shutterstock for Sundance Film Festival)...

25/04/2025

Interoperability and Networked Electronic Warfare: Critical for the Modern Warfighter

Using its CORVUS portfolio, L3Harris created a highly adaptable battle network t...

25/04/2025

Former Morgan Murphy Media CEO Elizabeth Murphy Burns Has Died

Morgan Murphy Media has issued the following obituary for its former CEO:...

25/04/2025

FEMA Lifts Its Hold on Warning System Grants

The Federal Emergency Management Agency has lifted its hold on grant money for some public broadcast stations to upgrade their infrastructure....

25/04/2025

Enhance Videos 80% Faster & Fix Format Issues with VideoProc - Major Update

Enhance Videos 80% Faster & Fix Format Issues with VideoProc - Major Update Brie Clayton April 25, 2025 0 Comments VideoProc Converter AI just got a m...

25/04/2025

Listen to Kim Perlak and Francisco Mela's New Album, Recorded in a Single Afternoon

Listen to Kim Perlak and Francisco Mela's New Album, Recorded in a Single Af...

25/04/2025

YouTube Turns 20, Celebrates 20 Trillion Uploaded Videos

YouTube is celebrating its 20th birthday with stats showing how popular the platform has become and by announcing some new features, including the ability for u...

25/04/2025

Sinclair's Dave Schwartz, Corporate SVP/Station Operations, to Retire

BALTIMORE Sinclair, Inc. has announced the retirement of Dave Schwartz, its corporate senior vice president/station operations, effective June 30....

25/04/2025

SBE Releases Updated CertPreview Practice Exams

The Society of Broadcast Engineers (SBE) has released its popular CertPreview practice exams in a new, online format. SBE CertPreview allows people preparing to...

25/04/2025

Dallas Wings Expand OTA Reach with Tegna, Gray and Corridor Deals

ARLINGTON, Texas Two months after naming Tegna station KFAA in Dallas-Fort Worth its exclusive local broadcast partner for WNBA games, the Dallas Wings are expa...

25/04/2025

AMG's Local Now Launches on Vizio's WatchFree+

LOS ANGELES, Calif. Allen Media Group has announced that all 223 U.S. Markets covered by its Local Now FAST Channel are now available on the Vizio WatchFree+ st...

25/04/2025

Working with Shutterstock's AI Editor to Create Unique Images

Working with Shutterstock's AI Editor to Create Unique Images Brie Clayton April 25, 2025 0 Comments What's better than a stock image source? ...

25/04/2025

Super Bowl Streaming Success: A Conversation with Tubi's Chief Product & Technology Officer Mike Bidgoli

Super Bowl Streaming Success: A Conversation with Tubi's Chief Product & Tec...

25/04/2025

Tariff Turmoil: Trump's Trade Policy Sparks Uncertainty at NAB and Increases Focus on Software Adoption

Tariff Turmoil: Trump's Trade Policy Sparks Uncertainty at NAB and Increases...

25/04/2025

Netflix Announces Release Date and First Look of 'The Thursday Murder Club'

Back to All News Netflix Announces Release Date and First Look of The Thursday ...

25/04/2025

FOR-A Showcases Next-Generation Broadcast Solutions at CABSAT 2025

Connecting the present, building the future FOR-A IMPULSE HVS-Q12 FOR-A MixBoard...

24/04/2025

Film Festival Watch: Catch These 13 Sundance Institute-Supported Films at the 2025 Hot Docs Festival

We're huge fans of shining a spotlight on the documentaries that empower, en...

24/04/2025

L3Harris Technologies Reports First Quarter 2025 Results, Updates 2025 Guidance

Highlights* Revenue of $5.1 billion Operating margin of 10.2%; Adjusted segment operating margin of 15.6% Diluted EPS of $2.04; Non-GAAP diluted EPS of $2.4...

24/04/2025

L3Harris Harnesses Commercial Model to Deliver Capability to Warfighters with Speed and Agility

For more than 50 years, the company's commercial approach to delivering resi...

24/04/2025

Sonnet Announces Solo5G USB-C to 5 Gigabit Ethernet Adapter

Sonnet Announces Solo5G USB-C to 5 Gigabit Ethernet Adapter Brie Clayton April 24, 2025 0 Comments Compact, Bus-powered Adapter Adds Instant 5 Gigabit...

24/04/2025

Sony Electronics Launches FE 50-150MM F2 GM

Sony Electronics Launches FE 50-150MM F2 GM Brie Clayton April 24, 2025 0 Comments The World's Firsti Telephoto Zoom Lens with a Maximum Focal Len...

24/04/2025

Masterwork Films advances brand storytelling with virtual...

Branded cinematic shorts and documentaries have surged in popularity as more companies strategize out-of-the-box ways to connect and engage with audiences. Whil...

24/04/2025

Sonnet Announces Solo5G USB-C to 5 Gigabit Ethernet Adapt...

Compact, Bus-powered Adapter Adds Instant 5 Gigabit Ethernet Connectivity to Computers With USB-C or Thunderbolt ports What's New: Sonnet Technologies tod...

24/04/2025

Emerald DESKVUE PE From Black Box Wins 2025 NAB Show Prod...

Black Box , a leading digital infrastructure solution provider, today announced that its Emerald DESKVUE PE is a remote production category winner in the 2025 ...

24/04/2025

Interra Systems Takes Home Two 2025 NAB Show Awards

Interra Systems, a leading provider of end-to-end quality assurance solutions for the digital media industry, today announced that its ORION content monitoring ...

24/04/2025

FingerWorks Telestrators Give Sports Broadcasters a Compe...

FingerWorks Telestrators continues to be at the forefront of live sports broadcasting with its cutting-edge solutions, supporting major events like NASCAR, the...

24/04/2025

IBC launches 2025 Innovation Awards with nominations now...

IBC announces the launch of the IBC2025 Innovation Awards, which recognise pioneering advances in technology and social impact in the media and entertainment (M...

24/04/2025

Beam Dynamics brings its unified asset management and ope...

Beam Dynamics will make its MPTS debut this year, showcasing its all-in-one platform designed to streamline workflows across live production, OB, broadcast, and...

24/04/2025

Comprimato leverages PHABRIX QxL rasterizer to advance de...

Test & measurement innovator, Leader Electronics of Europe, has announced that Czechia-based Comprimato, a leader in high performance software encoding and tran...

24/04/2025

CueScript Takes Home Two Awards from NAB 2025 for CSMPPB...

CueScript, the leading developer of professional teleprompting solutions, took home two awards from NAB 2025 for its simple yet revolutionary solution that stre...

24/04/2025

Cobalt Scores a Trifecta of Awards at NAB 2025

Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products and a founding partner in the openGear initiative, added anot...

24/04/2025

Dot Group to Showcase Cost-Cutting AI-Powered Technologie...

Dot Group, European specialists in IBM technologies for the media and entertainment industry, announces its participation at the Media Production & Technology S...

24/04/2025

Scality unveils ARTESCA Veeam unified software appliance

Scality, a global leader in cyber-resilient storage for the AI era, today unveiled a first-of-its-kind unified software appliance developed in collaboration wit...

24/04/2025

Hitomi Broadcast Showcases MatchBox Software Solutions at...

Expanded applications for precise timing measurement across broadcast and professional AV sectors Hitomi Broadcast, the market leader in audio/video alignment ...

24/04/2025

Judge Orders VOA to be Restored

The Trump administration's efforts to shut down the Voice of America broadcast network were handed a setback this week when a federal court judge ordered th...

24/04/2025

NESN Taps ViewLift to Upgrade NESN 360 Streaming Offering

BOSTON and NEW YORK The sports network NESN has announced that it has selected ViewLift provide solutions and technologies to upgrade the viewing and streaming ...

24/04/2025

YouTube Turns 20, Celebrates 20 Billion Uploaded Videos

YouTube is celebrating its 20th birthday with stats showing how popular the platform has become and by announcing some new features, including the ability for u...

24/04/2025

Max Launches Extra Member Add-On Subscription Option

Warner Bros. Discoverys Max streaming service has announced a new U.S. product update introducing an Extra Member Add-On feature....

24/04/2025

Berklee in Puerto Rico Program to Host 30th Anniversary Concert

Berklee in Puerto Rico Program to Host 30th Anniversary Concert The event will feature Grammy- and Latin Grammy-winning artist Miguel Zen n BM '98, cuatro...

24/04/2025

Detach Yourself from the Herd': Fito Pez Inspires at Berklee

Detach Yourself from the Herd': Fito P ez Inspires at Berklee In a session hosted by the Mediterranean Music Institute, the influential Argentine musician...

24/04/2025

Live From NFL Draft 2025: NFL Media Splits Sprawling Production Between Green Bay and L.A.

Live From NFL Draft 2025: NFL Media Splits Sprawling Production Between Green Ba...

24/04/2025

News Corp to Report Fiscal 2025 Third Quarter Earnings

News Corp to Report Fiscal 2025 Third Quarter Earnings New York, NY (April 24, 2025) - News Corp will release its third quarter Fiscal 2025 results on Thursday...

24/04/2025

The Second Season of 'Criminal Code' Premieres June 4 On Netflix, Returning With An Exhilarating Behind-The-Scenes Video

Back to All News The Second Season of Criminal Code Premieres June 4 On Netflix...

24/04/2025

LinkedIn launches Verified on LinkedIn to improve online...

LinkedIn launches Verified on LinkedIn to improve online trust and authenticity Adobe is one of the first major brands to integrate LinkedIn verifications Pub...