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Streaming Adds Reach to TV Ad Campaigns: Effectv Report

19/09/2021

When advertisers ran campaigns with Comcast Cable's Effectv ad sales unit, they were able to reach households without TV through streaming, according to Effectv's TV Viewership Report.
LINK: https://www.nexttv.com/news/streaming-adds-reach-to-tv-ad-campaigns-ef...
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