On the right track: Sportall goes global with UEC and FFF By Jo Ruddock
Monday, October 25, 2021 - 09:00
Print This Story
Sportall works with the French Athletics Federation on events such as the Diamond League
Sportall is an exciting French start up that works with smaller rights holders such as clubs and federations, offering a way for them to capture, produce and stream events directly to fans, while keeping control of their content.
The unique aspect of the Sportall offering is that it provides an opportunity for those more petite rights holders to get to the fans that want to see them, claims Sportall's chief technology officer, Arnaud Caron.
Every fan deserves to have their own platform and their own experience for getting access to content, says Caron. We have seen that the TV market is really not keen on buying additional rights beyond the top rights, such as football and rugby.
Rights holders like the federations and the clubs have found it very difficult to get an opening on the broadcast networks, cable TV, and get that paid as well. So now they pay for being displayed on national TV, which is a very non-efficient way for them to spend their budget.
Direct to the fan
The Sportall platform is a low-cost, cloud-based application that helps rights holders to reach fans directly with the content they want to see. It works on a revenue share model, with both parties co-operating to expand their visibility and promote their offering.
Caron explains: We don't produce for broadcast TV, but we produce for web TV, in full HD. We produce for sports as well and we are able to stream from the over the top (OTT) platforms that we build up direct to consumer to the fans. So the rights holder can go direct to consumer through the Sportall multi-sport application, both Sportall iOS and Android and Sportall.tv.
The company also offers white label solutions whereby the bigger rights holders can build their own platform and deliver DTC to fans via the Sportall technology.
In this case, they can offer some freemium offers with some free content, highlights, some lower events they organise, to get them known to the market, he adds. But, at the same time, they get some direct revenues from subscribers by selling pay-per-view events or by selling monthly or yearly subscriptions for some of the specific events they produce. In addition they can get revenues through sponsorship for the platform.
The platform has proved popular across France, with rights holders including the French Athletics Federation, UEC, the French Football Federation, and the French Ski Federation all coming on board. Sportall's subscriber count currently totals more than 100,000.
Caron says: We've been on a road trip to all the French federations in the past two years, learning the market because we don't really come from a sports background. We got some investors and partners that come from sport specifically and we understand well the issues facing rights holders today, which is they are not able to build up to capture events easily, or they have to pay for a very high broadcast quality even though they play only one event a year.
Expansion further afield
As the platform has proved a success in France, so the opportunity for expansion further afield became clear. This opportunity works in two ways, as Caron explains: The first way is to bring some international rights to the offers we have today. So, for instance, we work with the French Football Federation, it's our biggest customer probably, we deliver all the first league of futsal in France and we are trying to bring some international contests to the offer so that French fans - or other fans - can get access to other futsal competitions and expand that offer. On the opposite side, we can bring French futsal to other markets, because we have the rights together with the French Football Federation.
Sportall delivers all the first league of futsal in France and is eyeing opportunities for global expansion
One example of this expansion in action is Sportall's work with Union Europ enne de Cyclisme (UEC), the European arm of the Union Cycliste Internationale (UCI). He says: We built up this free platform for them as an expansion outside of France, and now it's a global distribution for UEC. Anyone in the world can get access to the stream from a dedicated platform on tv.uec.ch.
This led to a number of changes to the offering, for example delivering content in multiple languages in multiple countries. The content is localised, there's always localisation of the content, he adds. So we will have some partners that are able to localise the content or to do some French commentary or English commentary or Spanish or whatever commentary on top of the content. And then it's just a question of the matrix of the rights distribution and the countries and then we can target the country with the offers.
So Sportall is still a bit of French brand today. But UCI is not a French brand, Fight Nation will not be a French brand for a long time - they are trying to expand into North Africa and French-speaking countries. So yeah, we are looking to expand further internationally.
And demand for this offering appears to be high. We are extending because we see that there are a lot of rights holders that would like to deliver their content to multiple markets and simply cannot because it's technically complicated, explains Caron. I know some rights holders have delivered or sold the rights in specific countries, but not in other countries and would still like to have this global DTC for the part of the rights they did not sell. We can offer them a platform globally that can reach that market.
We can also geoblock content, so if you don't have the rights to display your content outside of France, then we g
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
On the right track: Sportall goes global with UEC and FFF By Jo Ruddock 
