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Go beyond picture quality: Sony puts a fresh new angle on TV

07/01/2014

This season's big-screen BRAVIA line-up from Sony offers stunning pictures and premium sound complemented by ground-breaking styling. You'll also enjoy exciting new ways to explore and interact with all your favourite TV content. The 4K TV offering expands to 3 series made up of 7 models. And the Full HD range includes 6 series with 14 models. All of these series will start going on sale in Spring 2014.

Detail-packed, high contrast pictures

The new BRAVIA TVs put picture quality right at the top of the agenda. Whether you're watching in Full HD or detail-packed 4K Ultra HD, you'll be pulled right into the drama and emotion of every scene.

Pictures are brighter and more powerful than ever with new X-tended Dynamic Range that boosts contrast for sparkling highlights and deep blacks. The range-topping BRAVIA X95 is the ultimate for picture quality as it exclusively features X-tended Dynamic Range PRO that provides deeper blacks, more detailed gradation and higher peaks. It keeps energy consumption low by precisely dimming the backlight for dark areas of a scene and allowing three times the electric current to be applied to bright areas when necessary. With a unique algorithm that supports such efficiency, X-tended Dynamic Range PRO displays black areas darker and bright areas brighter - letting you see a much higher dynamic range of brightness[i]. By minimizing light leakage and managing backlight levels for each screen area, X-tended Dynamic Range PRO can replicate extremely dark and extremely bright scenes.

If watching sport is your preference, 4K/60p is the ideal standard to watch fast moving content and the new 4K TVs from Sony have the ability to show this best as they all support the latest HDMI standard, HDMI 2.0. These TVs are also compatible with MHL 3.0 which supports 4K output from smartphones and tablets. In addition to incorporating a new decoder which supports HEVC codec decoding and can playback 4K/60p contents from Internet streaming services, such as Netflix[ii].

With 4K models, everything is immaculately up-scaled by the powerful 4K X-Reality PRO processing engine. Whether youre watching 4K or HD, Sony's special 4K image database ensures lifelike textures, dramatic colours and contrast.

Unique to Sony, TRILUMINOS Display continues to evoke the full emotion of every scene with rich, vivid reds and emerald greens. Everything looks as real as you remember it: skies and seas, lush fields, faces and more. Youll also get excellent results if youre viewing photos and videos captured by latest cameras and camcorders from Sony that support TRILUMINOS Colour.

Innovative form factor Wedge'

Add a fresh edge to your living room with the striking new form factor Wedge'. It is designed to increase stability in an era when screen sizes are getting larger. Lowering the TVs centre of gravity achieves a smaller pedestal size than conventional TVs and means it can be placed against a wall or on a narrow table without needing a big, bulky stand.

TV models with the subtle Wedge structure allow more space inside to accommodate new 2-way Long Duct Speaker and Magnetic fluid Speaker. The shape increases the capacity of the speaker box which reproduces rich powerful bass and less distortion of sound.

The BRAVIA X9 retains the sensational sound that's a signature of its front-facing Magnetic Fluid Speakers - unique to Sony - that deliver unprecedentedly clear, powerful full-range audio. The damperless design now employs a new Mica-reinforced Glass fibre material that reduces distortion. You'll hear the difference with stunningly-articulated mids and highs, whether you're listening to voices, solo instruments or dynamic rock.

Selected models feature a new port replicator that streamlines cable management without cramping your style. From games consoles to Blu-ray Disc players - all your connecting cables are neatly organised at the back.

The bigger, clearer new sound of BRAVIA

Featuring right across this year's BRAVIA range[iii], incorporate ClearAudio+ . ClearAudio+ is an audio technology which combines a variety of Sony's unique audio digital processing technologies to produce high-quality sound. This technology creates an immersive experience by reproducing clear vocals and a wide range of sound with authentic clarity.

To boost with the big screen experience in the home with rich, powerful deep bass sounds, an optional wireless subwoofer, SWF-BR100, has been introduced. Easy to set up and cable free, the wireless transceiver simply plugs into the TV and automatically tunes itself to cut off frequency or phase.

To give the sound from your TV extra impact, Sony recommends pairing with the HT-CT770 Sound Bar, a stylish way to hear intimate dialogue. Or slip the HT-XT1 TV Base Speaker discreetly underneath your TV, its thin powerful woofer delivers deep base for big explosive on-screen action and the beautiful glass top keeps it smart and solid. For a complete 5.1ch experience opt for the BDV-N9200W Home Cinema System, it brings Blu-ray Disc movies and music to life, plays back Hi-resolution audio and features five Magnetic Fluid Speakers. This surround sound unit uses Sony's unique surround digital signal processing technologies to provide the feeling of being at a live concert or a movie theatre.

Smoother, faster, effortless entertainment

Great pictures and sound are matched with a fresh, fluid user experience. Browsing content is easier with BRAVIAs super smooth and intuitive new interface, One Flick Entertainment. The new UI allows you to view network content such YouTube, and personal content like PlayMemories alongside conventional digital broadcasts. You can access the menu by simply flicking upwards with the new One-Flick Remote. By flicking up and down, you can easily and quickly navigate a variety of conten
LINK: http://presscentre.sony.eu/content/detail.aspx?ReleaseID=9349&NewsArea...
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